It is almost time for the Hasseman Marketing Fall Fiesta…and we are fired up to bring back this event! For those that don’t know, we host an annual (except of course last year) in-person event to showcase the best and brightest ideas in marketing…just for you! Essentially, it’s a fun trade show that we put on just for you. There are plenty of reasons to attend (in fact here are 6 reasons), and we want to let you know that we are still on.
3 Updates For The Fall Fiesta
Safety Protocols
As you can imagine, there have been plenty of questions about safety protocols for the event, so here is where we have landed. We will be recommending that guests wear masks. We will not be requiring them. There will be masks and hand sanitizer for those that want them. Since we are recommending masks, the HMC team will most likely be wearing them. I have no intention of being the mask police, but we will be asking everyone to respect one another’s choice. If you have any questions, feel free to reach out.
Reminder Of Hours
Just a reminder, this year’s show hours are 11 am to 3 pm. We have made that adjustment based on supplier and attendee requests. The goal is to make this an action-packed event with lots of ability to interact and learn.
Super SWAG
Every year we are blessed to have some wonderful branded merchandise to share with our events. This year is no different. We have been getting boxes of “marketing joy” for the past month and we are excited to share these with you. We will be packing bags this coming week in order to get ready. If you registered early, there will even be an extra goodie in the bag as well.
Didn’t register early? It’s okay! We will have plenty of good swag for you. You are still welcome to join us!
Once again, the event is Thursday, October 14th from 11 am to 3 pm at Lake Park Pavilion in Coshocton County. We hope to see you there!
It’s a tradition like no other. For over 15 years, Hasseman Marketing has hosted an “End User” trade show and has invited our customers. It’s evolved and grown over the years and we are quite proud of it. This year’s event will be Thursday, October 14th from 11 am to 3 pm at Coshocton County’s Lake Park! And since we missed hosting the event last year, we are ready to get back after it!
But why should you come? We want this event to be fun AND add a ton of value. Here are 6 reasons to attend The Hasseman Marketing Trade Show.
Incredible Product Access
We invite some of our top (and favorite) supplier reps to showcase their lines at the show. I like to say “There is no way I could fit all of this in my trunk.” You get to see and touch and feel the product and see what it’s really like. We all know that many products look the same online or in a catalog. But when you get them up close you can really see a difference. This is the perfect place to make sure your brand materials are on point.
Idea Generation
As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects. The reality is, the show is at a great time of year for year-end gifts for your team or customers. But some of our best customers come every year and start to plan their marketing for the next year and beyond.
Great SWAG
Nobody leaves empty-handed! We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands. In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme!
Additional Services
You may think you know all that we do at Hasseman Marketing, but we find that most people discover some new ways to promote their organization! Having all of the ideas in one place can be very illuminating! For example, did you know we do website development or in-house print services? We do. And you can find more about them at the event.
Tasty Food
You have to eat right? We have food and drinks as well. Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday, October 14th from 11 am to 3 pm at the Lake Park Pavilion (in Coshocton). Our goal is to create an event that provides value and fun…and you never want to miss.
Things Have Changed
I am not sure if you heard about it, but a lot has changed since we were able to do this event last! And while we are excited to get back together to get back to normal, there are some real business reasons you should attend. Your organization might have changed logos, brand messaging, go-to-market strategies, where people work, and so much more. Or, like some of our clients, you might just need to update your materials because it’s been 18 months since you’ve needed them!
If you have been paying attention to our communication lately, you might have seen the conversation around a new program called Better Business University. We are extremely excited about the new platform. And while you might have heard about it, many people still have questions! We get that. So in this blog, we wanted to address the top 5 questions we are getting about Better Business University.
What is Better Business University?
Better Business University is an online platform of business education that is real-world-based and very affordable. We will have a yearly subscription and give people complete access to all classes. The classes are video-based, so you can watch at your pace and on your schedule. As we add more classes…no more cost. Our goal is to reach 10,000 entrepreneurs, leaders, and sales pros to help them elevate their game.
Why Is Hasseman Marketing Involved?
At Hasseman Marketing, we have always been about helping other organizations grow. That might mean assisting you with a marketing campaign, or helping guide our prospects and clients to grow personally. That is why we spend so much time and energy creating content! We feel that Better Business University is the perfect next step to help our prospects and customers level up!
What Courses are Available?
As of this writing, there are 5 robust video courses. The courses available now include:
The Give First Economy
How To Get More Done
Create a Website That Works
How to Market like a Rock Star (on social media and through content)
Build Your Brand with Branded Merchandise
We will be adding more courses soon, and there will be no additional fee for subscribers on the platform.
Who Is Better Business University For?
We are calling Better Business University the “Entrepreneur’s MBA.” We have created the program for entrepreneurs, leaders, freelancers, sales pros, and anyone else interested in leveling up their skills and their career.
What is the Cost?
The goal of BBU is to help 10,000 entrepreneurs and leaders level up. In order to do that, we have made it very affordable. The yearly subscription will be only $249 for the entire year…and you will have access to all classes. As we add more courses, there will be no additional cost! We think that is an incredible value. But during our launch week (May 3-7) we will have a special offer that is even better.
At Hasseman Marketing, we believe the best way to battle business challenges is through learning and hustle. I know the term “hustle” is sometimes over-used right now, but the reality is, your effort is one of the things you can truly control. It matters. In addition, when times are changing and challenging (as we can all agree they are right now), looking for ways to grow is one of the best ways to make sure you are prepared to adapt. That is why we have been so focused on providing education during this time (like this FREE 5 Day Marketing Course).
That is why we are so excited to host Hasseman Marketing MasterClass.
Yes it will take some time. It will take some effort. But we hope this event will be well worth it! If you are still on the fence, we wanted to give you 5 reasons to attend the first ever Hasseman Marketing MasterClass.
Amazing Keynote Speakers
Bill Petrie and Bobby Lehew are two of the most talented speakers in the marketing world. Both are industry professionals for sure. But each has wonderful perspective on story-telling and a track record for marketing success. I am thrilled they have agreed to share their talents with us. Each of their sessions will be well worth the price of admission as you plan the rest of your year.
Real World Breakout Sessions
As great as the speakers are going to be (and they are going to be awesome), I am really fired up about our Breakout Sessions. We will be tapping into our speakers (in a session about creating content), our team and even our customers. We have asked our team and customers about topics that would help them move the needle and responded. So we have a session on improving your website, how to maintain company culture during this time, changing your marketing during changing times, and more! We are adding more speakers and sessions all the time…so be ready to be inspired!
A Virtual Trade Show
As we discussed doing this event with some of our customers, one thing came up again and again. “We still want to be able to meet with your suppliers!” After over 15 years of hosting a successful trade show for our customers, we have created a demand. Great news. Some of our best supplier partners will be joining us virtually to show you the best and brightest year end gift ideas, apparel options, and branded merchandise to help you move the needle and end 2020 strong.
Innovative Learning
We have all heard it until we are blue in the face, “we are living in unprecedented times.” While it’s true, I am tired of hearing it. That being said, these times call for innovative solutions. We have a fun interactive platform and an energetic way to keep the learning going. It’s not going to be “just another zoom meeting.”
Inspiration For Year End
We are being bombarded with negative news every single day. Whether it’s CNN, FoxNews or your Uncle Joe on Facebook, it can be hard to escape. This event is designed to provide information and inspiration to help you take control of your marketing and your organization. We will be hearing from real people that have implemented real ideas to help them navigate this time. I mean, one idea might be, “How to host a virtual conference so we can continue to do business!” Just a thought!
Bonus Reason (for a limited time)…Great Box of SWAG
You know we love our swag! This is for a limited time, but for the first 100 to register, you will get a box of branded merchandise that will be more than worth the price of admission.
When facing times of retraction, the businesses and organizations that are willing to change are the ones that often grow and thrive. Well we are certainly living in a time of change. We must all be willing to look at what “we have always done” and re-evaluate. We are doing that with Hasseman Marketing MasterClass.
But let’s start with the bad news.
We have made the difficult decision to not have the in-person Hasseman Marketing End User show that we have had for over 15 years in Coshocton. It’s an event we love (and we hope you did too) so it was a tough choice. But when you factor in the safety of our team and our customers, we just felt it was the right thing to do. We are bummed…but have decided to make a shift that we are excited about.
We are using a platform called Hopin that allows us have engaging content that keeps moving fast. This is not just another zoom meeting and we are creating content with you in mind.
But wait there’s more.
There is a very small fee to attend the event (just $10), but we hope the value will far outweigh the cost. In addition, the first 100 registered will received a box with some sweet branded merchandise to get them ready to learn.
For more information and to register, please head here. We will be adding more information on sessions and speakers soon, but wanted to have you “save the date” and get in line for your sweet box of swag!
Thanks for your consideration, we hope to see you on October 15th!
I pride myself on creating content. At Hasseman Marketing, we create podcasts, videos and blogs, and if you are ready this, you probably know this. In addition to enjoying the process, this content drives traffic to our website. That’s all good, right?
Well this week, Eric Dingler did an SEO audit of our website and found something interesting. (Yes we not only do website design, but can provide this sort of service for your website too. Learn more here). You see, some of my blogs are marketing related. These posts are specific to our field of expertise. I might talk about helping your team maintain culture and productivity with a “Work From Home Kit” or we might give you 10 tips on creating better video. These blogs not only help to drive traffic, but they improve our SEO score.
On the other hand, some of the content I write has more of a Personal Development feel. These blog posts are designed to help you (and me) be more productive, chase goals and be more happy. While these blogs are popular (and hopefully helpful), Eric’s assessment of our newly designed site tells us that they “confuse google” as to what Hasseman Marketing does! Well that’s no good!
Would You Be Willing To Change Your Marketing?
The lesson here is simple. It has been well documented that we are living in new and different times. But are you taking a fresh look at your marketing tactics? Just because one path you got you and your business here, does not mean it’s the best tactic to continue today. Are you willing to take a long hard look?
For years, using trade shows and other in person events has been a great way to go to market. But in 2020, that strategy is a tough on to implement. Have you considered Replacing Your Events with Branded Merchandise? This is the right time to have that conversation.
As for me, I am going to work to change too. It doesn’t mean I will stop writing blog posts on why we need to stop being so angry! I enjoy that style of post. It helps me and I hope it helps you too. But I will direct them to KirbyHasseman.com. That is a site I created to promote my books and speaking (yes you can hire me to speak). I will begin posting new blogs there very soon. I am even planning to move some of my older blogs over there too. This seems strange to me, but I am willing to do it if it helps me create better marketing for Hasseman Marketing.
So what are you willing to change in your marketing? It might be time to take a look. And when you are ready, we are here to help.
