by Kirby Hasseman

My wife recently shared a post on Facebook to celebrate something (that she felt) was a positive thing in our community. It was a picture of a few leaders in the local Rotary Club making a substantial donation to multiple local non-profit organizations. She is a member of the Rotary club, so I am sure there was pride mixed in with her excitement about good being done in the community.
She saw this as a completely positive (apolitical) post, so she was a bit surprised when there was pushback. Assuming there was some misunderstanding, she tried to alleviate that with a response about the good programs being affected and where the money went. It did not help…so she let it go.
But I think it raises a challenge in our current outrage culture. It made me want to take a moment and “say this out loud.”
If someone posts a picture of a local organization (that represents more than 75 local leaders) donating thousands of dollars to multiple local non-profit organizations with the intent of helping grow and develop the community, and your initial response is to crap on that post, maybe you are part of the problem.
It raises a point that I first heard in this amazing graduation speech by Tim Minchin. It’s worth watching the whole speech as Minchin gives 9 lessons on having a happier life. But I want to focus on just one today.
What are you FOR?
Many of us today define ourselves by what we are against. We are outraged by the latest politician, corporate greed, sexism, racism, ageism, or whatever the latest scandal catches the headlines. We wring our hands and shake our fists and shout (usually via keyboard) about the latest injustice that is happening. We are anti-one thing and pissed off by another thing until it seems we are against everything. It creates an angry and unproductive attitude that only creates more anger and frustration.
So, as Minchin suggests, what if we started to define ourselves by what we are FOR? What if we spent our energy thinking of things we want to be involved in or wanted to support or cheer on? What if we spent that time advocating ideas that we were passionate about? I think you would find that it would be more productive, but it would also make you happier.
On the other hand, it’s not just about what you are FOR. And that leads me to the next question.
What will you DO?
It’s great that you have a cause that you are excited about. At the very least, it’s a more productive mindset to have. But that’s just the first step. Now it’s a question of what are you willing to do? Are you willing to put your money where your mouth is? Are you willing to start that business, donate to that cause or contribute your time or talent to that non-profit? It’s not about thinking happy thoughts. It’s about being wiling to roll up your sleeves and do the work. That’s where the magic happens.
So before you make that next snarky comment, post that next tweet or send your next harshly worded email, take a moment to decide what you are FOR. Not only can you actually make a difference that matters, you will also (likely) be more happy and fulfilled in the process.
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by Kirby Hasseman

It’s time for Episode 23 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about getting ready to go out of the office. Are they organized? Is it organized chaos? Or will they be packing at the last minute? They talk about that here.
Weekly Whirlwind
This week in the Weekly Whirlwind they talk about getting back in the office after a short week and adding in the stress of leaving soon. In addition, as you will hear, they will be taking the next week or so off to unplug. Don’t worry…they will be back!
Lesson In Life
This week in the “lesson in life” Kirby talks about the idea that sometimes you need to think on something before you unload. He also has a blog about it here. Kirby and Amy chat about those times when the best thing is to not say anything at all.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy talks about all of those lineman and volunteers that are getting ready to head into harms way to help with the victims of Hurricane Dorian. Those people who take their time and risk their own safety remind us that humans are good. Thank you!
So that’s a wrap! Thanks for listening to Episode 23 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman

It’s time for Episode 22 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the reason you should (and should not) buy local. It’s not a moral obligation. Amy tells the story of an example when buying local simply can give better service. Listen in and give us your thoughts!
Weekly Whirlwind
This week in the Weekly Whirlwind Amy talks about the progress (and some lack of progress) at the building project and what has been really stressing her out over the last week or so!
Lesson In Life
This week Kirby and Amy discuss the idea of communication. Most leaders think they are good communicators. Most employees think communication is bad. What is the disconnect? Kirby and Amy dig into the concept of “over-communicating.” Is that a thing?
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy talks about the heroes of this time of year…teachers! Most of our kids are heading back to school…so big shout out to those that are working with them every day. Kirby gives a shout out to his buddy Bill Petrie. Bill has been hard at work on a new program called PromoMBA, and Kirby points out the big difference between ideas and execution.
So that’s a wrap! Thanks for listening to Episode 22 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
It’s time for Episode 21 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about some of the progress they are seeing in the community. But as they point out, progress is not something that happens overnight…and it sometimes takes pain. (Here is a blog about that). Listen in as Kirby and Amy give their take on how good things happen.
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about spending time with the Hasseman Marketing team. What does a staff meeting look like to him? He gives you the insight. Amy talks about some progress at the building at 539 Main Street.
Lesson In Life
This week Kirby and Amy discuss the idea of permission. Are you waiting for permission to act? Do you wait for “they” to make an impact? Both Kirby and Amy discuss the idea of taking action and not waiting for anyone to do it for you. Want to learn more? Listen in!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy talks about the KOA Campground and their SunFlower Festival. People came from all over to enjoy the festival! Great event. Kirby talks about ITM and their investment in Main Street. Two great organizations making investments in the community!
So that’s a wrap! Thanks for listening to Episode 21 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
It’s time for Episode 20 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about talk about the middle of August. Is it back to school season? Are we looking forward to the fall? It’s an interesting time of transition in seasons…and in life. Listen why here!
Weekly Whirlwind
This week in the Weekly Whirlwind we talk about Kirby being like a “kid at Christmas” when some really cool SWAG comes in. He is out Delivering #MarketingJoy this week. Oh…and you have a chance to get a t-shirt…just listen in! Oh…and you get a quick update from Amy on what is going on with her back and with the building!
Lesson In Life
This week Kirby and Amy talk how they get their day started off on the right foot. Do they have the same routine? Do they have a routine at all? Kirby and Amy discuss how they are similar and different on this topic!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy gives her shout out the Coshocton County United Way. The campaign kicked off with the Taste of Coshocton event. Listen in about why she loves what the United Way is all about! Kirby talks about the upcoming Sunflower Festival and our very own Josh Williams who is going into the Leadership Coshocton program. Listen in about that now!
So that’s a wrap! Thanks for listening to Episode 20 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman

When scrolling through Facebook the other day, I came across a post that caught me off guard. Well, to be clear, the post itself did not catch me off guard. It excited me. The response to the post, however, really surprised me. Let me explain.
The post included several pictures of construction being done on several sidewalks coming into the city of Coshocton. It showed the machines being run, the progress being made and talked about the improvement this would be for the entrance to our town. To be honest, I was excited. I saw progress. (It still has to do with “What you see.”)
The comments, on the other hand, had a completely different tone.
There were complaints about the mess. Some complained about the noise. One complained about what time the work was being done. I was blown away by the level of complaining about the project! (We all need to complain less…here’s why).
My friends, let me let you in on a little secret.
In every area of your life (and my life) progress takes pain.
Growth takes discomfort. Improvements are hard and are mostly not convenient. This is not new. This a constant rule of life.
- If you want to grow muscle, you first need to break it down so you can build it back up.
- Proper home renovation nearly always starts with demolition.
- Improving your habits takes breaking down old habits to be replaced.
- And yes, replacing a sidewalk (or a road) begins with taking out the old one so there is room for a new one.
So yes, progress can be frustrating. It’s slow. Progress can (and will) be painful. It takes work. And whether you are building a community or a book of business, it will take longer than you think. That is the bad news. Progress takes pain.
But here’s the good news.
Progress is worth it.
Stop complaining. Put in the work. Be a part of the solution. Keep showing up.
Thanks for reading! If you want to see all of our content, head to our blog page. We have new content nearly every day. Oh…and if you want to have some fun, head to our About Us page to learn more about the team.