by Kirby Hasseman
When I was younger, and I thought tennis was my entire life, I played with the mantra of “just one more.” I was not the strongest or fastest or most skilled player. But I thought if I could get “just one more” ball back over the net, good things would happen.
It turned out I was right.
When I was able to get that “just one more” ball back into play, often the opponent would be surprised or annoyed (or whatever) and miss their next shot.
I won a lot of points on “just one more.”
Now, it turns out, this is a great mantra to reach success in other areas of your life too. You can get a lot done by implementing “just one more.”
Just one more sales call.
Just one more run through.
Just one more phone call.
Just one more blog post.
Just one more video.
Just one more thank you note.
Just one more mile.
Just one more hug.
Just one more minute with an employee that needs you.
Just one more word of encouragement.
So when you are tired, frustrated, impatient and at your wit’s end. Do “just one more.”
Then do that again.
I wrote this blog post several years ago and I wanted to share it again. I was listening to a podcast from Ed Mylett recently and he talked about having a similar mantra. You can check out his motivational take on doing “just one more” here. Either way, it goes to show you that sometimes the “secrets” to success are not that complicated. Most of the time they are simple…but not easy. Today, let’s set out to do “just one more” and make this a great week!
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by Kirby Hasseman
It’s time for the 10th episode of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk Tariffs. While this may not seem like a fun topic (it’s not) it is important. They talk about how the Tariffs will affect your marketing budget and how to work around them. We even reference this post about 5 cool promotional products that are Made in the USA.
Weekly Whirlwind
This week in the Weekly Whirlwind, Amy talks about graduation season and trying to finish up with the Ohio Historic Tax Credit project. Kirby takes the time to realize how important each member of the Hasseman Marketing team is. When people take time off, it changes the dynamic of the office.
Question From The Audience
This week Kirby and Amy answer this question: “If you could go back and give yourself advice as a wedding present, what advice would you give?” It gets a little deep! You just have to listen for yourself.
Lesson In Life
The goal of the lesson in life is just to provide a bit more value on the podcast. The message this week is simple…don’t wait. Don’t wait for permission. Don’t wait for the perfect time. If you have a goal, go after it.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby gives his shout out to the Coshocton County Beacon. This weekly newspaper does a great job of highlighting the good that is going on in the community. It’s refreshing. Amy talks about the Coshocton and River View Baccalaureate ceremony this past weekend. It was a great event with multiple organizations working together. Also the speaker, Todd Gongwer (author of Lead…For God’s Sake) was terrific!
So that’s a wrap! We will be back…and we will continue to improve. Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
It’s time for the 8th episode of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the month of May. When it comes to running a business and having a family, they find that May is a tough time of year. There are some many activities going on and wrapping up, it’s difficult to make it to everything. They talk about what they do when they feel like they are disappointing people.
Weekly Whirlwind
This leads nicely into the whirlwind this week. May also brings graduation parties, an Open House for HMC and more. But Kirby and Amy discuss how sometimes, that is exactly what you need to get projects done. The house always gets cleaned when company is coming over, right?
Lesson In Life
The goal of the lesson in life is just to provide a bit more value on the podcast. This time Kirby and Amy talk about what to do when you are dreading a project. We all have times when a project is overwhelming. How do you tackle it? Who is better at this? Find out on the podcast!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby gives his shout out to teachers! It’s a tough time of year to keep the attention of students. Thanks for keeping up the good fight teachers. And Amy’s shout out this week is to the Imagination Library. This great program, started by Dolly Parton, gives out books to kids from 0-5. Coshocton County United Way is celebrating giving out their 100,000 book! Seriously cool stuff.
So that’s a wrap! We will be back…and we will continue to improve. Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
Podcasting has become an amazing and popular way to communicate your message and build your brand. It’s easy to get started. And, when done right, it is an extremely personal way to communicate to your audience. They really get to know you and your point of view. So how do you get started podcasting? Today we will cover some basics…and what has worked for me.
I started podcasting nearly 3 years ago. Though I have done podcasts on my own, I have found the most success with other people. I enjoy the interaction and it helps to keep me accountable to be consistent.
Promo UpFront Podcast
For years, I have recorded a podcast with my buddy Bill Petrie every week. First it was called unScripted and can be found here. For the last several months, we have shifted a bit. It’s called the Promo UpFront podcast. You can find that one here!
We talk about topics in the marketing and branding world and release the podcast every Friday. The unScripted podcast is designed to give our honest, unedited opinion on the topics that are relevant at the moment. What I love about this podcast is that it truly is off the cuff. I don’t know what Bill is going to bring up and he is in the dark about my topics. It’s fun. And the audience seems to respond to this authenticity as well. We have won a few awards for the podcast, and that is rewarding. But it’s a fun and fairly easy way to create conversation and to build our brand.
He Said She Said Podcast
More recently, my wife Amy and I have started a weekly podcast called He Said She Said. Because of our diverse interests, people are often curious about what we are doing. We thought this might be a way to give people a “behind the scenes” look. Amy and I talk about a “trending topic” each week and give people insight into what we are working on. We also try to provide a lesson of some kind and we give a weekly “shout out” to someone we are inspired by. It’s a fun new podcast and you can find it on our Soundcloud channel or just simply come to our blog each and every week.
Delivering Marketing Joy
Delivering Marketing Joy is the “OG” of content for me. Each week I interview a different leader in the business and marketing space. DMJ started as a web show, and it still is and can be found here on PromoCorner. But as it went on, people asked for me to provide them a podcast version of the show! I obliged and you can find that here on Soundcloud!
So those are our current podcasts…so how do you get started? Let’s dig into that.
Equipment
One thing that hangs people up on podcasting is the idea that you need a ton of equipment to get started. You don’t. Sure, the better the equipment, the better the sound. The better the sound, the better it is for your listener. That is true. But don’t let that stop you from just getting started. Your laptop has a microphone built in. That’s not the best, but it records! If you want a better microphone but do not want to break the bank, the one I recommend is the Blue Snowball USB microphone. It plugs right into your computer and gives really good sound. There are always ways to upgrade. Now that I have been at it a bit longer, I use this Yeti Blue Snowball and I love it. But to get you off the ground, this is a great start!
Recording Platform
While there are plenty of options when it comes to the platform you use to record your podcast, I use Zoom. It’s become ubiquitous, so nearly everyone you want to interview will know how to log in and use it. In addition, I find that the overall quality of video and audio is solid. You can even break the video and audio tracks apart if you want.
Editing Software
The other concern I hear from people who are interested in starting a podcast is, “will I need new software to get started?” The answer is “yes” and “no.” You will (most likely) need something to edit your audio file. But the level of editing will vary greatly depending on the kind of podcast. If you are doing something like our unScripted podcast, we pride ourselves on the fact that editing is minimal. If you do a quick google search you can find all kinds of audio editing software. But I like to keep it simple. We have Final Cut X, so that is what we use. I have talked to many people who can get started by using iMovie or Moviemaker to get their podcasts off the ground. Again…keep it simple. Get started and you will learn what works and where you need to upgrade.
Hosting
Once you have recorded your podcast, and then edited it into a finished product, you will need to host it somewhere. In other words, where will you upload it so someone can find it and listen. Again, there are lots of options. The one I use the most is Soundcloud. We upload most of our content there and then we have set up rss feeds to send the podcast to Apple Podcasts, Stitcher, and other places where most people listen. The other app that I kind of like is Anchor. What I like about that format is, they make it easy to record directly to your phone and upload directly from there. Although that won’t create podcasts that are nearly as produced, it does get rid of some of the production hurdles that stop so many people.
Point of View
Beyond the equipment, I think it’s even more important to establish what you are going to talk about. Do you have a topic where you are a true expert? Are you in an industry where you can help people? Do you want to highlight your community? Whatever your topic is going to be, I think it’s important to have a clear direction. No one wants to listen to someone drone on with no coherent thought. Think out what you want to cover. In addition, have an opinion. You don’t need to be a “shock jock.” But so many people are afraid to say anything that might be perceived as controversial. So…they say nothing at all.
Length
There is no set answer to how long a podcast should be. That’s the beauty of podcasting. People listen to it as they have time. Think about how you listen to them. You might be in the office, or in the car, or you might be working out. I generally am a fan of brevity…especially when starting out. You don’t want to make something longer just for the sake of it. Say what you need to say…then stop talking.
Getting Started
The biggest lesson I would like to share with you is, you need to get started. So many of us wait until the mythical time when everything is perfect. We don’t want to start until we have everything figured out. That time will never come. In addition, the way you “figure it out” is by starting. You create a podcast. You listen (and you might even cringe a bit). Then you adjust and get better. Rinse and repeat.
If I can help you or answer any questions on how to get started, please email me here. I am happy to help. I can’t wait to hear about your podcast…and your journey along the way.
P.S. As a cool side note, I was invited to be a part of the 100th Episode of the Your Living Brand podcast. You can listen to that here.
Make sure you never miss an update. Sign up for our VIP list here.
by Kirby Hasseman
It’s time for the 8th episode of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the fact that it’s Election Day. No, it’s not one of the big November election…but a local election and what that means to them. In addition, they give an update on their oldest daughter, Skylar, leaving home to pursue her career in dance. Learn all about that here.
Weekly Whirlwind
This time Kirby talks about all of things swirling around at HMC and trying to get himself out of the way. He doesn’t want to the bottle neck that keeps things from rolling. Amy gives a quick update on what is happening on the building project and how she is filling the time.
Lesson In Life
The goal of the lesson in life is just to provide a bit more value on the podcast. This time Kirby and Amy talk about where they find motivation and inspiration. We all have times where we need a boost. Find out what they lean on here. Oh, and here is a link to a blog Kirby wrote on the subject as well.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This time Amy circles back to those that are willing to throw their hat in the ring and serve government at a local level. Kirby talks about the City of Coshocton and West Lafayette and a ground breaking project that they are working on together!
So that’s a wrap! We will be back…and we will continue to improve. Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
