by Kirby Hasseman
It’s Monday (as I am writing this) and that means it’s time for the WIG meeting at Hasseman Marketing. You might be asking, “What’s a WIG meeting?” It stands for the “Wildly Important Goal” and the concept comes from the book 4 Disciplines of Execution. We have a weekly WIG meeting each Monday to keep each other accountable and to try and push the company forward.
Quickly, here are the 4 Disciplines…
1. Set a Wildly Important Goal: In each organization, there are constantly things that have to get done. These are the every day tasks that tend to take up your day. When you try to role out a new strategy or initiative, these every day tasks (the whirlwind) get in the way. By setting just one wildly important goal, it helps to focus the team.
2. Create Lead Measures: I love this part. I am a huge believer in goals, but by the time you can measure if you accomplished them, they are in the past. So 4 Disciplines tells you to set “lead measures” for your goals. These are the things that you have control over (no one can stop you) and will lead toward your goal (if done consistently). For example, if the WIG is to lose weight, the lead measures might be eating a healthy diet and exercising. These lead to where you want to go!
3. Keep a Scoreboard: If you come across a group of kids playing basketball, can you tell if they are keeping score. Yes…you can. The intensity picks up. They start playing defense. They start high-fiving after baskets. The same is true for your team. We have created a Google Doc that allows us to keep an eye on how we are doing…all of the time.
4. Accountability Meeting: Which leads nicely to our Monday WIG meeting. We get together on Monday (online) for a 10 minute check in meeting. We discuss what 1 thing we wanted to do last week (that moves us toward our goal), how we did on that goal, and what we are going to do this week.
I really like this system. If you have spent the time to set a Wildly Important Goal, focusing on Lead Measures is a more productive way to schedule my week. These are things I can accomplish…no one gets in my way. And if I don’t do it, it’s on me. From a leadership perspective, I like it because…
It’s helps me keep in touch with my team: At a glance I can look at the scoreboard and see how they are doing. Yes, the activity is tracked by the honor system. They could be padding their numbers, but most of the time I think the numbers are accurate. Either way, it gives me a sense.
Creates Competition: With the right team, your team starts to compete on their own.
Helps You Notice Patterns: When your team is busy, the pro-active measures take a back seat. You notice that with this system. And if you are paying attention, you can point it out. Better yet, your team will notice it on their own. Also, we all have patterns in activity…I noticed that my activity starts to trail off toward the end of the week. I had no idea…until I saw it on the scoreboard!
Re-Focus on the Goal: Each week we get together and re-focus on the goal. This reminder and accountability can have powerful benefits. If you want to dig in further, check out the book! But if you want to chat about how to implement this into your team, let me know. I will gladly do my best to help.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
Everyone wants to have a safe work environment. Of course we all do. Not only does it create a more fun work environment when everyone is safe, but it also saves money. So whether you are “all heart” or you are all about the “straight cash homie” it pays to be safe! So it’s important to not only give your team the proper equipment to work safe. You also need to incentivize that safety as well. One of the best things about promotional premiums is they have the ability to affect human behavior. So make sure you are using them to create safe behavior…in AND out of work! Here are just a few products that might get your attention when it comes to safety. Maybe they are for on the job. Maybe they are to help remind your team to work safely. Either way, these products really hit the mark! Synthetic Leather Palm Camo Glove: These gloves are super functional! Whether you are using them at the work place or in the garage, these will come in handy all of the time. So consider these gloves (click here) if you want to help your team stay in good hands. Emergency Hammer: This is a wonderful gift if you have a team of drivers or if you just want to let your team know you care. Let’s face it. More and more of us (and our team members) are driving. We hope they never get in an accident, but if they do we want them to get out of the vehicle safely. This tool will help! Safety T-shirt: And we can’t do a safety post without the safety t-shirt! You have to make sure your team is “seen on the scene!” This shirt can absolutely help! So if you want outfit your team and help keep them safe, consider this shirt. So maybe you knew we handled these safety items, or maybe you did not. But we would love to help you. If you need more ideas, please feel free to reach out to us or you can ship online! In the meantime, make sure you don’t miss an update by signing up for our VIP newsletter. We want to provide you Marketing Joy each week! Sign up here.
by Kirby Hasseman
When it comes to most advertising campaigns, you just want your message to be noticed. You want it to stand out and be remembered in a cacophonous advertising world. But we like to measure success differently. We want to help create campaigns that will not only be remembered…we want them to be revered! You do that by creating Promotional Premiums that are “addicting.” Don’t worry, we are not talking about illicit drugs here! These are all on the up and up. But these products will get your messaging in front of clients, prospects and employees every day…because they will not want to put them down! SOFT T-shirt: Yes, we have all gotten that “promo” t-shirt of year’s past. They are valued…but they are not comfortable. They are good for the event…but not great for after. If you want to have a branding message that will last and last, you need to upgrade your t-shirt. These SOFT t-shirts will never make it out of the laundry basket…because your clients will want to put them back on! Click here to check out just one option. Lip Balm: Did you know that 40% of the population is actually addicted to Lip Balm? What a great low cost way to get in front of them in a very personal way. In addition, they have a great perceived value because they are much higher priced at retail. Check out this one option here. Viking Tumbler: I have heard people say “I don’t want to do a coffee mug because everyone already has one.” That might be true, but if you give them a better one, they will use yours! The Viking Tumbler is an awesome piece, (VERY similar to the Yeti) that will have your brand traveling everywhere with your best clients. It keeps hot drinks hot for hours and keeps cool drinks cool for days. Seriously…you want these. Phone Charging Power Bank: The most powerful tool in most people’s arsenal today is their phone…until the battery dies. Then your brand can save the day by giving a nice Power Bank. There are lots of cool options out there on these (including this one) depending on budget. But if your phone is dying, these are definitely a great lifeline! Clip it Vent Mount: As speaking of phones, anything you use with your phone (on a regular basis) is powerful. The Clip It Vent Mount holds your phone while you drive! No more digging around for your phone. You can use the phone as you GPS…it’s all good. The Clip it Vent Mount is one of our favorites! There are lots of “addicting” products out there, so let us know if you need help finding more!
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
As I write this, tonight is the first night of the NFL Draft. If you are a fan of the NFL, you likely already know this. If you are a fan, you probably already understand my interest and my fascination. But if not, you might be wondering why so many grown men will tune in to watch the equivalent of “picking sides on the playground.” So let me explain, in the best way I can, why I love the NFL Draft. Hope: Let’s get this out of the way. I am a Cleveland Browns fan. So some might say, the first night of the NFL draft (where the Browns always seem to pick) can be the most hopeful and exciting night of the our season. I get it. But the fact is, the NFL Draft sells hope. Fans get the opportunity to hope for the player they want. They get to hope for the production that player might give the team. Hope is fun. We all need more of it. Excitement: The NFL does a great job (with its partners like ESPN) of creating a month-long build up to the Draft. Those of us who are fans have been talking about it for weeks. This morning, talk shows are broadcasting from Philadelphia (the home of this year’s draft) and talking about the potential picks. It is an industry in itself. But more importantly, it’s a story. And as we have said here before, people love stories. Intrigue: From my perspective, sports is the very best of “reality TV,” and the Draft is exactly that. For those of us that make fun of “giving the rose” on the Bachelor, this is not much different. It is really fun to watch what teams decide to do to build their franchise. I love it! The NFL Draft packages Hope, Excitement and Intrigue better than most events of the year. But what is the lesson? We can all use more of all three. So how are you creating those for your clients or employees? You might want to give that some thought.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
When you were growing up, you might have heard about the 3 R’s of Education. You know what they were, right? It consisted of the basics; reading, writing and arithmetic. Read more details from this blog post (including case studies) here. Today on the Delivering Marketing Joy podcast, we dig into this topic and which one of the R’s is most important! Listen in here! As you can hear in the podcast in details, the Three R’s are Reach, Recall and Reaction. Reach: I think we spend too much time, money and attention on the first R, reach. It’s an important component…but it’s not the end game. Salespeople focus on that number because it’s sexy. But it doesn’t tell you how many people you reach that actually want your product! Recall: This is more important because you need people (and hopefully your target) to remember your message and your organization. Reaction: This is the holy grail! We need to reach people. We need them to recall us. But most importantly we want them to React. We need them to pick up the phone, click on the link, come to the store. The best advertising and marketing causes our target market to react! Thanks for listening to the Delivering Marketing Joy podcast! Let us know if you have any topics you want us to dig into! We want to provide as much value as possible!
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