by Kirby Hasseman
If you are planning an event (or planning to attend one) you want to go where speakers resonate. You want speakers that entertain, inspire and educate. We get it. So we compiled this quick list of some of the best speakers we have seen over the last 2 years. This list is NOT comprehensive (there are lots of great speakers out there) but it’s a fun start! Kirby Hasseman: Forgive us for the shameless plug, but it’s true! Kirby has been in demand lately as a speaker! He has given talks on Marketing, the Give First Economy and Building a Business “on Purpose” and more. He has even just written a new book called “Fan of Happy.” If you want to laugh and cry, find out about Kirby speaking here. Bill Petrie: Bill is a rock star when it comes to providing value to an audience. As CEO of Brandivate, Bill works with companies from around the country to help them raise their game through differentiation, process improvement and even social media. He brings this experience with him to the stage. Real stories. Real takeaways. Learn more about Bill Petrie here. Paul Keiweit: There was not a dry eye in the house at a recent SkuCon event where Paul was a featured speaker. Paul gives real talk about the ups and downs of life and business…and how to succeed. In addition, Paul is just a really great guy! Learn more about Paul speaking here. Jason Lucash: Speaking of SkuCon, Jason was another speaker at that event and he brought down the house. Jason is funny, irreverent and relevant and a true entrepreneur. He does a great job telling the “entrepreneur journey” through his own eyes. Combine that with the fact that he is a “Shark Tank Survivor” and a business builder and you have a home run. Learn more about him here. Dave Ramsey: Dave is a ball of energy and a true teacher and leader. Though he is probably most well known for his Financial Freedom program and his syndicated radio show, he Entre-Leadership talk is valuable for any entrepreneur or business owner. If you want to have a better company and be a better leader, it’s worth listening to Dave Ramsey. Jon Acuff: Of all the speakers we have seen over the past several years, Jon Acuff has been the most pleasant surprise. We knew he was a great writer (Start, Do Over, and more), but wow! Combine his message with funny delivery and you have a rock star on the stage. If you are speaking to entrepreneurs or employees that need to find their mojo, Jon can dazzle. Learn more here. Seth Godin: Let’s keep this simple. Seth Godin is one of the most influential people in marketing in the last 20 years. If you can afford him and he will agree, you should hire him. Go! Gary Vaynerchuk: Brash, unapologetic and real. Gary Vaynerchuk (or GaryVee) is a business builder, best selling author and host of the Ask GaryVee show. He has become the simple of the “hustle” entrepreneur. In addition, Gary changes his talk to his audience and loves Q & A sessons. He really brings it. Learn more about hiring him here. Let’s face it. Most of these folks do not need our endorsement. But it does make for fun discussion. Who have we left off? Let us know! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
If you are a part of a Crossfit gym, then you are competitive. You want to be your best. It’s part of the DNA. Yes, you want to get in shape. Yes, you want to have fun. But you want to “bring it.” We get it. We want to help. Just like creating a killer WOD, you need the right tools. That’s where we come in. We have this list of great Promo items that will help you take your Crossfit Gym to the next level. Next Level Shirt: First let’s start with the basics. Getting a cool t-shirt with a cool design is important. It sets up your gym as legit, and gets your members to become walking billboards for you. But you don’t just want to get a crap shirt. Look at this Next Level t-shirt that is super comfortable and ready to spread the word. Next Level Tank: But what about the ladies? Yep…we got them covered here too. This Next Level Tank is perfect for the hard workout with the soft feel. Look at this one here. Blender Bottle: There are lots of options when it comes to Blender Bottles. But we have found that you get what you pay for. If you want people to use yours, give quality. That’s the thing about great SWAG for Crossfit, it becomes a part of your customer’s every day life. Check out this option. Meal Bags: We get it, getting your Macros in, is just as important as crashing your WOD, check out this Meal Bag option. The challenge is getting all your meals in and carrying around one bag. This gives them a “go to” option for pre-planning meals. Your customers will love you for it! Alternative Hoodie: After the workout (and before) you might want something that keeps you warm…and has some style. This cool jacket from Alternative fits the bill. If you want a Box that rocks, you need to spend the effort and the time to stand out. With some of these cool items, you have the ability to make an impact…long term. Ready to RX your business, like your WOD’s? It’s time to talk to an expert. Contact us here for 10% off your first order. Let’s get you started off right!
by Kirby Hasseman
Hasseman Marketing is very proud to announce that we are one of the selected distributors that are now offering Under Armour to our clients. Though UA has long been a premium brand at retail, it has never been offered to the Promotional Industry…until now. Under Armour is a premium brand whose mission is to “make all athletes better through passion, design and the relentless pursuit of innovation.” Until recently, UA was not involved in the Promotional Industry. So companies that are interested in branding with Under Armour should be sure that they are working with a trusted partner. For a list of the selections being offered, you can click here. “Hasseman Marketing is very proud to have the opportunity to help our customers brand with a national powerhouse like Under Armour,” says Hasseman Marketing owner Kirby Hasseman. “We pride ourselves on being on the cutting edge of what is innovative in our industry.” Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes. Hasseman Marketing was founded in 2004 and has been a leader in Promotional Advertising, Video Production and Graphic Design. They work with organizations both large and small in order to help them grow. You can find more connect with Hasseman Marketing on Facebook, Twitter and Youtube. For information on Under Armour please contact Amy Hasseman at (740) 622-7429 or [email protected].
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by Kirby Hasseman
What a weird irony! We have been a bit lax in creating our “last week” blog posts. Now, part of this is because of the holiday…you get it. But also because we have inserted a new level of hustle for the new year! So let’s get back at it now! Here our Content wrap up from this week! Weekly Word: Each week Kirby gives a short burst of knowledge on the Weekly Word (that is all he has to give!). This week he talks about people who are good “off the cuff.” Are they really? Or do they prepare? This week the word is AD LIB. Delivering Marketing Joy: We are super excited for this week’s Delivering Marketing Joy with John Lee Dumas! JLD is a podcasting superstar and he give us insight into how that came to be! Episode 65 of DMJ is right here. New Year’s Resolutions: In this Medium blog post, our own Jeff Wickerham talks about “resolutions” for the new year…and how he plans to meet them. He has some great tips on reaching your goals too! New Delivering Marketing Joy Podcast: It’s news at Hasseman Marketing, Kirby has now added to the Weekly Web show and has created a DMJ Podcast every business day. Read about the evolution of Delivering Marketing Joy here. Speaking of…now is the time to jump on board the Delivering Marketing Joy PODCAST train! Let’s look at the week in Podcasts! Monday: Today we talk Goals! Are you ready to start the New Year off right? Kirby talks about how to set goals and why you NEED to write them down! Tuesday: We dig a bit deeper. Now that you have your goals on paper, get an accountability partner. Listen more here. Wednesday: Each Wednesday we share the audio of the Web Show Interview! Great in case you want to listen…but not watch. So here is Kirby’s conversation with John Lee Dumas. Awesome. Thursday: Back to our conversation on making 2016 rock! Today we talk about digging underneath the goals to uncover the TACTICS that will help you reach higher! Friday: On any cool journey, you will have some tough times. It’s a fact. So who do you have around you to help lift you up? That is the conversation of today’s podcast. Get in on the conversation here! So that was this first full week of January! Whew! We are all excited about what 2016 has to offer. We hope you are too! Please let us know how we can help! Also, Kirby is excited about the new podcast…and anxious for feedback. Let us know what you think! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
I have been on a quest to read 50 business and personal development books this year…and the process has been awesome. I have learned a ton (and you might expect) and it has inspired me to use my time wiser, try new things and launch new projects. If you want the complete list of my 2015 books (so far) you can check that out here. But many of my friends have asked me to narrow this list. “If you only had time to read one book, which one would it be?” It’s a fair question, but I thought I might narrow the list differently. So I decided to look through the list and narrow them based on subject matter, so you might be able to select that way. Here goes! Entrepreneurial FinanceProfit First was one of the most impactful books I read all year. If you have a Master’s in economics, this might seem rudimentary. But if you are like me (and most entrepreneurs I know) this represents a new way of thinking that makes more sense to me. We changed the way we do finance in our company based on this book. I could not recommend it more! Business Model ChangeThe Automatic Customer was another thought provoking book for me. It made me think of ways I might create new revenue streams in my own business…and what kind of businesses I might look at next. Mainly, it got me thinking. I love that. Social Media MasteryThe Art of Social Media has a great mixture of basics and advanced techniques that are applicable right away. You get a dose of philosophy but a big helping of tactics in this easy read. The Art of Hustle10X Rule is the ultimate kick in the pants type of book. If you are not creating the kind of success in your life that you want, Grant tells you it’s because you are not taking enough action. I recommend to listen to this one while running, driving, etc. and you will find yourself wanting to work harder. Content MarketingIf you want to be a Content Marketing Jedi, then you need to read Content Inc. I really like the way Joe Pulizzi explains it…and lets you know the end game. He also does a great job of giving you success case studies and reminds you this is a long game process. Sales Process and DesignThe Sales Acceleration Formula is a great reminder that we need to think about sales differently. Mark Roberge designed a process driven sales strategy with Hubspot that made me think differently. Good stuff. I will need to read this one again! Delivering Marketing JoyYes…that is a category! I would be remise if I didn’t put my book on the list, right? If you want to learn how to do Promo right, this is a good one...but consider my bias. 🙂 As you can see, I read a lot of other books too. But hopefully this narrows the field down a bit for you. Let me know if you have other books you know I should read! And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
