by Kirby Hasseman
My youngest daughter Jade is getting ready to start her Senior Year. As a parent, this is an exciting, bittersweet, scary, fun and surreal time.
Yes. All of those. As many of you know, it’s also the time when you have to start talking about “what’s next.” With that in mind, there are the obligatory college visits, discussions about the future, and the ACT test. This is the test, of course, that helps colleges and universities decide whether your kid is good enough to pay for the opportunity to attend their school. If you think you detect a hint of negativity about the process, you are right.
Unfortunately, on the first time out, Jade felt the same way.
She was not sure what she wanted to do. She did NOT want to take this test. She did not want to get up early. She was pretty much “all out” on the whole process. Her results showed it. She did not do well on the test. But as is nearly always the case, the failure is not nearly as important as the response to it. Jade went back to work.
First, she adopted a better attitude about the whole process. That is SO important. Studies tell you that when you have a positive attitude, your brain functions better. So that alone might have helped. But that was not all. She also started working with a coach. Elaine Smith worked with her over 5 sessions. Not only did she give Jade tips and tricks for attacking the test, but (maybe more importantly) she gave her the confidence that she could do well.
She studied. She worked on it . She had a better attitude. Her results showed it.
I am very proud to report that Jade’s overall score went up quite a bit. Several sections of the test went up even more. It’s great news. But to me, this is not the best part of the story. The reality (as I see it) is that this is just one standardized test. It’s one of those things that seems important in the moment. But it’s not. Not really.
What IS important is that Jade learned how life works. When you try something new, you might do poorly. You almost certainly will do poorly if your attitude sucks. But if you learn from it. You readjust your attitude. You work on it. You get a coach. You will get better. Now THAT is a lesson I can get behind.
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by Kirby Hasseman
Delivering Marketing Joy is one of the pieces of content that I am most proud. Why? Probably because it was one of the first consistent pieces I produced…and it helped put me on the map.
Now, nearly 250 episodes later, it’s still rolling. As you might expect from a journey like this, I have learned a lot from Delivering Marketing Joy. But what can it teach you? Here are a few lessons I am proud to share.
Don’t Listen To The Voice: I have talked about this before here, but it’s worth mentioning again. The hardest voice to overcome when starting something like this is the one in your own head. For Delivering Marketing Joy, I had to overcome the voice telling me that no one wanted to talk to me on an interview show. Who was I? I am so glad I pushed through that. Most people were more than willing (and generous) to spend the time.
Share Platforms: One of the reasons I think the show worked (early on) was because I was sharing platforms with other people in the industry as I grew my own. In my first episode I talked with Mark Graham. He was already an influencer in the industry, so I was able to leverage his audience too! Obviously, the goal is to provide value. So by sharing platforms you get to share the goods with more people.
Stay With It: When I was about 20 or so episodes into the show, I was kind of tired. I was proud of how many shows I had done…but I did not know whether it was worth it to continue. Insert Seth Godin. I got the chance to interview him (with Mark Graham) and Seth mentioned that he had seen the show! Wow! Then he said something I will never forget. “Stick with it. In 3 years you will be glad you did.” At the time I did not have the next episode lined up! But I did keep it up. And Seth even agreed to be my guest when I got to Episode 100. Watch that here.
Be Consistent: This is something I preach a lot…because I think it really matters. If you want to build an audience (and I am still working on it), you need to be consistent. It’s important to the audience. But I think it’s important to you too. It sets a deadline. Otherwise, it becomes really easy to “just miss one.”
Start With A Few in the Bank: This leads nicely to Start with a few “in the bank.” When I started DMJ, I heard that the average web show never makes it to Episode 5. I have no idea if that was true. But I was obsessed with starting with 5 shows done! That bank of episodes gave me some confidence and gave me time to get more going!
Don’t Worry About the Metrics (at first): It’s not about creating a “viral video.” It’s about creating value. Way too many people get really focused on the numbers too early on. It’s a recipe for frustration. You are (likely) not going to have a big audience at first…so the numbers are not going to be impressive. That’s fine. It will build. Plus, I have found that despite the numbers, you never know who is watching. Keep focusing on the value…the numbers will take care of themselves. Delivering Marketing Joy is a weekly class for me. I learn something all the time. But these are just a few lessons that I am reminded of as I look back.
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by Kirby Hasseman
I love what we do. Whether you call it Promo, SWAG, Premiums, Branded Merchandise, you name it.
We do marketing. We do fun.
And with each month, some of the best and the brightest minds are continually coming up with new and cooler products that all of us can put branded messages on. I just love it.
As I have said before (and I will say again) Promotional Products affect human behavior. If you want to drive people to a website, to work safer, to come to an event or to donate to a cause…the best organizations use Promo because it works. But what do I use on a regular basis? After all, I am in the industry! So what do I find myself using each week?
Though it changes, and I will update this list at some point…here are a few items I find myself using every week!
Clip It Vent Mount:You can find more details here.
12 oz Urban Peak 3 in 1 Insulator: this will be appreciated.
Stay Organized Journal: We did these as a team and I did not expect to like them as much as I do! It’s a great size and it has a great look. And let’s face it, no one ever throws away a journal. So as I use it each day to take notes (including ideas about this blog), I think this is a home run.
Twist Erase Mechanical Pencil: Check it out here.
Mission Pack Backpack: When it comes to backpacks, I know there are a lot of options. But this one just seems to suit me. I love the shape, color and functionality of this bag. I use it for my daily trip to and from the office. And I have even used it on longer, cross country trips as well. Oh…and have I mentioned you can do as few as one with your logo? Well…that’s pretty cool. Get more information here. So those are just 5 Promotional Products that I am using all the time.
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by Kirby Hasseman
Kindness is a super power.
Don’t get me wrong. I love all of the Super Hero movies. I love the idea that “someone” with infinite power can save me (and the rest of humanity) if things go terribly wrong. It’s fun. It’s entertaining. The problem with these movies is they help create the idea that we need someone else to be “the hero” of the story.
We don’t.
We have the ability to be a hero each day. We just have to choose to put on the cape. And here’s the thing. It’s not hard. Unlike in the movies, we don’t need to lift cars, dodge bullets, fly or bend the universe with our minds. Making a difference in your every day life is really easy. You just have to be intentional. Here are just a few simple ways to be a super hero.
Give Credit
People are doing interesting and important work every day…in every community. Make sure they get credit for the work. More importantly, give credit for the effort. It’s the effort (not always the results) that they can duplicate.
Give Compliments
Be on the lookout to give compliments. Do you like the color of their shirt? Tell them. Did they get a new hairstyle? Tell them it looks nice. Maybe you appreciate their sense of humor at the office. Don’t keep it a secret. One of my rules of life is, if I catch myself saying something nice about someone “behind their back,” I let them know.
Give Thanks
It’s simple. But it’s amazing how often it doesn’t happen. Make sure you give thanks to your customers. Make sure you appreciate your family and your team. Give thanks to the people that help make your life better…they might just continue it! 🙂
Smile
If you want people to think you are a nice person, smiling at them is the easiest way to make it happen. It costs nothing, but it makes everyone feel acknowledged and appreciated it. And the thing is, most people don’t take the time. So you stand out as well.
Remember: Everyone has the ability to be a Super Hero. You just have to be willing to put on the cape.
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by Kirby Hasseman
I was standing at the cooler trying to make a decision. There were lots of choices (as there always seems to be). How to decide?
So I asked the person behind the counter about one I was considering. “Do you know if this one is good?” She didn’t actually answer the question. Her answer? “I have not had it. But we sell a lot of it. It’s popular.”
And even though I know (in my brain) that “popular” is not the same as “good,” I bought it. It’s something to consider as we create sales and marketing material. Whether it’s true or not, we equate “popular” with “good.” It makes purchasing decisions easier for us. As much as we say we don’t want to follow the crowd, most people do. So when you are asked if your product or service is good, maybe you shouldn’t answer that question.
But I am not sure that will be popular.
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by Kirby Hasseman
We all have days when we wake up feeling stuck. I do too. I wake up lacking the motivation to do nearly anything, let alone the important work that is often taxing and hard. So what do I do when that happens? I spent 10 minutes talking about a few tactics on a recent DMJ Podcast here. But one of the tactics I use is to push “good into my brain” first thing in the morning. I have a few “go to” places that provide me inspiration…and help to remind me to get after it. Here are a few I use…feel free to steal them!
6 Places I Find Inspiration
Seth Godin’s Blog: I don’t view Seth’s blog as “motivational” exactly. But it is a blog that shows up (every single day) and makes me think. I love that. And in making me think, it inspires me to be better. His blog is here.
Gary Vaynerchuk’s Daily Vee: There is no way I watch every Daily Vee. Gary produces so much content, I don’t know how (if you are grinding too) you could consume it all. BUT, it seems like when I do, he says something that reminds me or inspires me. His Youtube channel is here.
Casey Neistat’s Vlog: I love Casey’s shooting and editing style in his videos. So while many of them are not “inspirational” by nature, they do show me what I want to create. And Casey has a personality that is fun and charming too! Here is one of his latest videos…fun.
Jeff Haden articles: Jeff is one of my favorite writers on the interwebs. Apparently I am not alone because he is one of the top read writers on Inc.com and Linkedin. He also recently wrote the book called Motivation Myth which I really enjoyed. As a matter of fact I featured it on a recent article and podcast about the books I recommend here.
Grant Cardone: Grant can be a little over the top for me. But when I need a boost or a kick in the pants, he can be rocket fuel. If you are aspirational in your goal setting, Cardone can help you think bigger. Here is his Youtube channel.
John Lee Dumas: I have talked about being unreasonable before (here)…and JLD was definitely that. John Lee Dumas created Entrepreneur On Fire and interviewed a different entrepreneur on a podcast EVERY day. It’s impressive and he created a ton of valuable content. His website is here.
Speaking of inspiration…I loved this graphic and it originally showed up here: https://ukessay.com/. Thanks so much!
So these are just a few of the voices I go to in order to get me going. There are countless others that include books, podcasts, blogs and more. What are your sources of inspiration? Let me know! Oh..and if this blog is providing you some inspiration and value, subscribe to our VIP newsletter here!
