6 Lessons from Delivering Marketing Joy!

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lessons from delivering marketing joy

Delivering Marketing Joy is one of the pieces of content that I am most proud.  Why?  Probably because it was one of the first consistent pieces I produced…and it helped put me on the map.

Now, nearly 250 episodes later, it’s still rolling.   As you might expect from a journey like this, I have learned a lot from Delivering Marketing Joy.  But what can it teach you?  Here are a few lessons I am proud to share.

Don’t Listen To The Voice:  I have talked about this before here, but it’s worth mentioning again.  The hardest voice to overcome when starting something like this is the one in your own head.  For Delivering Marketing Joy, I had to overcome the voice telling me that no one wanted to talk to me on an interview show.  Who was I?  I am so glad I pushed through that.  Most people were more than willing (and generous) to spend the time.

Share Platforms:  One of the reasons I think the show worked (early on) was because I was sharing platforms with other people in the industry as I grew my own.  In my first episode I talked with Mark Graham.  He was already an influencer in the industry, so I was able to leverage his audience too!  Obviously, the goal is to provide value.  So by sharing platforms you get to share the goods with more people.

Stay With It:  When I was about 20 or so episodes into the show, I was kind of tired.  I was proud of how many shows I had done…but I did not know whether it was worth it to continue.  Insert Seth Godin.  I got the chance to interview him (with Mark Graham) and Seth mentioned that he had seen the show!  Wow!  Then he said something I will never forget.  “Stick with it.  In 3 years you will be glad you did.”   At the time I did not have the next episode lined up!  But I did keep it up.  And Seth even agreed to be my guest when I got to Episode 100.  Watch that here.

Be Consistent:  This is something I preach a lot…because I think it really matters.  If you want to build an audience (and I am still working on it), you need to be consistent.  It’s important to the audience.  But I think it’s important to you too.  It sets a deadline.  Otherwise, it becomes really easy to “just miss one.”

Start With A Few in the Bank:  This leads nicely to Start with a few “in the bank.”  When I started DMJ, I heard that the average web show never makes it to Episode 5.  I have no idea if that was true.  But I was obsessed with starting with 5 shows done!  That bank of episodes gave me some confidence and gave me time to get more going!

Don’t Worry About the Metrics (at first):  It’s not about creating a “viral video.”  It’s about creating value.  Way too many people get really focused on the numbers too early on.  It’s a recipe for frustration.  You are (likely) not going to have a big audience at first…so the numbers are not going to be impressive.  That’s fine.  It will build.  Plus, I have found that despite the numbers, you never know who is watching.  Keep focusing on the value…the numbers will take care of themselves. Delivering Marketing Joy is a weekly class for me.  I learn something all the time.  But these are just a few lessons that I am reminded of as I look back.

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Lessons from the Online 18

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The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right!

Today on the podcast we take a look at the recent Online 18 from Dale Denham.  Dale recognizes his list of 18 Online Influencers (you can find the list here).  This time on the Podcast I take a look at some lessons you can learn from the folks on this list…and how you can apply them. 

Once again, special thanks to Dale Denham for putting together this list.  It’s great for discussion…and pushes me to do more (and better) work.  And congrats to my buddy Bill Petrie for being Numero Uno on the list this year!  Awesome stuff. As always, make sure you never miss an update.  We are posting new content every day.  So sign up here for our VIP newsletter to make sure you get the best of the best!

Let The People See You

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see the people in sales

It turns out my first sales manager was half right.  When I first got in sales, I was told “When in doubt, go and see the people.”  It was an over-simplification, of course.  On the other hand, it’s always seemed to work for me.  When I was waiting for the phone to ring or waiting for the sales to come in, I hear that voice.   “Go and see the people.”

In Jonah Berger’s book “Invisible Influence” I am starting to learn why this works.  In multiple studies, Berger explains that familiarity and having the “people see you” works. In one study, pictures of female students were judged on their level of attractiveness.  (Cringe all you want, it was the study).  It turns out that if the female students were seen in the class, they were judged to be more attractive.   Other studies showed that “being seen” more often could make your more likable and trustworthy.

From my perspective this brings powerful insights into the world of sales, brand building and more!  So here are a few takeaways…

See the People 

Though the script has flipped a bit, the adage still holds water.  When you are feeling reactive in your business, get out of your office and go “let the people see you.”  And if you can add value in some way (or just to say thanks like this post suggests), even better.

Social Media 

This is one of the reason great social media works.  We are giving people a chance to “see us” on a regular basis.  Some people would say this can be overdone.  Maybe.  But the science from this book suggests otherwise.

Consistency is Key 

This is also a bit of science to back up my belief in consistency.  Whether we are talking about social media, content marketing or sales, you need to be consistent in your efforts.  We all have that voice in our heads that tells us we need to stop...it’s too much.  But we need to push through that and continue to “show up” with your prospects and clients.   Let them “see you” over and over again. Make sure never miss the opportunity to “see us!”

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