by Kirby Hasseman
It’s time for the 15th episode of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Weekly Whirlwind
This week we combine the Trending Topic and the Weekly Whirlwind. We recorded the podcast later this week because Amy was at an event in Columbus about the Historic Tax Credit. We are excited to announce that the project was selected! Amy talks about the project, the timeline and what happens next! Listen in!
Lesson In Life
This week Kirby and Amy talk about providing value first in each interaction. So often we look at interactions as transactional. In other words, what can I get. Kirby and Amy talk about the idea of approaching each interaction by asking “how can I provide value,” and what affect that can have.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby gives a shout out to the Our Town Coshocton group. This is the group that helped Main Street in Coshocton to become a National Historic District. This is the reason our project was up for the tax credit to begin with! Amy shouts out the good people that have volunteered to help those affected by the flooding around the state. Kudos to those that gave of their time, talent and treasure.
So that’s a wrap! We will be back…and we will continue to improve. Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
There are plenty of great ways to determine the value of a promotional item. You might want an item that is flashy and gets someone’s attention. Your organization might want something with lasting value, like a calendar that hangs on the wall. Some companies want to focus their promotional efforts on tech items, that tie their brand to your phone. These all make sense in executed properly.
I like to keep it simple. I want Promotional items to be:
Useful: In my opinion, the best promotional items are ones you (or your customers) use on a regular basis. They are useful. That’s why the top categories of promo center around apparel, drinkware and writing instruments. They are used every day.
Have Lasting Impact: I also think great promo lasts. It’s the reason that calendars are still a valuable marketing tool. I love it when I give my customers and prospects items that they keep for years. That makes the “cost per impression” very low…and the value very high.
High Perceived Value: Finally, I love it when I am able to spend $5 on an item that my customers and prospects think costs more! One of the reasons t-shirts continue to be a great promo items is because they have high value. Your customers think they cost more than they do. You can create a huge impact when you get this value proposition right.
This why you should NEVER buy YETI (in promo).
YETI is a fine brand of products. They have created a brand that people are loyal to and appreciate. I love the idea that they create drinkware that can keep hot drinks hot and cold drinks cold for hours. But they were really late to the Promotional Products game. They decided they did not want to play in the promo industry. That’s cool. But they challenged an industry known for “knocking stuff off” to knock them off. And guess what…the promo industry did not disappoint. Not only did suppliers create Vacuum Sealed Drinkware, but they created a product that was really good!
Multiple studies have been done. In some studies, the YETI did a little better. In some studies, the YETI did a little worse. But most of them will tell you that the product is VERY comparable. In addition, the companies that live in the Promotional Products world are way better at creative decoration and branding. So if the products is (essentially) the same (and it is), and the branding is better, I want to ask you a simple question.
Why would you pay 3 to 4 times more for the YETI?
The simple answer is, you should not.
If you want a really cool Vacuum Sealed Tumbler (and you should, they are awesome), we have many options to choose from. Please let us know how we can help.
Make sure you never miss a piece of content. You can find all that we create on our blog here. And if you sign up for our VIP newsletter, we send one email per week with it all in one place.
by Kirby Hasseman
When I set a goal for myself, I know there is one thing that weighs heavily on whether or not I succeed. It goes back to this blog I wrote about keeping promises to yourself. The one thing that determines whether or not I am able to push forward is the answer to this question:
What do I do when no one is watching?
Sure, accolades are amazing. Recognition is important. But nearly all progress is made in the mundane, every day chores that further us and grow us. This is true in nearly every area of our lives.
Want to grow your sales? This starts with making the cold calls and prospect contacts that we don’t always want to make.
Want to be more fit? It comes from the mornings when you don’t feel like putting in the work, but you do it anyway.
Want to be more skilled at your craft? You know that is comes from putting in the work while others are out padding their social calendars.
But don’t be mistaken. The results don’t happen overnight.
Your reality today is made up of the work you did 30 to 60 days ago. When we do those little things, over and over, we plant seeds that will grow down the road. Those sales calls rarely bare fruit that same day. It takes time to cultivate those relationships. The push ups you did this morning do not make you fit today. It’s just a foundational piece that will show up down the road.
Once you know that, it makes you think differently about the activities you are doing today. Are you being intentional by doing the little things now? Are you working to create what you want in your life? Are you willing to do the work?
No one is paying attention now.
So what are you doing when no one is watching?
Make sure you never miss a post! Check out our blog page here. Oh…and you can sign up for our VIP newsletter here!
by Kirby Hasseman
In one way or another, we are all in sales.
You might be tasked with convincing your boss to chase your idea. Or you might be out in the field, doing door to door sales. Either way, we all have to sell (or persuade) people every day. With that in mind, it makes sense to get better at sales…especially if it’s your job to drive the top line in a business.
So here are 5 blog posts designed to help salespeople grow.
3 Reasons To Focus on Long Term Sales Success: When you are in sales, it’s easy to focus on the short term. We need to “make the sale” to put money in our pocket. But focusing on short term in sales rarely creates long term success. Here are 3 reasons to focus on the long term.
The Best Sales Strategy: Sometimes the best sales strategy is not to be in sales at all. Just be a human. Read more here.
3 Good Things From “Seeing the People:” One of my first mentors in sales told me “When in doubt, go see the people.” With new technology and tools, we sometimes lose sight of that foundational principle. But there are 3 good things that happen when you get in front of your customers. Learn what they are here.
20 Great Questions To Ask: I love this one. We are always told that we need to be a better listener. So how do you do it? One great way to be a better listener is to ask better questions. Here are 20 questions that are sure to get your customers and prospects talking.
Just One More: Sometimes the secret to success is simple…but not easy. Here is your motivation today to do “Just One More.” Read now.
And with that in mind, let me throw this bonus blog post in as “just one more.”
Selling To Someone Who Doesn’t Want To Buy: I get this question all the time. What do I do if the prospect does not want to buy? What if they already have a vendor? Here is a post that tells you want to do when you run into someone who does not want to buy.
So I hope these posts will help to motivate and inspire you to sell more effectively. If you want to learn more about Hasseman Marketing, you can check out our About Us page here. And if you want to catch every piece of content, sign up for our VIP list here.
by Kirby Hasseman
It’s time for the 14th episode of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the sudden flooding in the Coshocton County area. Listen in on the update about the area…and stay tuned for ways we might be able to help.
Weekly Whirlwind
This week in the Weekly Whirlwind, Amy talks about making small progress on the building project…and waiting for the final decision on grant funding. Kirby talks about an email hack…and working to get back to normal.
Lesson In Life
This week Kirby and Amy call an “audible” on the Lesson. Instead of jumping into a lesson, they talk about the upcoming Community Improvement Day. The event started with Newpointe Community Church but is branching out. Listen in to learn more about the project and how you might be able to get involved.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby talks about the Pomerene Center Art Park…and a recent staff meeting there! Amy talks about Camp Invention. This is a great program that happens each year. Listen in to learn more...or head here.
So that’s a wrap! We will be back…and we will continue to improve. Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
