Welcome to episode 6 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about 5 things that brands need to stop doing on social media. And Kirby brings up several ways to grow your brand (and build a tribe) by using “appreciation marketing.” Listen in this week on how to up your marketing game.
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want to target everyone. It works to reach exactly the right type of person. Your customer. That is why we at Hasseman Marketing have created this TARGET Marketing Framework.
Let’s talk about what TARGET stands for…and how you can implement it in your business.
T-Stands For Target
When working with clients, so many of them are stumped by the question, “Who is your perfect customer?” Many of them are even a bit annoyed. They will tell me that everyone is their customer. To that, I always say “If everyone is your customer, no one is your customer.” You just can’t market to everyone. You don’t have the budget. Spending the time to target that ideal customer can help you create a marketing message that reaches them…right where they are!
A-Is for Attract
The next step is to build your audience. While many people understand that this means social media, they lose sight of building the list that they own. Now is a great time to start to develop assets (like a lead magnet) that will help you start to build a list that you don’t rent…you own.
R-Is for Reach
Now is the time to expand your Reach. Now that you have a way to collect information, it’s time to promote and create content across all of the platforms that your ideal customer likes. Make sure you are not JUST selling. Too many businesses create “content” that is just advertising. Create content that provides value. When you do that, you can create more content…and it will help to grow your reach.
G-Is for Go Get it!
Now it’s time to sell. It’s time to “Go Get it!” So many entrepreneurs and marketers leave money on the table because they are wishy-washy and don’t ask for a sale. When you are providing value, just do that. But when it’s time to sell…go get it!
E-Is for Enthusiasm
Okay, so you have customers. Now it’s time to build a brand. It’s time to create enthusiasm for the brand. Your organization can do this by creating an experience that dazzles the customer. And one way to dazzle your customers is to show appreciation. This is the perfect time to grow with your customers…and create a tribe that is loyal to your brand.
T-Is for Track
At this point, you have a lot of activity. But what is working? Now is the time to create a scoreboard in order to track the activities…and the results.
So there you have it. These are the basic guidelines for the TARGET Marketing playbook. Do you want the TARGET Marketing Playbook? You can get that for FREE here.
And if you want to dig deeper still, please attend our latest webinar on the TARGET Marketing Playbook coming up on Thursday, May 4th at 2 pm. Please click here to register! We can’t wait to see you there!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Klean Kanteen Eco Insulated Classic 20oz. And in case that did not bring you enough intrigue, we have guest taster Walter Bergeron joining the show from Main Street Station. Watch the latest episode below!
Why Klean Kanteen?
The Klean Kanteen Eco Insulated Classic 20oz- Loop cap is constructed from 90% post-consumer recycled 18/8 food-grade stainless steel. It features Climate Lock™ double-wall vacuum insulation, keeping drinks hot for 24 hours and iced for 63 hours! This bottle features a wide mouth that fits ice and makes filling and pouring easy. Includes a loop cap with an easy-carry swivel loop. This item is BPA-free. Its slim design fits most standard cup holders. Its electropolished interior does not retain or impart flavors. Recommended hand wash only. 20oz.
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Several years ago, we started doing a fun piece of content we call “Thirsty Thursday.” Shout out to the brainchild of the video series, Skylar Hasseman, who suggested we start it (and ran with it). The idea behind the video series is, a crew at Hasseman Marketing tries a mystery drink out of a cool piece of branded drinkware. We thought it would be a fun way to promote some of the best drinkware we have to offer. And fun it was! Each time on the show, we are delighted or disgusted (usually the latter) by the drinks, and we give our very real opinions on them. As we like to say, it’s fun and irreverent.
Spreading the Word
But up until recently Thirsty Thursday was only being shown on Facebook. We would organically load it there…and that’s it. So if you were not on Facebook, you were out of luck. We decided to update that so that Thirsty Thursday would be available to the world. (We felt like the world needed it). So now you can find our Award-Winning piece of content (seriously, we got a national award for this!) on Facebook, Youtube, and this blog. And while we are at it, sign up for our weekly newsletter and you can see all of our content…but I digress.
Some Thirsty Thursday Greatest Hits
If you have never seen an episode of Thirsty Thursday, now is a great time to start. It is, after all (as we post this) a Thursday. So we wanted to give you a primer of three “must-watch” Thirsty Thursday episodes.
The Thirsty Thursday Heard Round the World
This episode is one of the reasons we wanted to expand our reach. This one is not for the faint of heart. But we got lots of requests to see it from people that were not Facebook users. There is a lot of cursing and laughing. If you are easily offended, well, don’t say we didn’t warn you!
We Actually Liked This One
For the most part, we don’t all love the same drinks. This was one that most of us liked. And there was a dance number.
It’s a liqueur!
This one is clear and we all know it could be trouble. But…we like it!
So as you can tell by now, we have a lot of fun on Thirsty Thursdays. So we would love for you to follow along each time. And, if your organization would like to check out any of the amazing drinkware we feature, please check out our shop here. Or you can reach out and talk to one of us at Hasseman Marketing. We hope to continue to make you laugh…and to continue to Deliver #MarketingJoy!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don’t get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses stink at email doesn’t mean the whole tool is obsolete.
Whenever I see a headline that reads “email is dead,” I think to myself, “No…it’s not.”
My recent guest on Delivering #MarketingJoy, Luke Charlton, agrees. Luke Charlton is known as the Aussie Hermit and he teaches business coaches how to increase their business by sending amazing emails…every day. Yes. Every day. You can watch my full conversation with Luke here.
Here are his 3 steps to big email success.
Tell A Story
As Luke says, if you want to send an email every day, it needs to be interesting. They have to include a story. It needs to entertain. That might be something that makes your audience laugh, cry, or be angry. It just needs to be interesting!
Tie In A Lesson
With each story, there should be a lesson. Regardless of the service or product, you are selling, the point of telling the story is to relate it to the audience. How does this help them? What can they learn? And of course, this lesson should relate to the product or service that you offer.
Give An Offer
Finally, after you have told the story with the lesson, you need to tie it to what you sell. What offer do you have that will help solve a problem for your audience? Make that offer!
There you have it! According to Luke Charlton, that is the key to building an email list and creating big sales success by sending an email every day. Those are the 3 steps to email success. Again, you can watch the full interview here!
