Please allow me a “proud dad” post here. But I think you might get some value out of it as well.
My oldest daughter Skylar Hasseman is an aspiring dancer. She just finished her Freshman year at Kent State University (and did very well) but it struggling with the idea of whether to return. Like many young people (and not so young people) she is trying to decide which is the best path for her to reach her dreams and goals. So in working to build her own personal brand, she has decided to create dance videos that showcase her dancing and her choreography skills. (You can subscribe to the channel here).
Her first video went up last night and (again proud dad here) I think it looks great. You can check it out here.
But what does this all mean to you? Great question. I think she is battling with what many of us work on. How do we work toward our goals? How do we stand out in a loud world? What if no one likes what we are doing? You understand. If you are like me, you have heard those voices in your head.
So here are 3 Lessons you can learn from my daughter and her video.
1. She Chose Herself: Dance is something where you can wait your whole life waiting for someone to “choose” you. You go to auditions. You are judged at competitions. You wait to get chosen. She decided to take a different (or maybe just an additional) path. She created an opportunity to showcase her skills on her own.
2. She Took Action: How many times have you said, “I have an idea…” only to let it go because it might be too hard? It’s those ideas that you need to take action on if you want to stand out.
3. She “Shipped:” The project is never done until it’s out there. She could have waited to get one more shot. She could have continued to work and edit and wait until it was perfect. Instead, she pushed it out into the world. I am proud of that. This first project can be deemed a success. That’s great stuff. Now, if she wants to really take this path, she needs to create more and more consistent content to build her brand. Whether or not she does that is up to her. But what’s cool, is that she knows that now.
Last week, Dale Denham announced his 4th Annual Online18 from PromoMarketing. On this list, Dale outlines his list of the 18 biggest influencers in the Promotional Products Industry…and our very own Kirby Hasseman was recognized as this year’s number 1 influencer. What an honor!In looking at the list, we also realized that these fantastic people have been our teachers and mentors over the past few years…and we wanted to outline some of the lessons I have learned from the #Online18.They Give First: If you look up and down this list, this group of people provides value to those around them. Whether this is through creating valuable content or by sharing the content of others, the Online18 “give first.” They are Connectors: If you look at this list of influencers, you will notice people who know people. More importantly, you have a list of people that are willing to connect people. They do not hoard relationships or business…they spread it. They Create: Though there is a different level of “content creation” up and down this list, the Online18 is a group of people that create. Whether it’s through blogging, video, Facebook, Twitter, etc. they share what is going on in their lives. In doing so, they create value for those that follow them.They Choose Themselves: It takes a level of bravery to put yourself out there. It’s easier to wait for someone to choose you. This group doesn’t wait for someone else to appoint them to create value…they take the words of the infamous Nike campaign and they “just do it.”They Engage: In addition to pushing out their own content, this group engages with other content. We all have “that voice” in our head that tells us we are not good enough. The Online18 understands that by engaging with others content, you validate and start to build relationships with them. So like, comment and share your way to growing your own network!They Curate: You don’t have to be the only content creator on the block. It can be totally appropriate to share other valuable content to your followers as well. You add value and credibility. You also have the added benefit of helping the content creator as well. The Online18 is a great list of leaders in the Promo industry…and you can learn a lot of all of them. But let’s not forget the one that put the list together…Dale Denham. Dale puts a lot of time in this list each and every year. And the secret of course is the real influencer is the one that gets to select the influencers. That’s a great lesson to learn as well!
It’s time for the latest Delivering Marketing Joy episode, and this time Kirby gives a call out for potential guests…and gives three tips on productivity! It’s a short and sweet episode that you won’t want to miss. So watch it here.As you can see from watching today’s episode, it’s a little different! First off, we are always on the look out for exciting guests for the show. We do Delivering Marketing Joy each and every week. So if you, or someone you know, might be a great guest, please let us know. Just email us here to let us know who to contact!But wait! There’s more! In addition to a call out for potential guests, Kirby touches on three things that help to create content or to get more done. Creativity: There is a common misconception about creativity. People believe that you have to be “creative on the spot.” It’s like when you meet a comedian and blurt out “say something funny!” This idea of spontaneous creativity takes away from the hours of work it takes to really create something. You have to create a lot of bad, in order to create the good. So just create.Squeezing the Most: The most impressive people tend to get the most out of every minute. If you have a gap in your schedule, you could check email or surf Facebook. We have all done that. But instead, try to milk 3 more calls out of that time. Get the most out of every minute and you will get a lot more done in your day.Consistency: If you want to create a brand, build a business or have success in sales, consistency is nearly always the key. It’s simple…but it’s not easy. Delivering Marketing Joy is no different. There are times when it’s a struggle to get a show out. That’s when you get creative to keep them coming. It shows respect to yourself and to your audience. The best of the best show up…every day.
This is the post where we flex our “hustle muscle.” At Hasseman Marketing, we are in an award winning creator of business content, and we want to make it as easy as possible for you to find it all in one place. So please check out this week’s line up of videos, blogs and podcasts…and feel free to share with anyone you think would enjoy! Weekly Word: Each week, Kirby digs into a word to provide motivation to the masses. This week the word is Desk. What? Just remember, there is no money behind your desk. Check it out here. Delivering Marketing Joy: For over 2 years now, the award winning Delivering Marketing Joy web show has interviewed business leaders, authors, entrepreneurs and marketers. It’s must see business TV! This week Kirby talks to Ben Taylor from BamBams about Content Marketing…and how to do it right. Watch this one now!Welcome Stephanie Ansel: We are so excited to welcome Stephanie Ansel to the team! Stephanie is hitting the ground running with us after 7 years with Barnes. Read more about Stephanie here.Books for 2017: Those who know Kirby know he is a voracious reader. In this post he tells us what he has been reading so far in 2017. Check out his list of books here.unScripted Podcast: For those in the Promo and Marketing world, check out the unScripted podcast with Bill Petrie and Kirby. Each week they riff about topics in and out of the industry. It’s a fun and light podcast and it truly is “unscripted.” Listen here.Jeff’s Pick: It’s become a tradition like no other! Each week Jeff picks a great product in the Promo area that he thinks you should know about. The video is here as Jeff explains his affinity for the Embarcadero Backpack from Origaudio. Want to see pics and pricing? That’s right here.So that’s a quick look at the week of content hustle at Hasseman Marketing. Intrigued? Cool. There are lots of ways to learn more about us. If you want to learn more about working with us, feel free to check out our About Us page or you can simply email us here.If you are a Promo Pro, head here and download our Sales Playbook. If you want to learn more about working with us, feel free to check out our About Us page or you can simply email us here.
