by Kirby Hasseman
I have been on a quest to read 50 business and personal development books this year…and the process has been awesome. I have learned a ton (and you might expect) and it has inspired me to use my time wiser, try new things and launch new projects. If you want the complete list of my 2015 books (so far) you can check that out here. But many of my friends have asked me to narrow this list. “If you only had time to read one book, which one would it be?” It’s a fair question, but I thought I might narrow the list differently. So I decided to look through the list and narrow them based on subject matter, so you might be able to select that way. Here goes! Entrepreneurial FinanceProfit First was one of the most impactful books I read all year. If you have a Master’s in economics, this might seem rudimentary. But if you are like me (and most entrepreneurs I know) this represents a new way of thinking that makes more sense to me. We changed the way we do finance in our company based on this book. I could not recommend it more! Business Model ChangeThe Automatic Customer was another thought provoking book for me. It made me think of ways I might create new revenue streams in my own business…and what kind of businesses I might look at next. Mainly, it got me thinking. I love that. Social Media MasteryThe Art of Social Media has a great mixture of basics and advanced techniques that are applicable right away. You get a dose of philosophy but a big helping of tactics in this easy read. The Art of Hustle10X Rule is the ultimate kick in the pants type of book. If you are not creating the kind of success in your life that you want, Grant tells you it’s because you are not taking enough action. I recommend to listen to this one while running, driving, etc. and you will find yourself wanting to work harder. Content MarketingIf you want to be a Content Marketing Jedi, then you need to read Content Inc. I really like the way Joe Pulizzi explains it…and lets you know the end game. He also does a great job of giving you success case studies and reminds you this is a long game process. Sales Process and DesignThe Sales Acceleration Formula is a great reminder that we need to think about sales differently. Mark Roberge designed a process driven sales strategy with Hubspot that made me think differently. Good stuff. I will need to read this one again! Delivering Marketing JoyYes…that is a category! I would be remise if I didn’t put my book on the list, right? If you want to learn how to do Promo right, this is a good one...but consider my bias. 🙂 As you can see, I read a lot of other books too. But hopefully this narrows the field down a bit for you. Let me know if you have other books you know I should read! And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Here’s hoping that each of you had a GREAT Thanksgiving holiday! The holiday season is certainly now upon us, so we hope you enjoy it! Now for a quick list of content the team at Hasseman Marketing created this past week. We hope you get a lot out of that too! 3 Mistakes with Print Design: One of the best ways to catch your customer’s attention is through great design. But not everyone can afford to pay a professional. So here Josh Williams gives you some things to watch for when doing your own design. Click here to read more. Weekly Word: It was Thanksgiving week, so the Weekly Word reflected that. But have you taken the time to say “thank you” for your customers, employees and stakeholders? Now might be a great time. Here is your reminder. 50 Books: Kirby set the goal at the beginning of the year to read 50 personal development and business books. He is at 47! Here is his list. Some great books on this list. Let us know if you want input on any of them. 11 Tips To Lift Your Spirits: This can be a tough time of year for some people. So here are 11 Tips to get you on track for the holiday season. The Right Reason: Trying to mask the “real reason” you are doing something can slow down your progress. If you want to make real progress, stop looking for the “right reason.” Read more here. Delivering Marketing Joy: The Delivering Marketing Joy webshow has been rolling along each week for more than a year now! Hard to believe! This week we take a look back at some of the best questions Kirby has been asked…and how he tackled them! Watch this episode here! Creating Your Christmas List: Most of us has been asked to do this. Create your own Christmas list. Write down all of the gifts you might want so that your relatives can go and get them for you. But do you take that much time to write down the things you want to provide yourself? Maybe you should. Read more here. A Second Coat: We end this week of Content with a quick post about not giving up on the first try. The fact is, sometimes we just need a 2nd coat. Read more to find out what this is all about! Considering it was a short week, we got a lot done! We hope that you get something out of each post. Please let us know!
And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
It’s nearly Thanksgiving (a great holiday) and we wanted to give you something to be thankful for…more content! 🙂 Here is the week that was at Hasseman Marketing! 5 Lessons from Delivering Marketing Joy: Each week we talk to business leaders from across North America about how to grow, create great culture and more. In this blog post we take a look at 5 (recent) lessons from Delivering Marketing Joy! Speaking of Delivering Marketing Joy…and speaking of Content, we bring you some great Content Marketing Lessons. Here we take a look back at some of the best in the business at Content Marketing. Learn the hows and whys in this episode of Delivering Marketing Joy! Messages: In this post Jeff Wickerham reminds us that we are sending messages to the world…so we might as well be intentional about it. Here is what Jeff learned at a high school football game. Weekly Word: The best salespeople have always been story tellers. What are you (and your organization doing to tell your story? The better the story…the stronger the sales. Learn more in the Weekly Word here. Growth Begins: In this blog post, Kirby Hasseman tells us that we are not the person that can reach the big audacious goal…but we can be. Learn more here. And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Each week on Delivering Marketing Joy, I get the chance to interview fantastic leaders, entrepreneurs, authors and thought leaders on the best way to grow and run an organization. What started as an interesting way for me to be able to create great content, has become a weekly class for me to attend. I have learned so much from listening to these leaders. While your best bet to get the most from this #MarketingJoy class is to subscribe to the channel here or to sign up for our VIP list, let me give you some of the most recent lessons I have taken away from Delivering Marketing Joy! Customer Service Drives Sales: In one of the most recent episodes, I had the chance to chat with Ray Jimenez about his sales philosophy. Ray says sales is constantly driven by customer service. If you want to have long-term success in sales, you better take great care of the customer. Listen more here. Be Authentic: and Know Your Audience: It was hard to pick one lesson from this special episode with Bill Petrie and Dana Zezzo. As I have said before, this was like a Master’s class on sales and social. But Dana and Bill remind us to be authentic, but to know our audience in order to be super efficient in sales. Watch the full show here! Own Your Media: One of my favorite new episodes included Joe Pulizzi. He is the King of Content Marketing and he reminds us that we need to have a process in place to actually get our leads to give us their information. If we have Facebook friends, Facebook owns them. Joe goes into more in the full episode here! Make an Impact and Grow: Danny Rosin and I talk about the way to grow your business is in the “right way” here. Danny tells us that he envisions Philanthropy will become the new “marketing done right.” Through making an impact, we can grow our business too. Learn more here. Listen to Your Customers To Drive Business: On this episode of Delivering Marketing Joy I talked with author and entrepreneur Tim Fargo. He told us how his newest venture TweetJukebox took off because he had an idea, then listened to his customers tell him how to change it! Here is the full episode. And these are just 5 great lessons from 6 great leaders. Please subscribe here if you never want to miss an episode. Or you can join our VIP list here so you get into the inner content circle! Let’s grow together!
by Kirby Hasseman
It’s time to catch up on the week that was in Content at Hasseman Marketing. What does that mean for you? It means lots of great insight into running a business, growing an organization and creating success. We hope you enjoy! An Open Mind: Learning and truly growing are important steps toward success. But in order to take those steps you have to enter with an Open Mind. Do you have one? Weekly Word: The Weekly Word this week lets you know how to be a 1%-er! The way to do that is to CREATE. You need to create content…check that out here. Delivering Marketing Joy: You won’t want to miss this Delivering Marketing Joy! This week we talk with Dr. Jason Carthen, The Leadership Linebacker! Great interview about finding your destiny, helping others and leadership. Good stuff here. What You Consume: This week Jeff Wickerham reminds us that if we put “good in” we get “good out.” Great concept here. Don’t Make Excuses: Love this! This week we had our first Guest Blogger. Mr. Bill Petrie wrote this awesome blog post to help remind us that if we want success, we have to DO. No more excuses. Check out his cool blog here! And Kirby’s Guest Blog: And in a cool turn of events, Kirby wrote a blog for Bill on that same day! You can check that out here! Learn how to Stand out! West Rock Interviews: For those in our community of Coshocton, you know that employees of West Rock were dealt some bad news with the closing of the plant. So on Saturday November 21st, from 10:30am to 12:30pm we will do quick video interviews for those that are going to be looking for work. We hope this, in some small way, helps them. Have a great week everyone! More great stuff to come! Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today!
