by Kirby Hasseman
In a few days, Kelly Bowe and I (and thousands and thousands of other marketing professionals) will descend upon Las Vegas for the PPAI Expo. It is one of the largest trade shows in the United States.
Imagine, if you will, the ultimate trade show of trade shows.
Though the event is amazingly well run, hugely helpful and a wonderful thing to attend, it can also be totally overwhelming. My guess is, regardless of industry, you have events like this too. So here are some simple tips and tricks to making the most of your big trade show.
Comfy Shoes: Though there are still plenty of people that look sharp, business attire has become less formal. Regardless of how you feel about that, this is one time to make sure you have comfortable shoes. Make sure you have shoes you can walk and/or stand in for hours. You don’t want to be missing out because all you can think about is your aching feet.
Lots of Water: At many events, plenty of people drink. They just don’t drink enough water! These events can strain you both mentally and physically. Make sure you take the time to hydrate, hydrate, hydrate. Many events have hydration stations. Take a re-usable water bottle and drink the H20.
Have a Plan: When I first starting attending events like this, my plan was “I want to see everything!” As I know now, this is not a plan. It’s a recipe for being overwhelmed and exhausted. Before you leave for the event, make a list of people you want to meet, projects you want to research, and things you want to do. Keep this list close at hand to make sure you stay on track.
As a side note, for education conferences, I like to think “what is the one thing” I want to take away from this? It helps me focus in and not be so distracted by all of the concepts I am hearing. For example, this year at Skucon, my goal is to make in person connections with as many people as possible. Regardless of your event, have a plan and a goal. It will help you make the most of your event!
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by Kirby Hasseman
“Most people,” Steven Covey writes, “do not listen with the intent to understand; they listen with the intent to reply.”
We have two ears and only one mouth, so we should listen twice as much as we talk.
Ironically, we’ve been told to listen so much that many of us have—well—stopped listening to the advice.
You probably understand, at least intellectually, that you need to listen “with the intent to understand.” But what are you listening to?
From my perspective, one of the best ways to become a better listener is to ask better questions. When you get someone talking passionately about themselves and their company, it can be easier (and more interesting) to just sit back and take it in.
So, with that in mind, here are 20 examples of the types of questions I ask when meeting a new client or customer for the first time. My goal is to get them talking about themselves, their company, and their industry.
Building a strong rapport with them builds a foundation of trust between us. And in building trust, attentive listening is essential.
20 Open-Ended Rapport-Building Questions to Help You Build Better Relationships with New Clients
- What is the goal/mission of your company?
- Tell me more about your organization.
- What is the BEST thing about your organization?
- What are you most proud of?
- When it comes to your field, why you (instead of someone else)?
- Who is the “go-to” person to learn about…?
- How did you get here? Tell me about you.
- Why did you choose to do this?
- What is your biggest concern moving into the new quarter/month/year?
- What is the biggest challenge you have right now?
- Why does your organization do this?
- Why is your company the best?
- What do many people think about your company that is not (completely) true?
- How can I help you?
- How do customers (donors, etc.) find you?
- If I could give you three wishes, what would they be?
- What keeps you up at night?
- What gets you going in the morning?
- What is your company’s “why?”
- When is your team at its best?
These 20 questions will get you started—but, of course, questions are only the beginning.
It’s amazing how thoughtful questioning and attentive listening lead to mutual understanding and better, stronger business relationships. Business-to-business partnerships thrive when we just stop and take the time to listen.
Which questions do you use to spark meaningful conversation? Let me know!
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by Kirby Hasseman
As humans, we have a very specific problem. Well maybe not ALL humans. This just applies to the ones that want to evolve and grow and change. And the fact that you are reading a blog, tells me you are one of “those people.” The problem has to do with Certainty and unCertainty.
As humans we are constantly looking to create certainty in our lives. We want to create the airtight plans. We want to select the “best” way to do something. We really want to know the outcome of any endeavor before we actually take the leap. If we can’t know and predict success (with certainty), many of us don’t want to take action at all.
The problem, of course, starts with this; there is no certainty. In no area of life is there really certainty. We cannot predict the future. We don’t know how long we are going to live. We can’t ensure the gamble will work. We can’t ever be totally certain…of anything. We are chasing a ghost.
Ironically the only thing that is really certain…is uncertainty.
Here’s the other thing, uncertainty is where the magic happens. If you want to learn anything new, that comes in the land of uncertainty. If you want to level up at work, there is no specific path that guarantees success. If you want to create a business, write a book, run a marathon, or date the person of your dreams, you are going to have to willingly and earnestly lean into an area that will be completely uncertain.
So that’s the paradox. We seek a level of certainty that is unattainable. We avoid the uncertainty, because it makes us uncomfortable. But our personal and professional growth comes when we embrace the uncertainty of life…and lean in.
Take the leap. Make the call. Put in the work. It might not work. The outcome is not certain. And that, my friends, is perfect.
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by Kirby Hasseman
I was working with a brand new sales rep the other day (don’t worry, we will have more on that soon), and she asked me a question. “What do you say when a prospect says ‘We already have someone who does this and we are super happy?'” she asked me.
This is a love/hate question for me. I hate it because whenever I am asked, the person asking is hoping for that magic response that opens all sales doors. This response is the ultimate objection over-comer. I hate the question, because I don’t think that answer exists. At least I don’t want it to.
I love the question because it reveals an important secret in sales. It reveals that much of what we have been taught about sales training (through movies and books) is a lie. Your job, as a salesperson (or entrepreneur, etc.) is NOT to convince people who don’t want to buy from you to buy from you. It’s not. That will be frustrating and a huge waste of time.
Your job is to help guide prospects who ARE interested in buying to buy from you. Your job is to serve them. Your job is to be a human.
So my response is simple when I get this push back.
“You already have someone and are happy? That is awesome. I respect that loyalty. I certainly hope my clients have that same loyalty for us! You have your number 1 option. But if you ever need another quote, another set of ideas, we would love to be your number 2 option.”
So…how do you sell to someone who does not want to buy? You don’t. Simple as that.
The fact is, with most products there are plenty of people who are interested in what you are selling. There is plenty of business out there to get. Doesn’t it make more sense to focus on those people that are interested? It’s a waste of time to chase people who (for whatever reason) are not. Oh, and as a side note, most people are so used to being “sold to,” that by simply being “a human” about it, you might actually win them over.
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by Kirby Hasseman
Tis the season! What season? The holidays? Well, sure. But this time of year is Goal-setting season!
It’s that time of year that many people sit down and take a hopeful look to the New Year. I am a big believer in goal setting, so I encourage that. As a matter of fact, I ask that all of my team do the same. But there is one common mistake I see people making that (I think) is holding them back.
They don’t write them down.
Many people will tell you they have goals. Studies will tell you that writing them down has impressive results. But again and again, I run into people that do no write them down. Why not? I could rack it up to laziness. They just don’t want to take the time. Maybe. I could say it is a lack of belief. They just don’t believe the studies that tell you it works.
That could be it…but I don’t think so.
I think the reason people don’t write their goals and dreams down is one simple reason. They are afraid to fail. Once you write your goal down, then it’s out there. Once you get specific, there is a chance it might not work. Once you share it with someone, you might embarrass yourself. I think it’s that simple fact that is holding people back from writing down (and sharing) their goals. And when you don’t write down your goals, it holds you back from accomplishing them.
So let’s address that quickly.
First things first, big goals are not Pass/Fail. I talk about that here. You can set a goal that stretches you. You have to give yourself permission to dream a bit. In addition, when you write down your goal (and you get specific), you can start to think about “how.” How will you get there? What steps do you need to take? What are you going to DO to get there? These little steps are what will take you to your dream. So let’s start today and write down your goals.
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by Kirby Hasseman
“How could they say that?” We have all been there. We are in a conversation (or a situation) with someone we like, and then something unexpected happens. They do something, or say something, outside of what we think they should. It catches us off guard, of course.
Then what do WE do? We assume the worst.
We start with a litany of thoughts that take us down a rabbit hole. Thoughts start racing through your mind like…
She is just rude!
He has never really liked me!
This is why I don’t have friends! They never do what they say they are going to do.
You get the idea. Our brain takes off with the worst case scenario and creates an untenable situation for us and our offenders. But is any of it really true? Did they really mean to offend you? Were they really trying to snub you? They might have been.
On the other hand, it might have been a situation that was created only in your mind.
What if we do the opposite? What if we work to train ourselves to be intentional when our brain gets hijacked with this train of negativity? What if we assume the best? Many of your relationships are in your life for a reason. They are people who care about you…and you them. Most of them likely want the best for you, right? Why don’t we assume THAT?
Instead of letting your thoughts get away from you, stop.
Take a breath and replace those thoughts with something like…
I always know where I stand with her!
She always tells me what I need to hear.
I love that he looks out for me.
They are doing the best they can.
You get the idea. Don’t beat yourself up. The brain has a natural tendency to skew toward negativity. That ability has helped to keep us alive for thousands of years. But in today’s world, it does not often serve our happiness. So today, let’s break the negative thought train. Today, when something goes differently than you expect, do yourself a favor.
Assume the best.
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