by Kirby Hasseman
One of the things I am adamant about, is that in today’s society, everyone is a media company. (Yes, Gary Vaynerchuk says this too).
If you are a car dealer, you are a media company that also sells cars. If you sell insurance, you are a media company, that also sells insurance. You get the idea. I believe you need to think like a media company. You need to create content that people want to consume. That act of acting like a media company will create an audience, and then you will be able to sell them something (or convince them of something). You will have gained their trust. I believe that.
But despite that belief, Hasseman Marketing has not consistently been acting like it. Don’t get me wrong. We create content. My hope is we even create content that our customers and peers like. But we have lacked the type of plan and consistency that I would like. So starting June 1st, my goal is to fix that. It’s time to up my game. And in this short blog post I wanted to outline my plan for what will be coming up the next 30 to 60 days. I would love feedback, thoughts and suggestions if you have them!
1. The DMJ Podcast is coming back: I started doing the DMJ Podcast at the beginning of this year on Mondays. My goal was to test it out and see if people enjoyed it. After the first 12 weeks of the year, I took a break. The feedback was good…so I am bringing this back on Mondays. It will be here on this blog and wherever you get your podcasts.
2. Delivering Marketing Joy: The staple of our content creation is our interview show Delivering Marketing Joy! That will keep coming and will be hosted at PromoCorner.com as it has been. If you have suggestions on guests, email us here!
3. Brand-ecdotes: Again, we played with this series and we want to bring it back. Here is a link to one of these. We welcome Promo Pros to weigh in on what they love about Promo. Let us know if you want to take part!
4. unScripted Podcast: This award winning podcast with Bill Petrie will keep coming at ya every Friday. It’s hard to believe we have done 100 of these! Don’t worry…more to come here.
5. New Blog Posts: This is the new curveball into the mix. Get ready for me to create a new blog post every business day! Some will be short. Some will be a bit longer. But the goal is to provide value to our customers, prospects and peers all of the time. And we think this will be a way for us to do that! So please check back. Read them. Comment. Give feedback. And by all means, help keep me accountable! Why would we do all of this? Because we believe we are a media company. Get ready for us to start acting like it.
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by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization! (Here was the BrandSLAM from last week).
But this week the BrandSLAM is all about fun and function! The 12 Can Duffel Cooler is one of our favorite pieces because it puts the fun back into function! Yes, you can fit 12 cans of the beverage of your choice in this great looking bag. So it’s plenty roomy. But it’s also a great size for a real size lunch for work! And since it’s got the water proof inside liner, it’s great to be used simply as a duffel. One of our clients used it just as a gun bag!
Any way you want to use it, the 12 Can Duffel Cooler is perfect for people of all ages, sizes and gender! And because it comes in SO many fun colors, you can match nearly anyone’s colors. This one is a true BrandSLAM!
For more information on this item you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization! (Here was the BrandSLAM from last week).
You might be asking yourself why we decided to focus on these pens this week on the BrandSLAM! We are glad you asked! But buckle up…because there are quite a few reasons…and they are all about ease.
First, these are easy because of the pricing. The pricing on these awesome Vision Bright Pens is simple. One price. You get a full color imprint (full wrap) with no setups! Oh…and did we mention Free Shipping too? So, no setups and no shipping on these Vision Bright Pens! Easy.
Second, did we mention full color? We love the idea that you don’t have to worry about additional color charges. Just send us your imaging (or we can help you with it) and we have a great full color image on these!
Finally, let’s talk about ease of writing! The ever smooth ink is a hybrid between ball point and gel, so it writes so easy…and does not smudge. Lots of great reasons for this to be a BrandSLAM!
For more information on this item you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
Welcome to our awesome blog post series for Hasseman Marketing called:
“Brand-ecdotes!”
Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!
This week we talk with Jeff Wickerham! Jeff is a rock star Account Executive at Hasseman Marketing and lends his expertise to Brand-ecdotes this week!
1. What is your all time favorite Promotional Product and why?
The Evrybox is far and away my favorite promotional product. I work from home and stream music to it during the day, every single day. In the evenings, I use it to play background music while cooking dinner or doing dishes. During baseball season, I power it up and listen to Marty Brenneman call the Reds and Tom Hamilton call the Indians. This product makes my life better. AND…when my phone is dying from all the music I am streaming, I can use the Evrybox to power it up!
2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?
I use multiple journals I have received over the past 4 years. The first one which comes to mind is the journal I received in 2016 at Skucon, a conference for Innovators, Explorers, and Dreamers. I keep the notes on my big dreams in it. The second journal I constantly have is one I was given at church, which is where I keep my notes on my faith.
3. What is the current product you use all the time?
Evrybox
4. What is an idea/product that you think organizations UNDER use?
Recognition. In our industry, we have trained the world they have to purchase 10, 50, 100 of the same items. When doing this, the individuality of a gift is lost. OrigAudio came into the game and changed that. Their minimums are 1 piece, which gives us the opportunity to individualize gifts.
5. What do you think is the best thing about Promotional Products as an advertising media?
Other forms of media are needed, but I feel promo products are the most personal, which makes them #1. A specific product (pen, t-shirt, tumbler, etc) is given to a specific person, which makes each party involved feel good. It is a win-win!
And…that’s another awesome edition of Brand-ecdotes! Thanks to Jeff Wickerham for taking the time to jump in!
Make sure you never miss a post, video or podcast! Sign up for the Hasseman Marketing VIP newsletter here.
by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization!
This week the BrandSLAM is none other than the PopSocket! What is a PopSocket, you ask? A PopSocket sticks flat to the back of your phone, tablet or case with its reusable, repositionable gel. Once extended, the PopSocket becomes a media stand for your device, a photo or texting grip, or lower it for a video chat. The possibilities are endless with the PopSocket.
The fact is, there is NO better marketing spot for your brand than the back of your customer’s phone! The PopSocket not only gets you there, but it does so with style. PopSockets are super popular in retail, so customers will be excited to receive them. They are functional. They are fun. And they grab prime marketing real estate for your brand!
That’s what makes this a true BrandSlam. For more information on this item (or to order now) you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
