You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. It’s often colorful and it’s always fun. This time, we go on location to Huck’s Tavern and join forces with Peyton Johnson and Marley Cumbee to try some drinks from one of our favorite watering holes! Watch the latest episode here!
We love our Thirsty Thursday!
It was really fun to be on location at Huck’s Tavern! As you can tell, Kirby loves it there! If you want to learn a bit more about many of the cool locations that Coshocton has to offer, check out the Choose Coshocton website here.
At Hasseman Marketing we are so excited to announce that Kirby Hasseman is releasing his new book “Hit The TARGET.” The new book, which is a parable, is based on the TARGET marketing framework that we teach our clients in order to market their organization better.
“I am so excited about this new book,” says Kirby Hasseman, CEO of Hasseman Marketing. “I have never written a book like this and I hope it will make our TARGET marketing framework relatable to everyone.”
The new book is about Michael Mark. Michael’s life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home…and he has 3 weeks to save it. Michael meets Charles and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around). While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?
Kirby Hasseman is the author of several other books including Delivering Marketing Joy,Fan of Happy, and the Give First Economy. In addition, he is the CEO of Hasseman Marketing. Hasseman Marketing is a full-service marketing agency in Coshocton, Ohio. Learn more about Hasseman Marketing at HassemanMarketing.com.
I was incredibly saddened when I heard about the passing of Jimmy Buffet. As I say below, his music has meant a lot to me for years. The blog (and podcast) below, was created years ago. But I felt the need to dust it off, refresh it, and give us each a chance to go to that “One Particular Harbor. Here are 5 Lessons from Jimmy Buffet. Read below…and Sail On, Sailor!
Let me say from the beginning, that I am a Jimmy Buffett fan. I have liked his music since college and have been to, probably, 10 of his concerts. As I have told my daughters, his music just takes me to a place with a smile on my face and a drink in my hand…no matter where I am.
But on my way to work the other day, listening to Tin Cup Chalice, it occurred to me that Jimmy has a lot to teach entrepreneurs and content creators if we are willing to listen.
Create a Niche
When Jimmy Buffett came to Nashville many years ago, it seemed nobody wanted him. He didn’t look like a country singer. In those days, he didn’t sound like a country singer. But he stayed willing to sound like “Jimmy Buffett.” Over time, he created a niche audience that wanted to hear the island sound at One Particular Harbor. Once he created it, that audience has loyally followed him for years!
Lesson: Don’t wait for someone to choose you. Create the audience yourself.
Have Fun With It
If you have ever listened to a Jimmy Buffett song, you know he talks about Changing his Latitude and his Attitude. His audience buys in. One time at a jam-packed concert (in the beer line) I accidentally bumped into another guy, spilling his drink. I quickly turned to apologize (that sort of thing can get you punched at many concerts). The guy said, “It’s cool! You are at a Jimmy concert!” Jimmy oozes a fun laid-back attitude…and people respond.
Lesson: If you have fun with what you are doing, your audience will too…and they will love you for it.
Don’t Focus on Your Weaknesses
Though I am a big fan, I certainly can recognize that Jimmy Buffett is not the best singer or best guitar player. I am sure there are times you feel the same way about being a content creator. There are better writers. But don’t let that stop you. Had he worried about his weaknesses, he might never have moved to Key West in the first place. Bet on your strengths and put out your best, consistently. Soon, like Jimmy, you will be playing for a packed house.
Lesson: Don’t let your weaknesses stop you from telling your story!
Age Is Just a Number
Every year I hear a rumor that “this tour” will be Jimmy’s last. But every year, he keeps traveling the country to entertain his fans. Too many of us want to work hard so they can retire. If you love what you do, keep rocking as long as you want!
Lesson: Keeping rocking and doing your thing as long as you want!
Nail Your Core…Then who knows?
For years, Jimmy Buffett was “just” an entertainer. He had some songs like Margaritaville that were popular and he played concerts around the country. But somewhere along the way, his music became a way of life. Recognizing this, Jimmy built a restaurant and bar called “Cheeseburger in Paradise.” Now he has huge restaurants, and casinos and even brews his own beer. He nailed his core and then built his brand from there. Jimmy started as an entertainer but has built himself into a true entrepreneur.
Lesson: Do what you do best…then keep your eyes open for opportunities along the way!
So let’s take a lesson from Jimmy and work hard at having fun. By taking his lead, maybe we can create the next iconic brand…and spend some time in Key West too!
At Hasseman Marketing, we are committed to helping fix the Appreciation Gap. We do that by assisting organizations to find really cool Branded Merch to gift to their team and their best customers. Our challenge is, there are so many categories of products that fit the bill! It’s a great problem to have! We work with amazing suppliers with great products…and that’s great! So we are going to feature different cool year-end gifts each time. This week we feature one of our favorite year-end gift categories…drinkware.
13 oz. Barista Ceramic Custom Mugs with Cork Bottom
We have been featuring this ceramic mug a lot this year. Made with stoneware and a faux cork bottom, this piece not only has a great look (and it does) but the cork helps to protect your hands from the heat of that much-needed coffee in the morning. This has a great look for an office mug or is the perfect mug to hand out to clients. Click here to find pricing.
12 oz. Itsy Vacuum Insulated Travel Mug
Can you say functional? This double wall vacuum sealed tumbler is perfect to keep your coffee hot or your cold drinks cold, but it is perfect for on the go…or staying at the office. And with this smaller size, you can also use this with your Keurig as well. Priced here with a one-color imprint, this is a great year-end gift that will not break the bank.
Hydro Flask® Standard Mouth 21 oz Bottle with Flex Cap
Your perfect travel companion. Keep life moving with the Hydro Flask® Standard Mouth With Flex Cap 21oz. It stashes easily into a small shoulder bag, your pack’s side pocket, or your car cup holder, and holds enough ice-cold goodness to keep you going for hours without weighing you down. No wonder it’s one of our bestselling water bottles. TempShield™ insulation eliminates condensation and keeps beverages cold up to 24 hours and hot up to 12 hours. Learn more here.
It’s hard to believe we are in Appreciation Season, but September is here. Please check out the shop. We have even more to select from there! But if you need additional ideas, we would love to help!
At Hasseman Marketing, we are committed to helping fix the Appreciation Gap. We do that by helping organizations find really cool Branded Merch to gift to their team and their best customers. Our challenge is, there are so many categories of products that fit the bill. We work with some amazing suppliers with great products…and that’s a great thing! So we are going to feature different cool year-end gifts each week. This week, we are featuring some amazing blankets from our pals at PCNA. And the best part is, they are on sale!
Field & Co.® Picnic Blanket
This plaid Field & Co.® Picnic Blanket features comfortable polar fleece with foam padding and PEVA backing. The built-in 11″ x 4.5″ pocket is perfect for storing mobile devices or any other picnic necessities. The blanket measures 48″ x 54″ unfolded and 7.5″ x 12″ folded. Learn more at the PCNA website here. Or you can shop on our Featured year-end gift shop here and find even better pricing!
American Giant Campfire Blanket
The American Giant Campfire Blanket is made with American Giant’s signature heavyweight fleece. This all-purpose blanket is soft and durable. Built for use anytime. Made with remnants left over from hoodie production, so nothing goes to waste. Made in the USA. Check out this blanket on our Featured year-end gift shop here.
tentree Organic Cotton Ocean Breeze Throw
The tentree Organic Cotton Ocean Breeze Throw features tasseled edges and reversible print, making this throw a show-stopper. Made from 100% Organic Cotton. Unfolded dimensions are 55″ x 86″. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products are donated to environmental nonprofits. This is a blanket that will make you feel good about giving it in so many ways. Learn more about it here. And of course, you can shop here at our Featured Year End Shop.
It’s hard to believe we are in Appreciation Season, but September is almost here. Please check out the shop. We have even more to select from there! But if you need additional ideas, we would love to help!
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. We take a mystery drink out of a piece of branded drinkware. This week we feature the Arlo Ceramic Tumbler from our pals at PCNA. But wait…there’s more! This time, we welcome the “Teacher on Tik Tok Savannah Brown to the show! Watch the latest episode here!
Why Should You Consider the Arlo Ceramic Tumbler with Bamboo Lid?
The Arlo Ceramic Tumbler with Bamboo Lid 11oz features a matte glazed-top outer-wall finish with a contrasting natural baked base. Double-wall ceramic construction helps prevent condensation on the outside of the tumbler. The spill-resistant, screw-on lid is made from FSC-certified bamboo. Recommended hand wash only. Please note due to the color of the clay, some mugs may vary in color.
