Marketing, a crucial component of any successful business, is often met with dissatisfaction from both the C-suite and the marketing teams themselves. This dissatisfaction, a long-standing issue, is often a result of the lack of organizational planning in marketing. Unlike other disciplines, such as engineering and logistics, marketing has not fully embraced the benefits of mature organizational strategies. In this “lessons from DMJ,” we discuss these challenges and introduce the FAPI marketing framework as a potential solution.
The FAPI marketing framework is a sequential process that addresses the entire marketing process. It emphasizes collaboration and participation from all departments. The strategy stage, known as the “frame,” sets the parameters and boundaries for marketing activities. However, implementing this framework is not without its challenges. It requires a cultural change within the organization, commitment from the leadership team, and a clear understanding of the marketing pillars and objectives. This article will delve into these aspects and more, providing a comprehensive understanding of the FAPI marketing framework.
Dissatisfaction with Marketing
Marketing dissatisfaction is a pervasive issue that affects both the C-suite and the marketing teams. The C-suite, or the executive level of a company, often expresses dissatisfaction with the performance and results of marketing efforts. This dissatisfaction stems from a variety of factors, including the inability to measure marketing effectiveness, the lack of alignment between marketing and business goals, and the perceived high cost of marketing activities.
On the other hand, marketing teams also face their own set of challenges. High churn rates, or the rate at which employees leave the company, are common in marketing departments. This can be attributed to the high-pressure environment, the lack of clear goals and objectives, and the constant need to prove the value of marketing to the rest of the organization.
Marketing Lagging Behind Other Disciplines
Marketing, as a discipline, often lags behind others in terms of organizational management. Unlike fields such as engineering and logistics, marketing has not fully embraced the benefits of mature organizational strategies. This lack of organizational planning in marketing can lead to inefficiencies, misalignment of goals, and ultimately, dissatisfaction from both the C-suite and the marketing teams.
There is a pressing need for more attention to be paid to organizational planning in marketing. By adopting a more structured approach, marketing teams can align their activities with the overall business goals, measure their effectiveness more accurately, and ultimately, increase satisfaction levels within the organization.
Introduction to the FAPI Marketing Framework
The FAPI marketing framework is a sequential process that addresses the entire marketing process. It is designed to bring structure and organization to marketing activities, thereby addressing many of the challenges faced by marketing teams. The framework emphasizes collaboration and participation from all departments, ensuring that marketing activities are aligned with the overall business goals.
The strategy stage of the FAPI marketing framework, known as the “frame,” sets the parameters and boundaries for marketing activities. This stage is crucial as it provides a clear direction for the marketing team and ensures that all activities are aligned with the overall business objectives.
Challenges in Implementing the FAPI Framework
Implementing the FAPI framework is not without its challenges. It requires a cultural change within the organization, with everyone, from the leadership team to the frontline employees, needing to embrace the framework and its principles. This cultural change is often the most difficult part of implementing the FAPPY framework, as it requires a shift in mindset and a commitment to a more structured approach to marketing.
Leadership commitment is crucial for the successful implementation of the FAPI framework. Without the support and buy-in from the leadership team, it can be difficult to drive the necessary cultural change and ensure that the framework is embraced throughout the organization. Furthermore, creating a culture of organizational planning in marketing can be a challenge, as it requires a shift from a more ad-hoc approach to a more structured and planned approach.
Starting with the FAPI Framework
To start implementing theFAPI framework, it is important to assemble a team of functional leads and managers. These individuals will play a crucial role in driving the implementation of the framework and ensuring that it is embraced throughout the organization. They will also be responsible for defining the marketing pillars and strategic objectives, which will serve as the foundation for all marketing activities.
Before diving into execution, it is important to establish clarity and set solid foundations. This involves clearly defining the marketing pillars and objectives, setting the parameters and boundaries for marketing activities, and ensuring that everyone in the organization understands and embraces the FAPPY framework.
The Architecture Stage of the FAPI Framework
The architecture stage of the FAPI framework involves tactical planning, forecasting, resource allocation, and team structure. This stage is crucial as it turns the strategy into a blueprint for execution. It involves planning the specific marketing activities, setting Key Performance Indicators (KPIs), and deciding on the budget allocation.
The shape of the marketing team is also determined during the architecture stage. This involves deciding on the team structure, roles, and responsibilities, based on the objectives and the industry. By clearly defining the team structure, roles, and responsibilities, the marketing team can operate more efficiently and effectively, thereby increasing satisfaction levels within the organization.
Investing Time and Resources in the FAPI Framework
Implementing the FAPI framework requires a significant investment of time and resources. However, this investment is necessary to establish clarity and processes, which are crucial for successful execution. By investing time and resources in the beginning, organizations can ensure that they have a solid foundation for their marketing activities.
Establishing systems and processes is also crucial for effective marketing. These systems and processes provide a framework for the marketing team to operate within, ensuring that all activities are aligned with the overall business objectives and that the effectiveness of marketing activities can be accurately measured.
Conclusion
The FAPI marketing framework provides a comprehensive solution to address the challenges and dissatisfaction in marketing. By emphasizing collaboration, setting clear objectives, and establishing solid foundations, the FAPI framework can help organizations improve their marketing effectiveness and increase satisfaction levels within the organization. It is a powerful tool that can transform the way organizations approach marketing, leading to improved results and increased satisfaction levels.
Welcome to another episode of Thirsty Thursday, where we explore the fascinating world of beverages, one sip at a time. This week, we’re diving into a mystery drink served in a 3 oz mini mate shot glass from Modern Glass. This intriguing little glassware piece is not only perfect for our tasting adventure, but it also sparks our imagination for other potential uses. Imagine using it as a unique giveaway at events or as a fun element in team-building activities. But for today, it’s all about the mystery drink it holds.
Our mission is to unravel the secrets of this drink. Is it a yeasty liquor? Does it taste like watered-down vodka or beer? Or is it something entirely different? Join us as we embark on this tasting journey, share our initial impressions, make wild guesses about the flavor, and finally reveal the true identity of this mystery drink. So, grab your shot glasses, sit back, and enjoy the ride!
Tasting the Mystery Drink
As we take our first sips of the mystery drink, our taste buds are immediately intrigued. The flavor profile is complex, with a yeasty undertone that reminds us of a well-crafted liquor. It’s not overpowering, but it’s definitely there, adding a unique twist to the drink. It’s almost like a watered-down vodka or beer, but there’s something more to it, something that we can’t quite put our finger on just yet.
Our initial impressions are mixed. The yeasty flavor is unexpected, but not unpleasant. It’s a taste that’s hard to describe, but it’s definitely intriguing. We’re curious to find out more about this drink, and we’re eager to continue our tasting journey.
Guessing the Flavor
As we continue to taste the mystery drink, we start to speculate on its flavor. Could it be a pineapple-infused vodka? Or perhaps a fruity beer? Our guesses are all over the place, but there’s one thing we all agree on: this drink is unlike anything we’ve tasted before.
Finally, the moment of truth arrives. The mystery drink is revealed to be sake. We’re surprised, but in retrospect, it makes sense. The yeasty flavor, the subtle complexity, the hint of fruitiness – it all adds up to a well-crafted sake.
Opinions on Sake
Now that we know we’re drinking sake, our opinions are divided. One of us is a fan, enjoying the subtle flavors and the smooth finish. The other, however, is not as impressed. It’s not that the sake is bad, it’s just not to their taste. And that’s the beauty of tasting – everyone has their own preferences and opinions.
Despite our differing opinions, we all agree that this sake-tasting experience has been a fun and enlightening journey. We’ve learned a lot about this traditional Japanese drink, and we’re eager to explore more in the future.
Characteristics of Sake
So, what exactly is sake? It’s a Japanese rice wine made by fermenting rice that has been polished to remove the bran. The result is a drink with a subtle flavor and a unique character. It’s not as strong as vodka, but it’s not as light as beer either. It’s somewhere in between, with a complexity that’s hard to describe.
One of the things we love about sake is its versatility. It can be enjoyed on its own, or it can be mixed with other drinks to create interesting cocktails. For example, try mixing sake with orange juice for a refreshing and unique drink. The possibilities are endless!
Conclusion
As we wrap up our Thirsty Thursday episode, we can’t help but reflect on the fun we’ve had with the mini-mate shot glass from Modern Glass. It’s been the perfect vessel for our mystery drink, adding a touch of elegance and fun to our tasting experience.
Overall, we’ve enjoyed this yeasty liquor adventure. We’ve tasted, we’ve guessed, we’ve learned, and we’ve had a lot of fun along the way. We can’t wait to see what the next Thirsty Thursday brings. Until then, cheers! Oh…and if you want to see all of the cool branded drinkware featured in Thirsty Thursday, check out our shop here.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another exciting episode of Thirsty Thursday, the segment where our brave hosts take a plunge into the unknown and try a mystery drink. This week’s episode features an intriguing combination of a unique drinkware item and a fiery mystery drink that leaves our hosts with a burning question: Why is it spicy?
Our hosts, the dynamic trio of Jade, Briar, and Kirby, kick off the segment with the Koozie triple vacuum tumbler, a versatile piece of drinkware that can be used as a koozie or a tumbler. This affordable tumbler, priced under $15, promises to keep your drinks at the perfect temperature, whether hot or cold. But the real test comes when our hosts fill it with this week’s mystery drink, a spicy concoction that leaves them reaching for a glass of water.
Koozie Triple Vacuum Tumbler
The Koozie triple vacuum tumbler is the star of the first part of the episode. This versatile piece of drinkware can serve as both a koozie and a tumbler, making it a great choice for any beverage enthusiast. Its double-wall vacuum seal ensures that your drinks stay at the perfect temperature, whether you’re sipping on a hot coffee or a cold beer.
One of the most appealing aspects of the Koozie triple vacuum tumbler is its affordability. Priced under $15, it’s a steal for a piece of drinkware that offers so much versatility and functionality. Whether you’re a coffee lover, a beer aficionado, or just someone who appreciates a well-made tumbler, the Koozie triple vacuum tumbler is a great addition to your drinkware collection.
Trying the Mystery Drink
The second part of the episode takes a spicy turn as our hosts try the mystery drink. The drink, which turns out to be Dragons Breath, leaves our hosts with a burning sensation and a puzzled expression. The drink’s fiery flavor, which tastes like a combination of cinnamon and possibly jalapeno or pepper, is not a hit with our hosts.
Despite their adventurous spirits, our hosts cannot hide their dislike for the spicy drink. They give it a thumbs down, expressing their preference for drinks that don’t leave them reaching for a glass of water. But despite their dislike for the drink, they still manage to find a silver lining in the episode: the Koozie triple vacuum tumbler.
Recommendation for the Tumbler
Despite the fiery experience with the mystery drink, our hosts still have high praise for the Koozie triple vacuum tumbler. They recommend it as a cool piece of drinkware, praising its double-wall vacuum seal that keeps drinks at the perfect temperature. Whether you’re sipping on a hot coffee or a cold beer, the Koozie triple vacuum tumbler ensures that your drink stays at the perfect temperature.
And the best part? The Koozie triple vacuum tumbler is priced under $15, making it an affordable choice for anyone looking for a versatile and functional piece of drinkware. So, despite the spicy experience with the mystery drink, our hosts still manage to end the episode on a positive note, recommending the Koozie triple vacuum tumbler to their viewers.
So, if you’re a beverage enthusiast looking for a versatile and affordable piece of drinkware, or if you’re just curious about the spicy mystery drink, tune in to Thirsty Thursday for more exciting episodes. And remember, no matter how spicy the drink, the Koozie triple vacuum tumbler will keep it at the perfect temperature.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another episode of Thirsty Thursday, our unique award-winning show where we explore the world of beverages and branded drinkware. In each episode, we introduce a mystery drink served in a specially selected branded drinkware item. This week’s episode is no exception, and we promise it’s filled with surprises, laughter, and of course, thirst-quenching moments.
Your hosts for this journey are none other than Jade, Briar, and Kirby. Together, they bring a mix of humor, knowledge, and contrasting tastes to the table. This week, they will be trying a mystery drink that promises to stir up some interesting reactions, especially from Jade. So, buckle up and get ready for a rollercoaster of flavors and emotions!
Featured Drinkware: Silly Pint Tumbler
Our featured drinkware for this episode is a 22 oz silicone tumbler with a straw from the innovative brand, Silly Pint. This tumbler is not just any ordinary drinkware. It’s a perfect blend of practicality and fun, designed to add a touch of whimsy to your drinking experience. The Silly Pint tumbler is unbreakable, making it a fantastic choice for outdoor events or children’s parties where accidents are bound to happen.
But the benefits don’t stop there. This tumbler is also dishwasher and microwave-safe, making it incredibly easy to clean and use. Whether you’re hosting a backyard barbecue or a kid’s birthday party, the Silly Pint tumbler is your go-to drinkware. It’s not just a tumbler; it’s a conversation starter!
Mystery Drink Reveal: Beer
And now, the moment you’ve all been waiting for – the reveal of the mystery drink. Drumroll, please… It’s beer! Yes, you heard it right. The mystery drink is none other than the golden, bubbly beverage that has been a favorite for centuries. But there’s a twist – our host Jade isn’t a fan of beer.
Despite her dislike for beer, Jade bravely takes a sip and the hosts attempt to identify the flavor. Is it a lager, a stout, or perhaps a flavored ale with citrus or peach notes? The guessing game adds an extra layer of fun to the tasting experience, making this episode a must-watch for all beer enthusiasts and Thirsty Thursday fans.
Reviews and Ratings
As expected, the reviews for the beer are mixed. Two thumbs up and one thumbs down – a clear reflection of the diverse tastes of our hosts. But when it comes to the Silly Pint tumbler, it’s a unanimous thumbs up. The hosts are all praises for its durability, convenience, and fun design, making it a clear winner in this episode.
Whether you’re a beer lover or not, one thing is clear – the Silly Pint tumbler is a must-have item for your drinkware collection. It’s practical, fun, and perfect for any occasion. So, why not give it a try and add a touch of whimsy to your drinking experience?
Future Episodes and Conclusion
As we wrap up this episode, we have some exciting news to share. Silly Pint is releasing new styles of drinkware, and we can’t wait to feature them in our future episodes. From tumblers to wine glasses, there’s a lot to look forward to. So, stay tuned for more fun-filled Thirsty Thursday episodes!
Before we say goodbye, we’d like to remind you that Thirsty Thursday is brought to you by Hasseman Marketing. For more information about our featured drinkware and other products, check out the shop link below the video. Thank you for joining us on this beverage journey, and we look forward to quenching your thirst in our next episode. Until then, stay hydrated and keep exploring the world of drinks and drinkware!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
It’s hard to believe it’s already June. But here we are! And in honor of the 6th month of the year, we want to show you 6 promotional products you need to know about. So if you are in the market for a cool (or hot) piece of branded merch that is sure to move the needle this summer…this is for you. Oh…and if you want to just skip all of “the words,” you can head to our shop here.
6 Promotional Products You Need To Know About In June
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
The Coolie Cappy Combo
The Coolie Cappy Combo is a unique and practical solution for promoting your message and keeping your drinks at the perfect temperature. This combo includes a full-color beverage insulator and a handy Cappy can cover gadget that transforms any can into a spill-proof container. The insulator is made from high-density foam to reduce condensation and keep drinks cold, making it great for outdoor events and picnics. The Cappy clips onto the tab of a can, and can be opened and closed to prevent unwanted things from getting in, spills, retains carbonation, and has a key ring hole for easy portability.
Positive: This is a super cool piece for outdoor events with the team or your customers. What we love about this product (or product combo) is that it is a conversation starter. When you give this away it will give you the chance to explain the product and show the audience how much you care. No one wants to have a bee (or anything else unwanted) to surprise them in their drink. This helps protect from that!
Negative: It’s a conversation starter because it needs an explanation. The product DOES come with instructions, but how many of your team (or customers) actually even read an email?
Overall, we really like this because it’s timely (especially for summer events), it’s unique, and it really is useful, once you explain it!
Lightweight Loop Terry Beach Towel
Enjoy spa-level treatment from the pool to the beach with this super absorbent towel! Measuring 30″ x 60″ this, promo weight hemmed 100% ring spun cotton loop terry towel is perfect for budget-friendly promotions and summertime giveaways.
Positive: We are a big fan of Beach Towels. They have a high perceived value, a HUGE imprint area, and they are kept for a long time. Studies will tell you that the average beach towel is kept for at least 7 years. That means that most are kept longer than that. We certainly never seem to throw them out!
Negative: Since the imprint area (and the item) is so big, the setup charge is larger too. It takes a lot to cover that much area!
Overall, we are big fans of the beach towel. They show appreciation and are used for years!
Fabric Clip Waterproof Bluetooth Speaker
Enjoy your favorite music from anywhere. The Fabric Clip Waterproof Bluetooth® Speaker easily clips to your favorite bag, letting you bring it to the pool, the park, or to your next house party. Enjoy hands-free operation with built-in microphone and music controls. The 5W output fills any room with quality sound. It has an IP67 waterproof rating, which means it can submerged under water without damaging.
Positive: We have always said, if you can give an item that enhances your customer’s life AND ties to their phone, it’s a home run. This can be both. In addition, we are getting more and more requests for WATERPROOF speakers. Apparently everyone thinks they are going to be near a pool or lake this summer!
Negative: You need to know your audience. If you are spending money on an item in this budget, you want to make sure it’s an audience that will appreciate it!
Overall, we love it! This item speaks to quality, function, and summer fun.
Mini Beachcomber Bag / Tote
The made-for-one personal beach bag to hold your essentials for a day of relaxation. The 15” x 13” size easily holds sunscreen, sunglasses, lotion, flip-flops, a book, and more. It’s waterproof and lightweight, plus it has a comfortable strap which makes for easy carrying. A bold full-color imprint option commands attention.
Positive: These totes are all the rage. Not only are they functional, but they show that your brand is on trend this summer.
Negative: These take some time to get in. They are done overseas, so if you need them in a hurry, they are not for you. There is a BIG difference in the timeline from air freight and ocean…so make sure you discuss your in hands date. But if you are interested, now is the time to order!
If your brand is one that is on the cutting edge of trends, this would be a great and functional piece. Just make sure you order soon!
Pinnacle Recycled Travel Tumbler with Straw 40oz
Meet the Pinnacle, a budget-friendly 40 oz travel tumbler that doesn’t compromise on style or performance – all while being made from recycled materials. Constructed using 91% post-consumer recycled 18/8 stainless steel – the 40 oz Pinnacle Travel Tumbler features high-performance copper vacuum insulation that will keep drinks cold 24+ hours for all-day hydration, and a durable power coating with a sleek matte finish that matches the handle, straw and lid slider for a premium, retail look and feel. The 100% recycled plastic, press-on swivel lid securely holds the Tritan straw in place, is easily rotated to expose the drink opening, and features a proprietary lid slider to prevent spills. A sturdy ergonomic handle makes carrying this tumbler effortless, and the slim base fits in most car cup holders
Positive: Everyone loves drinkware. The latest trends show it. And summer is often vacation season. So drinkware is perfect for road trips and to makes sure you are hydrated on the beach. In addition, this product is more eco-friendly than many of its competitors.
Negative: We are big fans of drinkware, so this is tough. The one negative might be that there are lots of competitors out there.
Overall, we feel like this one stands up. It’s great for this (or any) time of year…and it’s got a great price point considering the eco-friendly components. This makes us want to hit the road!
NBN Recycled Outdoor 15 Can Cooler
The NBN Recycled Outdoor 15-Can Cooler has a sleek design featuring an easy-access front pocket and one side pocket. The cooler is fully insulated, and its body material is made with recycled material. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products will be donated to nonprofits dedicated to protecting the planet.
Positive: Everyone can use a cooler…especially this time of year. And with a giveback component, you can feel great about giving a really nice item that will last.
Negative: Hmmm…maybe that it ONLY holds 15 cans?
Overall, we love a cooler for this time of year. Even if you are not going on vacation, you can still use this at home, on the golf course, or on a family picnic in the park. You can’t go wrong with this one!
So there you have it! These are 6 Promotional Products You Need To Know About In June! Want to see more? Check out our Summer Shop here!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Personal development is a lifelong journey that requires continuous learning and growth. In this DMJ 1 on 1, we will explore five books that offer invaluable insights and practical strategies to help you on your path to self-improvement. These books, which Kirby recommends, cover a range of topics from effective habits to mental resilience, and from goal setting to overcoming self-doubt. Each book has had a profound impact on Kirby’s life and can potentially transform yours too.
5 Great Books If You Want To Grow
Whether you are a seasoned self-help book reader or a beginner looking for a good place to start, these books offer a wealth of knowledge and practical advice. They are not just theoretical but provide actionable steps that you can incorporate into your daily life. So, let’s delve into these five great books if you want to grow.
Seven Habits of Highly Effective People
“Seven Habits of Highly Effective People” by Stephen Covey is a classic in the personal development genre. Kirby credits this book for having a significant impact on his life. It emphasizes the importance of internal dialogue and introspection in shaping our actions and reactions. The book makes you realize that the pursuit of growth is not just about achieving success but also about finding happiness.
Kirby shares his personal experience with the exercises provided in the book. These exercises, when practiced diligently, can lead to a profound shift in perspective and behavior. The book encourages readers to take responsibility for their lives and to proactively work towards their goals.
The 5-Second Rule
“The 5-Second Rule” by Mel Robbins is another powerful book that encourages readers to take immediate action to overcome self-doubt. The book underscores the power of setting goals and writing them down. It explains how our brain has a tendency to talk us out of taking action, especially when it involves stepping out of our comfort zone.
The 5-Second Rule is a simple yet effective strategy to overcome this inertia. By counting backward and taking immediate action, we can bypass our brain’s natural resistance and make progress toward our goals.
The Power of One More
“The Power of One More” by Ed Mylett is a motivational book that encourages readers to push their limits. The book introduces the concept of doing ‘one more’ in various areas of life, whether it’s one more rep in the gym, one more hour of study, or one more act of kindness. This approach can lead to a compounding effect, resulting in significant progress over time.
The book also emphasizes the importance of keeping promises to oneself as a way to build self-confidence.
Soundtracks
“Soundtracks” by Jon Acuff is a book that focuses on changing negative thought patterns and creating positive soundtracks in the mind. Kirby discusses the prevalence of negative soundtracks in our minds, which often hold us back from achieving our full potential.
The book provides practical strategies to redirect and rework these negative soundtracks into positive affirmations.
The Dip
“The Dip” by Seth Godin is a book that discusses the concept of perseverance and pushing through challenges to achieve success. The book introduces the concept of ‘the dip’ – a period of hardship that one must endure in any new project or endeavor.
Godin argues that most people quit when faced with ‘the dip’, but those who persevere through it are the ones who achieve true success. The book emphasizes the importance of intentional decision-making when considering quitting.
Conclusion
In conclusion, personal development and continuous growth are crucial for a fulfilling life. The five books discussed in this article provide practical strategies and insights to help you on your journey. Whether it’s developing effective habits, overcoming self-doubt, pushing your limits, changing your thought patterns, or persevering through challenges, these books offer invaluable guidance. So, pick up one of these books and start your journey toward personal growth today.
So there you have it! These are the 5 books that every person should read if they want to grow personally and professionally! As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
