by Kirby Hasseman
It’s the moment we’ve all been waiting for! Hasseman Marketing celebrates Episode 100! We are all excited about our guest speaker, Mr. Seth Godin. This man is a legend in the marketing world and is very famous for his popular blog. Seth is also a Best Selling Author and has written eighteen books that have been translated into 35 different languages. Please take the time to check out these amazing works. In Epidode 100, Seth Godin reminds Kirby to make a ruckus! Mr. Godin states that if you don’t want to be viewed as a commodity, then focus on what exactly people want. Find out something you provide that only you can provide, and then align that with what the customer wants. He also states that if you’re giving of your time to the community, then you are not taking part in a privilege. According to Seth, you cannot give in a world where everyone just takes stuff. He states that he would rather live in a world where everyone teaches and pays it forward. 
Seth Godin touches on his heroes and explores the differences between heroes and mentors. He encourages everyone to checkout his blog, Heroes and mentors. 
According to Mr.Godin, we will most likely give and give, but we will never get our share in return. People shouldn’t give for the purpose of expecting their business to improve. He believes that the only way to improve your business is by making it the only one they will choose. Each company needs to find something that customers would say sets them apart, which is where the higher pay margins will come from. Kirby also gets Seth to discuss the altMBA program, in which people are taught to see the world differently; to speak and be heard. 
Don’t miss the opportunity to hear Seth Godin’s ideas about content marketing. Use this experience to give advice to people who don’t want to invest the time preparing, and just want to sell something now! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
The majority of businesses including Hasseman Marketing give back to their community either with monetary funds or volunteering. Well why bother? If companies kept all their profits they would become more wealthy right? Hasseman says no, what type of company would we be if we didn’t contribute. Our community supports us and allows us to survive, without this Hasseman marketing wouldn’t last. In Three Reasons Community Matters for Small Business Success, Amanda Brinkman covers why it’s important to be in a good community. Helping the community prosper along with the business is vital. 
Don’t forget about something called Corporate Citizenship! We are rooted in the community, a vital part and because of this we have a duty as citizens to keep our district prospering. Making sure that we do not damage the area with anything we could be doing. Hasseman Marketing has very strong Core values and Beliefs when it comes to their community. In these are written, “We want to improve what we touch. We believe we should leave our communities better than we found them.” This is something we strive to do! Giving back is a privilege not an obligation. Every company should be proud of their community and take steps to improve on it. Anything we can do to make a difference, making sure we create better conditions around us. Giving back can also impact your business in a positive way. Allowing employees to volunteer their time will help improved employee morale. Any form of help that the business can provide will create positive PR and help you become more connected. Check out, Why Giving Back to the Community Should Be a Major Goal for All Businesses. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
The Word of the Week is “Sample!” In this video, Kirby discusses how providing a sample will put you on the top of your game. With all the technology available today, companies are able to create great visual features to engage clients in a presentation. Although the visual aspect is important, it’s been found that hands-on touching of an item helps to sell it; besides, everyone likes to see what they are buying. Allowing someone to engage all of their senses to examine your product helps in the decision process. 
So don’t be nervous about reverting back to the old fashioned sales pitch, because that is what works. Hasseman Marketing provides samples of all their products when marketing. In fact, Hesseman has a whole room filled with samples that we enjoy pulling out for our clients so they can see what they are buying. Don’t be afraid to have faith in your own efforts and resources, (which we covered in last week’s Weekly Word). If you have the sample on hand, why wouldn’t you bring it? Often the final decision of whether a customer is willing to buy a product depends on their opportunity to touch and examine the product. Unfortunately, in many cases computer software can be used to manipulate items in appearance and quality. Allowing a customer to see the product offered often allays all fears. So go out and start selling more…and don’t forget to add a sample! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Trying to pick out the perfect gifts? Are you trying to find something that will show people how much you care? Unfortunately showing genuine appreciation can be difficult, especially if you are working within a budget. You might not be able to get all of your 1000+ employees a box a chocolates over $80 dollars each. We at Hasseman Marketing understand your dilemma. So we want to offer you this chance to find the perfect gift for under $10. With these wonderful items, no one will guess that you stayed within budget. Deliver a thoughtful gift that carries meaning and shows you where thinking of those who make your days a little brighter. IBOOST-EXEC – iBoost-Exec Engraved Mobile Charger with Gift Box: Help your clients stay connected! The most common way to lose connections is with a dead phone. Gift them this…A battery device that charges smartphones, MP3 players and more. Charges as quickly as 5 hours, when the charger runs low, simply plug it into the wall! Help them in their hour of need and they will remember you! 
20oz. Viking Tumbler: See the new colors coming out for the month of September! This gift is a great way to say thank you! This item features a double wall vacuum stainless steel tumbler with copper lining and press in lid. Keep liquid hot for 5-1/2 hours and cold for 24 hours!
Heavy Washed Chino & Mesh Back Cap: This fun gift will be great for all who appreciate a good hat. This allows them to sport your company’s logo at every event. This low profile five panel unstructured cap features heavy washed chino twill with washed mesh back. It comes with applique stripes on sides & back, heavy accent stitching and fabric strap with two piece Velcro. Available in different colors!
The Wedge Mobile Device Stand: Give their phones a comfy place to sit as your employees work at their desks. This Wedge Mobile Device Stand is a truly unique, fully customizable, and multi functional tech accessory that supports virtually all smartphones. The Wedge is a valuable addition to any desktop and provides daily usefulness as a functional mobile device stand and screen cleaner. Umbrellas F810 Gusto Vented Auto Open Folding Umbrella: There is nothing like getting rained on when coming into work. A lot of times it’s hard to be prepared for those rain clouds headed your way. So give your employees and clients something everyone will use. An umbrella is a great way to show you care, and anticipate their needs. So give your gift to keep them dry!
Weekender Duffel – Solids: Everyone can find a use for a duffel – they provide the prefect carrier option for those always on the move. This duffel has two zippered front pockets for accessories, along with a padded handle wrap and adjustable non-slip shoulder strap. A mesh pocket also holds a water bottle.
Want to give a great gift, but afraid you will make a mistake? We get it. So we created this Free Report on 5 Mistakes to Avoid when doing Corporate Gift Giving. Get it here! 
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
So you are hosting an event, what is a sure fire ways get people to register early? Early bird registrations help in planning and saving money in the long run because of more accurate ordering of supplies, meals, etc. A knowledge of the numbers expected also decreases stress in planning for rooms, layouts and signage. Not having early bird registration makes you essentially work in the dark, and not knowing how many will be coming makes it impossible to plan accordingly. Obviously, the more individuals you can get to sign up ahead of the event, the simpler your day will be! But how? One of the best ways to do this is by offering a product as an incentive to register early for an event. This will increase your event’s registrations because of the perceived increase in value with the combination of the gift and the product. People will perceive that they will lose a bonus gift if they register later. This is an amazing motivator, and will ensure people take the time to sign up promptly. Nervous about making the decision of what promotional product will be best? Work with your promotional product consultant in order to choose your perfect item, and set the registration deadline so you have enough time to order the exact quantity and have the product on hand at check-in. This will allow you to please your clients that have taken the initiative to register for the gift. 
Check out some of these products to get an idea of what might be best for your event…. Cube Shape Portable Speakers, Full Color Digital: This speaker allows your guests to enjoy their favorite music wherever they want. The speaker comes with a full color digital imprint on all sides that allows the listener to remember who gave them this great gift! 
Mood Smart Wallet with Kick Stand: We have all been there – trying to watch something on our phone while doing something else, propping it against anything while trying to get the perfect angle on the screen. Now you can provide your early signers with the answer to this common problem! Put your logo on the kick stand itself. Let your company lend a hand! The kick stand comes in Green/Yellow, Orange/Yellow, Blue/White and Purple/Pink. So, everyone can get the color they want. 
Stone Paper Notebook: Everyone needs to jot down information to remember later. Provide them what they need with this great notebook that comes with your personalized logo. Help your customers to remember things in a moment. Let this gift remind them of you!
20 oz. Smushy Flexible Water Bottle: Who wouldn’t love this practical reusable water bottle? It can be easily stored because of its bendable plastic that allows it to fold and smush to fit anywhere. Its freezer friendly and is lightweight. Let this bottle be a refreshing reminder of your company.
Budget Blaster Power Bank: Help your clients stay connected! The most common way to lose connections is with a dead phone. Gift them this… a Grade A battery device that charges smartphones, MP3 players and more. When the charger runs low, simply plug it into the wall! Help them in their hour of need and they will remember you!
Want more ideas? No problem. Just let us know! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
