by Kirby Hasseman
At Hasseman Marketing, we have several goals. You may have heard this one: We want to Deliver Marketing Joy! We are committed to making your marketing (and the creation and purchase of it) fun! In addition, our goal is to become full-service. We want to become the Premier Marketing and Media company in Ohio. That’s a lofty goal. But having goals like that help us think about the company we want to become. What do we want to accomplish? How do we want to serve? It’s actually what drove us to start OhiosHeart.com. And now it’s driven us to take another bold new step. Hasseman Marketing has invested in a new Production Printer! Though we have always “offered” print as a part of our services, we have needed to outsource it. That’s been fine. But we feel it needs to be more of a sincere focus if we want to truly be full-service to help our clients achieve their sales and marketing goals. The reality is, our clients already trust us with their brand. Why not take this next step so they don’t have to trust anyone else? This in house print solution is now a reality with Hasseman Marketing…and we are fired up about it! What does this mean for you? The simple answer is, if you are a client of Hasseman Marketing, we can service all of your needs. So if you need a marketing video, a t-shirt or a printed piece, we have your back. And from our perspective, if you are thinking about doing business with Hasseman Marketing, a print job might be a great way to test us out! What kind of print? That’s a tough one because the list is a long one. But here are just a few things you can consider printing with us. Business Cards Flyers Greeting Cards Postcards Envelopes Postcards Posters Menus You get the idea. If you want to print it, talk to us. For more information, please talk to your HMC rep. Don’t have one? Email us here and we can hook you up! Thanks for indulging us with this blatant self promotion on the blog! Let us know how we can help! Want to make sure you never miss an update? Now is a great time to sign up for the VIP newsletter. It’s just one email per week…with all of the content in one place. Sign up here.
by Kirby Hasseman
I stopped in the office of a friend the other day to talk to him about the latest and greatest offerings we have.
It was a sales call…and it was unannounced. I had hoped to “pop in” and chat with him quickly before moving on with the rest of my day.
But when I walked in I could tell his energy was pretty low. His eyes looked tired. So I asked him what was going on. He proceeded to talk to me about some tough things that were going on in his personal life. The more I listened, the more I realized that he did not need for me to solve anything. I just needed to listen. So we just talked. During the half hour conversation, I tried to offer some words of encouragement, but mostly I just was a person to talk to. Then we discussed getting together later for a coffee or a beer. I left without trying to sell him anything.
Sometimes as a salesperson or an entrepreneur, we can get caught up in chasing our goals and trying to create the life of our dreams. It’s a noble pursuit. But sometimes the best thing we can do to create the life you want is to just “be human.” Take a moment. Take a breath. Listen. Be a friend.
Sometimes that’s the best sales strategy of all.
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by Kirby Hasseman
It’s a great time of year to adjust the thermostat. One of my favorite concepts I have heard recently has to do with a thermostat. It seems appropriate now as the temperatures fall in Ohio…but it’s not THAT kind of thermostat. It’s a personal thermostat. Ed Mylett says that each of us has a personal thermostat. It is set to a certain “temperature” that is determined by what we think we are worth. So if we think we deserve a 75 degree life, we tend to keep our thermostat set at 75 degrees. The good news is, if we fall on hard times (and our temperature drops) we will work hard to get that temperature back up. The bad news is, if things start going really good (and the heat starts to rise), we will likely start to cool things down. This is when we find ourselves outside of our comfort zone…we naturally want to get back there. So how do we “fix our thermostat?” Mylett says there are two ways. Change Who You Hang Around With: Jim Rohn said that you are the average of the 5 people you spend the most time with. It’s true. So if you want to increase your thermostat in life, spend time with those that are at a higher temperature. If you are regularly with 100 degree people, you will find yourself being more comfortable raising your heat. Change Your Actions: I love this one because it’s totally in your control. You just have to get over the voice in your own head. So if you normally think 10 sales calls is the max you can do in a day, make it a goal to do 100. Maybe that seems absurd. But if you can increase your activity level and show yourself you can do it, it can help you tell yourself a new story. If you continually do things that people at a higher temperature do, you will soon see your thermostat begin to change. So what is the area in your life that you want to change the thermostat? Where do you want to change? Start looking at the people in these areas that you can spend time with and the actions you can take to push you to the next level. Now is a great time to join thousands of people that are looking to increase the setting on their thermostat! Join our VIP newsletter here. We send one email per week to give you all of the content we create in once place.
by Kirby Hasseman
I was talking to an employee of a local retail establishment several years ago. She was a nice woman, and she had some fairly strong opinions about how a local festival event should be run. She was singing a normal refrain in these types of conversations. Sing it with me: “They should…” “They should make the hours longer.” “They should promote it more.” “They should have more food.” “They should have more dates.” Ironically, I had just come from a meeting about this event. So after about 5 minutes of listening patiently I said, “I am a part of ‘THEY.” We are starting a group called ‘WE.’ And ‘YOU’ are welcome to be a part of it.” She didn’t understand at first. So I explained that this group was not an exclusive club. It wasn’t happening in a dark secret room. It was a gathering of unpaid volunteers that could use some help. She could become “they.” I have never talked to her again. That’s how it works so often. There are those that have lots of loud suggestions. And there are those that “do.” She was a nice person and had some interesting ideas. But the moment someone mentioned that she might have to execute on them, she went missing. The problem with the word “they” is it is victim thinking. If we can blame someone else, then it can’t be our fault. If someone is holding is back, it’s not worth trying. And if we don’t try, we can’t fail. But the moment we join the fight, it might not work. So it’s easier to blame. It’s easier to wait for “they” to fix it. Here’s the thing…”they” are not going to fix your situation, your community or your life. And here’s the other thing…it’s not their job. It’s yours. Here’s a question to ask instead: “What can I do?” In almost any area, you can do something to improve a situation. Whether it’s your community, your fitness, your career or your relationships, you have the ability to do something. Figure out a way to decrease the distance between “I can” and “I do.” And stop blaming “they.” It’s up to you. Make sure you never miss an update. Sign up for our VIP newsletter today!
by Kirby Hasseman
In a rare date night, my wife and I went to the movies to see “Bohemian Rhapsody.” The new movie, about the band Queen, was entertaining and eye opening. Lead singer, Freddie Mercury, was played extremely well by Rami Malek. And it was super cool to get the backstory around some of their iconic songs and how they all came together. I am no movie critic, but I thought it was worth watching…especially if you are a music lover. The next day, I was struck by a few things about the movie that stuck with me. Here are 3 things that Bohemian Rhapsody reminded me. Being Authentic Is Hard: When most of us think of Freddie Mercury today, we visualize the larger than life performer on stage. Though that was a part of him, it was certainly not all of him. The movie showed Freddie struggle with his family (he changed his name), his faith, his sexuality and his own loneliness. Though we see him now as a trailblazer (and he was), it was far from easy. But the world is different because he was (and Queen was) authentic. Creative Discord Is Good: The movie showcases the creative process of the band well. There are moments of fun and inspiration. But there are also moments of yelling. At one points, when Freddie works on a project on his own, he finds he misses the process. He points out to the group that when everyone just “did what he said,” the music wasn’t has good. Sometimes we try to get rid of that discord…and we shouldn’t. Fortune Favors The Bold: Queen was amazingly talented and unconventional. They were known for pushing boundaries in every way…and their music shows it. They refused to be put “in a box” as a musical style. So they experimented with different styles of music and ways to record it. They refused to go with convention. By charting their own path, Queen created a compilation of music like no other. Go watch the movie. Or don’t. But today will be filled with some of Queen’s greatest hits playing in the office. Make sure you never miss an update! Sign up for our VIP Newsletter here!
