by Kirby Hasseman
Seth Godin was kind enough to join us in an earlier in Delivering Marketing Joy, episode 100! Kirby and Seth Godin discussed ways to make your company the rational choice among many.
Seth states the truth, without sugar coating it, of why you need to stand out. In this economy you are never going to get more than your share; you can’t just charge a premium that someone will be willing to pay with no questions asked. These days people have Google and are able to look up exactly how much they should be paying you. To ask them for more will make them go to someone else who isn’t.
For your company to be able to charge higher amounts, you have to be able to offer products and services that no one else can provide. This is making your company the irrational decision. I think this word should be “rational”
If you can’t stand out from your competition, then focus on investing even more into creating connections with clients. Take that time to build trust. A business should be doing these two things regardless. If you can’t make yourself the rational choice, then focusing your energies into connections and trust is vital.
Although you might feel like your company blends in with the competition, building trust can help you stand out! Having a great past work history with clients can be extremely rewarding. They will remember that you gave them what they needed, when they needed it. Although this may not seem like much of an edge, you will most likely be their first choice the next time around.
Why would they want to move to an unproven company when they know they can rely on you?
You can find these great works on Seth Godin’s Website: http://www.sethgodin.com/sg/
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by Kirby Hasseman
In last week’s Delivering Marketing Joy, Episode 100, Seth Godin made some insightful comments about differentiating. People constantly want to set themselves and their business apart from others, which allows them to create noticeable value for their company. Hasseman Marketing have decided to add this clip of the video to answer your questions!
Seth Godin encouraged business owners to closely examine what they want out of their company as well as how they view their business. Mr. Godin stated, “You’re only a commodity if you want to be a commodity.” If you are coming from the standpoint of you defining yourself by your competition. This will make you differentiate accordingly.
Using other methods to help illuminate your surroundings will allow a clear perspective of your situation. Looking at the world an altered viewpoint will allow you to find what sets you apart. According to Seth, you can do this by asking a specific question “What does that person need, and what can I provide that only I can provide?”
Seth Godin makes sure to add a warning to this thought process. You need to first decide if you want to leave the commodity market; many people enjoy working within this area and might not wish to give it up. In this case, it is up to you to state “I am in a commodity business.” If this is true, then make sure you stay a commodity business. Pick a lane, don’t change sides, decide and commit.
If you want to read more of Seth Godin’s insightful content, please check out our recent blog, Books to check out by Seth Godin!
Also, check out the great man himself: http://www.sethgodin.com
by Kirby Hasseman
In last week’s Delivering Marketing Joy, Episode 100, Kirby asked Seth Godin why he gives so much of his time teaching others in the industry. Mr. Godin pointed out how different people performing above and beyond their required duties will lead to a better world. He stated, “We all want to live in a society that pays it forward.” But the question to all of us is, how mush do we actually contribute? We might want the world to be a better place, but who wants to take the time out of their busy schedules to make a difference? We all should try to do something to improve people’s lives, and what better place to start than our area of expertise?
If people are divided and secretive within their own industry, then how will there be growth in these economies? The growth will be much slower because helpful knowledge is withheld. Because of this, Mr. Godin pointed out that if the individuals within an industry are divided against one another, then people cannot grow. People need to build the industry together, so you can help by sharing your expertise. This allows us all to achieve higher goals! We have all been there, the new guy in the industry; starting from scratch and barely knowing anything. Hopefully, people were there to guide you as you took your first steps! Even just learning an unknown skill can change someone’s profitability. We hope this blog was helpful to you, and we also encourage you to check out the entire video, as well as the great man himself at: http://www.sethgodin.com Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Seth Godin was kind enough to join us in an earlier Delivering Marketing Joy, episode 100! (For the whole episode click here) Not only is Seth a Best Selling Author of 18 books, but these works have also been translated into 35 different languages. Hasseman Marketing wants to encourage people to take the time and read many of this relevant works to help them in business and other aspects of their lives. These books seem to touch on every subject in the marketing world. These works cover the end of the industrial economy, niches, the internet, websites, and most importantly, endless tips about marketing. All of Seth Godin’s books would be helpful for those needing to be guided in their business endeavors. Not only are the books helpful, they are inspiring too. For example The Dip, a book with an encouraging subject line, touches on quitting and finding ways of being the best in the world. Don’t hesitate to read The Dip because you assume it is just about marketing; this book was written from the standpoint of helping people in their personal lives as well. Seth’s literally works also touch on leadership. In his book, Tribes, Seth challenges his readers to create movements and connect with others. The entire book centers on leadership, allowing others to create ideas on how they could best lead in certain situations. You can find these great works on Seth Godin’s Website: http://www.sethgodin.com/sg/ Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
You are busy. We understand. That is why we have this handy blog posts that give you a chance to catch up with all of our content from the Hasseman Marketing team in one place! Jump in…and Embrace the Hustle!
Increase Early Bird Ticket Sales With A Promotional Product: So you are hosting an event, what is a sure fire ways get people to register early? Early bird registrations help in planning and saving money in the long run because of more accurate ordering of supplies, meals, etc.
Year End Corporate Gifts for under $10: Trying to pick out the perfect gifts? Are you trying to find something that will show people how much you care? Unfortunately showing genuine appreciation can be difficult, especially if you are working within a budget.
Weekly Word “Sample”: The Word of the Week is “Sample!” In this video, Kirby discusses how providing a sample will put you on the top of your game.
Episode 100 of Delivering Marketing Joy: It’s the moment we’ve all been waiting for! Hasseman Marketing celebrates Episode 100! We are all excited about our guest speaker, Mr. Seth Godin.
Why giving matters?: The majority of businesses including Hasseman Marketing give back to their community either with monetary funds or volunteering. Well why bother?
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
