Affecting the Energy In The Room

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hasseman marketing positive energy One thing I know for sure…the energy in the room matters. You know it when you are in a room of excited, passionate, energetic people.  The energy in the room is palpable.  There is an intensity and purpose.  There is often laughter. On the flip side, you know it when the energy is down.  There is an unspoken hostility.  You can feel the frustration and anger bubbling just below the surface.  For me, it’s often almost hard to breathe, because the oxygen almost feels like it’s been decreased. You can feel it when you walk into the room.  We all can. I would also submit to you that just one person can affect that energy.  In a larger organization, that effect might be muted a bit.  But it will still be there.  In their corner of the company, one negative person can suck the energy out.  It will affect the rest of their team.   But in a small company, that one person can be a disaster.  A person with a “bad apple” attitude can seep that attitude into every corner of the place.  It will start by infecting the employees, and then it will make it’s way to the people you want to serve.   Most of us have seen it happen.  You have seen it in school, or in companies, or even in communities.   So if we agree that: 1.  The energy of an organization is palpable…and…2.  That energy can affect the power of the organization…and…3.  One person can change that energy for the good or for the bad… Then there is just one important question to ask yourself today. What kind of person will you be in your organization? We all have the ability to impact our organization.  We just have to choose how we want to do it.   Choose wisely. Make sure you never miss an update.  Sign up here to become a part of our VIP list.  

15 Things on my “Grateful List”

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When I am not sure what to write about, and more importantly, what to think about, I think about what makes me grateful.

As I have said before, you cannot be negative or angry when you are grateful.  So when I am stressed, or anxious or frustrated, I take a deep breath and go through this exercise.  It usually only takes me a few minutes to get my mental state back on track.

Here are a few things that go through my mind when I do this.

1.  My wife:  I am incredibly lucky to have Amy in my life.  She truly does make me want to be better.  As I think about blessings in my life, she is at the top of the list.

2.  My girls, Skylar and Jade:  These two make me super proud.  I love the young ladies they are growing into.  Their journey has just begun.

3.  My family:  All of my family have been super supportive of me throughout my life.  I am forever grateful for that.

4.  The Hasseman Marketing team (yes that includes Robbie too):  I can’t believe the great group we have put together here.  Last night we had our holiday party…what a fun group.  I am excited about what we are creating together.

5.  My Coshocton County friends:  What a great group of people!  These are the folks that would help me out (in an instant) if needed.

6.  My Promo industry friends:  These folks inspire me to be better in my profession.

7.  My heroes that inspire me:  Though I don’t “know” these people, I watch them from afar and they get me fired up to do better in many areas of my life.

8.  My health:  I am so blessed to be healthy.

9.  My home:  Speaking of blessed, I love the place I have to rest and relax.

10.  The giving spirit of Coshocton County:  It’s so cool to see this small community rally together whenever there is a need.

11.  Newpointe Community Church:  I feel like this church has come to Coshocton just when it was needed.  It’s been great for me for sure.

12.  Local Leaders:  I totally love the level of collaboration that is going on in Coshocton County right now.  It’s at a level I have never seen.  As a side note, our own Port Authority Director, Tiffany Swigert was in Washington D.C. this week.  Here is a clip of her talking with Leaders there.  You can hear her at about 1:06 in.

13.  Industry leaders:  The marketing conversation has been elevated (or at least it is being elevated) because the leaders in the industry are helping to make it happen.  Let’s keep that going.

14.  My puppies:  When they are not pooping and peeing…they are fun.

15.  The Drone:  I am happy we tracked the drone down after a recent adventure.  You can see that adventure here.  As you can see, this is a woefully incomplete list.  But it’s a start.  It’s a place I can go to get my head back on straight.  What does your list look like? Make sure you never miss an update!  It’s time to become a VIP!  I would be grateful for that.  Sign up here. 

What Will Smith Can Teach You About Responsibility

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When it comes to accountability, I see two types of people.

There are those that always look to blame others for everything that happens to them.  Then there are those that blame themselves for everything.  They accept responsibility for everything…even when it’s clearly not their fault.  I don’t see this as being a martyr.  I see this as being a learner.

Will Smith falls in the second group.  Most truly successful people do.  I saw this video yesterday that illustrated this point.  You can watch it here.

In the video, Will talks about his transition from junior high to high school.  He went from a catholic school to a public school and decided to make a splash.  In doing so, he made an enemy.   Later that day, the kid assaulted Will.  He hit him over the head with lock…and was taken away in handcuffs.  The young Will Smith watched the other boy being taken away from the school in handcuffs.

So how did Will react?  What was his takeaway?   Even as a young man, Will realized he played a part.  He had an influence in how this played out.  He took the lesson and learned. That’s the message here.   The most successful people I meet take responsibility for everything.  They look for the lesson in every situation.  They see that they have the ability to influence nearly everything in their life.

As I said before, this is not about being a martyr.   It’s about NOT being a victim.   It might not be your fault.  But it is your responsibility.

As a side note, if you are looking for a cool person to follow on Youtube, the former Fresh Prince of Bel Air is awesome.  You can subscribe to his channel here. 

You can also follow us!  You can find us on Facebook here.  You can follow me on Linkedin here.  And of course you can become our VIP.  Sign up for that here. 

5 Ways Out Of A Rut

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5 ways out of a rut

 Sometimes we all get in a rut.  It happens. 

One day we are traveling along doing well, and the next we wake up frustrated and bored.  The longer we travel along in this rut, the deeper it gets.  Often, the rut is the path that we feel like we are “supposed” to do.  Hell, we might even be good at it.  This deeper rut makes it harder to change.

And more importantly, I think, it makes it harder to even consider changing. 

“Great,” I hear you saying.  “But now what?”  Here are a few ways I have seen people (including me) break out of a rut.

Give Yourself Permission to Dream (Again)

When you are in a rut, sometimes it’s hard to even imagine doing something different.  We become a bit of a martyr.  “I have to do this because…”  You have to give yourself a chance to stop thinking about what you “have” to do and consider what “excites” you.  By taking off the blinders, you might be able to see.

Find Your Happy

Think about the things that you really enjoy doing.  How can you do more of that.  Study after study tells you that you do not need success to be happy.  You need “happy” to be ore successful.

Seek out a Purpose 

A really good friend of mine recently told me that the main reason for depression in the United States is a lack of purpose.  You need a reason to get you up in the morning.  What is your purpose?  If you can’t answer that question (fairly quickly), you need to dig in and get the answer.

Create “Crazy” New Goals 

Sometimes the best thing to do to snap you back is to set a new “crazy” goal that really stretches you.  Maybe it’s a goal to run a 5k or a Half Marathon.  Maybe you want to write a book (like this one).  Maybe you want to start a new business (like one that brews beer).  Forgive the silly self promotion, but these sort of “crazy” projects can often really kick start your purpose.  If nothing else, I can attest that you will not be bored.

Find a Place to Push Out Good  

While you are trying to get out of the rut and find your purpose, be on the look out for something nice to do for others every day.  The science shows you this process will help to improve your mood and overall well-being.  It’s not opinion…it’s fact.  Along the way, you might find a purpose.  But in the meantime, you will be pushing out more good into a world that seems to desperately need it.

So if you are in a rut, keep in mind, we all end up there.  But in order to get out of a rut you need to talk action.  Start here…and let me know how it goes!

Make sure you never miss an update.  You can find all of our content on our blog page here.  And as always, you can sign up to be a VIP here.

3 Last Minute Book Ideas

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hasseman marketing fan of happy This time of year, everyone is looking for the perfect gift.  And if not the perfect gift…an easy one.   So if you are looking for a low cost, last minute gift for someone on your list, let me submit these to you. Fan of Happy:  This is the book I initially wrote for my daughters.  During their most challenging teenage years I decided that there were lessons I wanted to share with them.  The problem is, they didn’t want to hear them.  So I started writing them down to share later.  What I came up with was 110 personal development lessons that are appropriate for just about anyone.  If you like the style of writing (and the lessons) from this blog, you might enjoy this book. Delivering Marketing Joy:  This is a book I wrote for anyone who is charged with marketing an organization.  There are tons of books written on social media, marketing tactics, email marketing and more.  But one of the most powerful (and long lasting) forms of marketing is Promotional Premiums (or promotional products or SWAG), and unfortunately there are not a lot of books on how to do Promo right.  This is that book.  There are chapters on trade shows, direct mail, promo with social and many include case studies from all over the country.  If you know someone that wants to up their marketing game, this might be a cool gift for them. The Written Goal:  Finally, for those last minute gifts, you could check out my friend Sam Kabert’s book called The Written Goal.  I am a big believer in goal setting and the power of “writing it down” so I am excited to check out Sam’s take on it.  I also know the amount of time, energy and work that goes into writing a book!  It’s an awesome undertaking.  Great job Sam. So those are a couple of last minute gift ideas that can help you (or the person on your list) start off their New Year right!   Make sure you never miss an update!  Become a VIP.  What does that mean?  It means we send out one email per week to catch you up on content for the week.  It’s a great way to stay motivated.  Sign up for our VIP newsletter here.