by Kirby Hasseman
It’s that time of year. What time of year, you ask? It’s that time of year that the mornings get cooler, the leaves begin to change colors, and football is on TV! Hooray! It’s also the time of year that most organizations need to start thinking about “thank you.” It’s time to make sure your customers, employees, sales team and board members know how much you appreciate them. (It’s time to bridge the Appreciation Gap…I talk about that here). But what do you get them? How do you make it special? We can help. Today we take a look at some really cool executive branded gifts your team will love. Sonosphere Bluetooth Speaker: This is the perfect executive gift for that person that spends time at their desk. The Sonosphere will serve as a constant reminder of your appreciation for them. And since the minimum is 1…you could even personalize it. iLuv Personal Assistant/Bluetooth Speaker: Speaking of tech, how about tying your bluetooth speaker into your personal Alexa assistant? Yes…that would be cool. Your special guests can do just that with this cool piece! RamblerPack Backpack: Simple. Functional. On trend. This backpack fits in all 3 of these categories. Make sure you can head from the office, to the gym, to wherever and do it in style! Check out details on this one here. Urban Peak Gift Set: I love this gift set so much I got it for my team last year! This awesome cooler bag (great functional size) pairs with all of the drinkware you could need! It comes with 3 Vacuum sealed pieces with the 30 oz, the 20 oz and the 3 in 1. This is cool for everyone on your list! Coleman® 36-Hour 42-Can Marine Soft-Sided Cooler: If you want my favorite cooler on the market right now, you have found it. I even wrote about it here. This is a great size because it holds 42 cans, but is still manageable. It keeps ice for 36 hours and it has a cool accessible top that I love. You can find more info here. Thumpah Bluetooth Speaker: Get the party started, well, thumping with this super cool bluetooth speaker. If you have someone that wants to experience music on the go, this is your go to item!
Westbridge Leather Rucksack: this piece is sure to impress. Okay…so that is a great place to start! There are plenty of other options available! Need more ideas? You can shop online here. Or we can help you as well. Just click here if you need more ideas or if you want to set up a consultation. Finally, make sure you never miss an update. Sign up for our VIP newsletter here.
by Kirby Hasseman
-Everyone can take…and most people do. It takes a special person to give.- That’s why I am excited to share that my daughter, Jade Hasseman, is organizing a Clothing Drive again this year in Coshocton. You may remember that she organized one last year…and the results were amazing. I even talked about it in the DMJ podcast here. Last year, Jade saw a need at her school. Some kids simply did not have some of the basic necessities. Her idea started simple enough. She felt like her and her friends had plenty. So they could donate their extra clothing for those in need. That is wonderful…and would have been fine. But the idea took off. Not only did the Coshocton community step up to donate clothing off all sizes, but so did people outside of Coshocton too! It’s worth a special shout out to Andrea Debottis from Flying Colors Imprinting, who donated 2 full skids of samples for people in need. In the end, we filled the Coshocton High School cafeteria for 2 days and gave away nearly everything to families in need. It was heartwarming!
So the event is happening again this year! Jade has made arrangements to partner with several other student organizations and we are soliciting donations again. How Can You Help? I am so glad you asked. There are several ways you can be a part of this cool event. 1. Clean Out Your Closet: The easiest way to help is to simply look through your closet. Find the really nice items that you no longer need, and donate them to the drive. 2. Cold Hard Cash (or checks): Jade will be accepting monetary donations so she can get some basic toiletries. We were surprised by those that did not have some of the basics last year…and we want to address that too! 3. Check with your organization: Does your organization have misprints, samples, a closet full of goodies that no one uses? If so, they would likely be perfect for this! Like I said, one of the most impactful donations came from Andrea Debottis because we were able to serve so many with her donation. Be like Andrea! Jade has created a Facebook event so you can keep on progress (you can find that here). She has set a deadline for collections ending November 2 with distribution around the first of December. But in the meantime, if you want to donate (especially those outside of Coshocton County), please reach out to us at Hasseman Marketing. We will help to coordinate the when and where. Thanks for considering. Thanks for helping. Thanks for making a difference. Want to make sure you never miss an update? Sign up for our VIP newsletter here. We want to help you make a difference every day.
by Kirby Hasseman
I was being a jerk, but I didn’t mean too. It happened this past weekend at my house. My wife had planned a neighborhood party and we had a driveway full of friends from the street. We had grills lined up on the street for people to cook their own meat. Our garage was full of tables filled with all kinds of covered dishes and the front yard had games for the kids. People were smiling, eating, drinking and having a great time. All of the ages of the neighborhood were represented…young and old. It was great. And the guests were all were complimenting the event and giving me credit. However, since my wife did all the work on the party (I mean it…literally everything…I did nothing), I did not want to take credit for her work. I talk about my concern about that here. Here’s the problem. Sometimes we need to just say “thank you” and accept the compliment. When you don’t, you take away the good feeling the person praises you intends. Jeff Haden talks about that here. You see, when you give someone a compliment, you don’t only make the other person feel good. You make yourself feel good too. You feel good about giving someone else praise. You feel good…by making someone else feel good. When we don’t accept compliments gracefully, we make the other person feel bad. And that’s exactly what I was doing when I was deferring credit at the neighborhood party. The guests were graciously letting me know that they were enjoying themselves and they appreciated the effort. I just needed to accept it. So the next time you get a compliment, accept it. You don’t need to justify. You don’t need to qualify. And remember it’s not for you…it’s for them. It’s simple. When you receive praise, just follow these simple steps. 1. Look the person in the eye.2. Smile.3. Say “thank you.” Make sure you never miss an update. Sign up for our VIP newsletter here. Oh…and if you want to say thank you to your customers or team, shop online here.
by Kirby Hasseman
Every year for over 10 years, Hasseman Marketing has created an “End User” show and have invited our customers. It’s evolved and grown over the years and we are quite proud of it. It started as a “Customer Appreciation Show” and it still has those elements. But we have expanded it and now call it our annual Trade Show (you can register here). This year the theme is “The Great Outdoors.” Why? Because it’s a Trade Show build for our customers and prospects. But why should you come? We want this event to be fun AND add a ton of value. Here are a few reasons why we think you should attend. 1. Great Product Access: We invite some of our top (and favorite) supplier reps to showcase their lines at the show. I like to say “There is no way I could fit all of this in my trunk.” You get to see and touch and feel the product and see what it’s really like. We all know that many products look the same online or in a catalog. But when you get them up close you can really see a difference. This is the perfect place to make sure your brand materials are on point. 2. Idea Generation: As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects. The reality is, the show is at a great time of year for year end gifts for your team or customers. But some of our best customers come every year and start to plan their marketing for the next year and beyond. 3. Great SWAG: Nobody leaves empty handed! We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands. In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme! 4. Tasty Food: You have to eat right? We have food and drinks as well. Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday October 11 from Noon to 5pm at the Lake Park Pavilion (in Coshocton). Our goal is to create an event that provides value and fun…and you never want to miss. So if you want to join us (and you do), please feel free to to RSVP here.
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by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! In today’s podcast we talk about bridging the Appreciation Gap. Sound familiar? It should. We discussed it in this blog post recently. But on the podcast today, we try to dig a bit deeper and discuss how you can fix this problem in your organization today.So those are my tips. But what do you suggest? Do you have other “go to” moves to show appreciation for your clients, prospects and team members? Let me know!
And keep coming back to the Hasseman Marketing blog each day. We are working to post a brand new piece of content every day. Make sure you never miss an update by signing up for our VIP newsletter here. We do a weekly update with content and specials!
