Thirsty Thursday – Peanut Butter Pick-Me-Up

What do you do when it’s been a long week, and the energy seems low?  You pump yourselves up by doing a brand new Thirsty Thursday with a Peanut Butter Pick Me Up!  On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware.  We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try!  This time we are trying the mystery drink out of the 9 oz Rocks Tumbler from our friends at CPS.  Watch the latest episode now!

Why The 9 oz Rocks Tumbler?

While the feedback on the drink each week can have mixed reviews, this quality drinkware piece got thumbs up all around.  We loved the size of the tumbler, the decoration capability, and the double-walled construction of the tumbler that will keep your drink cold for hours.  This is a perfect year end gift for any one on your list.

If you are interested in finding out more about the 9 oz Rocks Tumbler (or any of the other drinkware we feature) check out our shop here.

As for the drink…we really liked this one!  What was it?  Watch the full episode to find out!

We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

5 Business Lessons I Learned From My Parents

Like so many of us, I have been blessed to be surrounded by wise and patient mentors.  These folks had faith in me long before I had earned it.  And some of my best (and earliest) business lessons came from my parents.  They were my OG mentors!  So, while there were many more, here are 5 business lessons I learned from my parents.

5 Business Lessons I Learned From My Parents

Lift The Heavy Stuff First

This simple lesson came from my Dad when I was young.  I was probably 8 or 9 years old and my parents decided it was time to re-arrange the furniture.  My dad asked me to help him and I was excited.  I was young and felt like it was my chance to prove what “a big boy” I was.  My dad went straight to the big couch in the room.  He said “Always lift the heavy stuff first.  After that, everything else will seem lighter.”  This is great advice for moving furniture.  And it turns out it is true in almost every area of our lives!

Control Your Responses

There are so many things that come at us on a daily basis…and much of it is out of our control.  We just can’t control everything that happens to us or around us.  We can, however, control how we respond to it.  And in that space between the action and the reaction lies our power.  The people I find to be most successful (and most thoughtful) seem to be the ones who can control their emotions and gain power over the space between the action and their own reaction.

What Do You Win By Winning?

When I was a very young salesperson I had a client that made a mistake on their own order.  It was their fault.  And I did not want to be responsible or take the blame for their mistake.  But my mom pointed out that, while the mistake was their fault, I needed to maintain the relationship…and that was more important than being right.  So I need to ask myself “What do I win by winning this argument?”  Most of the time, the answer is “a broken relationship.”

When In Doubt, See the People

Yes…technology is great.  We have the ability to reach out to clients via text, email, Snapchat, messenger, etc.  There are so many ways to connect with customers and prospects.  And yet, most of us feel less connected to each other.  An old adage that I find to not only still be true, but more true, is we need to get in front of people.  That is how real relationships are formed.  Most communication is non-verbal.  Now I will say that zoom (and those other video platforms) are great.  They bridge some of that gap.  But I find that the best meetings I have are still in person.  When in doubt, see the people.

Be The Bright Spot

And when you are out and about working to “see the people,” make sure you bring some joy with you.  Most of what we see in the world today is negative.  Studies will tell you that 89% of what we see is a negative message.  And with this year being an election year, I think that is probably low.  So if you want to stand out in this crowded space, be the bright spot in people’s day.  Push out positivity and joy.  Make people smile.  Give kindness.  It’s free.  This is a simple piece of advice that I find I am never upset that I follow.

So there you have it!  Those are 5 Business Lessons I learned from my parents.  I hope they provided you with some value as well.  As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.

 

Thirsty Thursday – It’s a Milky Sensation

If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday!  On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware.  We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try!  This time we discuss the amazing 22 oz Brumate Toddy with Fashion Colors from our pals at Hit Promo.  Watch the latest episode now!

Why The 22 oz Brumate Toddy with Fashion Colors?

While the feedback on the drink each week can have mixed reviews, this piece of branded drinkware was universally loved!  The Brumate Toddy with Fashion colors features several very cool positives.  First, the colors really are fun.  As you can see on the video, Jade, Briar and Kirby each have a different color.  So you have some cool, “outside of the box” options when it comes to branding.  In addition, the lid is sweet.  It’s leakproof (as Briar proved in the video) and you can adjust it for right or left-handed drinkers.

If you are interested in finding out more about the 22 oz Brumate Toddy with Fashion Colors (or any of the other drinkware we feature) check out our shop here.

As for the drink…well the reviews were mixed.  Watch the video to get the full reaction.  But in short, Jade does not like beer.  It doesn’t matter what brewers put in it to make it “more fall.”

We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

 

Thirsty Thursday – Dragons!

If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday!  On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware.  We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try!  This time we discuss the Carabiner Handle Stainless Steel Mugs you can use on the go…and Dragons.  Watch the latest episode now!

Why Check Out The Carabiner Handle Stainless Steel Mug?

Let’s just say that this piece is functional and affordable.  The Carabiner Handle Stainless Steel mug is perfect for that camping trip, kayaking trip, or that person on the go.  And when you get to higher quantities, you are looking at less than $5.

So yes, we have great drinkware every time.  But you never know what we will be talking about.  How did we start talking about Dragons?  You will just have to watch the full episode now!

However, if you are interested in finding out more about The Carabiner Handle Stainless Steel mug (or any of the other drinkware we feature) check out our shop here.

Here’s a big thank you to our viewers for tuning in.

We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

Thirsty Thursday – An Alcoholic Popsicle?

If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday!  On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware.  We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try!  This week, we are drinking out of the Brig Tumbler from our pals at CPS/Keystone and ask ourselves “is this an alcoholic popsicle?”.  So let’s not delay any further…watch the latest episode below!

Why Check Out The Brig From Keystone?

While we never know what we are going to get from the drink, the drinkware is usually consistent.  And this week we drank out of the Brig…and it was solid.  It’s a double-walled stainless steel painted tumbler and it caught our attention for a couple of reasons.  First, it has a great heavy feel that screams “quality.”  You know your coffee will be staying hot in this baby for hours.  Second, we were caught off guard by the price point.  This is a really nice piece for under $8!  Oh…and as you will see in the video, the lid is perfect!

So if you are interested in finding out more on the BRIG (or any of the other drinkware we feature) check out our shop here.

Here’s a big thank you to our viewers for tuning in.

We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

Lessons from DMJ: The Importance of Taking Care of Customers

Our latest episode of Lessons from DMJ features an insightful interview with Mark Graham, the co-founder and chief brand officer at commonsku. Mark’s entrepreneurial journey is a testament to the power of customer care and team collaboration in building a successful business. From the humble beginnings of a startup to a stable business in the promotional products industry, commonsku’s growth story is nothing short of inspirational. In this article, we delve into Mark’s reflections on his journey, his emphasis on customer and colleague care, his advice on creating memorable events, and his thoughts on team growth and inspiration.

Mark’s entrepreneurial wisdom is a beacon for anyone navigating the tumultuous waters of business. His insights on the importance of not trying to control everything and finding a balance between focusing on details and letting go of unnecessary stress are particularly enlightening. As we explore Mark’s journey and wisdom, we hope to inspire you to take a customer-centric approach in your business, create memorable experiences, and build a team that’s rooted in respect and trust.

Reflection on the Growth of commonsku

Mark’s reflections on the growth of commonsku are a testament to the power of perseverance and adaptability. He recalls the journey from a startup to a stable business in the promotional products industry with a sense of pride and gratitude. The journey, as he puts it, was not without its challenges. One of the key lessons he learned was the importance of not trying to control everything as an entrepreneur.

Mark emphasizes that finding a balance between focusing on details and letting go of unnecessary stress is crucial for entrepreneurial success. It’s about understanding that perfection is not always attainable and that sometimes, good enough is indeed good enough. This balance, he believes, is what has allowed common skew to grow and thrive in a competitive industry.

The Importance of Taking Care of Customers and Colleagues

Mark’s philosophy on building a successful business is centered around taking care of customers and colleagues. He believes that the success of a business is directly tied to the happiness of its customers and employees. This means going above and beyond to ensure that customers are satisfied and that employees feel valued and respected.

He emphasizes the importance of creating a great business by taking care of customers and colleagues. This involves not only providing excellent products and services but also creating a work environment where employees feel valued and appreciated. According to Mark, a happy team leads to happy customers, and happy customers lead to a successful business.

Advice on Creating Great Events

Mark is not only a successful entrepreneur but also a seasoned event planner. He shares his advice on creating great events, emphasizing the importance of being a great host, focusing on guest experiences, and connecting attendees. According to him, a successful event is one where guests feel welcomed, engaged, and connected.

Being a great host, he says, involves anticipating guests’ needs and going above and beyond to meet them. Focusing on guest experiences means creating memorable moments that guests will remember long after the event is over. And connecting attendees involves facilitating meaningful interactions between guests, which can lead to lasting relationships and collaborations.

Growth of the Team at commonsku

Mark discusses the growth of his team at commonsku and the challenges that come with transitioning from a small team to a larger organization. He emphasizes the importance of respecting and trusting team members and giving them guidance without micromanaging. According to him, a successful team is one where members feel trusted and empowered to do their best work.

He believes that as a leader, it’s important to provide guidance and support without stifling creativity and initiative. This involves trusting team members to make decisions and take ownership of their work. It’s this trust and respect, he says, that has allowed the team at commonsku to grow and thrive.

Inspiring People

Mark draws inspiration from several people in his life. His business partner and wife, his parents, Denise Taschereau from Fairware, and Rena Nelson from Brandid are just a few of the people who inspire him. He credits these individuals for their resilience, creativity, and dedication, and for inspiring him to be a better leader and entrepreneur.

He encourages others to find their own sources of inspiration, whether it’s from family, friends, or industry leaders. According to him, inspiration can come from anywhere, and it’s important to stay open and receptive to it.

Conclusion

Mark’s journey and insights offer valuable lessons for entrepreneurs and business leaders. His emphasis on customer care, team collaboration, and balance is particularly enlightening. He encourages people to connect with him and commonsku on social media platforms and LinkedIn to continue the conversation and learn more about his journey and insights.

As we conclude, we hope that Mark’s wisdom inspires you to take a customer-centric approach in your business, create memorable experiences, and build a team that’s rooted in respect and trust. Remember, success in business is not just about making profits, but also about making a positive impact on customers and employees.

Thanks for learning from the latest “Lessons from DMJ” with Mark Graham.  You can find all of the content we create on our blog page here.  If you want to create a marketing campaign that truly hits the TARGET, check out our FREE TARGET Marketing Playbook here.