by Kirby Hasseman
“Studies show that 69% of customers that leave you (as a customer, donor, supporter, etc.) will do so because of perceived indifference” (Hasseman 2014). Corporate Giving not only involves consumers, but it is also important for employees, suppliers or whomever the company wants to reach. For this reason, it is vital for a company to communicate value to these chosen audiences. It moves beyond valuing their business to convey appreciation of the consumers as individuals.
In his book, Delivering Marketing Joy, Kirby Hasseman indicates that many studies show startling statistics that demonstrate customers lose interest quickly in companies that only perform their jobs and don’t invest in consumer relationships. “We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think “small” things first.” (Hasseman 2014). Before you reach for your checkbook think about the kind of gift that should be given, don’t just give automatically! Instead, make an effort to comprehend why you’re giving and whom will benefit. The gift needs to mean something to the person you’re giving it to. Or else, the impact will not last nor be impactful. 
Are you interested in getting your hands on this insightful reference? Would you like to learn more about valuing your company’s consumers through other studies? Check out this book! Hasseman, K. (2014). Delivering Marketing Joy. http://kirbyhasseman.com/books/ Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Hasseman Marketing has very strong Core values and Beliefs when it comes to their community. In these are written, “We want to improve what we touch. we believe we should leave our communities better than we found them.” A Special Shout out to Dustin Haywood our video genius and many others who helped out with the (Feed the Need 5K/10K)! This is the 6th year for the particular race; Hasseman has been a proud supporter throughout its life. This year Hasseman sponsored and donated to the cause with 15 other businesses. With the help of these businesses and the 120+ runners they achieved this honorable feat! Proceeds were donated to the Food Pantry at New Life Ministries. Thank you all who were involved! 
Working with the community is what Hasseman Marketing is proud to do! We love our community and enjoy taking part in many of its activities. We want to show our support by lending a helping hand in promoting the events going on during this week! Don’t forget to take part in the farmers markets surrounding this county! Many different delicious fresh produce to enjoy with your family and friends.~Fresno Farmers Market: Saturdays till October~Warsaw Farmers Market: Fridays till September 23~Coshocton Farmers Market: Saturdays till October 
Coshocton Museum is taking time to honor the men who fought in WWI. At the Johnson Humrickhouse Museum has set up a display “Remembering the great war: The 100th Anniversary of WWI” 
Take part in the ongoing Coshocton Crow Geotrail, were geocaches are hidden all across Coshocton county. This is guaranteed to be a good time and will allow people to see the some the most beautiful parts of Coshocton! It is fun for all and is a great family event. Geocaches are hidden all around the world including Coshocton. It is similar to a scavenger hunt, you simply place in the given coordinates and off you go! Surprises await! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
The Word of the Week is Positive! In this video, Kirby discusses how your thinking matters. When you think positively, studies show that you will perform better than when you think negatively. When you fill your brain with positive thoughts, your brain is more creative and open to creative solutions. On the other hand, your mind tends to shut down when stress and other factors set in. So think (and act) “Positive” if you want positive results. This simple change can literally change your life! Want more data to back this up? Check out the book The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor. This book will show you that studies prove this to be true!
Check out the book…and remember to be more Positive! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
If you’re looking for merchandise that is affordable and will remind the public of your unique services, consider these products to hand out at activities to help advertise your amenities to potential consumers! Discover these seven helpful products that sell for less than a dollar. IWRITE2: Health care affects everyone around us in some way. But how do businesses get the public’s attention when they need assistance? Pens are a strong and affordable way to do this, because everyone uses them at some point during their day. This is a brain jogging device that can make you their first pick. Their dependence on the organization is reflected upon through the simple use of a reliable pen. 
TPD – Toothpick Dispenser: No more stabbing your figures trying to find the toothpick in your purse or pocket. This dispenser keeps your fingers safe and your toothpicks easy to find…just like your local health care provider. 
Overseas Direct, Gel Bead Hot/Cold Pack: When experiencing muscle pain, nothing in better than a Hot/Cold pack. Who doesn’t suffer with a sore muscle from time to time? This is a perfect advertising opportunity! The name of your organization is in plain view as the person begins to feel better. 
AN33-25 – 3″ x 3″ Adhesive Notepad – 25 Sheets: These handy adhesive notes are items consumers can use on a daily basis, constantly reminding them of services rendered and the quality associated with the brand name. The Cost for impression is low making this item very valuable. 
SPF15LB – SPF 15 Lip Balm: No matter what season, lips are always in need of protecting. In all elements and activities, this lip balm will help keep your lips, and even hands from chapping! The balm also comes in a variety of delicious flavors and contains SPF-15 to protect from sun exposure. This will remind your clients that you’re always available in every element of their health care needs. 
12 Oz. Mood Stadium Cup: This cup is perfect for any game or event…..and it comes in 10 vibrant colors. But as if that isn’t enough, as a person enjoys their cold beverage, the cup turns colors. These cups offer an opportunity to catch the eye of other individuals as they watch in interest and notice your logo. Personalize these cup for your company to communicate your services! 
Back Scratcher With Shoe Horn: This two-in-one item is great for all who struggle to reach those certain places – from your back to your heel, this device meets your needs! This very practical product will remind the user of the help previously provided by the particular health care name. The Back Scratcher with Shoe Horn is approximately 15″ W x 1 ¾” H, which makes in perfect to reach about everything. 
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
At Hasseman Marketing one of the products we sell the most of is T-shirts. Here are our top 5 shirts that you should check out if you are in need of Tees for your next event. The Basic T-shirt – Port & Company PC61 
This is our most sold shirt by far. It is a great option for those on a budget. It is a 6.1-ounce, 100% soft spun cotton shirt, that is priced affordably but is not “cheap” in quality. It also comes in every color you could ever imagine. The Performance T-shirt – Gildan 42000
Available in a ton of colors. The Gildan 42000 is a 4.5 oz. shirt that is 100% polyester but with a cotton feel. This means that it doesn’t have the “shiny” polyester feel to it but it still has the same sweat-wicking capabilities of typical tech shirts. Also, an added bonus, it will not stick to you like the typical 100% polyester shirts do. We have done this shirt at local 5k races for years and it has gone over really well. The Next Level T-shirt – Next Level 6010
The next level 6010 is a 4.2 oz.shirt that is a tri-blend. 50/25/25 polyester/combed ringspun cotton/rayon. Tri-blend just means that it has that SUPER SOFT feel to it. This particular tri-blend features a more athletic cut. It is very popular with personal trainers, gyms, and crossfit boxes. The Perfect Tri – The District Made DM130 
Our New Favorite. The Dm130 is 4.5-ounces, 50/25/25 poly/combed ring spun combed cotton/rayon. It is more of a normal cut tri-blend, that still features a great SOFT feel and is more affordable than most other tri-blend tees. With 10 colors available this shirt is a great contender. The Bella of the Ball – The Bella Canvas 3413
The 3413 is probably the softest shirt you will ever feel. A 3.8 oz. tri-blend shirt that is 50/25/25 polyester/combed and ringspun cotton/rayon. This is the top tier. It is a great shirt, but beware….it will be your new favorite and you will never want to take it off. 
