by Kirby Hasseman
The Word of the Week is Bootstrap! In this video, Kirby discusses how you shouldn’t just rely on the newest and fanciest methods. So you may be imagining a Bootstrap as a literal term, a loop of leather on top of a boot to help pull it on. I myself had to do a bit of research to find out what this word actually represented as far as a business term. According to Webster’s Dictionary: “Bootstraps or bootstrapping is to pull oneself up by one’s bootstraps, to help oneself without the aid of others; use one’s resources.” It is essential to rely on yourself and what you find to works best for your company. Don’t be afraid to go back to the basics! A simple thing like a handshake can let the customers see what your company is really about. Also, allowing people to give feedback can help you assess your business. Don’t be afraid to have faith in your own efforts and resources, they will give you a certain perspective that will help grow your business. Although it is important to keep an open mind and look for different opportunities, remember not to throw the old stuff away if it still works. It is imperative for a company to be self-generating and self-sustaining, two concepts which tie in nicely with bootstrapping. A company needs to be able to generate its own ideas and bring in its customers. Without this, a business would cease to exist!
So, when things seem overwhelming and you just feel trapped – take a “Bootstap” look at yourself. To advance and accomplish your goals you need to trust your business experience. Encourage others to “Bootstrap” as well!
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by Kirby Hasseman
20 oz. Viking Tumbler: I love this tumbler because it looks exactly like the name brand Yeti, but doesn’t come with the Yeti cost. If you want the name brand, get it. If you want your logo on a product that works just as well and is less expensive, get the Viking! 
Positive: Keeps drink hot or cold for hours at a great price point Negative: It has an open hole where you drink, so if it turns over, it will spill. 16 oz. Silo Vacuum Tumbler: This vacuum sealed, copper lined tumbler fits nicely in your vehicle’s cup holder. Some products have a silicone band around the bottom, which makes it hard to pull out of some cup holders. With the Silo, you’re good to go!
Positive: When you turn this tumbler over, it won’t spill. Negative: The internal piece of the lid can be hard to clean
24 oz. Tervis: You want to go name brand? This is it! The 24 oz. Tervis Tumbler offers the hot/cold capabilities while teaming your brand up with Tervis!
Positive: You can partner your brand with an extremely influential brand.
Negative: You are going to pay for that co-branding, but sometimes its worth it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
You are busy. We understand. That is why we have this handy blog posts that give you a chance to catch up with all of our content from the Hasseman Marketing team in one place! Jump in…and Embrace the Hustle! The Top 5 T-Shirts We Recommend! See our opinions on what we think the best Tee shirt is for your company!
7 Promotional Healthcare Products under $1: Check out the products that might put your healthcare services on everyone’s mind…at the right price!
Catching Your Breath!: Most of us have the capacity to push ourselves farther than we think. But it is hard. We need to get uncomfortable in order to grow. But don’t worry…you can “catch your breath.”
Weekly word-Positive: Studies show you that putting a positive thought in your brain before a stressful event, will help you perform better. Learn more on the Weekly Word.
Delivering Marketing Joy-This is Episode 98 and Kirby interviews Aaron Janx on the different aspects of his job and how he would guide entrepreneurs. According to Aaron, relationship building is for wimps! 
Oh…and Episode 100 is coming soon, so make sure you subscribe to the Youtube channel so you don’t miss this special show! What You Need to Hear: Some of the things we read are for learning new things. Some, on the other hand, remind us things that we “need to hear.” Read about the difference here. 
Unscripted PodcastGet a chance to experience the conversation and ideas that fly between Kirby Hasseman and Bill Petrie. In this podcast they discuss everything including questions about online proofing, and McDonald bad publicity. Listen in here! Hasseman Marketing Blog Featured in PPB MagazineWe are honored to be featured in a great magazine in our industry. This blog, will be featured in the September issue of PPB magazine. It is a great accomplishment for us. Find out more here. 
That wraps up this week’s look back at content created by the Hasseman Marketing team. Thank you so much for taking the time to check in. Don’t worry…we will keep it coming! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Promotional Product Business or PPB Magazine is focused on business issues going on in the product promotion industry. One of the things they feature are companies that are doing well and the reasons why.
Hasseman Marketing and Communication was recently recognized in A Matter of Distinction for its ingenuity for creating relevant content. This content helps us connect with you! We are excited to continue to reach out to our viewers and get them on board with our company. We work hard to reach you with different ideas and messages with an imaginative combination of videos, blogs, podcasts and more. One of the things we believe is giving back-giving informationOur company believes it is very important for us to give back to the community. One of the ways Hasseman does this is by offering our help through motivational and educational materials. We freely give this knowledge so that those around us can succeed. Kirby Hasseman participates in many activities to help companies grow by giving advice to people who could use it to improve their services. 
Our Weekly updates allow others to observe Hasseman Marketing so they grow and develop. Kirby’s Podcasts are extremely popular as he discusses marketing, sales and other relevant topics. Kirby Hasseman and Bill Petrie take time to discuss important issues and events. They do this by debating subjects between one another. Hearing from different sides can be very important if someone is not completely sure where they stand on an issue. This helps members in our industry deal with some of these concerns. We would like to thank you all that have been taking part in our media. Please stay tuned to all the new information we will be putting out in the next few weeks. If you are not a viewer, please join us! As a company, we sincerely hope to continue to keep you in the loop!
by Kirby Hasseman
This week in Episode 98 of Delivering Marketing Joy!, Kirby Hasseman interviews Aaron Janx. Aaron, who is self-employed as a Virtual Sales Mentor, provides assistance to many in the field of sales. In this Episode, you can witness Aaron’s journey as he built his career.Both Kirby and Aaron agree with the idea that Your attitude shapes your action! This directly influences how people perceive you. Don’t ever think that your attitude won’t affect your work, because people will immediately detect someone with an undesirable outlook. Aaron also gives advice concerning his ideas on successful sales strategy. He makes it his job to coach people in the strategy of sales based upon relevant information he has acquired along the way to his current position. Don’t miss your opportunity to watch this video! Learn how to grow your sales through these three steps mentioned by Aaron. “Go from the frame, to the pain, to the brain, to win the game” is a favorite saying of Aaron’s and a catchy way to remember the sales steps below. 
1. Prospecting, Sales people need to spend more time finding leads to put in their funnel so they can reach a larger audience. 2. Set up appointments so you can tell people about your product. During this time, get them to tell you their pain and the story behind it! According to Aaron,“Humans will do more to avoid pain than to find pleasure “!” 3. Frame the Call. In other words take control of the situation, and lead them to what you want them to hear about! Everyone loves to talk about their pain! If you’re an Entrepreneur, sales associate or just a curious person who loves to learn, take the time reach out to Aaron and receive more of his tips about selling. Feel free to contact him on his Facebook account: Straightupentrepreneurs. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
