by Eric Dingler
One of the first three questions asked when it comes to a new website is, “how much does it cost to build a new website?”. The other two questions, by the way, “how long does it take?” and “do you have any websites you have built I can see?“.
Four Pricing Options
First, there are a couple of pricing systems out there when it comes to how much an agency like Hasseman Marketing charges for websites:
- Package Pricing – This is when a web designer will display the cost of a new site based on predetermined restrictions. For example, “5 pages for $1,500″.
- Custom Quote – This is when a web designer will work with you to discover what your websites end user will actually need and experience on your website. Together you and your web designer will determine all the unique functionality your site needs for your business model to succeed online. Then the designer can give you a quote that ensures you aren’t paying for things you don’t need and to make sure you don’t hear, “sorry, that’s not an option in the package you selected.” This is the approach we take at Hasseman Marketing.
- Renting – This option isn’t nearly as popular as the two above but it is out there. Let’s say you install swimming pools. Now, let’s say you decide all you want from your site is for it to generate leads. In this situation, you can pay rent to have a website that has been built and optimized to rank for “Swimming pool installers in my area“. The website’s actual owner promises to keep the website up and running and attracting new leads that they will pass on to you. As long as you pay rent, the site keeps sending you leads. Stop paying rent, and the leads go to another pool installation professional in your city. These websites generally have URLs (website names) like “www.poolsinakronohio.com“
- DIY – A fourth option is to go straight up do it yourself. And, if you have the time, this can be a totally doable option if you need a very simple site and aren’t trying to compete for the attention of people on the internet. You can find a good article here on how much a DIY WordPress website might cost you.
How Much Is A Custom Quote Website Going To Cost?
Regardless if this is a new website or a redesign of a website, the quick answer is at least $1,500. If your site is an e-commerce site, you are looking at a starting price of around $5,000. But, don’t be surprised when you see these numbers go up to $5,000, $12,000, or even $25,000.
Here’s why.
Several years ago my wife and I built a new house. We had a design consultation with a custom home builder. We settled on a floorplan that had a starting price tag of around $120,000. After making a few adjustments, upgrading the appliances, adding a second bay onto the garage, and adding a row of block to the basement so we would have higher ceiling to make future basement finishing nicer, our $120,000 house was suddenly $250,000. Needless to say, we changed a couple of things back to spec to get back closer to our budget.
Building a website isn’t much different than building a house. Instead of using lumber and materials, a website uses code and software.
A basic website might be $1,500. But, let’s say you want a calendar on your website. No worries, just a few things to consider.
- How often is the calendar getting updated?
- Who is updating it?
- Where are they updating from?
- Does it need to have the abiity for website visitors to be able to sync, download, or print it?
- How do you make it match the look of the website design?
Now, depending on the answer you might be able to use a plug-and-play calendar that takes no extra code writing or configuration. Or your new calendar might require 3 hours of work to generate the right code. In a package price situation, you are going to get no calendar or a basic calendar that probably doesn’t do what you want it. In a custom quote website project, you’ll get the perfect calendar.
Building Doesn’t Make A Website Ready For The World
The other things to consider is the fact that a house isn’t ready to live in once it’s been built. It needs to be connected to water, sewer, electric, and more. The same idea is true with a website. Once it’s built, it really should be connected to Google My Business, Google Analytics, Google Search Console, and more.
To get started on a custom quote for your website, talk to your Hasseman Marketing rep or drop us an email today.
by Kirby Hasseman
We are so excited to welcome you to our new and improved website! At Hasseman Marketing, we work hard to provide our customers and prospects value, and we hope our new site is better designed to do just that. On the other hand, we wanted to keep some of the personality that made our old site fun! So let’s talk a bit about what you are going to find today…and moving forward!
We Are A Media Company: I talk all of the time with our clients that “everyone is a media company” today. I wrote this post last year and talked about my commitment to that. But the fact is, though we create more content than most companies, we had it all over the place on the web. This new and improved site has nearly all of our content in one place. We have our blog on the site, which we have always had. But you can also find Delivering Marketing Joy, my Day in the Life VLOG, and several podcasts…all right here! My goal is to have a new piece of content on this page nearly every day!
Showcasing Our Services: Believe it or not, our old site did not have all of the things that we offered on it! We want to fix that. Now each of the areas where we can serve your business, has a dedicated page on the site. Want to learn about our in house print offerings? You can learn about that here. Want to know how we can help you with video? You can find that here. And new to our services, we are now offering Web Development Services too! We are excited to have Eric Dingler help us with this new service. If you want to learn about this, you can find more information here.
As a side note, each of these services needs more detail…but that will be coming soon!
Contacting Our Team: We always have fun with our About Us page, and this one is no different. We included some testimonials from some great clients AND we have information about each of our great team members…and how to contact them! You can find that page here.
So that’s what I think! What do YOU think? Let me know. We are excited to continue to evolve and grow to serve you better!
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by Kirby Hasseman
I was on the phone with our web designer, Eric Dingler, the other day and I realized something. Eric just finished a new web design for a client and we were talking about re-designing our own site as well. He was listening to my ideas on things I wanted to include and making suggestions. Then he spent some time telling me about website podcasts he listens to, and their advice on the matter. He excitedly told me about a new “tricks and tips” he could work into our site. That was when it hit me.
The best people to work with are the ones that are constantly learning and honing their craft.
Always. It never stops.
Then I looked around my office and noticed the same thing with our designer Josh. He is always looking at design. Sure, he went to school for design and he has the background and the chops. But he follows designers, he studies their work, he enjoys the conversation. He is honing his craft.
The question is…what are you working on? What do you want to become great at? If you will or if you won’t can be answered by whether or not you are continually learning or studying your craft. Want to be a fitness expert? Yes, of course you have to put in the work. You have to work on your own diet and your own fitness. But are you reading the latest blogs? Are you up on the latest workouts?
Want to stand out in Content Marketing? It’s not just about creating content (though that is super important). It’s also about studying other masters to see what is working and what is not? Want to lead in sales? It’s not just about making the sales calls (though that is where it starts). You need to continually be reading articles, books, and blogs on the topic. You have to get re-inspired and re-imagined to continue to be the best.
Do you want to be great at something or are you just saying it? A simple self-audit will tell you the truth if you let it. You are passionate about what you work at and study. Look at your calendar and study your time. That will tell you the truth. Make sure you never miss an update! It’s a great time to become a VIP! Sign up here for our weekly email with all of our content.
by Kirby Hasseman
Happy Thanksgiving! The holidays are officially upon us. And as the Black Friday Sales start (on Thursday, no less) it is extremely easy to get sucked into the stress of the holiday season. We can get too focused on the gifts and less on the meaning. We get focused on the tasks on the to-do list and less on the point of the exercise. I know I am guilty of it. So on this day of Thanksgiving, I wanted to take just a moment to outline a few of the things I am thankful for here at Hasseman Marketing.
The Team
I really am excited and thankful for the team I get to work with every day. From different backgrounds and different parts of the country, the inside employees and the outside sales team are what make us go. They are who “Deliver Marketing Joy.” Thanks to the Hasseman Marketing Team!
Our Customers
Nothing happens until there is a sale. That is true of any business, and certainly ours. We so appreciate the faith and trust our customers place in us every day. Thanks to each and every one of you!
Our Communities
Our Corporate headquarters is in Coshocton, Ohio and we love that area. We #ChooseCoshocton. We are proud of it. We want to have an impact. But with the nature of our business, we have team members in other communities too. Yes, we have people in Ohio. But we also represent communities in Virginia, North Carolina, and California as well. We are thankful for the opportunity to make a difference in each.
Our Suppliers and Partners
As with most any business, we are not in it alone. We have a host of fantastic suppliers and partners that help us do what we do. These suppliers are manufacturers, printers, designers and software developers…and more. We are thankful for the opportunity to work with each. So thank you! If you are reading this, you are likely in one of these camps.
All of us at Hasseman Marketing would like to take this chance to give Thanksgiving…for you!
