by Kirby Hasseman
Yesterday morning, we got a call that there was a leak at a building we have been working on in Coshocton. Technically, my lovely bride, Amy has been working on it. You can see some of the progress on this video. When we bought the building, it needed a lot of work. It’s hard, expensive and slow work. It’s important, but the progress can seem frustratingly slow. And on mornings like this, when we get a call about a problem, it’s really hard not to be annoyed. You look around and all you see is challenges. All you see is how far you have to go. If you have ever chased a big and challenging goal, my hunch is, this moment feels familiar to you. Whether your goal is get in shape, grow your sales, train for event, build a business, we all get to that point in the road where all we can see is potholes. In that moment, it might be time to look back. You heard me right. Yes, it’s important to “keep your eyes on the prize” or “gaze at the end goal,” or any other cliche’. But sometimes it’s important to remind yourself how far you have come. In our case, we can look back at the first video we shot when getting the building. It was a mess. It was unsafe. It was scary. Yes, we do have a long way to go. But wow! We have come a long way. As we look around at the painting that has been done, the renovations, and the improvement in culture and safety, it’s enough inspiration to get us back on track. So if you are at that moment in your journey, take heart. Though you still have a long way to go, you have probably made quite a few strides in the right direction. Take a few moments to celebrate those. Then you might have the motivation to get back to work. Make sure you never miss an update! There are plenty of places to connect. You can find us on Facebook here, subscribe to Youtube here, or you can sign up for our VIP newsletter below!
by Kirby Hasseman
My friend Bill Petrie and I talk a lot about authenticity. We talk about it on our weekly podcast unScripted (it drops every Friday here), and in talks we give about Content Marketing. The concept is simple. Be you. Create your own voice. But as is the case with many things in life, simple is not the same as easy. When it comes to authenticity (in content and in life) I have good news and bad news. The Good NewsThe good news about creating content around your authentic voice, opinions and personality is…it will be easier. You won’t have to create an opinion about your work or your life. You have them. In many ways, when you can truly embrace this, you shed a weight. Many of us go through life wearing a mask. When you make the realization that you are not for everyone, and accept that, it can be freeing. The Bad NewsOn the other hand, it can be scary. If you are like most of us, you have some concern that if you are really you, people won’t like it. I totally get it. And here’s the rub. If you are authentic, there are going to be people that don’t like it (or you). There will be people that bristle if you share a true opinion or point of view. They will avoid you or not do business with you. And that’s okay. The fact is, when you share your authentic voice, you will turn some people off. But you will attract people as well. And for the most part, the people you attract are much more likely to “get” you and what you are all about. The people you attract are going to be the organizations that identify with what Simon Sinek calls “your why.” They will even (most likely) be people or organizations you enjoy serving more. You will have real relationship that is authentic. As I said to Bill recently, this does not just mean being authentic about opinions. For us, it’s being authentic about joy. Our mission is to “Deliver Marketing Joy.” Recently we did t-shirts (they are so sweet and you can check them out here) that say “Be Kind. Spread Joy. Embrace the hustle.” Though I absolutely love them, there are going to be some that are turned off by the message. That, my friends, is totally cool with me. If our message does not resonate with them, there are plenty of other options out there. But if that message gets you fired up and brings you joy…welcome to the tribe. Make sure you never miss an update! Sign up for our VIP newsletter below!
by Kirby Hasseman
I admire people who have accomplished big things. I think most of us do. Whether with jealousy or admiration, we look at them and are impressed with what they have done (or are doing). And when we see people that have accomplished things like we want, it’s natural that we want to “get their roadmap.” We want to borrow what they have done, so it can naturally lead to what we want too. That makes sense. The problem with this is, we tend to look at the destination on the map…not so much the journey. We look at the apex of the mountain…not the trails. We want to catapult to the gourmet dinner by using the microwave. The more I study people I admire (and we have more and more access to them now), the more I understand that it’s not about the end goal. As Jeff Haden writes today about teen driver Hallie Deegan, the most driven people focus on obsessively on the process. Hallie wants to become a professional driver, so she is not focused on things that don’t move her toward that goal every day.
*When I ask her if she worries about someday looking back on on things she didn’t get to experience, she’s quick to answer.
“If I wanted to do the ‘typical’ things other people my age do,” she says, “I would. I want to train. I want to get better. In my mind, if there is something I want to do well… I don’t want to waste time doing things that won’t help me.”
I love this. The reality is, most people put in average (or below average) effort toward their goals, and then wonder why they are getting average results. If you want to achieve something special, you have to act special. You have to do what most people are unwilling to do. In his most recent vlog, Casey Neistat explains his daily routine. What is he doing at 5am? He is working. Oh…and then he talks to Navy Seal Jocko Willink about why this works. So regardless of what you are trying to accomplish, it’s about the work. Set the big goal. That’s very important. But the step that most people skip is the daily work you need to do to get there. What is that? What do you need to do (that most people are unwilling to do) to move you toward it? Now. Go do that. Every day. We are posting new content every day. Make sure you never miss an update! Sign up for our VIP newsletter. We want to provide you motivation and inspiration to get you moving toward your goals. Sign up below.
by Kirby Hasseman
My oldest daughter Skylar just got a puppy. Since she lives with me, I just got a puppy. It’s great. (I talk about it here a bit). Anyone that has ever gotten a puppy knows I am lying. It’s not great. The Lord made puppies cute for a reason. They need to be cute to survive. But here’s the thing…getting a puppy is a long term play. Dogs are amazing. They can fill your heart with love and your life with memories. You just have to be willing to live through the tough start. It reminds me of starting a sales career (or a business for that matter). So here are the ways getting a puppy is like starting a new career in sales. It Starts Fun But: The first day you get a puppy it’s all excitement. As we discussed above, it’s so cute. Everything seems so fun…but trouble is just around the corner. Every thing about owning a puppy is harder than it seems on Day 1. The same is true for sales. It starts off exciting and fast but it gets a lot harder (and less cute) quickly. Getting Up Early: Part of the reason it gets less cute quickly is because of a lack of sleep. Just like a baby, the puppy has no sleeping routine yet. When you start in sales (or in business), you start getting up early quickly. The early bird gets the worm, remember? Patience Is a Virtue: You know what’s hard when things are not going as planned? Patience. But that is exactly what you need in both situations. You need patience because puppies take a while to train. And…you need patience to train new customers too! These new customers will become the lifeblood of your new business. But it takes time. Completely New Habits: If you have old routines, a puppy does not care. (Again…I talk about that here). And you can’t create new success in sales with your same old habits. You have to create new routines. You have to break out of your comfort zone. It’s not up for negotiation. Cleaning Up Messes: It goes without saying that when you have a new puppy, there will be some cleaning up messes. The same is true in sales. You have no relationship. You really have no trust with your prospects (or more to the point, they have no trust in you). So every problem is a big problem. You have to clean up the mess before it stains the relationship forever. There Are No Shortcuts: We all want to get the natural training process to speed up. Whether you want to train a puppy or build a business, we want to skip that part. But it doesn’t work that way. You have to pay the price. You have to spend the time. The bad news with starting a business or a sales career and training a puppy is, it’s tough. There are early mornings and late nights. There are times of frustration. The good news is, you know that if you put in the time and work, it will work. And both puppies and a sales career can help create a fulfilling life! Here’s to success in both!
by Kirby Hasseman
I love to go to educational events. Whether in or out of my own industry, I enjoy digging in and getting new ideas…and getting inspired. So this week, when the Commonsku gang put on their 2nd Annual SkuCamp event, I was in my element!
Skucamp was a 2 day intensive event designed to entertain and inspire entrepreneurs in the Promotional Products business. I know the goal was to provide great education and networking opportunities. I know their goal was to have a packed house, with a cool vibe and an awesome environment. That’s every event’s goal, right? But the culture of people around this event might be it’s real special sauce.
The Commonsku team has created a sandbox where some amazing industry pros want to come and play. But what did I learn? The answer is…a lot.
Here are just a few key takeaways from #Skucamp2018.
There is no “one way” to do it
There are many people doing really cool things in our industry that gathered at Skucamp. But it was amazing how different each business and business approach is. Some people were super focused on e-commerce. Some business owners had no interest in that. Some businesses were diverse and some were niche. There is not one formula that leads you to success.
Vulnerability is cool
You never learn anything (or at least anything good) when you think you know everything. Skucamp was a place where a lot of really smart people admitted that they didn’t know everything. It wasn’t a weakness. It was a strength.
You Grow By Saying No
You don’t have to be for everyone. I talked about that here. Opening speaker Mike Michaelwicz talked about this in his opening talk. He discussed the idea that you don’t need to be for everyone…in fact that might be a bad thing!
Bring A Big Idea
I love this concept from speaker Caryn Kopp. She had a great session about getting the door open to companies and opportunities you wanted. But this simple idea really resonated with me. If you are meeting with a client, bring one BIG idea that could be huge for them and you. Are you doing that consistently? When I asked myself that honest question, the answer was “no.”
Nice People Finish First
In a world where we are under a constant barrage of negative, it was a wonderful reminder that good people are out there doing amazing things. One of my biggest takeaways was just that…good people are doing great. You don’t have to be a jerk. You might not be perfect (I know I am not). But you can be a good person and grow an amazing business.
Finally, it was a true privilege to get the opportunity to speak with my buddy Bill Petrie about the power and importance of Content Marketing. Thanks to the gang at Commonsku for having us…and thanks to Bill for making me look better than I deserve.
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