by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right!
Today on the podcast we take a look at the recent Online 18 from Dale Denham. Dale recognizes his list of 18 Online Influencers (you can find the list here). This time on the Podcast I take a look at some lessons you can learn from the folks on this list…and how you can apply them.
Once again, special thanks to Dale Denham for putting together this list. It’s great for discussion…and pushes me to do more (and better) work. And congrats to my buddy Bill Petrie for being Numero Uno on the list this year! Awesome stuff. As always, make sure you never miss an update. We are posting new content every day. So sign up here for our VIP newsletter to make sure you get the best of the best!
by Kirby Hasseman
It turns out my first sales manager was half right. When I first got in sales, I was told “When in doubt, go and see the people.” It was an over-simplification, of course. On the other hand, it’s always seemed to work for me. When I was waiting for the phone to ring or waiting for the sales to come in, I hear that voice. “Go and see the people.”
In Jonah Berger’s book “Invisible Influence” I am starting to learn why this works. In multiple studies, Berger explains that familiarity and having the “people see you” works. In one study, pictures of female students were judged on their level of attractiveness. (Cringe all you want, it was the study). It turns out that if the female students were seen in the class, they were judged to be more attractive. Other studies showed that “being seen” more often could make your more likable and trustworthy.
From my perspective this brings powerful insights into the world of sales, brand building and more! So here are a few takeaways…
See the People
Though the script has flipped a bit, the adage still holds water. When you are feeling reactive in your business, get out of your office and go “let the people see you.” And if you can add value in some way (or just to say thanks like this post suggests), even better.
Social Media
This is one of the reason great social media works. We are giving people a chance to “see us” on a regular basis. Some people would say this can be overdone. Maybe. But the science from this book suggests otherwise.
Consistency is Key
This is also a bit of science to back up my belief in consistency. Whether we are talking about social media, content marketing or sales, you need to be consistent in your efforts. We all have that voice in our heads that tells us we need to stop...it’s too much. But we need to push through that and continue to “show up” with your prospects and clients. Let them “see you” over and over again. Make sure never miss the opportunity to “see us!”
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