At Hasseman Marketing, we are all about creating content that provides you value, inspiration, entertainment, and (hopefully) some joy! It’s about “Giving First” and we are big believers! But we have heard that sometimes, it’s hard to keep up. We get that. And while it’s totally okay if you are not able to see every piece of content we create, we don’t want it to be because of a lack of effort on our part. So I wanted to take just a moment to highlight a few pieces of content we are consistently cranking out.
Each Monday we create a motivational video for PromoCorner. The idea is to give you a quick boost of motivation to start your week off on the right foot. And because it’s quick-hitting…we hope you can find the time! If you have never taken the time to listen, you can find them all right here. Feel free to binge-watch them all and get fired up!
In Stock and Ready to Rock
As we write this, inventory is a challenge in nearly every industry. We have been talking about it a lot because we want to spare you some stress and headaches. But we didn’t want to just complain…that’s not our deal. So we created the “In Stock and Ready to Rock” shop. Each week we will feature one item that has deep stock and is ready to be branded with your organization’s logo! Click here to check out the latest!
The Kirby Hasseman Blog
Each week I work to create a personal development article that might help you move your business in the right direction. I often file these under “messages I need to hear,” as they resonate with salespeople, entrepreneurs, and leaders that want to level up. Here is my most recent (as I write this) about 3 Things To Do Every Day if you want to be more productive and happier. If you enjoy that one…there’s plenty more where that came from!
Delivering Marketing Joy
This is what I call the “OG” of our online content. With over 350 episodes, that means we have been doing Delivering Marketing Joy for nearly 7 years. Every Wednesday we interview leaders, marketers, entrepreneurs, and authors from (quite literally) all over the world. This is one of the pieces that updates to our blog page each week, but you can head here to binge hundreds of episodes on PromoCorner.
Thirsty Thursday
One of our newest pieces of content has quickly become one of our most popular! Each week we try a mystery drink in a different piece of branded merchandise. Sometimes the drinks are good…but not often! The reactions and the cool branded merchandise make it all worth while. This is posted on our Facebook page and is just one reason why you should follow us if you are not already. Watch the latest episode here!
Oh…and if you are interested in any of these pieces of drinkware for your organization, you can head to our shop here!
Fashion Friday
Each week we have some fun featuring a simple apparel piece for our Fashion Friday! This is another Facebook/Instagram exclusive, so head here and give us a follow.
Ohio’s Heart
Finally, I want to highlight Ohio’s Heart. Some of you may remember that we created OhiosHeart.com to highlight positive things going on in our region. While I have been a bit distracted from this site, I still believe it has a great opportunity to spread the good word! So we have been posting more to it recently (like this drone footage of a local expansion)…and I want to continue that trend. So if your organization has some good news, please feel free to share with us! Please add us to the list of press releases you are sending out to lift up the good news!
Whoo! That’s a lot of content…but we do it for you! If you want to have most of this content delivered directly to your inbox, join our VIP list here. Each week we send ONE email to the members of our list so you have it in one place!
It’s a tradition like no other. For over 15 years, Hasseman Marketing has hosted an “End User” trade show and has invited our customers. It’s evolved and grown over the years and we are quite proud of it. This year’s event will be Thursday, October 14th from 11 am to 3 pm at Coshocton County’s Lake Park! And since we missed hosting the event last year, we are ready to get back after it!
But why should you come? We want this event to be fun AND add a ton of value. Here are 6 reasons to attend The Hasseman Marketing Trade Show.
Incredible Product Access
We invite some of our top (and favorite) supplier reps to showcase their lines at the show. I like to say “There is no way I could fit all of this in my trunk.” You get to see and touch and feel the product and see what it’s really like. We all know that many products look the same online or in a catalog. But when you get them up close you can really see a difference. This is the perfect place to make sure your brand materials are on point.
Idea Generation
As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects. The reality is, the show is at a great time of year for year-end gifts for your team or customers. But some of our best customers come every year and start to plan their marketing for the next year and beyond.
Great SWAG
Nobody leaves empty-handed! We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands. In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme!
Additional Services
You may think you know all that we do at Hasseman Marketing, but we find that most people discover some new ways to promote their organization! Having all of the ideas in one place can be very illuminating! For example, did you know we do website development or in-house print services? We do. And you can find more about them at the event.
Tasty Food
You have to eat right? We have food and drinks as well. Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday, October 14th from 11 am to 3 pm at the Lake Park Pavilion (in Coshocton). Our goal is to create an event that provides value and fun…and you never want to miss.
Things Have Changed
I am not sure if you heard about it, but a lot has changed since we were able to do this event last! And while we are excited to get back together to get back to normal, there are some real business reasons you should attend. Your organization might have changed logos, brand messaging, go-to-market strategies, where people work, and so much more. Or, like some of our clients, you might just need to update your materials because it’s been 18 months since you’ve needed them!
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Skylar Hasseman to their team. Skylar joins Hasseman Marketing after working all over the United States as a Professional Dancer, she will take over a new position titled Marketing Coordinator.
“We are so excited to welcome Skylar to the team,” says owner Kirby Hasseman. “She has a great personality and I am excited to have her start working with our sales team to help grow Hasseman Marketing’s brand.”
The Marketing Coordinator is a new position for Hasseman Marketing. In her duties here, Skylar will work solely on branding and marketing Hasseman Marketing in order to utilize marketing services and social media management from Hasseman Marketing. She will manage social media accounts, create video content and work to “story tell” online.
Skylar has worked hard to be able to travel and dance professionally for most of her life, and now she is excited to settle down and start a new future in marketing.
“I am so excited to begin this new journey on the marketing train at Hasseman Marketing. I can’t wait to help market and promote not only our clients, but also focus on branding Hasseman Marketing. The team at Hasseman Marketing is one of a kind, and I look forward to spending each day.”
If you have been paying attention to our communication lately, you might have seen the conversation around a new program called Better Business University. We are extremely excited about the new platform. And while you might have heard about it, many people still have questions! We get that. So in this blog, we wanted to address the top 5 questions we are getting about Better Business University.
What is Better Business University?
Better Business University is an online platform of business education that is real-world-based and very affordable. We will have a yearly subscription and give people complete access to all classes. The classes are video-based, so you can watch at your pace and on your schedule. As we add more classes…no more cost. Our goal is to reach 10,000 entrepreneurs, leaders, and sales pros to help them elevate their game.
Why Is Hasseman Marketing Involved?
At Hasseman Marketing, we have always been about helping other organizations grow. That might mean assisting you with a marketing campaign, or helping guide our prospects and clients to grow personally. That is why we spend so much time and energy creating content! We feel that Better Business University is the perfect next step to help our prospects and customers level up!
What Courses are Available?
As of this writing, there are 5 robust video courses. The courses available now include:
The Give First Economy
How To Get More Done
Create a Website That Works
How to Market like a Rock Star (on social media and through content)
Build Your Brand with Branded Merchandise
We will be adding more courses soon, and there will be no additional fee for subscribers on the platform.
Who Is Better Business University For?
We are calling Better Business University the “Entrepreneur’s MBA.” We have created the program for entrepreneurs, leaders, freelancers, sales pros, and anyone else interested in leveling up their skills and their career.
What is the Cost?
The goal of BBU is to help 10,000 entrepreneurs and leaders level up. In order to do that, we have made it very affordable. The yearly subscription will be only $249 for the entire year…and you will have access to all classes. As we add more courses, there will be no additional cost! We think that is an incredible value. But during our launch week (May 3-7) we will have a special offer that is even better.
I was on a call with a bunch of amazing content creators the other day and the topic of “re-posting content” bubbled to the surface. The people on this call are talented. They create great content that is created for the audience. They “give first.” That is to say, they create content that provides value. Even this group struggles with this simple question.
Is It Okay To Post Content More Than Once?
Let’s start with the assumption that the content is evergreen. In other words, it’s a blog post, podcast, or video that is just as timely today as it was when it was created. We also can assume that it was well-done.
If the answer to both of those questions is “yes,” then the answer is very simple. Yes.
To me, this is a funny discussion. And the reason most people struggle with it is a combination of hubris and insecurity. It’s a funny mix, I know. The hubris comes from the idea that everyone has already seen the content. Intellectually, we know this is not true. Even the best blog post is not read by even a tiny percent of the population! That is why I mentioned the group of content creators. This group understands the metrics better than most. Most of the time, we are frustrated because only our “25 readers” are seeing our blog post. But somehow we can’t repost it because “everyone has already read it.”
That is silly. If you believe the post has value to your audience…share it again.
But that leads to the second reason, our insecurity. We don’t want to re-post because we are fearful we will get called out. Or even worse, we think people will notice and think we are being insincere. These fake opinions of imaginary people hold many people back in life. Don’t let them hold you back from sharing (or re-sharing) your content in the world.
We watch movies and television shows again all of the time.
The same commercial airs on a loop, and no one thinks the advertiser is not being creative.
Facebook has even created “memories” to share because we like revisiting things from the past.
So set yourself free from the chains of insecurity. If you have a great piece of content, share it with the world…again and again.
I was sitting in my office yesterday editing a video. The sun was shining in my window as the signs of spring start to surface in Ohio. My laptop was sitting beside me and the email application was sitting open. It was 11 am eastern when the ads started to arrive.
Ding. Ding. Ding.
Ding. Ding. Ding. Ding.
Ad after ad after ad. All right about the same time. This went on until about 11:03 am. Then it stopped. (Actually it slowed down. Emails never really stop, do they?).
The emails dinging interrupted my concentration on the video…and got me thinking about chasing marketing shortcuts. (We can have a discussion about why I had my email open while I was trying to edit a video another time).
Chasing Marketing Shortcuts
When you are trying to tell your story or spread your message, it makes sense to look for the most optimized way to do it. We see these suggestions on social media scheduling apps. They suggest the most optimized time to post each time. You can google the best time to post to Instagram on Thursday or the best time to send your email newsletter. As you get started, it makes sense to do that research. It would be foolish not to. There is a ton of data out there that can help inform you on how to get started.
What I am saying is, don’t keep chasing that time. Once you have decided that you are going to send your email newsletter to your subscribers at 10 am on Tuesday, stick with that. Don’t be a slave to jumping around to different times, trying to find the most optimal time. The idea behind many of those metrics is to combine when most of your audience will be able to see the message with when not everyone else is posting or sending their messages.
The problem of course comes when everyone tries to be different at the same time. You know, at 11 am eastern.
The Power of Consistency
It’s better to pick a time and stick with it. This consistency helps your audience to know when you will be communicating with them. This builds anticipation and trust. It can also shape the message you send. Our newsletter is a good example. I started sending email marketing messages MANY years ago as I got into sales. I decided I wanted to take pro-active activity on Monday, so I decided to send out the message on Monday morning.
Now, if I started my email today I don’t think I would have chosen Monday morning. But I have been doing it for years…so our subscribers are not only used to it, they tell me they look forward to it. And since it is on Monday morning, I work hard to fill it full of inspirational content to help our customers start off their week on the right foot. (You can sign up to get your Monday inbox filled with inspiration here).
So while it’s important to understand the basics of when to post or send an email, it can be fools gold to chase marketing shortcuts. Your messaging and your message will be all over the place.
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