by Kirby Hasseman
It’s time to catch up on the week that was in Content at Hasseman Marketing. What does that mean for you? It means lots of great insight into running a business, growing an organization and creating success. We hope you enjoy! An Open Mind: Learning and truly growing are important steps toward success. But in order to take those steps you have to enter with an Open Mind. Do you have one? Weekly Word: The Weekly Word this week lets you know how to be a 1%-er! The way to do that is to CREATE. You need to create content…check that out here. Delivering Marketing Joy: You won’t want to miss this Delivering Marketing Joy! This week we talk with Dr. Jason Carthen, The Leadership Linebacker! Great interview about finding your destiny, helping others and leadership. Good stuff here. What You Consume: This week Jeff Wickerham reminds us that if we put “good in” we get “good out.” Great concept here. Don’t Make Excuses: Love this! This week we had our first Guest Blogger. Mr. Bill Petrie wrote this awesome blog post to help remind us that if we want success, we have to DO. No more excuses. Check out his cool blog here! And Kirby’s Guest Blog: And in a cool turn of events, Kirby wrote a blog for Bill on that same day! You can check that out here! Learn how to Stand out! West Rock Interviews: For those in our community of Coshocton, you know that employees of West Rock were dealt some bad news with the closing of the plant. So on Saturday November 21st, from 10:30am to 12:30pm we will do quick video interviews for those that are going to be looking for work. We hope this, in some small way, helps them. Have a great week everyone! More great stuff to come! Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today!
by Kirby Hasseman
It’s a great week for content for us at Hasseman Marketing! We have a great group of diverse content that has been very popular…so now is a great time to catch up! Let’s Start with Delivering Marketing Joy! On this week’s episode we talk with Ray Jimenez from PWS. Ray is a Rising Star in the Promotional Products industry and is a customer service evangelist! Check out this episode here! Oh…and don’t forget to subscribe to the channel while you are there! 3 Mistakes When Shooting Video: So you know you should be doing some video marketing, but don’t know where to start. We get it. So our man Dustin Haywood gives you three things to avoid (and/or fix) in Video Marketing. Where Do You Spend Your Money: At Hasseman Marketing, we are always telling you that business is still about relationships (because it is). In this Medium post, Jeff Wickerham reminds us and tells us why he spends his money here he does. Weekly Word: This week Kirby reminds us that a good sales life is much more about Farming than Hunting. Are you out there planting seeds? Check out the Weekly Word here! 6 Quick Social Media Tips: If you have a new team member and you want to give them some insight on the Do’s and Don’t’s of Social Media, this might be a great place to start. Oh…and if you want a refresher, you should read it too! Building Your Business on Purpose: So many of us bear the cross that is “busy.” But in this LinkedIn post, Kirby Hasseman reminds us we need to be intentional. And when growing your business, you can also have a mission…and that helps too! Read more here. Oh, and share with anyone you think might need to read it! 🙂 The Early Hustle: If you have ever started something, you know the early work is what sets the foundation. But it is often the hard work that is not glamorous. Are you willing to do it? Read more here. First VLOG: We also had some fun with our first ever VLOG. What is that you might ask? Find out here and subscribe to the channel! So that wraps up just one week of content here at Hasseman Marketing! It’s a lot to keep up with for sure. But if you want to make sure you never miss a beat, sign up for our VIP LIST here. We want to help you grow!
by Kirby Hasseman
Marketing businesses on Social Media is a different kind of strategy. Most other forms of marketing are “push.” In other words, you push your message out as much as possible. You sell on every pitch. Social Media is different. On Social Media we will be “pulling” our audience in. We want to gain credibility, trust and loyalty and THEN go for the sale! So since this is a different playing field, we wanted to share some tips and suggestions on ways each person can help!
- Everyone can help. You don’t need to be in sales or management to help spread the word on social. Everyone is “in sales.” We are all able to help the brand.
- Likes, Comments and Shares: Facebook doesn’t show each business post to everyone. You can help our posts show up more by “liking, commenting, and sharing” posts. This increases our engagement and our reach.
- Please take pictures! If you have a fun group of guys, take a picture! Have a new specialty car? Take a picture. My suggestion is, put a person in every picture you can!
- Tag people in pictures. If we post a picture of someone who has bought a car, tag them in the picture. If we post a picture of the staff…same thing. This will show the picture to the friends of those in the picture and expand the reach.
- Stay positive. Nothing good comes from running anyone down on social…including competitors.
- Take complaints offline. If we get a person complaining about something on Facebook we want to get them to contact us directly. We NEVER want to argue online! We want to say something like, “I am so sorry you had that experience!My cell is xxxxxx, please call me so I can make it right!”
There are other tactics and strategies, but this is a good place to start! Remember, you are representing your employer when you are online. Think before you post! 🙂 Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today! 
by Kirby Hasseman
Any business owner will tell you, we get “hit up” for donations, sponsorships, and fundraisers on a daily basis.
It’s not a complaint…just a fact.
As a matter of fact, I take pride in the impact our company gets to make on our community. But I will say, sometimes it is easy to get overwhelmed. And when that happens, it is even easier to delete the emails, throw away the letters, or ignore the brochures.
The other day though, a friend of ours stopped by the office to discuss a school fundraiser with my wife. She brought the literature herself. She kindly explained it. She asked if we wanted to participate. So we did.
Who cares?
If you are in sales, you should. In this day and age of technology and speed, it is really easy to send an email to ask for the sale. You can send a letter to explain your USP. You can post your cause to Facebook and hope that people will come running. But if you really want to be effective, face to face is still a great way to sell.
As one of my early sales trainers told me…see the people!
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by Kirby Hasseman
In case you missed us, we want to catch up! The last couple of weeks have been full of travel, hustle and our Customer Appreciation Show! So we wanted to catch you up on the content we were able to crank out in the midst of all of that. So let’s get to it! Customer Show: We will have more on this soon, but just wanted to include a quick shout out to suppliers, employees, and customers that helped make this year’s show a success. What a great group we had. Thanks to all! Think For Yourself: With social media, it seems like its even easier to blindly follow. Here are 3 tips for thinking for yourself! DON’T Go With The Flow: We have all heard the saying “Go with the flow.” But Jeff Wickerham spends a little time explaining why you shouldn’t follow that advice. Check that out here. Weekly Word: Meeting customer expectations is just the basic. You have to do that today. But if you want to really create a strong company and loyal customers, you have to follow the Weekly Word…and Over-Deliver. Three R’s Of Business: You have likely heard of the Three R’s in School, right? Well this is something just as important…but different. If you want to create a strong business that will last, you need to follow the Three R’s…and you can find those right here! Be Intentional: Most people will tell you that they have goals. But when pressed on it, many people can’t tell you EXACTLY what they are. Can you? Here is a quick blog post to help you Be More Intentional with your goals. Delivering Marketing Joy: Be one of the first to discover this gem of an episode. This time Kirby talks with Marshall Atkinson about content, mentoring and more. You will want to know about the rule of 90-9-1…and what number you are! That episode is right here! Updated Reading List: Under the list of “Keeping up the hustle,” here is the updated reading list from Kirby on his way to reading 50 books this year. He is getting close. Check it out here. So that is your content update for last week or so. What do you think? Are you keeping up your hustle?
