by Kirby Hasseman
The end of September is nearly upon us…and it’s time to get serious about our 4th quarter plans! If you have not considered what you are doing for your year end gifts for clients, now is a good time to start. Reach out to your Hasseman Marketing team member for help, or start shopping online here. Oh…and don’t forget about our Customer Appreciation Show on Thursday October 15th from Noon to 5pm at Lake Park in Coshocton. It’s a perfect place to shop for some awesome promotion ideas. We have also been HARD at it creating content and value for you. So let’s get to that now! Let It Go: This is a tough one, but one that’s sure to improve your life. You get “wronged” on social media. Someone insults you. Let it go. Weekly Word: One plus one often equals more than two when you work with smart people to Collaborate. Learn more here. Add More Zip To Your Direct Mail: If you have ever done direct mail and you were not pleased with the ROI, this is the article for you. Here are some real ideas on improving the imact of your Direct Mail. Improve Fundraising with Promo: Do you run a Non-Profit? Are you involved in one? If so, then you want to improve your fundraising…right? Check out this article on how to improve your fundraising…with the SWAG! Delivering Marketing Joy: How about Episode 50? It’s hard to believe we have landed on Episode 50 of Delivering Marketing Joy, but here we are! This week we talk with David Shultz from Distributor Central about Collaboration, Partnerships…and more! 6 Products Beer Drinkers Will Love: Here is a fun blog that will show you some products that will reach the Beer Drinkers in your market…and your life. Check that out here! 5 Business Lessons from Jimmy Buffett: This is a fun one. If you like Jimmy Buffett, or you have admired his longevity or business mind, this is a fun article to check out. Here are tips from Jimmy’s career that you can apply to yours…check that out here. Just a reminder, come and see us on Thursday October 15th! It will be a great way for us to say “thank you.” It will also be a great way for you to see the latest and greatest products and services we have to offer! See you then! 
by Kirby Hasseman
Are you ready? This week we threw a TON of content your way. As always, we hope you recieved your weekly dose of “marketing joy!” But just in case you missed some of it…here it is in one place! Add More ZIP to Your Direct Mail: If you have ever tried direct mail, or you do it all the time, this blog post (which is an excerpt from Delivering Marketing Joy) is a perfect way to take it to the the next level. Check that out here. Hasseman Hoedown: If you are reading this and you don’t know about the Customer Show coming up on Thursday October 15th, then let this be your heads up. If you do, this is your reminder! Please join us! For more details or to register, go here. Weekly Word: Yes we have a new one! This week we talk about creating a VISION for where you are going. By doing so, you improve (greatly) your chance of getting there. Want more? Go here for the short video. Delivering Marketing Joy: Maybe you understand that you need to create content, but you don’t know where to start. Maybe you don’t know what you want to create. Maybe you understand all of that…but want to create Content that matters. Check out this episode of Delivering Marketing Joy with Tina Filipski! 3 Ways to Control Email: We once read that the Inbox was a place to keep track of OTHER PEOPLE’S priorities. It can become a time suck. This week Jeff Wickerham takes a look at 3 tips to take back control of your inbox! Learn a New Language: Want a new challenge? Want to stimulate your brain to grow in new ways? Consider working to learn a new language! Point Out the Positive: We all know “that” person. The one that finds fault as if there is a reward for it. That negativity can weigh on you. So take the time to look for things that are positive or good in your life and point them out. It will change your perspective. Read more here. Smile. Breathe Deeply. Repeat: Okay so you finally got the opportunity to work on that big project. You are going to present. You got the chance…now what? Smile. Breathe Deeply. Repeat. FAST FIVE: This time we take a look at 5 Products that will help to make your next 5K race (or 10K, or Marathon) really stand out! Take a look at that here. So as you can see, it was a BUSY week at Hasseman Marketing. We hope you get a lot out of this…and it helps you grow! Let us know what you think. Now…we need to get working on next week! 🙂
by Kirby Hasseman
Here is the value and content you missed last week…all in one place. Let’s get started! Weekly Word: Yes we do it every week! Remember, 5 years from now you will be the same person, except for the books you read and the people you meet. It’s about what you INVEST in! Delivering Marketing Joy: This week we talk with Danny Rosin about giving back, making a difference and why trust is the currency of the new economy. This is a good one folks. Take the time and watch that here! Great SWAG for Under a Buck: This week we have a quick blog post about some fun promo items that are under a buck…and will add value. Check that out here. Fast Five: This is one of the most watched Fast Fives so far. Are your customers coffee drinkers? Statistics say that 54% of America is! Here are 5 products that will help you reach them! So that was Last Week! A little slower than usual from a content perspective. We were on the road! Watch for that to pick up this week!
by Kirby Hasseman
It’s time for your weekly stream of content (and value) from all of us at Hasseman Marketing! We really do hope you get a lot out of it! Here is a look at last week! A Wrist Award: This was a popular one this week. If you are interested in recognizing your team for a job well done, you might consider this award. Click here. Weekly Word: One of the most clicked on Weekly Words this week…is Compare. In this social media world, if you want to be happy, don’t COMPARE. Learn more here. To Do List: We have all seen the To Do list around the office. Sometimes we like them. Sometimes we don’t. But check out this post from Jeff Wickerham…for a To Do List your whole family will love! Delivering Marketing Joy: In this latest Episode of Delivering Marketing Joy we talk to Brittany David of Snugz. Brittany is running for the PPAI board and tells us why…and more! Click here to watch this latest show! Fast Five: Yes we have a new Fast Five for this week! This time we look at 5 awesome products for Realtors. Take a look here! That’s a look at Last Week at Hasseman Marketing. Be on the look out for new stuff here this week! Have a great one everyone!
by Kirby Hasseman
I have worked with hundreds of organizations over the years that have (at one point or another) said, “We need a video.” And in most of these instances, they are right!
The problem with the concept behind most of the videos is, well, they stink. They are either too long, or too jargon-filled, or too salesy or too boring. And did I mention too long? The problem with all of these video ideas is pretty simple. The organization producing it makes the video for themselves. I mean, they don’t mean to do that. But they do.
Let’s face it, no one other than you wants to watch a 15 minute video about your company!
As a matter of fact, many people (raise your hand if you do this) actually choose NOT to watch videos if they see they are too long. So that means the video could be absolutely awesome, and no one would watch it anyway.
So what do you do? Make it fun.
Here are some reasons to make a video that is fun for your customers (and you)!
You Show Personality: If your company is boring, then this is probably not your thing. But most companies are not. And even if many people in your company are boring, someone within the organization might be a hoot. People like it when you show personality. They like to know who they are dealing with…and it allows them to get to know you when are you not asking for money! 🙂 Here is a recent video from Hasseman Marketing that shows us let our hair down.
You Can Sell (with less sales): At the end of the day, most of us understand that companies need create sales. But humans like to buy, they don’t like to be sold. A fun video can help you showcase features and strengths without it seeming salesy. In this video from Distributor Central, I learn a ton about their software. I also learn that I want to party with Dave.
You Can Show Off Facilities: When we moved into our new location a few years ago, we had some requests for tours of the place. I am glad to do that, but it’s hard to at scale…unless we do a video tour worth watching! To this day, this is one of my favorite videos we have created. I dare you NOT to smile.
The fact is, a well done fun video can do a lot for your sales. But in addition, I have found that our team has fun creating them. Don’t get me wrong, we have plenty of grumbling about the process on the front end. But once we get “rolling” we have a lot of fun goofing around and teasing each other. It’s like a team building exercise that we don’t have to go off site for!
So if you think you need to create a video for your company, you are probably right. But considering doing something outside the norm…and have some fun with . You will be glad you did!
P.S. If you think hard enough you can work in Ninjas. And everyone loves Ninjas.
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