by Kirby Hasseman
In order to switch things up a bit, we decided to post this week’s installment (Episode 104) of Delivering Marketing Joy! live on Facebook. During this session, Kirby didn’t interview a particular person, but instead chose to answer questions from people in the industry. The goal of the video was to give people insight into how Kirby responds when faced with different aspects of his job. Being a CEO of his own company gives Kirby a unique advantage of providing advice from a particular range of focus, thereby allowing others to see how a flourishing business owner would go about dealing with certain issues and obstacles. During this live feed, Kirby was asked several questions concerning media. He took time in the video to explain, from a business perspective, the essentials about the content and timing of posting on media. Kirby also addressed what he considers to be the most effective form of media. Additionally, he fielded questions concerning the production of our DMJ (Delivering Marketing Joy) episodes and how long these episodes take to create. Kirby spoke to the all-consuming question, “How do we do it all?” He gave some excellent advice on how to complete more a day. Kirby also fielded questions on husband and wife business teams, and how they can best function as business partners.Don’t miss out on this excellent opportunity to gain insight into the opinions of Kirby Hasseman, as you watch our CEO answer industry questions. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
As a runner, I can attest to the importance of choosing the right accessories. Many people today love running as a way to deal with stress and stay healthy. From a business perspective, giving out water bottles can be a way to communicate that your company supports health endeavors such as hitting the track for some exercise. Here are some superior water bottles for runners: 
24 oz Sideline Sipper: This bottle is equipped with a Squeeze-to-Drink function, making drinking during the run much easier. This is a function you will find in higher-end Camel-bak bottles that runners love. It also renders this the water bottle a sanitary option, no hand or mouth contact with lid required! Your clients will love the spill-proof, leak-proof lid as well. 
32 oz Sideline Sipper: Need something bigger? This bottle is exactly the same as above, except this one can hold more of your favorite workout beverage!
Urban Peak® 2L Hydration Pack: This pack is made with a lightweight Polyester, which makes it easy to carry during a run. Just strap it on your back and get moving! This Urban Peak comes with a 2L H2O bladder, and the additional front zippered pocket is ideal for snacks. 
8oz. Hydra Flat Bottle: This bottle is impressive because it can actually be folded up and stored out of the way between runs. Don’t worry about all those bulky water bottles again! It also is a great backup option that can be packed away until you need it. 
BlenderBottle® Classic™ – 28oz: Comes with the added BlenderBall® wire whisk, pour through lid and flip snap cap. Don’t just drink water – with this bottle you can add any needed protein to your workout routine. Add ingredients, drop in the BlenderBall® and shake. 
25oz. Clean & Clear Filter Bottle: This is perfect for cross-country runners or hikers. This bottle will allow these sportsmen to filter water on the move. Freedom Filter™ is a media filter that reduces odor, bad taste and 99.9% of protozoa, viruses, and bacteria. Each unit filters 40-50 gallons of water. This bottle provides a fast, convenient, portable water filtering system for people who want clean, pure and better-tasting water while on the move.
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by Kirby Hasseman
Pens are indispensable in the work place! Even outside of the office, people are constantly searching for a writing tool in their purse or jacket pocket. What better way to market your brand than to put your logo on something that will frequently change hands? If you make the wise decision to market with pens, make sure you choose the right one! 
Luxe Renegade Ballpoint: Exclusive Luxe design features an intricate diamond-etched pattern emblazoned on the bottom barrel, with shiny chrome upper barrel to expertly frame company logos. Each pen includes a premium black ink cartridge.
ICLGEL – BIC ® INTENSITY® CLIC™ GEL: This pen is great for everyday use, and can be ordered in many eye-catching colors. This pen also features an automatic clip retracting mechanism and an ultra-smooth gel roller.
Uni-ball 207 Gel: This new and improved uni-glide gel ink formulation offers a clean write every time. With improved fade and water-resistant 0.7mm blue, black, purple, red, pink and orange inks, you can’t afford to write without this pen. The stylish design and comfortable grip of the 207 Gel will top off a promotional plan for any business.
EnerGel-X Retractable Roller Gel Ink Pen (Medium): The future is smooth with high-performance ink technology that combines the best qualities of liquid and gel ink for a super-smooth writing experience.
Ziano™: This is an exceptional pen for everyday use, and will allow the user to remember the part the company has played in their life. Let this pen make a strong marketing statement for your company. 
Paper Mate InkJoy RT: InkJoy revolutionizes the writing experience by combining the best qualities of ballpoint and gel pen technologies. InkJoy offers vivid colors, incredible smoothness, and a fast dry-time to help avoid messy smearing. A wide variety of colors gives you maximum flexibility. 
Click-n-Go Retractable Ballpoint Pen (Medium): The everyday ballpoint pen that offers economic value and quality. Make your purchase worth it! 
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by Kirby Hasseman
Sanmar wants everyone to be familiar with outerwear terms for this coming winter so that buyers can stay on top of their purchasing decisions. Don’t let the jargon be an issue any longer. Here is a vocabulary list that companies will want to be familiar with!
3-in-1 Jacket System: A 3-in-1 jacket consists of two jacket layers that zip together. Wear either jacket layer separately or zip them together for extra warmth and weather protection. Articulation: A design detail usually in the shoulders, elbows or knees where limbs bend to increase mobility for greater ease of movement. Breathability: It’s the movement of air from one side of the fabric to the other to keep the wearer comfortable. The breathability rating is typically expressed in a gram measurement of how much vapor a square meter (G/M2) of fabric will allow to pass in a 24-hour period (Typically, 1,000G/M2 to 10,000G/M2). Generally, the higher the number, the more breathable the garment. Chin guard: A fold of soft fabric around the top end of the zipper that helps prevent skin abrasion. Also known as a zipper garage. Cord Locks: A stopper or toggle on a drawcord that keeps the cord from retracting into the garment. Down: The soft, fluffy under feathers of ducks and geese. Serves as an excellent outerwear thermal insulator. Fill Power: The measure of the loft or “fluffiness” of a down garment that is loosely related to the insulating value of the down. The higher the fill power, the more trapped air an ounce of the down can trap, and thus the more insulating ability an ounce of the down will have. Insulation: A jacket designed to retain body heat and to buffer surrounding cold air. Down, fleece and synthetic fibers are common insulators. Insulation levels help determine the level of warmth. Microfleece: Crafted from ultra-fine yarn, this lightweight, high-density fleece is brushed less than a regular fleece garment for softness and warmth without bulk. Pit Zips: Zippers placed in the armpits of the jacket to be used for quick ventilation. Poly-Filled: Synthetic insulation found in the body or sleeves of outerwear. Port Pocket:A zipper entry pocket that allows the jacket to be hooped and embroidered without impacting the inside lining of the garment. Soft Shell: A fabrication that bonds an outer shell to a warm fleece or knit layer resulting in a breathable, flexible and comfortable jacket. All our soft shells are bonded with a laminate for water resistance. Waterproof: Keeps outside moisture from penetrating the fabric. The waterproof rating is typically expressed in milliliters (1,000mm to 10,000mm) based on water pressure tolerance over a 24-hour period. Generally, the higher the rating, the higher the waterproof protection. Water-resistant: Keeps the wearer dry in moderate wind and rain. In extreme or extended conditions, waterproofing is a better solution. Wind-resistant: A fabric’s ability to act against or oppose the penetration of wind or air, without being completely windproof. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here. 
by Kirby Hasseman
This week in Episode 103 of Delivering Marketing Joy!, Kirby Hasseman interviewed Bill Petrie. Kirby called Bill an “accidental entrepreneur,” and asked him how he started down this path. Bill discussed how to be never set out to start his own business. It wasn’t that he lacked the know-how; it just never was a passion for him. Bill said that he never possessed the entrepreneur spirit that Kirby has.
Mr. Petrie reviewed how he was strong in the fields of sales, management, and marketing. Because of his vast experience, there were not a lot of firms that would take on someone with that amount of expertise. So when he was let go, he could find a job. Instead, he created himself a job by starting his business: Brandivate. Bill’s next challenge was trying to make a name for himself in the industry. He did this by starting a blog, and was soon shocked by the reactions. From this he begin speaking in the industry in larger forums. According to Bill, it is important to find a job that you’re all in when it comes to talent. This was the only way he felt fulfilled. Bill mentioned that his turning point came when word of mouth started spreading about his business to other clients. This and the support of the industry help him survive until he became successful. Kirby and Bill both agree it takes around for 12-18 months before a business can start to see a profit. In this video, Bill also asked Kirby how to get started on his business and what make it become profitable. Make sure you click on the video so you can hear the answer to this question directed at Kirby. Want to keep up all the time? Join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here. 
by Kirby Hasseman
The Word of the Week is “PiggyBack!” In this video, Kirby discusses how it’s important to be aware of what makes a person impressive and to follow that. When people take the time to analyze where they want their career to go, guidelines might easily present themselves. It is a fantastic idea to find people in your chosen field that you might study in depth. In order to do this, figure out what made them successful in the first place. Don’t just copy, but PiggyBack! Follow them in your own way and style. Narrow down what actions and ideas helped to form their career. Examine their tactics and eventual outcomes, and try to find a way to add them into your life..
Also look at how they grow their mind – what is the source of inspiration for all of their ideas? Try to achieve a deeper understanding of their thought processes. Take a good look at what they choose to read, and start reading that stuff yourself. This will afford you an intimate look into what they might have been thinking. Overall, don’t stop your own life to follow carbon copies of their life. Just examine how they go about their business and find certain aspects that you could benefit from by plugging these tactics into your life. Just pick a few habits that will make your more competitive or strengthen your work ethic. So, find a couple of people you admire to PiggyBack in order to strengthen your marketability! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
