Last Week at Hasseman Marketing

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 It’s a great week for content for us at Hasseman Marketing!  We have a great group of diverse content that has been very popular…so now is a great time to catch up! Let’s Start with Delivering Marketing Joy!  On this week’s episode we talk with Ray Jimenez from PWS.  Ray is a Rising Star in the Promotional Products industry and is a customer service evangelist!  Check out this episode here!  Oh…and don’t forget to subscribe to the channel while you are there! 3 Mistakes When Shooting Video:  So you know you should be doing some video marketing, but don’t know where to start.  We get it.  So our man Dustin Haywood gives you three things to avoid (and/or fix) in Video Marketing. Where Do You Spend Your Money:  At Hasseman Marketing, we are always telling you that business is still about relationships (because it is).  In this Medium post, Jeff Wickerham reminds us and tells us why he spends his money here he does.  Weekly Word:  This week Kirby reminds us that a good sales life is much more about Farming than Hunting.  Are you out there planting seeds?  Check out the Weekly Word here! 6 Quick Social Media Tips:  If you have a new team member and you want to give them some insight on the Do’s and Don’t’s of Social Media, this might be a great place to start.  Oh…and if you want a refresher, you should read it too! Building Your Business on Purpose:  So many of us bear the cross that is “busy.”  But in this LinkedIn post, Kirby Hasseman reminds us we need to be intentional.  And when growing your business, you can also have a mission…and that helps too!  Read more here.  Oh, and share with anyone you think might need to read it!  🙂 The Early Hustle:  If you have ever started something, you know the early work is what sets the foundation.  But it is often the hard work that is not glamorous.  Are you willing to do it?  Read more here.  First VLOG:  We also had some fun with our first ever VLOG.  What is that you might ask?  Find out here and subscribe to the channel! So that wraps up just one week of content here at Hasseman Marketing!  It’s a lot to keep up with for sure.  But if you want to make sure you never miss a beat, sign up for our VIP LIST here.  We want to help you grow! 

3 Mistakes That People Make When Shooting Video

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Video Marketing is one of the most effective and engaging ways that you can communicate with your audience. As technology has advanced, it has become more and more simple to create video content.  However, there are many mistakes that you can make when deciding to pull out your camera to shoot a quick video.  This post will only focus on 3 things that, in my opinion, can have a huge impact on the quality of your video. But, don’t fret, they are also some of the easiest to remedy.

1. Shaky Footage

No one wants to watch a video that looks like it was shot by a hyper dog that just heard the door bell ring.  One super easy way to fix this one is to invest in a tripod and use it.  It doesn’t have to be expensive.  There are many options that you can find that will work great for under $25-30.  If you plan on doing movements such as Panning and Tilting and you want them to be smooth, then look into getting one with a video head.  (You will pay more for these but they are worth every penny when you are trying to get your shots to look as professional as possible.) If you are shooting hand-held. I.E. you have no tripod or you are doing something spur of the moment with your cell phone. Make sure that you are as steady as possible.**PRO  TIP:  Hold the phone with both hands, tuck your elbows into your ribs and stay locked into that position.  Also remember, try to never be zoomed in when you are going hand held if you can help it.  Nothing will make a video shaky more than zooming in and shooting hand held.  This only accentuates the movements and makes everything look like you are shooting a Mad Max Fury Road chase scene.

2.  Shooting in Portrait Mode

This is one of my biggest pet peeves.  A simple turn of your phone onto it’s side will make a much better video.

You are holding your phone with both hands with your elbows tucked in after all right? (See Above.)  So you should be using the example on the right. 

Black bars on the sides of your video are unacceptable and make you look amateur.  It’s a simple fix.  Turn your phone on it’s side before you click record.

3. Bad Sound

Another easy fix, but if you don’t think ahead about it can ruin your video.  Be aware of your surroundings.  Is it really windy outside where you are shooting?  If so maybe go inside or go behind a building or something that can block that wind.  Are you standing too far away so that the audio is not being picked up by your microphone?  There are many things to consider when shooting.  If you want to up your chances of getting better audio, invest in a microphone that is well suited for the type of shooting you plan to do. There are many options that I won’t go into, but in general if you are using an external microphone; it is probably better than the one built into your camera.

Of course, if you want our help, you can head here to find out how we can create professional video for your or your organization.

 

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6 Quick Tips for Marketing on Social Media

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 Marketing businesses on Social Media is a different kind of strategy.   Most other forms of marketing are “push.”  In other words, you push your message out as much as possible.  You sell on every pitch.  Social Media is different.  On Social Media we will be “pulling” our audience in.  We want to gain credibility, trust and loyalty and THEN go for the sale! So since this is a different playing field, we wanted to share some tips and suggestions on ways each person can help! 

  1. Everyone can help.  You don’t need to be in sales or management to help spread the word on social.  Everyone is “in sales.”  We are all able to help the brand.
  2. Likes, Comments and Shares:  Facebook doesn’t show each business post to everyone.  You can help our posts show up more by “liking, commenting, and sharing” posts.  This increases our engagement and our reach.
  3. Please take pictures!  If you have a fun group of guys, take a picture!  Have a new specialty car?  Take a picture.  My suggestion is, put a person in every picture you can!
  4. Tag people in pictures.  If we post a picture of someone who has bought a car, tag them in the picture.  If we post a picture of the staff…same thing.  This will show the picture to the friends of those in the picture and expand the reach.
  5. Stay positive.  Nothing good comes from running anyone down on social…including competitors.
  6. Take complaints offline.  If we get a person complaining about something on Facebook we want to get them to contact us directly.  We NEVER want to argue online!  We want to say something like, “I am so sorry you had that experience!My cell is xxxxxx, please call me so I can make it right!”

 There are other tactics and strategies, but this is a good place to start!  Remember, you are representing your employer when you are online.  Think before you post!  🙂 Want more great content like this?  Sign up for our VIP list!  Get access to our weekly content and special deals…by simply going here!  Sign up today!   

5 Great Holiday Gift Ideas For Entrepreneurs!

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 In case you haven’t looked at the calendar, it’s the 4th quarter.  That means it’s the perfect time to say “thank you” to customers, sales team and employees.  Entrepreneurs know…but what do you get them so you can really make an impression?  Let’s talk about a few things that you might not have considered…but you should! Soft Shell Jacket:  If you want to outfit your team in style…and keep them warm at the same time…this jacket is perfect!  You can get this style in a variety of colors and make it a gift that keeps on giving!  Check this one out here! EvryBox Charger Speaker:  This one is really cool!  The EVRYBOX is a bluetooth speaker AND a phone charger in one.  You have the ability to imprint in full color on the top of the piece and really make an impact on the desk of your best clients.  Learn more here. Custom Etched Bottle of Wine:  This is a way to really leave an impression.  These Custom Etched Bottles of Wine not only give a reason to celebrate, but also leaves a really nice momento as well.  Don’t want to blend in?  This will help. Tower of Sweets:  If you have a diverse group of people that you need to thank, or you have a group in one office to recognize, food gifts can be perfect!  They are naturally share-able and (when done right) can bring that warm and fuzzy feeling you want when showing gratitude.  This is just one example (and it’s awesome), but contact us if you want to other food gift ideas. Prism Padfolio:  The great thing about a Padfolio is that it is functional, long lasting and valued!  In addition, the perceived value is high on these.  In other words, clients will actually think you spent more than you did!  That’s a good thing!  Here is a great gift option for under $10…check it out! Bonus Low Cost Item:  “Okay,” you might be saying.  “But do you have any gift ideas that are under a buck?”  Yes!  Here is an item that 40% of the population is addicted to…but it is legal!  If you have a budget that is super tight…consider Lip Balm!  Want more Holiday gift ideas?  No worries.  Contact us and we will be glad to help!  

Want to Sell? See the People!

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see the people

Any business owner will tell you, we get “hit up” for donations, sponsorships, and fundraisers on a daily basis.

It’s not a complaint…just a fact.

As a matter of fact, I take pride in the impact our company gets to make on our community.  But I will say, sometimes it is easy to get overwhelmed.  And when that happens, it is even easier to delete the emails, throw away the letters, or ignore the brochures.

The other day though, a friend of ours stopped by the office to discuss a school fundraiser with my wife.  She brought the literature herself.  She kindly explained it.  She asked if we wanted to participate.  So we did.

Who cares?

If you are in sales, you should. In this day and age of technology and speed, it is really easy to send an email to ask for the sale.  You can send a letter to explain your USP.  You can post your cause to Facebook and hope that people will come running. But if you really want to be effective, face to face is still a great way to sell.

As one of my early sales trainers told me…see the people!

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