by Kirby Hasseman
We are so excited to welcome you to our new and improved website! At Hasseman Marketing, we work hard to provide our customers and prospects value, and we hope our new site is better designed to do just that. On the other hand, we wanted to keep some of the personality that made our old site fun! So let’s talk a bit about what you are going to find today…and moving forward!
We Are A Media Company: I talk all of the time with our clients that “everyone is a media company” today. I wrote this post last year and talked about my commitment to that. But the fact is, though we create more content than most companies, we had it all over the place on the web. This new and improved site has nearly all of our content in one place. We have our blog on the site, which we have always had. But you can also find Delivering Marketing Joy, my Day in the Life VLOG, and several podcasts…all right here! My goal is to have a new piece of content on this page nearly every day!
Showcasing Our Services: Believe it or not, our old site did not have all of the things that we offered on it! We want to fix that. Now each of the areas where we can serve your business, has a dedicated page on the site. Want to learn about our in house print offerings? You can learn about that here. Want to know how we can help you with video? You can find that here. And new to our services, we are now offering Web Development Services too! We are excited to have Eric Dingler help us with this new service. If you want to learn about this, you can find more information here.
As a side note, each of these services needs more detail…but that will be coming soon!
Contacting Our Team: We always have fun with our About Us page, and this one is no different. We included some testimonials from some great clients AND we have information about each of our great team members…and how to contact them! You can find that page here.
So that’s what I think! What do YOU think? Let me know. We are excited to continue to evolve and grow to serve you better!
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by Kirby Hasseman
It was several years ago and I had just come from a community meeting. I walked into a local retailer and started talking to the nice woman behind the counter. The topic changed to the local “First Fridays” event that was hosted on Main Street.
The idea of the event was simple. The First Friday of each month, retailers would stay open later, there would be food, and entertainment on Main Street and (hopefully) people would come down and enjoy. I loved the concept of the event and was involved with helping to plan it.
The woman started to make suggestions about the event. It went something like this…
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“They need to have it earlier in the day.”
“They need to start it sooner in the year.”
“They need to have more food.”
They. They. They. They.
Having just come from a meeting about First Fridays, I stopped her.
“Here’s the thing. I am a part of “they.” We are starting a new group called “we.” You are welcome to be a part of it.”
She had a confused look on her face, so I explained. “It’s not an exclusive group. We don’t get paid. Frankly, we don’t often even get invited! It’s just a group of people willing to do something.”
The conversation ended there.
That’s how it happens so often. There is a long list of people willing to bitch, moan and complain about things. This group does not like how things are and are willing to tell everyone about it. But when asked to help, they get quiet or disappear.
Don’t be that guy or gal.
If you see something that you are frustrated with in your community, start considering what YOU can do about it. Sure, it might be calling “the authorities.” But it might be something you can do on your own.
Are they weeds too high downtown? You could pull them.
Does one of your neighbors let their grass grow too high? You could help them mow it.
Is there trash along the side of the road? You could pick it up.
You may not want to. You may even be thinking “that’s not my job.” Maybe not. But you COULD do it. So if you could do it, and you don’t do it…it’s a choice.
The same is true for any area of your life. If you want something to change, you could wait around for someone to change it for you. Or, you could figure out what needs to change, and take action yourself.
It’s your choice. Choose wisely.
by Kirby Hasseman
I was on the phone with our web designer, Eric Dingler, the other day and I realized something. Eric just finished a new web design for a client and we were talking about re-designing our own site as well. He was listening to my ideas on things I wanted to include and making suggestions. Then he spent some time telling me about website podcasts he listens to, and their advice on the matter. He excitedly told me about a new “tricks and tips” he could work into our site. That was when it hit me.
The best people to work with are the ones that are constantly learning and honing their craft.
Always. It never stops.
Then I looked around my office and noticed the same thing with our designer Josh. He is always looking at design. Sure, he went to school for design and he has the background and the chops. But he follows designers, he studies their work, he enjoys the conversation. He is honing his craft.
The question is…what are you working on? What do you want to become great at? If you will or if you won’t can be answered by whether or not you are continually learning or studying your craft. Want to be a fitness expert? Yes, of course you have to put in the work. You have to work on your own diet and your own fitness. But are you reading the latest blogs? Are you up on the latest workouts?
Want to stand out in Content Marketing? It’s not just about creating content (though that is super important). It’s also about studying other masters to see what is working and what is not? Want to lead in sales? It’s not just about making the sales calls (though that is where it starts). You need to continually be reading articles, books, and blogs on the topic. You have to get re-inspired and re-imagined to continue to be the best.
Do you want to be great at something or are you just saying it? A simple self-audit will tell you the truth if you let it. You are passionate about what you work at and study. Look at your calendar and study your time. That will tell you the truth. Make sure you never miss an update! It’s a great time to become a VIP! Sign up here for our weekly email with all of our content.
by Kirby Hasseman
Welcome to the very first edition of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at projects we are working on and the challenges we are facing! We will even take a question from the audience each time! So listen in and let us know what you think! On this episode we talk about…
Trending Topics: This first time we recorded this right after Daylight Savings Time. Here are our opinions on why we need to pick a time (this one) and stay with it!
Weekly Whirlwind: Each time we will talk about the projects where we are spending our time. Amy gives the behind the scenes look at her building project (and what a project it is). Kirby talks about business at Hasseman Marketing…and why we are hiring.
Struggles: But entrepreneurship is not always roses! We talk about a couple of things that are tripping us up! Question from the
Audience: This time we answer a question we get a lot. “What is it like to work with your spouse? How do you make that work?” Listen to our answers and feel free to give us your secrets to success too!
Oh…and want to send us a question for a future episode? Email us here.
Shout Outs: Each week we want to give a shout out to an organization we see doing good work. This time we talk about a couple organizations in Coshocton County.
We will be looking all over for good things to talk about…so if you have an idea, let us know here. So that’s the first episode! We will be back…and we will continue to improve.
Any feedback will be welcome as we try to provide you value! Make sure you never miss an update. Sign up to be a VIP here.
by Kirby Hasseman
It seems everyone I know has been touched by some level of sickness so far this spring. If you have not been sick (thank goodness), you know more than a few people who have been. It caught up with me for a few days last week too. I am feeling better now (not quite 100%, but I am getting there), but it really knocked me off my game for several days.
During that time, I struggled to call people back because I could not talk without coughing, I did not create as much content, and I certainly was not thinking strategically! Everything I did made me want to lay down on the floor and rest. I was not myself, and it totally threw me off my game.
Times like this can be extremely frustrating if you are working toward a goal. For example, I had been working on creating a new fitness routine in the morning and had made some steady progress. But as the cold got me down, I threw fitness out the window in the name of more rest. When you do something like this, most people respond in one of two ways.
Not Perfect, So Forget It:
So many of us start striving for a goal and go full force toward it. We work out every day. Then one day we miss…and the entire thing goes out the window. Jon Acuff talks about this in the book Finish. He says the most important day is “the day after perfect.”
This is the day after eating perfectly. That is the day that often determines whether you will keep going. Self Empathy and Determination: The other way to look at a setback like this is simple. We are all human. Things happen. We can’t change the past. What we do need to do is start a new routine today.
We need to hold ourselves accountable without beating ourselves up. So if you have been thrown off your game recently (like me), start today with a new streak. For me, that routine starts with creating a new piece of content (thanks for reading it). Now I am going to head down to the basement to get a new streak started there too. Make it a great day everyone!
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