by Kirby Hasseman
Yes! Summer is finally here (for the most part). It’s the season for time outside, grilling steaks and walking along the beach…at least that’s our hope for you! But how do you create a cool promo campaign that make your customers think “summer” and still think of you? We can help. Here are a few summer items that are sure to heat up your next promo campaign! Flip Flops: Nothing says “it’s summer” like wearing Flip Flops! So if you are working on a campaign that promotes a summer sales incentive, a sales trip, or even just a gift that you want your customers to use around the pool, these Flip Flops can be an easy and fun gift. Viking Tumbler: Yes, the Viking tumbler is great at keeping coffee hot (which we still drink in the summer) but these Vacuum tumblers also keep your ice cold for 24 hours! Now in our experience, if you need to keep a cold drink cold for 24 hours, you are doing it wrong. But we are not here to judge! We just want you to know these are awesome for drinks around the pool. Check them out here. Sunscreen Stick: We love this because it’s functional with so many promotions. Your clients might have sunscreen, but this is perfect for use on the face to make sure the nose doesn’t end up fried! It’s functional and thoughtful. It can also be use for golf outings, summer events and more. Oh, and with a full color imprint you have lots of room to tell your story! Check it out here. Mirrored Sunglasses: The future’s so bright…you gotta wear shades! There are so many ways to build a campaign around these fun sunglasses! And with an affordable price point, these just shout out “summertime!” You want summer? You need these shades! Yes, each of these items can help you build a summer campaign or event to remember. But if you want to take your campaign to the “varsity” level, package all of these together for a rock star kit!
Need more ideas, let us know! You can shop online here….or you can email us for more information.
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by Kirby Hasseman
Last week, Dale Denham announced his 4th Annual Online18 from PromoMarketing. On this list, Dale outlines his list of the 18 biggest influencers in the Promotional Products Industry…and our very own Kirby Hasseman was recognized as this year’s number 1 influencer. What an honor! In looking at the list, we also realized that these fantastic people have been our teachers and mentors over the past few years…and we wanted to outline some of the lessons I have learned from the #Online18. They Give First: If you look up and down this list, this group of people provides value to those around them. Whether this is through creating valuable content or by sharing the content of others, the Online18 “give first.” They are Connectors: If you look at this list of influencers, you will notice people who know people. More importantly, you have a list of people that are willing to connect people. They do not hoard relationships or business…they spread it. They Create: Though there is a different level of “content creation” up and down this list, the Online18 is a group of people that create. Whether it’s through blogging, video, Facebook, Twitter, etc. they share what is going on in their lives. In doing so, they create value for those that follow them. They Choose Themselves: It takes a level of bravery to put yourself out there. It’s easier to wait for someone to choose you. This group doesn’t wait for someone else to appoint them to create value…they take the words of the infamous Nike campaign and they “just do it.” They Engage: In addition to pushing out their own content, this group engages with other content. We all have “that voice” in our head that tells us we are not good enough. The Online18 understands that by engaging with others content, you validate and start to build relationships with them. So like, comment and share your way to growing your own network! They Curate: You don’t have to be the only content creator on the block. It can be totally appropriate to share other valuable content to your followers as well. You add value and credibility. You also have the added benefit of helping the content creator as well. The Online18 is a great list of leaders in the Promo industry…and you can learn a lot of all of them. But let’s not forget the one that put the list together…Dale Denham. Dale puts a lot of time in this list each and every year. And the secret of course is the real influencer is the one that gets to select the influencers. That’s a great lesson to learn as well!
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
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by Kirby Hasseman
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Jay Sabine to their team. Sabine joins Hasseman Marketing after working at WYBZ in Zanesville and over 12 years of experience in the Holmes, Wayne area. “We are so excited to welcome Jay to the team,” says owner Kirby Hasseman. “Not only does he bring a competitive spirit, but he also understands the marketing business…and knows the Holmes and Wayne County areas.” Jay lives in Dresden with wife, Jessica and youngest son, Hayes. He also spends his free time traveling to Creston, OH to watch his older sons, Jack, Drew & Evan play football, baseball, run track, and show for 4H. “I am excited for the opportunity to reconnect with the Wayne & Holmes area by working with clients to develop effective marketing campaigns through promotional premiums, and spreading the Hasseman “Marketing Joy” throughout NE Ohio,” says Sabine. Jay will be working in the Holmes and Wayne county areas and has already started reaching out to new clients. If you are interested in working with Jay or learning more about what he can offer your organization, please contact him at [email protected] or call him at 330-465-7964. Hasseman Marketing is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing.
by Kirby Hasseman
“You are selfish.” When you read that sentence, or hear those words, how does it make you feel? Does it fill you with pride? Or do you turn your head or step back in disbelief? Most people, like me, get a negative feeling in their stomach if they have been labeled as “selfish.” It’s just not how most of us want to be known. But sometimes being selfish is important. Never forget the flight attendant’s speech that reminds us to secure our own oxygen mask before we help those around us. When we are creating our life on purpose, we need to spend some time being selfish, if we want to get it right. Here’s what I mean: 1. Your Purpose: I am amazed when I look at the world and see how many people have live just “happen to them.” They travel through the world with no intentionality. What type of life do you want? What do you want to be when you grow up? What do you want to achieve? The fact is, only you can answer those questions for you. You can’t find it from your parents or friends or (God forbid) your phone or social media. You have to take some “me time” and decide what you want your life to look like. 2. Your Priorities: Once you have decided what you want, now you need to be “selfish” with your time (if you want to make it happen). You will need to prioritize one thing over another. I never thought wanting to run a marathon was selfish, but long days of training take time. That time comes at the expense of other things and other people. The same is true if you are growing sales, starting a business, or launching a new career. This time of “selfish” is totally fine, as long as you have decided this on purpose. 3. Your Journey: It’s your life…not anyone else’s. As you make these choices and priorities, you might have to lose a few people in your life. But if you have created the life you want, that will be okay. Hopefully they are doing the same. Maybe you are uncomfortable with this “selfish” talk. But once you get your life moving in the direction you want, you might find a group of people moving in the same direction.
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by Kirby Hasseman
At Hasseman Marketing, we are believers in constantly learning! Sure, lots of people say that. But at HMC we try to back it up by reading, listening to podcasts and even attending the best industry events. These events can be extremely beneficial because of great opportunities to network, re-energize and even see the latest products. Recently, several of our team members attended an Ohio Promotional Products Association (OPPA) event called the Sales Safari. You can read more about the event here. And we did come away with some cool product ideas! Here are just a few of our favorite products that we saw at the Sales Safari in Kalahari! Music Link: You have probably heard us say it before, anything that brings value to your phone or your electronics, can provide amazing value for marketing! The Music Link product is a perfect example. This new product turns any “older” radio, or boom box, or device with a headphone jack into a bluetooth connected device! So if you have an older radio in your car, plug this in and you can now connect your phone! Click here to check it out! Switchback Headphones: We are consistent. This next piece is also connected to the phone. These are nice, noise cancelling headphones, and then they “switch” so they act as speakers as well. These are a great corporate gift and are sure to get attention this summer. Check them out here. Sherpa Vacuum Insulator: Let’s face it. With the word Yeti, vacuum drinkware is all the rage. If you want to make an impact with your clients, you need to know about it. But this new piece is cool. It works as a drink insulator or you can drink right from it. Very nice…and with a high perceived value. Check it out here. So there are just 3 cool new products you might want to consider. Need more ideas, let us know! You can shop online here….or you can email us for more information. As always, if you don’t want to miss any content or update or special, make sure to join our VIP list here.
