Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. Recently, he talked about 4 Things To Stop Doing On Social Media in 2024. That episode spurred a lot of engagement and questions from the audience…and today he gives in and answers some questions from the audience!
This time on DMJ 1 on 1, Kirby addresses a range of questions from the audience, all centered around the key theme of content marketing. The discussion covers a broad spectrum of topics, from leveraging customer questions for content creation to the delicate balance of sales and value on social media. Kirby also shares his views on LinkedIn sales services and provides guidance on choosing the right social media platform and posting frequency. Finally, the conversation concludes with a discussion on the long-term commitment required for successful content marketing.
Using Customer Questions for Content Creation
To start, Kirby encourages using customer questions as a resource for content creation. He suggests writing down the 10 questions you get all the time and starting by answering those questions. This strategy not only helps in creating relevant content but also ensures that the content addresses the needs and concerns of the audience.
Moreover, Kirby emphasizes the importance of keeping your eyes and ears open for feedback, pushback, or follow-up questions to create new content. He believes that listening to customer questions helps clarify and expand upon existing content, thereby making it more comprehensive and useful for the audience.
Balancing Sales and Value on Social Media
One concern is being “too salesy.” Kirby addresses concerns about being too salesy on social media and suggests a ratio of providing value to asking for a sale. He believes that constantly selling on social media can be a mistake; instead, the focus should be on providing value. He suggests a 3:1 or 4:1 ratio of providing value to asking for a sale. Building trust and giving more than asking is important in the “give first economy.” This approach not only helps in building a loyal customer base but also ensures that the customers see value in the content and are more likely to engage with it.
Negative Impact of LinkedIn Sales Services
But what about “done for you” sales packages on LinkedIn? Kirby expresses dislike for LinkedIn sales services and recommends personal research and connection building instead. He believes that LinkedIn sales services are overdone and ruin the platform. He suggests that building trust and relationships requires personal effort and research.
Moreover, content creators should share strategies and not worry about others copying their strategies. He believes that copying strategies and sharing content among content creators is beneficial and can lead to the creation of more diverse and engaging content.
Choosing the Right Social Media Platform and Posting Frequency
Kirby also discusses the importance of choosing the right platform and frequency of posting based on the target audience. He suggests identifying the social media platform where the target audience spends the most time. Starting with one platform can be less overwhelming for beginners.
Furthermore, he emphasizes that the posting frequency should be as often as possible while maintaining good quality content. He believes that creating high-quality content consistently can help build a loyal audience and enhance brand visibility.
Long-Term Commitment to Content Marketing
“It’s a long-term game.” Kirby emphasizes the long-term commitment required for content marketing and the importance of building brand awareness and trust. He suggests that content creators should commit to at least 12 to 18 months for content marketing strategy.
Content marketing is a long-term play for building brand awareness and trust. Content creators should focus on providing value and creating top-of-mind awareness. This approach not only helps in building a strong brand but also ensures that the audience sees value in the content and is more likely to engage with it.
Conclusion
What do you want to ask? Now is a great time to reach out with questions for future episodes. And if you are getting value, please feel free to subscribe and rate the podcast!
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. This week we feature the 17 oz watercolor drip ceramic mug from Bel Promo. It’s a fun one. Get ready to giggle…and be jealous of this new piece of drinkware. Watch now!
Branded Drinkware from Bel Promo
Our drinkware for today’s episode is a 17 oz watercolor drip ceramic mug from Bel Promo. This mug is not just a vessel for your favorite beverage, but a piece of art in itself. The watercolor drip design gives it a unique and appealing look, making it a standout piece on any table or desk.
What’s great about this mug is its affordability coupled with its high perceived value. It’s a quality product that doesn’t break the bank, making it an excellent choice for businesses looking to impress their clients or employees. We’ve also noticed a fun trend of adding quirky imprints on these mugs, adding a touch of personality to the corporate branding. It’s a small detail that can make a big difference in how your brand is perceived. To learn more… head to our shop here.
Tasting the Mystery Drink
Now, let’s move on to the exciting part of the show – tasting the mystery drink. We’ve poured the drink into our Bel Promo mugs and are ready to take our first sip. The initial reaction is a mix of surprise and intrigue. The flavor is complex and hard to pin down, with a sweet and salty undertone that leaves us wanting more.
As we continue to sip, we start making guesses about the type of the drink. Is it a craft beer with a unique flavor profile? Or perhaps a flavored coffee with a twist? The suspense is part of the fun, and we’re all eager to find out what this mystery drink is.
Revealing the Mystery Drink
And now, the moment we’ve all been waiting for – the revelation of the mystery drink. It turns out to be a salted caramel coffee ale, a unique blend that combines the best of both worlds. The initial sweetness of the caramel is balanced by the bitterness of the coffee, with a hint of saltiness that adds an extra layer of complexity.
Our final thoughts on the drink are mixed. Some of us love the unique flavor combination, while others find it a bit too adventurous. But regardless of our opinions on the drink, we all agree on one thing – the quality of the Bel Promo mug has significantly enhanced our tasting experience.
Conclusion
As we wrap up this episode of Thirsty Thursday, we can’t help but praise the quality of the Bel Promo mug once again. Its unique design, high perceived value, and affordability make it a great gift for customers or as a room gift. It’s a product that people will use daily, keeping your brand at the forefront of their minds.
Here’s a big thank you to our viewers for tuning in. We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
In January, Kirby was asked to speak at PPAI Live about 4 Tips To Creating a Successful 2024. In this DMJ 1 on 1, we go LIVE to the PPAI Expo from the show floor. Watch now!
As we approach the new year, it’s time to start thinking about how we can make 2024 the most successful year yet. In this blog, we’ll be discussing four key tips that can help you achieve just that. These tips are not just about setting goals, but also about maintaining a positive mindset, continuously learning and growing, and prioritizing deep work. So, let’s dive right in and start planning for a successful 2024.
Be Intentional and Set Goals
The first tip for creating a successful 2024 is to be intentional and set goals. Setting goals is a crucial step toward success. It gives you a clear direction and helps you stay focused on your path. But remember, these goals should be deeply personal. They should resonate with your values and aspirations.
Consider setting goals in five key areas of your life: Finance, Fitness, Family, Faith, and Fun. By setting goals in these areas, you ensure a balanced approach to your life. You might also want to consider setting shorter time frame goals, such as 12-week year goals. This can help you stay motivated and see progress more quickly.
Be Positive and Practice Gratitude
The second tip for a successful 2024 is to maintain a positive attitude and practice gratitude. Positivity can significantly improve your performance, especially in stressful situations. It helps you stay calm, focused, and resilient. But how can you boost your positivity? One effective way is through gratitude exercises.
Gratitude exercises can help shift your mindset to a more positive state. They can help you focus on the good in your life, leading to more things to be grateful for. So, start your day by listing three things you’re grateful for, and see the difference it makes in your life.
Continuously Learn, Grow, and Change
The third tip for a successful 2024 is to continuously learn, grow, and change. Personal growth is a lifelong journey, and investing in your personal development can lead to significant improvements in your life. One way to do this is by reading books and investing in education.
Look for opportunities to learn and grow, such as online courses and certifications. Avoid living the same experiences over and over again. Instead, seek new experiences, learn new skills, and embrace change. This will not only make your life more interesting but also help you grow as a person.
Prioritize Deep Work and Avoid Multitasking
The fourth and final tip for a successful 2024 is to prioritize deep work and avoid multitasking. Despite popular belief, multitasking is a myth. It can hinder deep work and lead to decreased productivity and focus. Instead, focus on one task at a time for better results.
Batching activities can also improve your productivity and effectiveness. This involves grouping similar tasks together and doing them in one go. This can help you stay focused and reduce the time wasted on switching between tasks.
Conclusion
In conclusion, creating a successful 2024 involves being intentional and setting goals, maintaining a positive mindset and practicing gratitude, continuously learning and growing, and prioritizing deep work. By following these four tips, you can make 2024 your most successful year yet. So, start planning now and make the most of the coming year.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Peter Guirguis about why we only have 5 seconds before our customer leaves our website. Watch now!
In episode 484 of Delivering Marketing Joy, seasoned digital expert Peter Guirguis takes us through his journey of building exceptional websites and launching Swift press support. His story is one of perseverance, innovation, and adaptability, offering valuable lessons for anyone looking to make their mark in the digital world. From initial struggles to the thrill of success, Peter’s journey is a testament to the power of resilience and the importance of staying ahead of the curve in an ever-evolving digital landscape.
Peter also shares his insights on the influence of Artificial Intelligence (AI) on web and landing page design, the key elements for high-conversion landing pages, and his predictions on the future of the digital landscape. He emphasizes the need for flexibility, a growth mindset, and seizing new opportunities in the face of emerging technologies. So, let’s dive into the world of digital marketing with Peter Guirguis.
Struggling to Make Money Online
Like many entrepreneurs, Peter’s journey wasn’t always smooth sailing. He initially struggled to make money online, trying various ideas but failing to generate significant income. His motivation was to provide enough income for his wife to stay at home, a noble cause that fueled his determination.
He experimented with creating mini-courses on time management and productivity, among other things. However, after making only one sale, he realized the need to change his approach. This period of struggle was a turning point for Peter, pushing him to rethink his strategies and explore new avenues.
Starting a Business with White Labeling
It was during this time of self-reflection that Peter stumbled upon an opportunity to do a white-labeling website design for a marketing agency. This was a pivotal moment in his career, as it not only helped him discover his passion for website design but also laid the foundation for his business.
Building his business through referrals, Peter spent nine years in the industry, honing his skills and expanding his network. Looking back, he reflects on the journey of starting his business, the challenges he overcame, and the satisfaction of seeing his hard work pay off.
The Influence of AI on Web and Landing Page Design
As a digital expert, Peter recognizes the role of AI in web and landing page design. He discusses the significance of prompt engineering in utilizing AI effectively for content creation. According to him, prompt engineering is crucial in getting the best output from AI.
He also explores tools like chat GPT and framer that use AI to enhance user experience and create website designs. These tools, he believes, are revolutionizing the way we approach website design, making it more interactive and user-friendly.
Essential Elements for High-Conversion Landing Pages
Designing landing pages that drive high conversion rates is an art, and Peter shares his secrets to mastering this art. He emphasizes the importance of the hero element above the fold, particularly the headline. A clear and compelling headline that communicates the benefit of the product or service can make all the difference.
He also highlights the problem-solving aspect of a product or service, advising marketers to understand their ideal clients and create content that resonates with them. By focusing on the problem-solving aspect, you can create a connection with your audience and increase your chances of conversion.
The Future of the Digital Landscape
Looking ahead, Peter shares his insights on the evolving digital landscape. He predicts potential job losses due to AI advancements, a reality that many industries are already grappling with. However, he also sees this as an opportunity for individuals to adapt and evolve.
He emphasizes the importance of flexibility and a growth mindset in adapting to changing technologies. By seizing new opportunities and avoiding a fixed mindset, individuals can stay ahead of the curve and thrive in the digital landscape. As Peter puts it, “The future belongs to those who are willing to learn, adapt, and grow.”
Conclusion
From struggling to make money online to launching his own successful business, Peter’s journey is a testament to the power of perseverance and adaptability. His insights on the influence of AI, the art of designing high-conversion landing pages, and the future of the digital landscape offer valuable lessons for anyone looking to make their mark in the digital world.
Peter invites viewers to visit his website, SwiftPressSupport.com to learn more about his services and his journey. As he continues to innovate and adapt in the ever-evolving digital landscape, Peter’s story serves as an inspiration for all aspiring digital entrepreneurs.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Liane Davey about why conflict can be healthy at work. Watch now!
In this insightful discussion, Liane Davey, renowned author of “The Good Fight,” sheds light on the often misunderstood concept of conflict in the workplace. She argues that not only is conflict inevitable in any organization, but it can also be a healthy and productive force if managed correctly. Davey’s perspective challenges the conventional wisdom that conflict is inherently destructive and should be avoided at all costs. Instead, she presents a compelling case for embracing conflict as a catalyst for innovation, risk mitigation, and robust discussions about trade-offs.
Throughout the video, Davey provides practical advice on how to navigate conflict effectively, emphasizing the importance of feedback, the use of different managerial tools, and the art of handling difficult conversations. She also underscores the importance of reflection and follow-up after these conversations. This article delves into these key points, providing a comprehensive summary of Davey’s enlightening discussion.
Defining Conflict
At the heart of Davey’s discussion is a nuanced definition of conflict. She describes conflict as the struggle between incompatible needs and wishes, a natural occurrence in any environment where diverse individuals work together. Importantly, she clarifies that conflict does not necessarily involve negative behavior or bullying. Instead, it can lead to productive discussions about trade-offs, fostering a culture of open communication and mutual respect.
Moreover, Davey posits that conflict can be a potent source of innovation and risk mitigation. When employees feel comfortable expressing differing opinions and challenging the status quo, it can spark creative solutions and preempt potential problems. This perspective reframes conflict as a valuable resource for organizations, rather than a problem to be eradicated.
Giving Feedback
Another key theme in Davey’s discussion is the role of feedback in managing conflict. She defines feedback as providing novel information about the impact of behavior on others. This is crucial because most people lack self-awareness and may not realize how their actions affect their colleagues. By focusing on the impact of behavior, rather than passing judgment, feedback can be a powerful tool for personal growth and improved interpersonal dynamics.
According to Davey, feedback can be positive or negative, but it should always provide insight and value. It’s not about criticizing or praising for the sake of it, but about helping individuals understand the consequences of their actions and how they can improve. This approach to feedback fosters a culture of continuous learning and mutual respect, where employees feel valued and empowered to grow.
Different Managerial Tools
Davey also explores the use of different managerial tools in dealing with conflict and providing feedback. She emphasizes that feedback is subjective and suits situations with different choices. However, other tools like instruction, coaching, advice, and evaluation can also be effective, depending on the situation.
Instruction provides specific guidance on tasks or processes, while coaching helps individuals think differently and find new ways to achieve their goals. Advice draws from personal experiences to help others avoid mistakes, and evaluation assesses contributions relative to standards or objectives. By using these tools judiciously, managers can effectively navigate conflict and foster a positive work environment.
After Difficult Conversations
Finally, Davey discusses the importance of what happens after difficult conversations. She advises ending the conversation with a resolution or a thank you to tie a bow around it. This provides closure and reaffirms the value of the conversation, even if it was challenging.
She also emphasizes the importance of following up with any commitments made during the conversation. This demonstrates integrity and accountability, reinforcing trust within the team. Lastly, Davey encourages reflection on the conversation’s impact and expressing gratitude for the relationship. This helps to maintain a positive relationship, even in the face of conflict.
Conclusion
In conclusion, Liane Davey’s discussion provides a fresh perspective on conflict at work, arguing that it can be healthy and lead to productive outcomes. By giving effective feedback, using different managerial tools, and handling difficult conversations effectively, organizations can foster a positive work environment where conflict is seen not as a threat, but as an opportunity for growth and innovation.
Customer appreciation events are more than just a nice gesture; they are a strategic tool for businesses to deepen relationships, foster loyalty, and create new opportunities. This article, based on a comprehensive video guide, provides you with a step-by-step process to create a memorable customer appreciation event. We’ll delve into the reasons why these events are crucial, and provide you with a practical roadmap to create your own.
With a staggering 69% of customers leaving businesses due to perceived indifference, it’s clear that showing appreciation is not just a nice-to-have, but a must-have strategy. So, let’s dive into how you can create an event that not only shows your gratitude but also contributes to your business growth.
Why Create a Customer Appreciation Event
Creating a customer appreciation event is not just about saying ‘thank you’. It’s a strategic move that can significantly impact your business. The video guide highlights three main reasons why these events are important.
Firstly, a large number of customers, around 69%, leave a business due to perceived indifference. This means that customers want to feel valued and appreciated. By hosting an event dedicated to them, you’re showing that you care about their business and their loyalty. Secondly, customer appreciation events are a great way to deepen relationships. They provide an opportunity for face-to-face interaction, which can lead to stronger connections and increased loyalty. Lastly, these events can create business opportunities. They can be a platform for introducing new products or services, or for networking and forming partnerships.
Steps to Creating a Customer Appreciation Event
Creating a successful customer appreciation event requires careful planning and execution. The video guide provides a process to help you create an event that your customers will remember.
The first step is to find a suitable venue. The venue should be easily accessible and comfortable for your guests. Next, create a theme for your event. A theme can make your event more engaging and memorable. Then, identify potential partners or vendors who can contribute to your event. This could be in the form of sponsorships, collaborations, or providing services. The fourth step is to address all the senses. This means considering the ambiance, music, food, and visual elements of your event.
Once you have these elements in place, start promoting your event and get an RSVP list. This will help you manage your event better and ensure that you have a good turnout. At the event, give out merchandise that ties to the theme. This not only enhances the theme but also serves as a reminder of the event. Most importantly, make the event fun. A fun event is a memorable event. After the event, follow up with attendees. This could be a thank you note or a survey to get feedback. Lastly, track the success of the event and gather feedback. This will help you improve future events.
Conclusion
Creating a customer appreciation event is a strategic move that can significantly impact your business. It’s a way to show your customers that you value them, deepen relationships, and create business opportunities. However, the success of the event depends on careful planning and execution.
Remember to track the success of the event and gather feedback. This will help you understand what worked and what didn’t, and how you can improve future events. With careful planning and execution, a customer appreciation event can be a powerful tool for your business.
