If you have been paying attention to our communication lately, you might have seen the conversation around a new program called Better Business University. We are extremely excited about the new platform. And while you might have heard about it, many people still have questions! We get that. So in this blog, we wanted to address the top 5 questions we are getting about Better Business University.
What is Better Business University?
Better Business University is an online platform of business education that is real-world-based and very affordable. We will have a yearly subscription and give people complete access to all classes. The classes are video-based, so you can watch at your pace and on your schedule. As we add more classes…no more cost. Our goal is to reach 10,000 entrepreneurs, leaders, and sales pros to help them elevate their game.
Why Is Hasseman Marketing Involved?
At Hasseman Marketing, we have always been about helping other organizations grow. That might mean assisting you with a marketing campaign, or helping guide our prospects and clients to grow personally. That is why we spend so much time and energy creating content! We feel that Better Business University is the perfect next step to help our prospects and customers level up!
What Courses are Available?
As of this writing, there are 5 robust video courses. The courses available now include:
The Give First Economy
How To Get More Done
Create a Website That Works
How to Market like a Rock Star (on social media and through content)
Build Your Brand with Branded Merchandise
We will be adding more courses soon, and there will be no additional fee for subscribers on the platform.
Who Is Better Business University For?
We are calling Better Business University the “Entrepreneur’s MBA.” We have created the program for entrepreneurs, leaders, freelancers, sales pros, and anyone else interested in leveling up their skills and their career.
What is the Cost?
The goal of BBU is to help 10,000 entrepreneurs and leaders level up. In order to do that, we have made it very affordable. The yearly subscription will be only $249 for the entire year…and you will have access to all classes. As we add more courses, there will be no additional cost! We think that is an incredible value. But during our launch week (May 3-7) we will have a special offer that is even better.
On Thursday October 15th, Hasseman Marketing is hosting our first ever online marketing conference (register here). We are super excited about the event. We even wrote about 5 reasons you (and your team) should attend. But I think people are struggling to picture what the event will look like. Let me assure you, the MasterClass is not just another Zoom meeting.
In order to explain, I created this short video to go over what to expect.
The event starts at 2pm, but we are recommending everyone start to log in around 1:45.
We are asking this for a few reasons. First, we have all had that experience of trying to log into a new software for the first time. It can be confusing, and waiting until the last minute causes stress. We will also use that time to make announcements, talk about the flow of the day, and give attendees the chance to introduce themselves via the chat!
The program will begin at 2pm and we will welcome Bill Petrie to the stage. Bill is a great speaker and we are blessed to have him join us. He will be talking about how to make real connections in a virtual world. Bill (and his partner Kelsey) just launched a new company called brandivate during this pandemic…and they did it right. (I even wrote about it here). Bill will talk about that experience…and more.
At 2:30 we head into Breakout sessions.
During the breakout sessions, you will have several different topics to choose from. You will click on the sessions button on the left and see the options…and then enter the room. These will be quick topics with people living in that space designed to bring you real value. Oh…and at 2:50 we built in a 10 minute break!
At 3pm we are back on the Main Stage
Bobby Lehew is one of the most thoughtful content creators in the marketing industry and an amazing storyteller. Bobby has graciously agreed to join us to talk about how to tell your story more effectively. This will be a session you do not want to miss.
What About The Trade Show Floor?
One thing we heard from our customers when we started to plan this event was “we want to see suppliers.” Our Customer Appreciation event features some of our favorite supplier partners each year. And our customers have learned to use that as a tool for planning for next year. Don’t worry. We listened. We have an “Expo Area” built into the platform so you can go into vendor booths just like an in person trade show.
As you can see, we have a lot planned for this day and we are fired up to share it with you. Please join us. If you have not yet registered, there is still time. Please head here to get signed up for a great day. Oh…and if you have to plan any virtual meetings then you should check out the platform we are using. It’s called Hopin and I think you will enjoy it.
So as I hope you can see, this is not just another Zoom meeting. We want this to be a fast paced, full day that will help springboard you into a strong finish to 2020 (and beyond).
Is it just me, or do people just seem so angry right now?
In nearly every interaction, about every topic, someone seems to have a Ford 150 size chip on their shoulder. No matter what we are discussing, we seem ready to argue. This is particularly true, it seems, online. Everyone seems to be looking for reasons to be cheesed off!
This is one thing the pandemic has created that we can all see…and most of us can easily diagnose. It has created anxiety and fear. And when you combine that with the fact that most of us can’t do what we normally might to blow off steam, have fun, travel, see loved ones, play sports, etc. it gives us time and unused energy. So we are more confined and cooped up, and more reliant on media and social media. While I am a fan of social media for many purposes, I find myself getting overwhelmed by the amount of hate and vitriol you can find there right now.
So what do we do about it?
In times of crisis, I find that the best tactics (for me) is to go back to basics. One of my favorite books of all time is 7 Habits of Highly Effective People. And while I should probably just read the whole book again, I was recently reminded of a powerful lesson from the first habit…focus on your circle of influence. The concept is simple. The most highly effective people spend time focusing on the things they have control over. They do not worry about things that are clearly outside of their control. And, when you continually take care of the things inside your circle of influence, your circle often gets bigger.
To me, that is the clear reason for so much anger right now. We are simply focusing most of our time and attention on things we cannot control. It’s maddening and it’s not helpful. How will the stock market fair? I have no idea. Will there be a football season? Got me. Did Carol Baskin kill her husband? Yes, of course she did. But I can’t do anything about that either!
Lately, when I have been feeling overwhelmed, I try to center myself over the things I can impact. I spend time in my Circle of Influence. When I do that, I find that I not only feel better, but I get a lot more done too.
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It’s time for Episode 41 of the He Said She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
This week Kirby and Amy talk about the importance of getting away. During this different time, Kirby and Amy discuss their struggle with the idea of needing some time away to recharge…and how to do it.
Weekly Whirlwind
This week in the Weekly Whirlwind we talk more updates on the building at 539. Progress is really happening as the 2nd floor nears completion and destruction on the 3rd floor starts. Kirby talks about an uptick in print business during this time and the new Hasseman U. You can learn more about that here.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the importance of showing up and doing a little each and every day. You can read a short blog about that here. So many people succeed because they just don’t stop!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week we talk about two couples in Coshocton County that drove around Coshocton in an RV, playing patriotic music on the 4th of July and handing out hot dogs and popsicles. So cool. Learn more!
So that’s a wrap! Thanks for listening to Episode 41 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
It’s time for Episode 40 of the He Said She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
This week Kirby and Amy talk about working from home. Most people were forced into working from home during the quarantine. Some people say it’s here to stay. Kirby and Amy discuss their thoughts on what is next on “working from home.”.
Weekly Whirlwind
This week in the Weekly Whirlwind we talk more updates on the building at 539. The 2nd floor is really coming together and Amy talks about that. If you are interested in being on the waiting list you can find that here. Oh…and we are trying to think of a name, feel free to weigh in with your ideas.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the difference between being “interested” versus being “committed.” What is the difference? They talk about it here!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy shines a light on the group of people that organized the Black Lives Matter rally in Coshocton County. Well done! Kirby talks about the OPPA group that is working to keep some events going on during 2020 to help keep the wheels of the economy moving.
So that’s a wrap! Thanks for listening to Episode 40 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Like many Americans, I am struggling right now. I don’t know what to say. The words don’t seem to match my feelings. I am frustrated, and scared, and sickened. And when these feelings bubble up, my initial reaction is to find someone to blame. That might be natural, but I don’t know that I can sit here and tell anyone else what they should do, say or feel. So I will focus on me. Let me start with an acknowledgement.
I am a part of the problem.
Like nearly every person, I have my own biases. I have opinions about people based on my past experiences. I judge people based on their appearances. I make snap judgements based on my feelings rather than logic. My decisions are often motivated by my own insecurities, fears and ignorance. I want to be better than that. But I am human.
I am a part of the problem…but acknowledging it is the first step.
The video of the George Floyd incident is one of the more disturbing things I have seen in quite some time. It sickened my soul. And while every person I know said it was terrible, I struggled with the idea of commenting on it. My silence was certainly not intended to condone anything. I was just hesitant of what I could possibly say to add to the discussion in a meaningful way. Let’s face it, as a white male in a predominantly white region, how could I possibly understand?
I can’t.. But I can understand right and wrong. And if that happened to a person I cared about, I too would be hungry for justice.
As I mentioned, I have my own personal biases. To be candid, I think we all do. These biases are natural. But they do not help with the current dialogue if they are left alone. If left unchecked and unchallenged, these biases become stronger.
I can certainly tell you I am not a racist. But I don’t know anyone that would say they are (at least out loud) so what good does that do?
What I do think is important for me to do is to take out these biases and talk about them. I need to inspect them. By authentically, honestly and openly discussing these opinions and fears (and make no mistake, many of them are based in fear) we take away some of their power. In between sensational video clips of riots, we are seeing some of that dialogue now, and it provides me hope.
So what can I do? I think acknowledging my bias is an important first step. Then I need to enter the conversation with an open mind and an open heart.
How can we make this better? I am not sure…but I want to help find an answer because I think our children (and their children) deserve better than this.
I am a part of the problem…but I am committed to making it better.
