What is Motivation Worth?

by

 “Motivation is garbage.” Mel Robbins. I respectfully disagree. Mel Robbins is the author of the 5 Second Rule and a person who I really admire.  She teaches concepts (backed by science) that help people get out of their own way, and take action.  Seriously, if you have not read or listened to the 5 Second Rule, you should.  It’s awesome.   And in this case, I do understand what she is saying.  She talks about it here in this video interview.  She is saying it does not make sense to wait for motivation to “do” whatever it is you should do.  I get that. And I actually agree.  You don’t wait to be motivated to act.  The best create things they need to do in order to move them to their goals.  Then they need to do that each day.  They can’t wait to be motivated to do it.  They just need to do it.  5-4-3-2-1.   What I disagree with is the idea that listening, reading or consuming some sort of motivating material doesn’t help.  It does.  I can only speak from experience here.  But pushing some sort of motivational material into my head, makes me want to take action.  And in my book, anything that makes me want to take action, is a good thing.   What I like to do is create a habit of pushing motivational (or good things) into my brain on a regular basis.  I have a different take.  It’s not that motivation doesn’t work.  It’s that it doesn’t last.  As the great Zig Ziglar once said… “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” So it’s not that motivation doesn’t work.  It does.  It’s just that it doesn’t last.  We need to constantly remind ourselves to “get after it.”   So get after it.  Don’t lose your motivation.  Make sure you get your daily dose.  You can follow us on Facebook here.  Or you can sign up for our VIP newsletter here.   

BrandSlams: Stay Organized Journal Book

by

 

It’s time to bring “Marketing Joy” to the masses!  At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States.  And frankly, we want to provide the right product to the person for the right situation.  It’s NOT just about slinging SWAG. 

 

That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).  

 

On the other hand, we want to be THE place you look for the best cool products for every occasion.  We want to create “Brand-Slams” for you and your organization!

 

This week’s BrandSlam is full of form AND function!  It’s the Stay Organized Journal Book!

 

Let’s start with function.  One of the most appreciated business giveaway is a journal book or notepad.  The fact is, nearly everyone can use them!  And journal books have a high perceived value.  No one seems to ever throw them away.  So that is perfect for anyone wanting to create a lasting impression.  

 

But this journal book as cool factor as well!  Coming in several different of trim colors, this journal book will help you stay organized as well.  The front flap opens up and has a place to store business cards, drivers license and other essentials.  That makes it the perfect handout for sales training and meetings on the road.  As a matter of fact, at Hasseman Marketing, we recently handed these out for client gifts and the response was tremendous!

 

This item has both form and function…and that makes this a perfect BrandSlam!

 

For more information on this item you can click on this link.  But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative.  Don’t have one?  Email us here and can hook you up!

To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.  

DMJ Podcast: Take Responsibility for Everything

by

 The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right! This week on the podcast we talk about taking responsibility for everything.  People who are not successful do two things a lot…they create excuses and blame others.  Not you.  On today’s podcast we talk about how to take responsibility for everything…and not be a martyr.   Thanks for listening!  We will keep them coming.  Let me know if you have any topics you want me to cover.  And of course if you want to make sure you never miss a piece of content, join thousands of others and sign up for the VIP newsletter here.  

Let The People See You

by

see the people in sales

It turns out my first sales manager was half right.  When I first got in sales, I was told “When in doubt, go and see the people.”  It was an over-simplification, of course.  On the other hand, it’s always seemed to work for me.  When I was waiting for the phone to ring or waiting for the sales to come in, I hear that voice.   “Go and see the people.”

In Jonah Berger’s book “Invisible Influence” I am starting to learn why this works.  In multiple studies, Berger explains that familiarity and having the “people see you” works. In one study, pictures of female students were judged on their level of attractiveness.  (Cringe all you want, it was the study).  It turns out that if the female students were seen in the class, they were judged to be more attractive.   Other studies showed that “being seen” more often could make your more likable and trustworthy.

From my perspective this brings powerful insights into the world of sales, brand building and more!  So here are a few takeaways…

See the People 

Though the script has flipped a bit, the adage still holds water.  When you are feeling reactive in your business, get out of your office and go “let the people see you.”  And if you can add value in some way (or just to say thanks like this post suggests), even better.

Social Media 

This is one of the reason great social media works.  We are giving people a chance to “see us” on a regular basis.  Some people would say this can be overdone.  Maybe.  But the science from this book suggests otherwise.

Consistency is Key 

This is also a bit of science to back up my belief in consistency.  Whether we are talking about social media, content marketing or sales, you need to be consistent in your efforts.  We all have that voice in our heads that tells us we need to stop...it’s too much.  But we need to push through that and continue to “show up” with your prospects and clients.   Let them “see you” over and over again. Make sure never miss the opportunity to “see us!”

Sign up for our VIP newsletter here.  We want to provide you as much value as possible!

The Hypocrisy of Politics and Promo

by

promo and politics

You would think the relationship between Politics and Promotional Products would be amazing.  Whenever I think of the quintessential politician, it’s hard to get past them shaking hands and kissing babies without thinking of them handing out buttons to wear, notepads to write on or pens to write with!   It feels like Politics and Promo are the perfect pair. But alas, that is not always the case.

The hypocrisy is always strange to me.

Usually it happens after an election cycle…or at the beginning of a budget cycle.  A politician, looking for a “quick fix” to a budget challenge tries to find a place where they make a “big cut.”  This is when the Politician turns on Promo.  They make a declaration that their government will no longer spend money on non-essential items like Promotional Products.

This is just ONE example:  Iowa Senator proposes cut on State Promo Spending.  The promotional products were not “non-essential” when they were seeking to be elected, of course.  At that point they were valuable election material!  And that’s the thing.  They ARE valuable campaign material.  One of the things we know about (well done) Promotional Products is that they affect human behavior.  If you want people to work safer, Promo can help.  Do you want people to go to your website?  Great news, an amazing Promo item will remind them.  If you want them to vote for you, it works as well. (And if you want a legendary Beatle to jump up and down in excitement, a cheap t-shirt will work).  

As a side note, as you live through an election cycle, most other forms of media make you frustrated with the process.  TV ads, radio spots and Newspaper campaigns spread vitriol and hate.  A well-done Promo campaign can help you celebrate your candidate…and keep you engaged in the process.  But I digress.

The fact is, Politicians (and other leaders) should work to use the Promo that got them elected, to try and affect human behavior now that they are in office.  Let’s face it.  Some cool SWAG that brings your constituents some joy make us trust you more…not less.

If you want to make sure you never miss an update or a blog, video or podcast, make sure to sign up for our VIP newsletter here.