by Kirby Hasseman
Sanmar wants everyone to be familiar with outerwear terms for this coming winter so that buyers can stay on top of their purchasing decisions. Don’t let the jargon be an issue any longer. Here is a vocabulary list that companies will want to be familiar with!
3-in-1 Jacket System: A 3-in-1 jacket consists of two jacket layers that zip together. Wear either jacket layer separately or zip them together for extra warmth and weather protection. Articulation: A design detail usually in the shoulders, elbows or knees where limbs bend to increase mobility for greater ease of movement. Breathability: It’s the movement of air from one side of the fabric to the other to keep the wearer comfortable. The breathability rating is typically expressed in a gram measurement of how much vapor a square meter (G/M2) of fabric will allow to pass in a 24-hour period (Typically, 1,000G/M2 to 10,000G/M2). Generally, the higher the number, the more breathable the garment. Chin guard: A fold of soft fabric around the top end of the zipper that helps prevent skin abrasion. Also known as a zipper garage. Cord Locks: A stopper or toggle on a drawcord that keeps the cord from retracting into the garment. Down: The soft, fluffy under feathers of ducks and geese. Serves as an excellent outerwear thermal insulator. Fill Power: The measure of the loft or “fluffiness” of a down garment that is loosely related to the insulating value of the down. The higher the fill power, the more trapped air an ounce of the down can trap, and thus the more insulating ability an ounce of the down will have. Insulation: A jacket designed to retain body heat and to buffer surrounding cold air. Down, fleece and synthetic fibers are common insulators. Insulation levels help determine the level of warmth. Microfleece: Crafted from ultra-fine yarn, this lightweight, high-density fleece is brushed less than a regular fleece garment for softness and warmth without bulk. Pit Zips: Zippers placed in the armpits of the jacket to be used for quick ventilation. Poly-Filled: Synthetic insulation found in the body or sleeves of outerwear. Port Pocket:A zipper entry pocket that allows the jacket to be hooped and embroidered without impacting the inside lining of the garment. Soft Shell: A fabrication that bonds an outer shell to a warm fleece or knit layer resulting in a breathable, flexible and comfortable jacket. All our soft shells are bonded with a laminate for water resistance. Waterproof: Keeps outside moisture from penetrating the fabric. The waterproof rating is typically expressed in milliliters (1,000mm to 10,000mm) based on water pressure tolerance over a 24-hour period. Generally, the higher the rating, the higher the waterproof protection. Water-resistant: Keeps the wearer dry in moderate wind and rain. In extreme or extended conditions, waterproofing is a better solution. Wind-resistant: A fabric’s ability to act against or oppose the penetration of wind or air, without being completely windproof. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here. 
by Kirby Hasseman
This week in Episode 103 of Delivering Marketing Joy!, Kirby Hasseman interviewed Bill Petrie. Kirby called Bill an “accidental entrepreneur,” and asked him how he started down this path. Bill discussed how to be never set out to start his own business. It wasn’t that he lacked the know-how; it just never was a passion for him. Bill said that he never possessed the entrepreneur spirit that Kirby has.
Mr. Petrie reviewed how he was strong in the fields of sales, management, and marketing. Because of his vast experience, there were not a lot of firms that would take on someone with that amount of expertise. So when he was let go, he could find a job. Instead, he created himself a job by starting his business: Brandivate. Bill’s next challenge was trying to make a name for himself in the industry. He did this by starting a blog, and was soon shocked by the reactions. From this he begin speaking in the industry in larger forums. According to Bill, it is important to find a job that you’re all in when it comes to talent. This was the only way he felt fulfilled. Bill mentioned that his turning point came when word of mouth started spreading about his business to other clients. This and the support of the industry help him survive until he became successful. Kirby and Bill both agree it takes around for 12-18 months before a business can start to see a profit. In this video, Bill also asked Kirby how to get started on his business and what make it become profitable. Make sure you click on the video so you can hear the answer to this question directed at Kirby. Want to keep up all the time? Join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here. 
by Kirby Hasseman
The Word of the Week is “PiggyBack!” In this video, Kirby discusses how it’s important to be aware of what makes a person impressive and to follow that. When people take the time to analyze where they want their career to go, guidelines might easily present themselves. It is a fantastic idea to find people in your chosen field that you might study in depth. In order to do this, figure out what made them successful in the first place. Don’t just copy, but PiggyBack! Follow them in your own way and style. Narrow down what actions and ideas helped to form their career. Examine their tactics and eventual outcomes, and try to find a way to add them into your life..
Also look at how they grow their mind – what is the source of inspiration for all of their ideas? Try to achieve a deeper understanding of their thought processes. Take a good look at what they choose to read, and start reading that stuff yourself. This will afford you an intimate look into what they might have been thinking. Overall, don’t stop your own life to follow carbon copies of their life. Just examine how they go about their business and find certain aspects that you could benefit from by plugging these tactics into your life. Just pick a few habits that will make your more competitive or strengthen your work ethic. So, find a couple of people you admire to PiggyBack in order to strengthen your marketability! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Football season is finally here! It’s time for enthusiasts to venture out into that awesome fall weather to support their favorite teams. Like all great fans, everyone wants to make sure they have packed the essentials! Although everyone is initially enthralled in the game, after the first hour things can get a little rough if fans don’t have their favorite stadium refreshments. As people are sure to be reaching for the drinks, let them wrap their hand around a cup proudly displaying your logo! 17 oz. Smooth Stadium Cup: This stadium cup comes is a considerable variety of colors that will complement your logo! This product has two lid style options available and is make of durable plastic – it is also dishwasher safe!
17 oz. Nite-Glow Stadium Cup: Now your clients can bring something cool to those night games! Let them be the envy of everyone with their glow in the dark cup! Help your logo stand out in the crowd.
17 oz. Sun Fun Stadium Cup: This is a fun option for people to choose when going to support their favorite teams. These cups change color in the sun and will make any refreshment even more enjoyable!
16oz. Stainless Vintage Uno Cup: This higher quality cup is made out of stainless steel, and can hold both hot and cold drinks. This can be used in any weather and will keep the viewer satisfied during the whole game.
20oz. Stadium 2 Go: Let your customers bring something big to the game and fill it with their favorite drink! These cups are equipped with a snap on lid with swirl designed straw. When you are cheering because your team made a touchdown, you don’t have to worry any more about spilling your drink!
Uno Can Cooler: Don’t allow your consumers to get stuck with a warm drink again! Now you have the answer to all of their refreshment needs! This Can Cooler will keep your drink icy cold throughout the game. It’s their turn to sit back and relax! 
12 Oz. Mood Stadium Cup: This cup is perfect for any game or event…..and it comes in 10 vibrant colors. But as if that isn’t enough, as a person enjoys their cold beverage, the cup turns colors. These cups offer an opportunity to catch the eye of other individuals as they watch in interest and notice your logo. Personalize these cup for your company to communicate your services!
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by Kirby Hasseman
20 oz. Viking Tumbler: You will love this tumbler because it looks exactly like the name brand Yeti, but doesn’t come with the Yeti cost. If you don’t want to spend big bucks on the name brand, then why not put YOUR logo on a product that works just as well and is less expensive – get the Viking!
Phonesoap: Did you know your phone has 18 times more bacteria than a public restroom? With the Phonesoap charger and sanitizer, your life is going to become a lot more germ-free. Phonesoap is the first of its kind to sanitizie your phone while it charges. With its simple minimalistic design, you can make a clean and clear statement without the mess. Keep one of these in your office or at home to ensure that you stay clean and bacteria-free. Phonesoap can also clean your keys, credit cards, jewelry and much more.
Tenfour: In need of a high capacity power bank that will help your brand stand out? Look no further than the Tenfour. With its three USB output ports and maximum power capacity, the Tenfour allows you to charge up to three devices at once – to completion – and still have room for more.
24 oz. Tervis: You want to go name brand? This is it! The 24 oz. Tervis Tumbler offers the hot/cold capabilities while teaming your brand up with a reliable Tervis product!
Extreme Golf Shoe Bag: Time to kick back and relax, everyone looks forward to those golfing trips. Make sure they’re bringing everything they need with this amazing golf shoe bag! Don’t let anyone outshine your doctor clients on the green.
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