by Kirby Hasseman
“You are selfish.” When you read that sentence, or hear those words, how does it make you feel? Does it fill you with pride? Or do you turn your head or step back in disbelief? Most people, like me, get a negative feeling in their stomach if they have been labeled as “selfish.” It’s just not how most of us want to be known. But sometimes being selfish is important. Never forget the flight attendant’s speech that reminds us to secure our own oxygen mask before we help those around us. When we are creating our life on purpose, we need to spend some time being selfish, if we want to get it right. Here’s what I mean: 1. Your Purpose: I am amazed when I look at the world and see how many people have live just “happen to them.” They travel through the world with no intentionality. What type of life do you want? What do you want to be when you grow up? What do you want to achieve? The fact is, only you can answer those questions for you. You can’t find it from your parents or friends or (God forbid) your phone or social media. You have to take some “me time” and decide what you want your life to look like. 2. Your Priorities: Once you have decided what you want, now you need to be “selfish” with your time (if you want to make it happen). You will need to prioritize one thing over another. I never thought wanting to run a marathon was selfish, but long days of training take time. That time comes at the expense of other things and other people. The same is true if you are growing sales, starting a business, or launching a new career. This time of “selfish” is totally fine, as long as you have decided this on purpose. 3. Your Journey: It’s your life…not anyone else’s. As you make these choices and priorities, you might have to lose a few people in your life. But if you have created the life you want, that will be okay. Hopefully they are doing the same. Maybe you are uncomfortable with this “selfish” talk. But once you get your life moving in the direction you want, you might find a group of people moving in the same direction.
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by Kirby Hasseman
At Hasseman Marketing, we are believers in constantly learning! Sure, lots of people say that. But at HMC we try to back it up by reading, listening to podcasts and even attending the best industry events. These events can be extremely beneficial because of great opportunities to network, re-energize and even see the latest products. Recently, several of our team members attended an Ohio Promotional Products Association (OPPA) event called the Sales Safari. You can read more about the event here. And we did come away with some cool product ideas! Here are just a few of our favorite products that we saw at the Sales Safari in Kalahari! Music Link: You have probably heard us say it before, anything that brings value to your phone or your electronics, can provide amazing value for marketing! The Music Link product is a perfect example. This new product turns any “older” radio, or boom box, or device with a headphone jack into a bluetooth connected device! So if you have an older radio in your car, plug this in and you can now connect your phone! Click here to check it out! Switchback Headphones: We are consistent. This next piece is also connected to the phone. These are nice, noise cancelling headphones, and then they “switch” so they act as speakers as well. These are a great corporate gift and are sure to get attention this summer. Check them out here. Sherpa Vacuum Insulator: Let’s face it. With the word Yeti, vacuum drinkware is all the rage. If you want to make an impact with your clients, you need to know about it. But this new piece is cool. It works as a drink insulator or you can drink right from it. Very nice…and with a high perceived value. Check it out here. So there are just 3 cool new products you might want to consider. Need more ideas, let us know! You can shop online here….or you can email us for more information. As always, if you don’t want to miss any content or update or special, make sure to join our VIP list here.
by Kirby Hasseman
It’s time for the latest Delivering Marketing Joy episode, and this time Kirby gives a call out for potential guests…and gives three tips on productivity! It’s a short and sweet episode that you won’t want to miss. So watch it here. 
As you can see from watching today’s episode, it’s a little different! First off, we are always on the look out for exciting guests for the show. We do Delivering Marketing Joy each and every week. So if you, or someone you know, might be a great guest, please let us know. Just email us here to let us know who to contact! But wait! There’s more! In addition to a call out for potential guests, Kirby touches on three things that help to create content or to get more done. Creativity: There is a common misconception about creativity. People believe that you have to be “creative on the spot.” It’s like when you meet a comedian and blurt out “say something funny!” This idea of spontaneous creativity takes away from the hours of work it takes to really create something. You have to create a lot of bad, in order to create the good. So just create. Squeezing the Most: The most impressive people tend to get the most out of every minute. If you have a gap in your schedule, you could check email or surf Facebook. We have all done that. But instead, try to milk 3 more calls out of that time. Get the most out of every minute and you will get a lot more done in your day. Consistency: If you want to create a brand, build a business or have success in sales, consistency is nearly always the key. It’s simple…but it’s not easy. Delivering Marketing Joy is no different. There are times when it’s a struggle to get a show out. That’s when you get creative to keep them coming. It shows respect to yourself and to your audience. The best of the best show up…every day.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
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by Kirby Hasseman
Stop me if you’ve heard this one before: “You have be willing to fail.” This is great advice, but I seem to hear it so much right now, that it’s kind of lost it’s meaning. What does it even mean? What does it look like to “be willing to fail?” As Seth Godin said to me once, “you have to be smart. If you are skydiving, failure is not an option.” If you want an example of an organization that is willing to try new things (and therefore willing to fail), look no further than the Ohio Promotional Products Association (OPPA). OPPA recently held a new event (The Sales Safari) that included 20 some suppliers and distributors in a different type of meeting format. In an industry used to trade show after trade show, OPPA decided to offer its members a format where each group got 20 minutes with each supplier. It was fast and furious…like speed dating for business. In addition, whereas most trade shows are free to attend, this event had a cost for both. The event was a commitment of time and money, and the hope (I am sure) was to gain partners that were willing to invest in their business. At Hasseman Marketing, we really enjoyed the event. Not only did it give us a great deal of information to take back to our clients and prospects. It gave us the opportunity to meet with business partners in a totally different setting. OPPA took a chance. They felt like this was a chance to offer something different. It may work (long term) and it might not. But their willingness to try new things created an experience worth having. OPPA was willing to fail…so they created a successful event.
If you want ideas for your next campaign, you can shop on line here. Or you can reach out to us and we can help create a campaign that is perfect for you. Just email here.
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by Kirby Hasseman
Let’s talk BEER! As Ben Franklin once said “Beer is proof that God loves us and wants us to be happy.” We agree!
And if you want to market your company or organization, you might want to consider this growing demographic. As you may already know, the Craft Beer industry is exploding in the United States, and more and more people fall into the category of “beer drinker.” So reaching this valuable demographic might be a smart business move for you!
So let’s take a look at some great promotional items that are sure to reach the beer drinkers heart.
Stainless Growler: If you are not familiar with the Growler, it is a 64 oz container to transport beer in. Craft Beer drinkers will buy them and take them to each Tap room they visit so they can take home some of the sweet nectar. This new stainless growler is single walled and beautiful. Check out this cool product here.
Standard Glass Growler: Don’t like the stainless look? No worries. We have the traditional growler as well. You can see that here. Contact us for a quote on these!
Bottle Shaped Opener: This is a great looking new product for the Craft Beer enthusiast…and possibly the Craft Beer establishment. Maybe the bottle opener idea does not sound new, but the shape and look of this product mimics the look of the bottle. And with a full color imprint, you can make the opener really mirror the brand. Cool stuff…check it out here.
Flight Kit: When we head to any craft beer establishment, we want to know if we can order “a flight” of beers. The idea is you get to try small samples of several different styles so you get a sense of what the establishment has to offer. The best beer drinkers (and home brewers) would love to do that at home! Check out this cool flight kit. What a great gift for any beer drinker on your list!
Craft Beer Calendar: Do you want to check out new beer all of the time? If you do, then this Craft Beer Calendar might be a great promotional piece. This is the perfect piece to put your logo on in order to “co-brand’ with craft beer. And as is the case with any calendar, you get exposure all year long! Check out this great price point too.
If you want more ideas about ideas for beer drinkers, you can shop on line here. Or you can reach out to us and we can help create a campaign that is perfect for you. Just email here.
Finally, please make sure you never miss an update. Sign up for our VIP list here.
