by Kirby Hasseman
Each week on Delivering Marketing Joy, I get the chance to interview fantastic leaders, entrepreneurs, authors and thought leaders on the best way to grow and run an organization. What started as an interesting way for me to be able to create great content, has become a weekly class for me to attend. I have learned so much from listening to these leaders. While your best bet to get the most from this #MarketingJoy class is to subscribe to the channel here or to sign up for our VIP list, let me give you some of the most recent lessons I have taken away from Delivering Marketing Joy! Customer Service Drives Sales: In one of the most recent episodes, I had the chance to chat with Ray Jimenez about his sales philosophy. Ray says sales is constantly driven by customer service. If you want to have long-term success in sales, you better take great care of the customer. Listen more here. Be Authentic: and Know Your Audience: It was hard to pick one lesson from this special episode with Bill Petrie and Dana Zezzo. As I have said before, this was like a Master’s class on sales and social. But Dana and Bill remind us to be authentic, but to know our audience in order to be super efficient in sales. Watch the full show here! Own Your Media: One of my favorite new episodes included Joe Pulizzi. He is the King of Content Marketing and he reminds us that we need to have a process in place to actually get our leads to give us their information. If we have Facebook friends, Facebook owns them. Joe goes into more in the full episode here! Make an Impact and Grow: Danny Rosin and I talk about the way to grow your business is in the “right way” here. Danny tells us that he envisions Philanthropy will become the new “marketing done right.” Through making an impact, we can grow our business too. Learn more here. Listen to Your Customers To Drive Business: On this episode of Delivering Marketing Joy I talked with author and entrepreneur Tim Fargo. He told us how his newest venture TweetJukebox took off because he had an idea, then listened to his customers tell him how to change it! Here is the full episode. And these are just 5 great lessons from 6 great leaders. Please subscribe here if you never want to miss an episode. Or you can join our VIP list here so you get into the inner content circle! Let’s grow together!
by Kirby Hasseman
It’s time to catch up on the week that was in Content at Hasseman Marketing. What does that mean for you? It means lots of great insight into running a business, growing an organization and creating success. We hope you enjoy! An Open Mind: Learning and truly growing are important steps toward success. But in order to take those steps you have to enter with an Open Mind. Do you have one? Weekly Word: The Weekly Word this week lets you know how to be a 1%-er! The way to do that is to CREATE. You need to create content…check that out here. Delivering Marketing Joy: You won’t want to miss this Delivering Marketing Joy! This week we talk with Dr. Jason Carthen, The Leadership Linebacker! Great interview about finding your destiny, helping others and leadership. Good stuff here. What You Consume: This week Jeff Wickerham reminds us that if we put “good in” we get “good out.” Great concept here. Don’t Make Excuses: Love this! This week we had our first Guest Blogger. Mr. Bill Petrie wrote this awesome blog post to help remind us that if we want success, we have to DO. No more excuses. Check out his cool blog here! And Kirby’s Guest Blog: And in a cool turn of events, Kirby wrote a blog for Bill on that same day! You can check that out here! Learn how to Stand out! West Rock Interviews: For those in our community of Coshocton, you know that employees of West Rock were dealt some bad news with the closing of the plant. So on Saturday November 21st, from 10:30am to 12:30pm we will do quick video interviews for those that are going to be looking for work. We hope this, in some small way, helps them. Have a great week everyone! More great stuff to come! Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today!
by Kirby Hasseman
It’s a great week for content for us at Hasseman Marketing! We have a great group of diverse content that has been very popular…so now is a great time to catch up! Let’s Start with Delivering Marketing Joy! On this week’s episode we talk with Ray Jimenez from PWS. Ray is a Rising Star in the Promotional Products industry and is a customer service evangelist! Check out this episode here! Oh…and don’t forget to subscribe to the channel while you are there! 3 Mistakes When Shooting Video: So you know you should be doing some video marketing, but don’t know where to start. We get it. So our man Dustin Haywood gives you three things to avoid (and/or fix) in Video Marketing. Where Do You Spend Your Money: At Hasseman Marketing, we are always telling you that business is still about relationships (because it is). In this Medium post, Jeff Wickerham reminds us and tells us why he spends his money here he does. Weekly Word: This week Kirby reminds us that a good sales life is much more about Farming than Hunting. Are you out there planting seeds? Check out the Weekly Word here! 6 Quick Social Media Tips: If you have a new team member and you want to give them some insight on the Do’s and Don’t’s of Social Media, this might be a great place to start. Oh…and if you want a refresher, you should read it too! Building Your Business on Purpose: So many of us bear the cross that is “busy.” But in this LinkedIn post, Kirby Hasseman reminds us we need to be intentional. And when growing your business, you can also have a mission…and that helps too! Read more here. Oh, and share with anyone you think might need to read it! 🙂 The Early Hustle: If you have ever started something, you know the early work is what sets the foundation. But it is often the hard work that is not glamorous. Are you willing to do it? Read more here. First VLOG: We also had some fun with our first ever VLOG. What is that you might ask? Find out here and subscribe to the channel! So that wraps up just one week of content here at Hasseman Marketing! It’s a lot to keep up with for sure. But if you want to make sure you never miss a beat, sign up for our VIP LIST here. We want to help you grow!
by Kirby Hasseman
Marketing businesses on Social Media is a different kind of strategy. Most other forms of marketing are “push.” In other words, you push your message out as much as possible. You sell on every pitch. Social Media is different. On Social Media we will be “pulling” our audience in. We want to gain credibility, trust and loyalty and THEN go for the sale! So since this is a different playing field, we wanted to share some tips and suggestions on ways each person can help!
- Everyone can help. You don’t need to be in sales or management to help spread the word on social. Everyone is “in sales.” We are all able to help the brand.
- Likes, Comments and Shares: Facebook doesn’t show each business post to everyone. You can help our posts show up more by “liking, commenting, and sharing” posts. This increases our engagement and our reach.
- Please take pictures! If you have a fun group of guys, take a picture! Have a new specialty car? Take a picture. My suggestion is, put a person in every picture you can!
- Tag people in pictures. If we post a picture of someone who has bought a car, tag them in the picture. If we post a picture of the staff…same thing. This will show the picture to the friends of those in the picture and expand the reach.
- Stay positive. Nothing good comes from running anyone down on social…including competitors.
- Take complaints offline. If we get a person complaining about something on Facebook we want to get them to contact us directly. We NEVER want to argue online! We want to say something like, “I am so sorry you had that experience!My cell is xxxxxx, please call me so I can make it right!”
There are other tactics and strategies, but this is a good place to start! Remember, you are representing your employer when you are online. Think before you post! 🙂 Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today! 
by Kirby Hasseman
Any business owner will tell you, we get “hit up” for donations, sponsorships, and fundraisers on a daily basis.
It’s not a complaint…just a fact.
As a matter of fact, I take pride in the impact our company gets to make on our community. But I will say, sometimes it is easy to get overwhelmed. And when that happens, it is even easier to delete the emails, throw away the letters, or ignore the brochures.
The other day though, a friend of ours stopped by the office to discuss a school fundraiser with my wife. She brought the literature herself. She kindly explained it. She asked if we wanted to participate. So we did.
Who cares?
If you are in sales, you should. In this day and age of technology and speed, it is really easy to send an email to ask for the sale. You can send a letter to explain your USP. You can post your cause to Facebook and hope that people will come running. But if you really want to be effective, face to face is still a great way to sell.
As one of my early sales trainers told me…see the people!
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