Welcome to episode 2 of the brand-new Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill brings up the 5 things that drive your customers crazy about your website. Want to have a website that is effective? Listen to this section right away.
And what about onboarding new team members? Bill and Kirby talk about some ways to make sure your new hires feel a part of the team…and plan to stay.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature a branded drinkware item that has high quality and a high perceived value.
Let’s talk about the Highland! Watch this short video below!
Here are the 3 reasons we love the Highland
Packaging: When you have a product with great packaging it makes it feel like it’s worth even more. It’s more of a gift!
Quality: This is a really nice drinkware piece (we have even featured it on Thirsty Thursday). It will keep beverages cold for days and hot for hours!
3 Lids: This might seem strange, but it allows you (and your customers) to use the product the way they like. I usually don’t like larger bottles, but I use this all of the time…and I think it’s because I can choose which lid works for me.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s time for the latest edition of Thirsty Thursday! Who’s ready? Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we show you some really cool merch as well! This week we feature the 15 oz Havana Collection. And to add just a bit more excitement, we welcome our guest-taster, Amy Crown from the Coshocton County Chamber of Commerce. Watch the latest episode below!
Each time on Thirsty Thursday, we feature a really cool piece of branded drinkware. This week we feature the 15 oz Havana Collection. You can order for your own team here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Jade Hasseman to their team. Hasseman will be joining the team as an Administrative Assistant and Inside Sales team member.
“I am thrilled to add Jade to the team,” says Hasseman Marketing CEO, Kirby Hasseman. “Jade has an infectious personality and amazing energy and we are excited to see how that helps our clients.”
In her new role, Jade will be the Administrative Assistant to Kirby Hasseman and she will help with social media as well. Jade will be a remote employee as she is located in Colorado Springs. She can be reached via email at [email protected].
Employee appreciation day, the first Friday of March every year is an important event for businesses of all sizes. This special day provides employers with the opportunity to recognize and reward their employees for their hard work and dedication throughout the year. It’s also a great way to boost morale and create an atmosphere of appreciation and respect. It helps you “build a tribe.” We talk about that here.
Employee appreciation day celebrates the accomplishments and contributions of each and every employee. It is an opportunity to show employees that their efforts are appreciated and that their hard work is valued. When employees feel appreciated and valued, it increases their job satisfaction, productivity, and loyalty. In turn, this can lead to a better overall work environment, higher employee retention rates, and greater job satisfaction.
It’s about bridging the Appreciation Gap
Employee appreciation day also serves as a reminder to employers that their employees are the foundation of the organization. Without their hard work and dedication, the business would not be able to run as smoothly as it does. By taking the time to recognize each employee’s individual contributions, employers are sending the message that they value their employees and acknowledge their hard work.
Employee appreciation day should also be used to create a sense of camaraderie and connection among the employees. This can be done by organizing team-building activities, having a celebratory lunch or dinner, or offering rewards and prizes. These activities help create a sense of unity among the employees and show them that their employer really cares about them. This is where Branded Merch can really come into play. We have created this curated shop for cool ideas to help you show your team you appreciate them.
Finally, employee appreciation day is an opportunity for employers to express their gratitude for the hard work and dedication of their employees. It is a great way to show employees how much their efforts are appreciated and to thank them for their contributions. It is also a great way to remind employers that their employees are the foundation of their organization and that they should always be valued and appreciated.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
I was at a small group meeting recently with a group of high achievers. These are high-character people who have had success in their life. I respect this group. As we went around the room discussing things that were on their mind, a theme bubbled to the top for me. Many of the people in the room were struggling with a common challenge. They lacked any positive recognition for their achievements.
Leaders in their organizations did not pat them on the back and thank them for their hard work…and it hurt.
These are highly educated, accomplished individuals. These folks show up every day and do their best. But the cultures they were working in did not recognize their efforts…and it was grinding them down. I am sure if you asked them, they might say they didn’t need a pat on the back. “Doing good work is enough.” But it’s not.
Being recognized for your contribution is something we all need.
We might not even think that we “want it.” We need it. Organizations that don’t understand the human need for recognition struggle. I was watching it happen in front of my eyes. These people who are leaders in their own organizations were frustrated…and the solution seemed so simple. But as I have said many times before, simple is not the same as easy.
Organizations (yes yours) need to do a better job of showing appreciation to their team. As I have said before, there is an Appreciation Gap in most organizations. If you ask leadership if they show appreciation, they will tell you that they do. But most employees don’t feel appreciated or recognized. That appreciation gap creates a divide in an organization that frustrates everyone.
Appreciation Has To Be Intentional
The fact is, life and business are busy. Even leaders that have the best of intentions can lose sight of showing appreciation. We have a lot to do and a lot to manage. And let’s face it, some of us are not as good at thinking of gestures of kindness as others. Unless I make a point of it, I lose track too! That is why leaders need to be intentional about showing appreciation.
We need to schedule appreciation.
As I have said hundreds of times, “If it’s not on my calendar, it doesn’t exist.” If that’s true of my appointments and sales calls, why would appreciation be any different? So here is how to build appreciation into every day of the week. If you do this regularly as a leader, you have a chance to bridge that appreciation gap in your organization and improve your culture.
Monday: Do a weekly walk around looking for people to lift up. Someone on your team has probably done something worth mentioning. Call that out. If not, there might be someone that is struggling. Look your team in the eye. Make it a point to listen. Take an hour a week to lift your team up.
Tuesday: Send one thank you card. If you do this before your day goes crazy, this will not take long. When you stack this up, week after week, your team will feel seen.
Wednesday: Bring in the merch! Once a week, pick out a high performer to recognize with a cool piece of branded drinkware or apparel. There is nothing like cool branded merch to help build a tribe. In addition, by doing this, you start to create a habit of “looking for good things” in your organization. A human brain is an amazing tool. When you tell it to start looking for things to celebrate, it finds them!
Thursday: Take a team member to lunch. By taking some time away from the office, you can really build a better relationship with your team members. And of course, if you are willing to listen, this goes even deeper.
Friday: Send out a weekly email to your team commending some cool accomplishments.
Now…put these on your calendar.
None of these are huge time or financial commitments. They can, however, make a big difference in your team. But if you leave them to chance, they won’t happen. Build appreciation into every day of your week if you want to do it consistently.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
