by Kirby Hasseman
It’s Monday (as I am writing this) and that means it’s time for the WIG meeting at Hasseman Marketing. You might be asking, “What’s a WIG meeting?” It stands for the “Wildly Important Goal” and the concept comes from the book 4 Disciplines of Execution. We have a weekly WIG meeting each Monday to keep each other accountable and to try and push the company forward.
Quickly, here are the 4 Disciplines…
1. Set a Wildly Important Goal: In each organization, there are constantly things that have to get done. These are the every day tasks that tend to take up your day. When you try to role out a new strategy or initiative, these every day tasks (the whirlwind) get in the way. By setting just one wildly important goal, it helps to focus the team.
2. Create Lead Measures: I love this part. I am a huge believer in goals, but by the time you can measure if you accomplished them, they are in the past. So 4 Disciplines tells you to set “lead measures” for your goals. These are the things that you have control over (no one can stop you) and will lead toward your goal (if done consistently). For example, if the WIG is to lose weight, the lead measures might be eating a healthy diet and exercising. These lead to where you want to go!
3. Keep a Scoreboard: If you come across a group of kids playing basketball, can you tell if they are keeping score. Yes…you can. The intensity picks up. They start playing defense. They start high-fiving after baskets. The same is true for your team. We have created a Google Doc that allows us to keep an eye on how we are doing…all of the time.
4. Accountability Meeting: Which leads nicely to our Monday WIG meeting. We get together on Monday (online) for a 10 minute check in meeting. We discuss what 1 thing we wanted to do last week (that moves us toward our goal), how we did on that goal, and what we are going to do this week.
I really like this system. If you have spent the time to set a Wildly Important Goal, focusing on Lead Measures is a more productive way to schedule my week. These are things I can accomplish…no one gets in my way. And if I don’t do it, it’s on me. From a leadership perspective, I like it because…
It’s helps me keep in touch with my team: At a glance I can look at the scoreboard and see how they are doing. Yes, the activity is tracked by the honor system. They could be padding their numbers, but most of the time I think the numbers are accurate. Either way, it gives me a sense.
Creates Competition: With the right team, your team starts to compete on their own.
Helps You Notice Patterns: When your team is busy, the pro-active measures take a back seat. You notice that with this system. And if you are paying attention, you can point it out. Better yet, your team will notice it on their own. Also, we all have patterns in activity…I noticed that my activity starts to trail off toward the end of the week. I had no idea…until I saw it on the scoreboard!
Re-Focus on the Goal: Each week we get together and re-focus on the goal. This reminder and accountability can have powerful benefits. If you want to dig in further, check out the book! But if you want to chat about how to implement this into your team, let me know. I will gladly do my best to help.
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by Kirby Hasseman
Whenever there is a milestone in the year, I find myself reflecting. I try to take a look back at the goals I set for myself this year. Am I close to accomplishing them? Am I on track? Most importantly, do I feel like I am really putting in the work to make them happen? No Excuses That last one is the hardest, of course. It’s really easy to look back at the year so far and name all of the reasons we are not on track. “Well it’s been a tough time for the family,” you might be saying. “The economy in our area has been sagging.” And here’s the thing, that all might be true. That’s the tough thing about excuses, they are often very real reasons. I get it. But this is a great time to ask these questions… 1. Did I really mean it when I set that goal?2. Do my actions show that I mean it?3. Can I do more to move me toward it? No matter whether the goal is for finance, faith, or fitness, that last one always gets me. Yes. I can do more. But don’t beat yourself up. Understand that most of us are in the same boat. So here are some quick steps to get back on track. 1. Renew Your Commitment: Spring time is a great time to take a deep breath and renew your goals. It’s a new season. Spend a little bit of “alone time” and make sure your mind is right to go after it in this next season of the year. 2. Review the Actions: Many people say they want to accomplish something, but have you thought about the specific actions you need to take each day to get there? If you have not thought these actions out, and then act on them every day, you will never consistently reach your goals. 3. Get It on the Calendar: I often say, “If it’s not on my calendar, it doesn’t exist.” As you get busier, it will be harder to keep things all in your head. Set your time to work on your goals. Whether it’s working out or making cold calls, you need to create a habit of doing the hard stuff. Get a time on your calendar when this happens so you can push through the times you don’t want to do it!
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by Kirby Hasseman
What a weird irony! We have been a bit lax in creating our “last week” blog posts. Now, part of this is because of the holiday…you get it. But also because we have inserted a new level of hustle for the new year! So let’s get back at it now! Here our Content wrap up from this week! Weekly Word: Each week Kirby gives a short burst of knowledge on the Weekly Word (that is all he has to give!). This week he talks about people who are good “off the cuff.” Are they really? Or do they prepare? This week the word is AD LIB. Delivering Marketing Joy: We are super excited for this week’s Delivering Marketing Joy with John Lee Dumas! JLD is a podcasting superstar and he give us insight into how that came to be! Episode 65 of DMJ is right here. New Year’s Resolutions: In this Medium blog post, our own Jeff Wickerham talks about “resolutions” for the new year…and how he plans to meet them. He has some great tips on reaching your goals too! New Delivering Marketing Joy Podcast: It’s news at Hasseman Marketing, Kirby has now added to the Weekly Web show and has created a DMJ Podcast every business day. Read about the evolution of Delivering Marketing Joy here. Speaking of…now is the time to jump on board the Delivering Marketing Joy PODCAST train! Let’s look at the week in Podcasts! Monday: Today we talk Goals! Are you ready to start the New Year off right? Kirby talks about how to set goals and why you NEED to write them down! Tuesday: We dig a bit deeper. Now that you have your goals on paper, get an accountability partner. Listen more here. Wednesday: Each Wednesday we share the audio of the Web Show Interview! Great in case you want to listen…but not watch. So here is Kirby’s conversation with John Lee Dumas. Awesome. Thursday: Back to our conversation on making 2016 rock! Today we talk about digging underneath the goals to uncover the TACTICS that will help you reach higher! Friday: On any cool journey, you will have some tough times. It’s a fact. So who do you have around you to help lift you up? That is the conversation of today’s podcast. Get in on the conversation here! So that was this first full week of January! Whew! We are all excited about what 2016 has to offer. We hope you are too! Please let us know how we can help! Also, Kirby is excited about the new podcast…and anxious for feedback. Let us know what you think! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
In case you missed us, we want to catch up! The last couple of weeks have been full of travel, hustle and our Customer Appreciation Show! So we wanted to catch you up on the content we were able to crank out in the midst of all of that. So let’s get to it! Customer Show: We will have more on this soon, but just wanted to include a quick shout out to suppliers, employees, and customers that helped make this year’s show a success. What a great group we had. Thanks to all! Think For Yourself: With social media, it seems like its even easier to blindly follow. Here are 3 tips for thinking for yourself! DON’T Go With The Flow: We have all heard the saying “Go with the flow.” But Jeff Wickerham spends a little time explaining why you shouldn’t follow that advice. Check that out here. Weekly Word: Meeting customer expectations is just the basic. You have to do that today. But if you want to really create a strong company and loyal customers, you have to follow the Weekly Word…and Over-Deliver. Three R’s Of Business: You have likely heard of the Three R’s in School, right? Well this is something just as important…but different. If you want to create a strong business that will last, you need to follow the Three R’s…and you can find those right here! Be Intentional: Most people will tell you that they have goals. But when pressed on it, many people can’t tell you EXACTLY what they are. Can you? Here is a quick blog post to help you Be More Intentional with your goals. Delivering Marketing Joy: Be one of the first to discover this gem of an episode. This time Kirby talks with Marshall Atkinson about content, mentoring and more. You will want to know about the rule of 90-9-1…and what number you are! That episode is right here! Updated Reading List: Under the list of “Keeping up the hustle,” here is the updated reading list from Kirby on his way to reading 50 books this year. He is getting close. Check it out here. So that is your content update for last week or so. What do you think? Are you keeping up your hustle?
