Americans Are Acting Like Spoiled Teenagers

We are all struggling in some way during this pandemic.  Some more than others.  As my buddy Bill Petrie said in a great blog he wrote “We are all in the same storm.  But we are not in the same boat.”  Some of us are honestly sick.  Many are working on the front lines, tired and stressed.  But many more Americans are fine…and just bored.

And so, it’s been a little troubling to me that many of us have responded like we are teenagers who have been grounded.  But not like teenagers who are REALLY being punished.  We still have our phones, our television and our password to Netflix!

As far as I can tell, many Americans, (who have clearly never REALLY had to struggle) are reverting to their spoiled teenage years.  You can tell by what they say.  See if you can recognize a few things you are seeing on social media.

“I don’t care what you say.  I do what I want!”

When leaders in the government came out and alerted the public that this virus was a real threat, the message was pretty clear (at least from states).  This virus can be deadly.  In order to slow the spread, we need to stay at least 6 feet apart from one another.  We also needed to stay at home so we could “flatten the curve.”

Everyone was frustrated by this.  I know I was.  It affected our social lives, our plans and even the economy.  So naturally, a percentage of people gathered in a large group, closely together, in a public place (with rifles).  Awesome.

When you understand how the spread of any virus works, most reasonable people can agree this is not the best strategy.  But as spoiled teenagers would do, we snuck out our bedroom window to do it anyway.  Well done.

“I don’t believe what my teachers and parents…no matter what they say!”

I remember this clearly in high school.  No matter what the Vice Principal said, it was dumb.  My parents did not know what they were talking about.  And because I was SO unique, no adults seemed to understand me!  I see this clearly on social media right now.  Every day, Ohio Governor Mike DeWine comes out to address the public with new updates and mandates.  DeWine has widely been regarded as a leader in handling the crisis, and is respected nationwide.  But that does not stop armchair quarterbacks from questioning his every move.

In addition to this lack of faith in leadership, we seem to want to argue with everything.  (Do you have a natural reaction to say “No we don’t?”)

A friend of mine recently posted an article where he said that it “changed his thinking on masks.”  I know he was reticent about sharing it for fear it would cause an argument, but he thought it would be informative for those willing to read it.  But one commenter said “I did not read the article, but I don’t agree.”  Oh, for crying out loud!  That leads nicely to…

“I don’t want to do my homework!”

In the interest of self-disclosure, I struggled with this as a student.  I did not always want to do the work.  A lot of teenagers were like that.  But I hope that I have evolved as an adult.  That does not seem to be the case with many Americans.  We freely share and post memes and vides that we have done nothing to verify.

Then we get all bent out of shape when they are removed.  I see people all over social media complaining that their posts have been taken down and claiming that Facebook, or the Government (or the Man) is violating Free Speech.  Jeesh.

First, if you have ever posted something and it has been taken down because it has been determined as “completely false,” please take a moment and pause.  This is not “the man” bringing you down.  If anything, they are doing you a favor.  You not only look silly, but you are, quite literally, spreading lies.  Simple as that.

You do have the right to Free Speech in this country.  But as you may recall, you do not have the right to yell “Fire!” in a crowded movie theater.  That is a crime.  You might remember that from your civics lesson.  Or maybe you don’t…if you did not do your homework.

You know what I heard? 

This is closely related to the gossip and conspiracy theories that we are seeing all over social media.  Like needy teenagers that want the approval of their peers, we are very willing to share any crazy theory that comes our way.  Back to the last point, it would be great if we would all push “pause” and do some research.

But if you don’t have time to research every theory (and you don’t) then just refrain from sharing!  I think Facebook should have one more step that you need to complete when you hit the share button that says “Really?  Are you sure you want to leverage your reputation on this?”

If you don’t have time to research, or like me, you are just not an expert in the area of healthcare, viruses, pandemics, and the like, you could say “I don’t know.”  You could rely on the expertise of those that have dedicated their lives to studying these things.

Admitting that you don’t know is not a sign of weakness.  It’s a sign of strength and maturity.

So, before you spread gossip, you might consider asking an expert in the field.  But that might be a challenge if you struggle with Number 2.

I don’t really care about anyone else.

Sorry to offend any teenagers reading this, but most of us were more selfish back in our teens.  I know I was.  But I would like to think that I have grown a bit since then.  I have more life experience and understand better that my actions have consequences outside of my own life.  So, it troubles me that I see what appears to be a real lack of consideration for anyone else from a percentage of the population.  Have we really gone this far backwards?

I am not a scientist or a doctor.  But science suggests that wearing a mask can help you from spreading your germs to others.  This article says that though masks might not help you protect yourself as much, doing so would help others.

It begs the question, if you can do something that is a minor annoyance to you but can help the rest of the country, would you do it?

Please understand that I say this with love.  Just like a proud parent, I see our potential.  During this pandemic, I have struggled with most of these as well…that is probably why I see them.

One final note of clarification:  I know I said we need to listen to our leaders.  I believe we do.  But that does not mean blind following of orders.  We still do need to maintain critical thinking.  I have never agreed with everything from any leader.  If you agree with EVERYTHING a leader says, you might not have a leader.  You might be in a cult.  But despite that healthy skepticism, I often understand that they have more information than me at the time.

Regardless of your stance on masks, or leadership, or health experts, I would love to see us all get back to the basics.  Let’s work to help one another.  Let’s make others safety a priority.  And let’s fight off the urge to be angry all of the time…and be kind.

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Get Back To Basics With Your Marketing

It’s a crazy time to try and market your business.  On the one hand, you don’t want to be seen as insensitive or tone deaf to the current health and economic challenges that are facing the country.  On the other hand…payroll.  Your organization still has bills to pay.  And when this is over, you want to have a business to market!

Madison Avenue has decided the best way to do this is to let everyone know that “we are all in this together” (even though we have been ordered NOT to be together).  They remind you that these are “unprecedented times,” and we should not worry because no one is touching our pizza after it leaves the oven!  What?  I wasn’t worried about that…until now!

And while it’s tough to know exactly what to do and say during these “unprecedented times,” I think we are over thinking it.  It’s time to get back to basics with your marketing.  Here are a few quick tips on how to market your organization now…and always.

Decide WHO Your Customer Is

One of the biggest challenges I see with companies is when they try to market to everyone.  Not only is that impossible (and expensive) it makes for boring marketing.  If you identify exactly who your target is, you can create compelling marketing and content that resonates with them.  In addition, you find that your message does not need to be everywhere.  It needs to be where your perfect customer is…and there only.

Explain What Problem You Are Solving

Every good business was created to solve a problem.  The lemonade stand was created to quench your neighbor’s thirst on a hot day.  The pizza shop was started because people are hungry (and don’t want to cook for themselves).  Whatever the problem is that your organization solves, make sure you let your customers and prospects know.  So many times we are concerned that we might be “overly salesy” and we make our prospects guess what we do.  Don’t do that.  Make sure it’s clear what you have to offer.

Add Value Where You Can

Once you let your customers and prospects know what you have to offer, it’s a good time to add value.  I still believe that the Give First Economy is in full swing.  You have an opportunity to be generous here.  Help your prospects.  Give them information to help them solve their problem.  Not only will it establish you as the expert in the field, but it will build integrity and trust with your audience.

Cover Your Branding Foundation

This is a good time to look at your marketing and make sure the foundations are covered.  Is your website up to date?  Do you have flyers, brochures, and print materials that tell your story (consistently with your website).   Does your team look like a team?  Once  you have created that ideal customer, you need to make sure you are showing up the right way to them, all the time.  If you need some help with this, please reach out to us and we can help.

Make Your Offer

If you have identified your customer, explained the problem that you solve, and have added value, then please don’t forget to make an offer.  It doesn’t have to be over the top.  You don’t have to be in their face.  As a matter of fact, if you have take the other steps, it would be weird if you did NOT ask for the business!  This is not the time to “get the digits” from your prospect and NOT make the call!  Make your offer and give them a chance to do business with you.

It’s a great time to get back to basics with your marketing…and these are some ideas to get you started.  If you want to dig deeper, feel free to sign up for our (FREE) 5 Day Marketing Course here.  Oh…and make sure you never miss out on our content.  Head to our blog page now and see what you have missed.

The Real Reason Masks Matter

I am not a doctor and I don’t play one on TV.  I am also not a nurse and do not have any medical training.  And while, to my uneducated mind, the idea that masks can help to stop the spread of a virus makes sense, I am not going to wander outside of my lane here.  There will be no fancy graphs.  And there will be no links to articles that support my theory.  God knows we can find plenty from either side on every argument nowadays.  Nope…this is from your friendly neighborhood marketing guy.  This is my simple take on the Real Reason Mask Matter.

I was on a shopping trip recently when I discovered this.  I was with my wife and we went into two different Big Box stores (of course they were Big Box stores…that is what was open).  In the interest of transparency, she and I were wearing masks.  The first store we went into felt strange.  Almost no one was wearing a mask.  We were the outsiders and we got some funny looks.  Kids were running around the aisles like it was a normal Tuesday night.  To be candid, I was uncomfortable.  Amy and I looked for what we needed, and when we couldn’t quickly find it, we left.

We left that store and headed to the next Big Box solution.  But this one felt different.  Even as we walked in I noticed that employees were wearing masks.  As a matter of fact, once inside I realized that all of the employees had masks on.  The vibe in the store seemed more calm.  So Amy and I went through the store, found what we needed, and finished the shopping mission.  And this leads me to the real reason masks matter.

Masks Matter Because They Put Your Customers At Ease

As consumers, when we head out to find necessities, most of us are on edge.  We look at nearly everyone with judgement.  Can they cause me harm?  Are they doing what they should be?  I talk about it in a vlog here.  It’s natural.  But if I am worried about whether or not I am safe, there is one important thing I am NOT doing…shopping.  If your organization does not make me feel safe, then I (as a consumer) will not want to stay there.  If I must, I will either leave before I get what I need, or I will get only what I need…and get out.

On the other hand, if I feel safe, I will take the time to find what I need.  I might even find a few more things.  Your team wearing masks sends a signal that you care for your team and for your customers.  So while I believe masks provide another level of protection from the virus, my medical opinion is not in question.  The real reason that masks matter is because of your customers.

Make sure you never miss an update.  You can find all of our content on our blog page here.  Oh…and if you do want to look at some products that you might need to open up safely, you can head to a shop we created here.

How Do You Measure ROI on Marketing Joy?

Every once in a while, we get a question about the ROI on branded merchandise.  It’s an important question, but often one that is difficult to answer.  The first reason is because people mistake the difference between Brand Marketing and Direct Marketing (I explain the difference here).  But another reason it’s hard to measure the ROI is because it’s very difficult to measure how you “feel” about a brand.

How Do You Measure ROI

I mean, how do you feel about this picture?  Jeff Wickerham sent in this story.

A few months ago, I gave a gift to a friend, Donna. The gift was a branded Bluetooth speaker. I thought Donna would have a need for it and when I gave it to her, she really appreciated the gift. I hadn’t heard anything about the speaker up until this past week when my wife, Sarah, received a text message from Donna’s daughter. She was pregnant and delivered her baby…yeah! We were super happy mom and baby were healthy and safe. The personal piece which makes the story mean so much to me, is the following message:

“Tell Jeff this speaker he gave to mom allowed us to have praise and worship music during our labor experience and after. Our son approved and it helped our family “SmileOn Together”.

This is one of the reasons I am proud to do what I do for a living. The branded gift brought joy to someone else’s life and when Sarah showed me the text message and picture, it brought me even more joy. This story is another reminder for me to continuing to do what I love to do: provide value to people through branded products.

That is incredible.  As Jeff says, it brings me joy.  But how do you measure the ROI on Marketing Joy?  The short and honest answer is, you don’t.  But you know it when you see it.

If you want to see more content like this, please check out our blog page here.  And if you want to dig into our Free 5 Day Marketing Course, you can find that here.

5 Techniques For Curing the Quarantine Blahs

I don’t know about your, but I have good days and bad days.  Sometimes during the past few weeks, I have been calm and grateful for the opportunity to stay at home, safe with my family.  Then on other days, I run as fast as I can through the front door of my house (leaving a Kirby-sized hole in it).

Some days I am the voice of reason saying ” We are doing great!  There is a light at the end of the tunnel.”  And then other times, I am the one that is near tears saying “Oh my God!  When will this end?  I miss eating out!”

During the times of stress and internal turmoil, I have come up with a few techniques that have helped get my mind right.  They are not fool proof.  But I do find they help me.  So here are 5 techniques for curing the Quarantine blahs.

Create A Revised Routine

Despite the fact that many of us are either working from home, or not working at all, I think routines are still incredibly important.  During normal times, I have a very specific routine to help keep me productive (I talk about that here).  Now that things are different, I still have my routine, but I have modified it so I can have a bit more freedom…but still stay on track.  On many days, I get up a bit later.  I watch a different morning show while I am on the treadmill.  Little things, sure.  But if you get rid of your routine completely, it can hijack your sense of purpose.

Have A Purpose Each Day

That leads nicely to, have a small purpose each day.  This does not have to equate to your purpose in life.  It can be small.  Your purpose for today might be simple.  But it gives you something to do for the day.  I think we often think we want “nothing” to do all day.  But this is what (I think) is creating the blah we are trying to escape.  Create a little goal each day.  You can spend an hour working to learn a language, write a blog, create a video, or choreograph a family dance.  Whatever your purpose or goal is, it can help you stay up and look forward to the new day.

Exercise

Keep this simple my friends.  This does not mean you need to start a new Beachbody workout.  Just take the time to get your blood flowing.  Exercise helps to reduce stress, increase brain function, and makes you feel better.  It can be as simple as a short run or a walk.  Don’t overthink this.  Get your blood pumping each day.  You will thank me.

BE A Friend

During times of stress, we often look for people to be good friends to us.  It’s great when that happens, but it’s not in our control.  Instead, take a bit of time to BE a good friend to someone.  It might not get returned.  Not everyone will be a good friend back.  It’s okay.  Make a phone call to check in.  Send a text or an email.  Do something nice for your neighbor.  Most people will appreciate it…and the world will be better for it.

Meditate or Prayer

One of the tough things about times like this is, our mind seems to be running around looking for reasons to stress and panic.  When I feel overwhelmed, this is when I know it’s time to control my thoughts.  For me, this comes in the form of some meditation.  I am hardly an expert.  But this act of controlling my thoughts and quieting my mind can have a profound effect on my day and my mental state.

As I mentioned at the beginning, I am hardly an expert in dealing with a pandemic in isolation.  These are just a few techniques that are helping me deal with the quarantine blahs.  I hope they help you in some way!

If you want to make reading more of our content as a part of your routine, check out our blog here.  And, if you are part of an organization and want to sharpen your Marketing Skills, check out our FREE 5 Day Marketing Course here.