by Kirby Hasseman
Welcome to the very first edition of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at projects we are working on and the challenges we are facing! We will even take a question from the audience each time! So listen in and let us know what you think! On this episode we talk about…
Trending Topics: This first time we recorded this right after Daylight Savings Time. Here are our opinions on why we need to pick a time (this one) and stay with it!
Weekly Whirlwind: Each time we will talk about the projects where we are spending our time. Amy gives the behind the scenes look at her building project (and what a project it is). Kirby talks about business at Hasseman Marketing…and why we are hiring.
Struggles: But entrepreneurship is not always roses! We talk about a couple of things that are tripping us up! Question from the
Audience: This time we answer a question we get a lot. “What is it like to work with your spouse? How do you make that work?” Listen to our answers and feel free to give us your secrets to success too!
Oh…and want to send us a question for a future episode? Email us here.
Shout Outs: Each week we want to give a shout out to an organization we see doing good work. This time we talk about a couple organizations in Coshocton County.
We will be looking all over for good things to talk about…so if you have an idea, let us know here. So that’s the first episode! We will be back…and we will continue to improve.
Any feedback will be welcome as we try to provide you value! Make sure you never miss an update. Sign up to be a VIP here.
by Kirby Hasseman
It seems everyone I know has been touched by some level of sickness so far this spring. If you have not been sick (thank goodness), you know more than a few people who have been. It caught up with me for a few days last week too. I am feeling better now (not quite 100%, but I am getting there), but it really knocked me off my game for several days.
During that time, I struggled to call people back because I could not talk without coughing, I did not create as much content, and I certainly was not thinking strategically! Everything I did made me want to lay down on the floor and rest. I was not myself, and it totally threw me off my game.
Times like this can be extremely frustrating if you are working toward a goal. For example, I had been working on creating a new fitness routine in the morning and had made some steady progress. But as the cold got me down, I threw fitness out the window in the name of more rest. When you do something like this, most people respond in one of two ways.
Not Perfect, So Forget It:
So many of us start striving for a goal and go full force toward it. We work out every day. Then one day we miss…and the entire thing goes out the window. Jon Acuff talks about this in the book Finish. He says the most important day is “the day after perfect.”
This is the day after eating perfectly. That is the day that often determines whether you will keep going. Self Empathy and Determination: The other way to look at a setback like this is simple. We are all human. Things happen. We can’t change the past. What we do need to do is start a new routine today.
We need to hold ourselves accountable without beating ourselves up. So if you have been thrown off your game recently (like me), start today with a new streak. For me, that routine starts with creating a new piece of content (thanks for reading it). Now I am going to head down to the basement to get a new streak started there too. Make it a great day everyone!
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by Kirby Hasseman
Okay, so maybe that was a bit of reverse psychology. If you are reading this, though, it must have worked. But I promise there is a point to this exercise. Many of you know that we have been creating content for quite some time now. I have created hundreds of podcasts, probably over 300 videos, and well over 500 blog posts.
I have committed to the idea of creating value through content, because it’s the right thing to do. (And it’s working). But one thing I have yet to REALLY learn is what will work. I talk about this a bit here.
What I mean by this is that sometimes I write a blog that I think is really good. I am excited about the topic and I think it will add value to a lot of people. I am fired up to push publish…and…nothing. Often, those sure-fire hit blog posts don’t seem to resonate. Then, especially as I was committed to writing a blog every day, I might crank out a quick one with very little thought and BOOM, that article takes off.
When I blogged about this in the link above I got quite a bit of feedback that I needed to see what my audience was passionate about, and stick with that. So I tried. I noticed that sometimes I wrote specifically about a marketing topic, and that did well. For example, this blog about how to deal with Haters online was read quite a bit. So I decided to write another article like that. Here is a one that discusses treating social media like a cocktail party.
The results? Meh.
Okay…maybe it’s about “real” stories and authenticity. This is a word everyone throws around a ton, so that must be true! I wrote this article saying “I am NOT for everyone” and it was one of the most read blogs of 2018. It was written out of a moment of frustration.
So what if I shared those moments more? I wrote this blog about being overwhelmed and…well…the results were okay. I have had the same results with video. I am excited about my Day in the Life videos. For example, this one where we lost our Drone got over 500 views pretty quickly. But we have others in this series that (it feels like) no one watches.
Just currently, I am excited about this video we created that’s a little more inspirational. It’s gotten some great feedback, so I am thinking of creating more things like that. The point of all of this exercise is that it’s a work in process. Even the best content creators have pieces of content that flop.
It happens in Hollywood all of the time! The best studios, producers and actors team up on a project…and no one cares. So if it happens to the best, don’t worry when it happens to you. It’s important, I think, to just keep showing up. Keep pushing out your message and your value into the world. You probably won’t know when something will flop.
But you also might be delighted when something really takes off and makes a difference. Oh…and the same is true for sales too. You never know if THIS will be the sales call that helps you break through. Go get it.
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by Kirby Hasseman
It’s Monday. Many people start off the week with a feeling of dread. But it doesn’t have to be that way! How can you get your Monday (and ultimately your week) off on the right foot? Here are a few simple tips that will help you start to love Monday!
Own the First 60 Seconds: The fact is, most of us start our day living in the past. We wake up and are immediately worried about the actions of yesterday or the problems coming up. That’s no formula for happiness or success. Take a deep breath and bring yourself into the now. Read more about this here.
Have a Good Routine: We all have routines that govern our life. Studies will tell you that between 60% and 70% of the decisions you make each day are on auto-pilot. So spend some time to create routines that serve you. Drink water. Exercise. Read. Whatever feeds your brain and your soul. Make that a part of your every day. Put IN Some Good: Which leads you to get some sources of inspiration that help to feed that brain first thing in the morning. My sources include Gary Vaynerchuck, Seth Godin, Ed Mylett and more. But if you need another, check out my Youtube Channel and subscribe. Our goal is to provide some education and inspiration as well!
Push Out Some Good: Another great way to get your mindset kicked off in the right direction is to simply do some good first thing. For me, it might be writing a blog post. My creative juices get flowing and I hope to affect some positive change. It might be sending a thank you card or email or text. Push out some good…it will make you feel great!
Chart a Course For Action: Now it’s time to be intentional. Don’t just let the day happen to you. Spend some time and chart a few things you want to get done today. Creating a short list of “must do’s” can help keep you on track when the whirlwind of the day hits! It’s time to take Monday back! Try a few of these simple steps to get you off on the right foot to attack your week! Now…let’s go do this!
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by Kirby Hasseman
One question I get regularly is “how do you stay positive?”
Most of the time I struggle to really answer this question. There are several reasons why. 1. I don’t always “feel” positive. I have the same negative voices that everyone has. They are constantly in my head, reminding me of my failures and frustrations. 2. It’s who I am.
On the other hand, I have been working on being more positive for a long time. At this point, I don’t know if it’s genetic, or if it comes from a long focus. But it is (now) my default position. So it’s a little bit like asking someone “why do you like food, or running, or whatever?” The answer is often, “I don’t know, I just do.”
With that being said, I was thinking about this question the other day and realized that I do one thing that does help me set my mind right first thing in the morning. The concept is simple and foundational. Just like in a house, the foundation of your day is super important. It doesn’t matter what your house looks like. It might be straight out of a movie. The house might be huge and have all of the amenities in the world. But it doesn’t matter if you have heated floors, huge windows and a 5 car garage, if your foundation is not done right, that house will crumble.
The same is true for your day.
That’s why it’s so critical for me to own the first 60 seconds. Most people wake up and immediately start to relive yesterday. They look back at the stresses and failures of yesterday and their heart starts to race. Their mind starts to fill with dread and stress and BOOM…you are done. You are living in the past. The day is no longer yours. (The same is true if you immediately jump to the stresses of the upcoming day). I have those voices too. But when I feel that stress start to flood my mind when I first awake, I do two things.
1. I take a few deep breaths to calm myself.
2. Then I go through a simple gratitude exercise.
I think of the things in my life that I am grateful for or excited about. They might be my daughters or my co-workers or my wife or my bed. They might be projects at work, or people who have helped me. Whatever. I take a full minute to try and re-calibrate my mind and get it ready to attack the day with a different, more productive, mindset. For me, this is the foundation of the day. So try it for the next week and let me know how it works for you. Set the right foundation and the rest of your day will improve.
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