by Kirby Hasseman
I was standing at the cooler trying to make a decision. There were lots of choices (as there always seems to be). How to decide?
So I asked the person behind the counter about one I was considering. “Do you know if this one is good?” She didn’t actually answer the question. Her answer? “I have not had it. But we sell a lot of it. It’s popular.”
And even though I know (in my brain) that “popular” is not the same as “good,” I bought it. It’s something to consider as we create sales and marketing material. Whether it’s true or not, we equate “popular” with “good.” It makes purchasing decisions easier for us. As much as we say we don’t want to follow the crowd, most people do. So when you are asked if your product or service is good, maybe you shouldn’t answer that question.
But I am not sure that will be popular.
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by Kirby Hasseman
We all have days when we wake up feeling stuck. I do too. I wake up lacking the motivation to do nearly anything, let alone the important work that is often taxing and hard. So what do I do when that happens? I spent 10 minutes talking about a few tactics on a recent DMJ Podcast here. But one of the tactics I use is to push “good into my brain” first thing in the morning. I have a few “go to” places that provide me inspiration…and help to remind me to get after it. Here are a few I use…feel free to steal them!
6 Places I Find Inspiration
Seth Godin’s Blog: I don’t view Seth’s blog as “motivational” exactly. But it is a blog that shows up (every single day) and makes me think. I love that. And in making me think, it inspires me to be better. His blog is here.
Gary Vaynerchuk’s Daily Vee: There is no way I watch every Daily Vee. Gary produces so much content, I don’t know how (if you are grinding too) you could consume it all. BUT, it seems like when I do, he says something that reminds me or inspires me. His Youtube channel is here.
Casey Neistat’s Vlog: I love Casey’s shooting and editing style in his videos. So while many of them are not “inspirational” by nature, they do show me what I want to create. And Casey has a personality that is fun and charming too! Here is one of his latest videos…fun.
Jeff Haden articles: Jeff is one of my favorite writers on the interwebs. Apparently I am not alone because he is one of the top read writers on Inc.com and Linkedin. He also recently wrote the book called Motivation Myth which I really enjoyed. As a matter of fact I featured it on a recent article and podcast about the books I recommend here.
Grant Cardone: Grant can be a little over the top for me. But when I need a boost or a kick in the pants, he can be rocket fuel. If you are aspirational in your goal setting, Cardone can help you think bigger. Here is his Youtube channel.
John Lee Dumas: I have talked about being unreasonable before (here)…and JLD was definitely that. John Lee Dumas created Entrepreneur On Fire and interviewed a different entrepreneur on a podcast EVERY day. It’s impressive and he created a ton of valuable content. His website is here.
Speaking of inspiration…I loved this graphic and it originally showed up here: https://ukessay.com/. Thanks so much!
So these are just a few of the voices I go to in order to get me going. There are countless others that include books, podcasts, blogs and more. What are your sources of inspiration? Let me know! Oh..and if this blog is providing you some inspiration and value, subscribe to our VIP newsletter here!
by Kirby Hasseman
I just recently finished the book Solve For Happy. It’s an “engineer’s take” on the subject of being happy…and I really found it fascinating.
The author, Mo Gawdat, is the Chief Business Officer at Google X and the book was thoughtful, emotional (Mo lost his son), long, spiritual and more. You can find the book here. I listened to the audiobook, and it was a longer one. Mo dives deeply into topics, so I found it worth the time. But for those who want a quick snapshot, here are a few takeaways I found from the book.
You Are Not Your Thoughts
I found this interesting because I have been talking and writing about this a lot. “We all have that voice” that prattles on in our head. It tells us we are not good enough. It yells about danger and how everything will not work out. It’s often mean and mostly negative. Mo tells us that this voice is not you…and how to take a step back and listen to it less…so you can be more happy. One of my favorite concepts in the book involves Mo talking to his brain, “No. That is not a good thought. Go and bring me a better thought.” Love that.
Negative Emotions Are Not in the Present
Gawdat spent a great deal of time outlining all kinds of emotions and how they can affect our happiness. Then he pointed out the negative emotions. What do they have in common? Nearly all of them are rooted in the future or the past! This was a bit of an “aha” for me. If you are angry about being passed over for a promotion, that is rooted in the past. Worried about an upcoming meeting? That’s in the future. And since the past is done, and the future is just our imagination, the things that are making us unhappy are just our own thoughts. Powerful.
Live in the Present
We need to get back to “living in the present.” That is when we are most happy, content and (dare I say) joyful. Mo says that when he finds himself getting swept away with negative emotions he does a simple exercise. He closes his eyes. Then he opens them and closes them again. Then he describes what is in front of him…in detail. It brings him back to the here and now. This was a detailed book and he covers a LOT more than this. But those are just a few concepts that jumped out to me.
He even talks about how to overcome our fear of death and gives his take on what comes “after.” As I said, it’s a lot…but I enjoyed it. You can find the book on Amazon here.
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by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right!
Today on the podcast we take a look at the recent Online 18 from Dale Denham. Dale recognizes his list of 18 Online Influencers (you can find the list here). This time on the Podcast I take a look at some lessons you can learn from the folks on this list…and how you can apply them.
Once again, special thanks to Dale Denham for putting together this list. It’s great for discussion…and pushes me to do more (and better) work. And congrats to my buddy Bill Petrie for being Numero Uno on the list this year! Awesome stuff. As always, make sure you never miss an update. We are posting new content every day. So sign up here for our VIP newsletter to make sure you get the best of the best!
by Kirby Hasseman
It turns out my first sales manager was half right. When I first got in sales, I was told “When in doubt, go and see the people.” It was an over-simplification, of course. On the other hand, it’s always seemed to work for me. When I was waiting for the phone to ring or waiting for the sales to come in, I hear that voice. “Go and see the people.”
In Jonah Berger’s book “Invisible Influence” I am starting to learn why this works. In multiple studies, Berger explains that familiarity and having the “people see you” works. In one study, pictures of female students were judged on their level of attractiveness. (Cringe all you want, it was the study). It turns out that if the female students were seen in the class, they were judged to be more attractive. Other studies showed that “being seen” more often could make your more likable and trustworthy.
From my perspective this brings powerful insights into the world of sales, brand building and more! So here are a few takeaways…
See the People
Though the script has flipped a bit, the adage still holds water. When you are feeling reactive in your business, get out of your office and go “let the people see you.” And if you can add value in some way (or just to say thanks like this post suggests), even better.
Social Media
This is one of the reason great social media works. We are giving people a chance to “see us” on a regular basis. Some people would say this can be overdone. Maybe. But the science from this book suggests otherwise.
Consistency is Key
This is also a bit of science to back up my belief in consistency. Whether we are talking about social media, content marketing or sales, you need to be consistent in your efforts. We all have that voice in our heads that tells us we need to stop...it’s too much. But we need to push through that and continue to “show up” with your prospects and clients. Let them “see you” over and over again. Make sure never miss the opportunity to “see us!”
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by Kirby Hasseman
What do these three have in common?
Each of them are leading voices in their respective spaces and professions. Here is a super quick background on each.
Gary Vaynerchuk grew his family’s wine business from $3 Million to $60 Million before leaving to start Vaynermedia, a leading digital agency in the world. He is a best selling author and sought after speaker. Gary began his journey by creating a wine show on YouTube and created over 1000 episodes of Wine Library TV. Now he has a team of people that follow him around and create the “Daily Vee.”
Casey Neistat is a filmmaker and world-class vlogger. Casey has pioneered how many view vlogging and has over 9 million YouTube subscribers. (That’s about the same as Jimmy Fallon if you were counting). Casey grew this amazing following by creating a daily, high quality vlog series that highlighted his adventures and his life.
Seth Godin is one of the pioneers of modern marketing. He is a best selling author many times over and is one of the minds that introduced us to “permission marketing.” Seth grew an amazing audience by writing a blog each and every day…for years. Each and every day, Seth “shows up” to share his thoughts on marketing, business and more.
These three are people I admire in business today.
They are the top of their game. And each of them, in their own way, push me to work harder and do more. Each of them is totally unreasonable…and that is why they have succeeded. Every time I start to create a goal to raise the exposure of my personal brand or my business, I start with a big idea. I think of a goal that gets me excited or fired up. I think “why not?” That could be me! And I even start to think of the possibility of what might happen if I head down the path. And then I think, “ Maybe I should be more reasonable.” I start to create the internal debate that goes like this… “You have a lot going on. You have a family and you want to have some time off! You know you need to think about your quality of life. You need to be more reasonable.”
And that, my friends, is where exceptional goes to die. It’s the reason I am excited about creating content every day. It’s exciting. It’s scary. It’s even kind of fun. But it’s not reasonable! If you want to be exceptional, you need to be unreasonable.
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