by Kirby Hasseman
If you are like a lot of people, the New Year means there is a special feeling in the air. It’s not just the feeling of being tired and hung over. I mean, it’s that too. But in addition, there is a feeling of hope. It’s a new page, a new year, a new day full of new possibilities. I talked a bit about why this matters here. But for some of us, it can be overwhelming too. Sure, we can start over and have a great new year. But where do I start? How do I get the ball rolling? What can I do to get 2019 started off better than 2018? That challenge is real. When I feel a bit overwhelmed, I like to try and fill my brain with good and inspirational stuff. It often helps get me in the right mindset, so I can take action toward whatever goal I am working on. With that in mind, I wanted to share a few pieces of content that I enjoy that might help you! Dr. Mark Powell on Delivering Marketing Joy: I really enjoy doing Delivering Marketing Joy. I get to talk to some amazing and smart folks. So each episode is fun for me. But this one is perfect for this time of year. Dr. Powell has a new book called “Clutch” and he spends some time talking about that with me here. I love the idea of creating “rituals” in your life to create a happier and more productive you. My YouTube Channel: One of my goals for 2019 is to increase the amount of value I deliver through video…and I want to increase my subscribers! You can help me with that by clicking here and subscribing. Oh, and here is a recent video that went sideways when we “misplaced” our drone. Watch that here. Akimbo Podcast: If you know me at all, you know that I really enjoy the work of Seth Godin. He is smart and thoughtful and he brings that to his podcast. For me, this is “must listen” content. So that’s a short list to get you started today. And of course if you have some great content that I should check out, let me know! Happy New Year everyone! Let’s make it a great one! Make sure you never miss an update! Sign up for our VIP newsletter here.
by Kirby Hasseman
It’s the last day of 2018. Whether you had a great year, a terrible year or (like most of us) a year that had a little bit of both, the New Year represents the opportunity for new beginnings. The reality, of course, is that tomorrow is just another day. There is nothing special about January 1st that gives us a new start. Or does it? Here’s the thing…it does if we think it does. There is an amazing power in our mind and the story we tell ourselves. Most of us are living the life that we believe we deserve. Whether we know it or not, our thoughts are foundational in the life we create. As pastor Dwight Mason, from NewPointe Community Church, says on a regular basis, “You cannot live inconsistently with how you think.” So your mind is driving the bus. Your thoughts are the power (and sometimes the detriment) to the life you are seeking to create. My friends, that is great news! It means that you have the power to create the life you want. You just have to believe it. Then you have to consistently take action on it. It’s not JUST about the power of thought. But that thought is where it starts. So maybe the New Year does have power. Maybe January 1st can have a magical gift to give us. That magic lies in each of our own minds. The flip of that calendar gives us permission to believe that we can create a new year (and a new life) that we truly desire. And if we believe it…that’s a great start. So Happy New Year to each and every one of you. I hope you finish 2018 happy and healthy. But maybe more importantly, I hope you give yourself permission to create the life you truly want in 2019. P.S. As a side note, New Year’s Eve is also my lovely bride’s birthday. So if you get a chance, please help me wish her a Happy Birthday! Thanks for reaching and engaging! If you want to make sure you never miss an update, or a piece of content, please join our VIP list here.
by Kirby Hasseman
With all of my talk of goal-setting on this blog (and there is plenty of it), I thought it would be only fair for me to share my goals for 2019 here. This is always a bit of a scary exercise for me. On the other hand, it’s sort of a “practice what I preach” moment as well. In the interest of transparency, there are a few I have left off. They are a bit more specific and personal. Either way, here are quite a few of my goals, with a bit of information about them! 1. Increase Hasseman Marketing Sales 45%: This is a lofty goal. But we sent a firm foundation in 2018. We finished the 2nd half of the year with nearly 25% growth. My hope is this will be a year that we take it to the next level. 2. Increase Youtube Subscribers to 1000. I plan to do more vlogs this year and I think this makes sense. You can help by subscribing here! Please do. 3. Run/Walk 15 Miles Per Week: This one is pretty straight forward and falls under the Fitness category. (Read about the 5 F’s of Goal Setting here). 4. Take 3 Cool Trips with Amy: We have one scheduled, so I am on my way. But anytime when we get to hang out…is very good. 5. Write New Book: This one has been hanging out there for me for a while. I have the title and the idea. I just need to put in the work. 6. Sell 500 Copies of Books: I have two books out there now that I think are worthy of purchase. I need to do a much better job of promoting. Again, you can help with this one. Delivering Marketing Joy (about doing promo better) is here. In addition, the book Fan of Happy (personal development lessons I wrote for my daughters) is here. 7. Pay off Credit Card Debt: Though it’s not a huge number, it’s one that I need to fix. 8. Increase Personal Savings: This is not a mountainous number…I would like for it to be! 9. Be a better Father and Husband: Here is where I make the case for “non-measurable” goals. I don’t how to quantify this. But I do know that I need to continue to improve and focus on this. Having this on my list every year helps me do that. So that’s my goal list for 2019. What are your thoughts? What am I missing? Thanks for reading along and lending your support. I truly appreciate it. Feel free to become a VIP. You can do that by signing up here.
by Kirby Hasseman
The week between Christmas and New Years is always tough for me. Why? Because it’a s transition week. I am not completely “off work.” I don’t go on vacation, so I go to the office on days we are open. There are usually some things that need attending to. There are calls that need returned. On the other hand, I am not really “on” either. Many, if not most, of my clients are off. The HMC team is mostly taking the time off. So even if I wanted to be working “full speed ahead,” it would be tough to do that. So while I get some things done, I am never working at a pace that feels productive or satisfying. It’s a transition week. Most of us are just waiting for the New Year to put the hammer down. Seasons of transition can be challenging in life. We spend a big portion of our life working to create one reality. Then when it goes away, it come be tough to adjust. You hear about it a lot from people that retire. Studies show this can be one of the most challenging transitions in life (believe it or not). Frank goes to work for 30 years to the same job. He reports to the same area and makes the same widget. He has a purpose. That is who he is. When retirement comes, and no one is telling him where to be and what to do, he loses his meaning. Though I have heard many people say “that will never happen to me,” it happens more than you think. Transitions are tough. Parents understand this all too well. You work to raise the child (or children) so they can become independent. Then they become teenagers. That is a season all it’s own. Then they grow out of that…and enter a new season of their own. If you are in a season of transition (as I am in a few areas), I think a few things help. Be Patient: These times are challenging. But remind yourself that it’s only a season. Sometimes these seasons last longer than others, but on the other side of this week comes the New Year. Be Grateful: Times of transition give me a great deal of stress. I am a person that wants things “yesterday.” So when I find myself waking up in the morning with that anxiety, I take a deep breath and mentally list the things in my life I am thankful for. It sounds simple. But it helps me reconnect my day. Be Joyful in the Process: If you are in a season of transition, then you have the chance to create the next season. Be intentional about creating it. Spend some time thinking about the life you want to create. Take the time to make it something you are excited about. In a sense, it’s like creating goals for the year. Do it on purpose. If you are living through one of these seasons, understand that you are not alone. Many of us go through them at different times and in different areas of your life. But get ready, the next season is coming. Thanks so much for reading! Make sure you never miss an update. Sign up for our VIP list here.
by Kirby Hasseman
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Bree McAndrews to their team. McAndrews joins Hasseman Marketing bringing 5 years of experience with J.D. Power and Associates along with a year in the Promotional industry. “We are so excited to welcome Bree to the team,” says owner Kirby Hasseman. “She has a wonderful energy and passion for the business. Her willingness to learn is exciting and her energy is infectious.” Bree lives in the Detroit Metro area with her husband, daughter and dog. “I am excited for the opportunity to join the Hasseman Marketing team. They are an industry creative and content leader. I can’t wait to start working with clients to develop effective marketing campaigns through promotional premiums, and spreading the Hasseman “Marketing Joy” throughout Michigan,” says McAndrews. Bree will be working in the Greater Detroit area and has already started reaching out to new clients. If you are interested in working with Bree or learning more about what she can offer your organization, please contact her at [email protected] or call her at 248-692-4094. Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing. And of course, make sure you never miss an update! Sign up for our VIP newsletter here for the latest content and news from Hasseman Marketing.
