It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the BIG SWIG from our pals at Spector and Co. But wait…there’s more! This time, both Jeff Wickerham and Kelly Bowe join Kirby and Emily. It’s a full house! Watch the latest episode below!
Why Should you consider the Big Swig?
The 1240 mL / 42 oz Big Swig Sr. is a double wall vacuum insulated stainless steel bottle made with pro-grade stainless steel. The durable powder-coated finish gives the bottle a modern look and provides extra grip. With a generous capacity and carry handle, this bottle is perfect for long hikes, days at the office, or staying hydrated at the gym. The leak-proof, screw-on cap with a spout keeps drinks contained. Take this bottle with you wherever you go because it’s ready for whatever you’re up for.
Welcome to “Delivering Marketing Joy” with Eric Holtzclaw, the Award-Winning podcast/video series where we bring you insights and strategies to help you succeed in the world of marketing. In this episode, Eric discusses the importance of treating marketing like a magazine rather than a catalog. He shares valuable insights on demand generation versus lead generation, the power of storytelling in content creation, finding a balance between tactics and strategy, lessons from conversations with entrepreneurs, and the challenges and misconceptions of entrepreneurship. Let’s dive in and explore these key points in more detail.
Section 1: Difference between Demand Generation and Lead Generation
Eric Holtzclaw begins by highlighting the difference between demand generation and lead generation in B2B marketing. While both are important, B2B firms primarily focus on demand generation. This involves building content and attracting customers through various channels. On the other hand, lead generation is more focused on performance management and involves tactics like display ads to capture potential leads.
It’s crucial for companies to find a balance between demand generation and lead generation. While demand generation helps build brand awareness and attract customers, lead generation focuses on converting those leads into actual sales. By combining both strategies effectively, businesses can achieve long-term success in their marketing efforts.
Section 2: Treating Marketing Like a Magazine
In this section, Holtzclaw suggests treating marketing like a magazine. Instead of simply promoting products or services, companies should focus on creating content that tells stories and provides valuable information to their audience. By adopting this approach, businesses can engage and educate their customers, building a loyal following in the process.
When creating content, it’s important to keep the audience in mind. Think about what stories would interest them and how to best educate them. While incorporating keywords and SEO is essential for visibility, it should not come at the expense of providing meaningful information. By striking the right balance, companies can create content that not only ranks well in search engines but also resonates with their target audience. We work hard at Hasseman Marketing to create our content “like a magazine.” You can see examples of this on our blog here.
Section 3: Balancing Tactics and Strategy
Holtzclaw emphasizes the importance of finding a balance between tactics and strategy in marketing efforts. Many companies tend to lean too heavily on either one, but both are necessary for long-term success.
Developing effective strategies requires understanding the needs and goals of the business. Once the strategies are in place, tactics should support and align with those strategies. Consistency is key in executing strategies, and it’s important to give them enough time to see results. By focusing on both tactics and strategy, businesses can create a solid foundation for their marketing efforts.
Section 4: Lessons from Conversations with Entrepreneurs
In this section, Holtzclaw shares valuable lessons learned from his conversations with entrepreneurs. Being an entrepreneur requires taking risks and being willing to try new things. Consistency, showing up for customers, and following through are also crucial elements of entrepreneurship.
Success takes time, and it’s important to have patience. Businesses need to give their strategies and ideas enough time to see if they will work. Overnight success is a myth, and it’s essential to understand that results take time to materialize. By embracing these lessons, entrepreneurs can navigate the challenges and uncertainties of their journey with a healthier perspective.
Section 5: Challenges and Misconceptions of Entrepreneurship
Holtzclaw delves into the challenges and misconceptions surrounding entrepreneurship in this section. He highlights the fact that entrepreneurship is not for everyone, and it’s important to recognize that some individuals are better suited for traditional employment.
Success in entrepreneurship requires consistency and a long-term perspective. It’s essential to understand that results may not come overnight and that building a successful business takes time. By setting realistic expectations and staying committed to their goals, entrepreneurs can overcome challenges and achieve their desired outcomes.
Conclusion
In conclusion, Eric Holtzclaw emphasizes the need for a healthy perspective on the entrepreneurial journey and the importance of consistency and patience in marketing efforts. By treating marketing like a magazine, focusing on storytelling and valuable content, finding a balance between tactics and strategy, and embracing the lessons from conversations with entrepreneurs, businesses can navigate the challenges of the marketing landscape and achieve long-term success.
It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Klean Kanteen Eco Rise 14oz Mug. And in case that did not bring you enough intrigue, we have guest taster Skylar Hasseman back today AND we are at Raven’s Glenn Winery. Watch the latest episode below!
Why Should you consider the Klean Kanteen?
Beautiful, functional, and built to last, the Klean Kanteen Eco Rise 14oz Mug is made with certified 90% post-consumer recycled 18/8 stainless steel. Wrap your hands around the ergonomic contours and revel in Rise’s flowing lines and tonal colors. This mug’s gorgeous exterior is matched by its award-winning Climate Lock™ vacuum insulation and double-wall construction which keep contents piping hot for hours. Whether you’re cozying up on the couch, hitting your local coffee shop, or waking up around a morning campfire, the Rise Mug will keep your favorite drink at the perfect temp.
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Who’s Thirsty? It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Hydro Flask Wide Mouth With Flex Sip Lid. And to add just a bit more excitement, we welcome our guest-taster, Leslie Fehrman from Ohio Family Counseling. Watch the latest episode below!
Hydro Flask is a Brand on a Mission
This fall, Hydro Flask is partnering with Tap, a purpose-driven technology company, and app, to eliminate single-use plastic bottles on college and university campuses around the country. Through
Tap students can find water fill stations around campus and refill their reusable bottles—taking one small step to eliminate single-use plastics. Join the challenge. Change a habit. Change the world. Learn more about that here.
Each time on Thirsty Thursday, we feature a really cool piece of branded drinkware. To learn more about the Hydro Flask Wide Mouth with Flex Sip Lid… head to our shop here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don’t get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses stink at email doesn’t mean the whole tool is obsolete.
Whenever I see a headline that reads “email is dead,” I think to myself, “No…it’s not.”
My recent guest on Delivering #MarketingJoy, Luke Charlton, agrees. Luke Charlton is known as the Aussie Hermit and he teaches business coaches how to increase their business by sending amazing emails…every day. Yes. Every day. You can watch my full conversation with Luke here.
Here are his 3 steps to big email success.
Tell A Story
As Luke says, if you want to send an email every day, it needs to be interesting. They have to include a story. It needs to entertain. That might be something that makes your audience laugh, cry, or be angry. It just needs to be interesting!
Tie In A Lesson
With each story, there should be a lesson. Regardless of the service or product, you are selling, the point of telling the story is to relate it to the audience. How does this help them? What can they learn? And of course, this lesson should relate to the product or service that you offer.
Give An Offer
Finally, after you have told the story with the lesson, you need to tie it to what you sell. What offer do you have that will help solve a problem for your audience? Make that offer!
There you have it! According to Luke Charlton, that is the key to building an email list and creating big sales success by sending an email every day. Those are the 3 steps to email success. Again, you can watch the full interview here!
