by Kirby Hasseman
We all have routines. We all have habits. Good or bad, we all have habits that are wired into our brain. These habits kick in when we do something over and over and it shuts off our brain…and takes us down a familiar path. The subconscious brain essentially “takes over” and frees up our conscious brain for other work. Think of that time you were driving home from work and consciously “woke up” and realized you did not really remember driving the last stretch of land. It’s happened to me…and it’s a bit freaky. There is good news and bad news about habits. When managed, they can free you up. They can help release your conscious brain to work on harder and more important problems. There is a very real thing called “decision fatigue.” At the end of a stressful day, your brain is tired. So you are more likely to make poor decisions. Smart habits and routines can free you up from silly decisions that will (eventually) wear you out. The bad news is simple. When you don’t manage your habits, they can quickly manage you. We hear a familiar phrase. We sit in our spot. We go to a place…and our subconscious brain just takes over and we are on auto-pilot. We start to act in a familiar way and we don’t really even know we are doing it. Part of breaking the habit of smoking is not just the addiction to nicotine. It’s the habit of what you do when you wake up, after you eat, etc. Charles Duhigg talks about it extensively here in the Power of Habit. The lesson is simple (but not easy). Create routines in your life that help you create positive habits. That way you start to do the things you KNOW you need to do, but you don’t need willpower or thought to do it. That is how you create long term (and positive) change that will move you toward your goals. Make sure you never miss an update! Sign up for our VIP newsletter here. We know you are busy! So once a week, we send you a list of all of the content we create directly to your email. Easy. And it’s a habit you will be glad you started. Sign up here.
by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! This week on the podcast we look at something that is holding a lot of people back…perfection. Today we talk about the idea that “done is better than perfect.” What do I mean? Listen in now! As you may have noticed, I referenced a few books here for you. Here are some links to check those out! Scrum by Jeff Sutherland Lean Startup by Eric Riess Finish by Jon Acuff These are all some great resources to get you to move away from worrying about perfection…but getting to done. Thanks for listening! Make sure you never miss an update by signing up for our VIP newsletter here.
by Kirby Hasseman
Whenever I find myself stressed and overwhelmed, worried and afraid, the chances are I am not “living in the IS.”
I was reminded of this today when I woke up before the alarm with my head filled with the huge projects on my “to do” list. I need to live in the “is.” Let me explain.
Living in the WAS
Have you ever heard a person that is constantly bemoaning the fact that things are changing? They constantly tell you how good things “used to be.” They can only see the bad in what is coming…and never the progress.  These people are living in the WAS. This glorification of the past makes me sad for these folks. As Billy Joel said “The good old days weren’t always good, and tomorrow ain’t as bad as it seems.” Living in the WAS will create frustration and anger. It also fills your heart with regret. As much as you want to, you can’t turn back time. So stop trying.
Living in the WILL BEÂ
The other source of stress comes from living in the “WILL BE.” As you know, I am a big believer in goals. As Jeff Haden says, when it comes to goals you need to “set it and forget it.” Many of us are constantly worried about what our clients will say, what our friends will think, what society will do. But all of those worries are complete fabrications! You (and I) are debilitated by stress and worry about an event that has not (and might not ever) happened.
Living in the IS
Living in the IS reminds you to be centered and present in this present moment. You only get this moment (and this life) once. What are you doing with it…right now? Are you working on projects that matter to you? What are you doing to create memories? Are you being intentional? In addition, living in the IS gives you perspective and happiness. It is the only “real world” we have. The past is a memory. The future is a fabrication. Living in the IS gives you a chance to “be here.” Right now. Take a deep breath. Live in the IS.
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by Kirby Hasseman

Labor Day (weekend) is over. The kids are back in school. Football is back on TV.
This, my friends, is a great time of year to look at your goals to end the year!   I love to set goals. I love to work toward something. But the reality is, we all get off track from time to time. Summer is a perfect example of where many of us struggle to stay on top of our goals.   But that is in the past. You have the chance for a new beginning starting today.
January is NOT the only time to set goals. You have a blank slate. You have 4 months until the end of 2019.   What do you want to do before 2020 starts? What do you want to accomplish before the holidays? What do you want your life to look like? When you break down your goals into smaller chunks (like you can now), you can make the chase more of a sprint than a marathon. So let’s get your goals on paper for the end of the year.
What is one goal you would like to accomplish in the areas I call the 5 F’s?
These areas for goal setting are Finance, Fitness, Faith, Family and Fun.
Spend some time and be introspective. This is the mental homework that most people are unwilling or unable to do. What is one thing (large or small) that you would like to improve in these areas?
Once you have this goal (or these goals) written down, spend just a little time to think about some basic activities you can do to move you in that direction. For example, if you want to lose 10 pounds by the end of the year, you might consider adding a workout plan to your daily routines. Or you can might consider decreasing your calorie intake. Either way, they are basic daily activities (that you can control) that will move you toward the goal.
You are in the last 4 months of the year. What do you want to change? How do you want to grow? Now…what are you willing to DO to make that happen? Go get it.
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by Kirby Hasseman
“You are the average of the 5 people you spend the most time with.” Jim Rohn I am constantly looking or people, places, books or information that inspire me. I think most successful people in sales, business and life are doing the same thing. We all have times when we don’t feel like rocking it. We all have times when we need to (mentally) re-adjust. We all need to be lifted up from time to time. People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily! Zig Ziglar That is why when I find new sources of inspiration I feel like I have been given a gift! I have talked in the past about a few voices that inspire me on a regular basis. These are people who are unreasonable in their chase and their work (read here). But it’s so nice to find new voices that light a fire in me…and recently I have. As the quote above says, you are the average of the 5 people you spend the most time with. Well reading and listening to books and podcasts is a great way to “spend time” with people that lift you up. So here are a few people that I have stumbled upon all at once that are lighting a new fire in me. And I don’t think it’s a coincidence that I found them all together. Ed Mylett: Wow. When I came across my first video with Ed Mylett, I was blown away. I just was so attracted to his passion. He was saying things that “I knew,” but I am not sure I was executing on. Here is the first video I watched with him on a show called Impact Theory. Tom Bilyeu: Isn’t it interesting that really smart people tend to be seen together? Tom returned the favor to Ed by being on his show recently as well. I did not know anything about Tom before watching this video and now I want to watch this again and again. Dr. Joe Dispenza: Dr. Joe had been mentioned to me by a friend, but I had ignored the suggestion until I saw this interview. Now I have his latest book downloaded and I am digging in. These are powerful concepts from powerful thinkers. They have provided me inspiration and motivation in recent days and weeks. I hope they provide the same to you. It’s my gift to you today. I hope you un-wrap it. Then I hope you share it as well. Make sure you never miss a gift or an update. Sign up for our VIP newsletter here.