Back To The Blog

back to the blog

If you have followed Hasseman Marketing, or this website, you might know that I have written a blog for quite some time.  Then last year, I created challenged myself to write a blog post every day.  I did that for over 6 months.  It was a rewarding, powerful and tiring experience!  After taking a break from the daily blogging, as you might expect, I fell out of a rhythm.  I certainly still write a blog…occasionally.  But (as of late last week) I decided to get back to writing on a more consistent basis.

I have several goals with this exercise.

First, I want to get the voices out of my head!  I am kidding (for the most part) but I do find the writing process cathartic.  It makes me feel good to push something good out in the world in the morning.  It’s a bit of therapy for me.

Second, I do truly want to provide you some value.  Generally, I write about a few different topics.  I focus my time on personal development, sales & marketing and entrepreneurship.  These are things that I am super passionate about.  I find that I have inspiration everywhere for these topics and I hope they resonate with many of you.

Oh…and to set the table, I have decided I will not write every single day.  The weekend will be “my days off” from posting.  The goal is to go for August…and see how I am keeping up!

With the goal of providing value in those areas in mind, let me start with a few posts that have most resonated in the past in each of those areas.

I Am Not For Everyone (Personal Development)

Ever create something quickly without a lot of thought?  Sometimes inspiration just roles out and you get out of the way.  This was the case for this blog.  I needed to get a post done quickly, and this is what I wrote.  I talked about the fact that “I am not for everyone.”  This can be a very hard thing for many of us to accept.  But it can also be very freeing.  This post was one of the most read of 2018…check it out here.

20 Great Questions To Ask (Sales & Marketing)

This was another post that I had no idea would have the impact it did.  The fact is, in sales and marketing, we need to ask better questions.  We hear all of the time about “story telling” and that is really important.  But in order to know what story to tell, you need to first ask the right questions.  Here is a list to get you started.

10 Must Read Books for Entrepreneurs

I have had the opportunity to read quite a few books over the past few years.  And though this list is certainly not exhaustive, it’s a great list to start with if you are thinking of starting a business.  The best of the best continue to learn every day.  So if you know of a book that I should read, please let me know too!

So I am getting Back To The Blog.  Here we go.  If you want to make sure you never miss, you can check out out blog page.  We have all kinds of content there.  And as always, you can sign up to be a VIP here.

Simple Acts of Kindness Matter

kindness matters

Recently, my lovely bride Amy, hurt her back.  And this was not your normal, “Hey my back hurts,” kind of thing.  She threw her back out and it locked up.  For about a day, she was completely unable to be herself.  Not only was this frustrating for her, but it was disconcerting for me as well.  You see, Amy is a bit of a “Tonka Truck.”  She is always moving, tough to hurt and hard to slow down.

It was tough to see her like that.

Though we did not tell a lot of people, we live in a small town, and word slowly got out.  People heard that Amy had hurt her back (or some variation of that) and started to reach out.  Some people called.  Some people texted well wishes.  One of our friends even insisted on bringing over dinner that night (it was delicious).  And each time I got a message, my spirit was lifted.  Someone out there not only cared, but wanted to see if they could help in some small way.

These small gestures of kindness matter.  And THAT is the point of the story.

When you are going through a tough time, it is easy to feel frustrated and alone.  And those simple gestures of care really matter.  Sometimes people will take you up on your offer to help.  Often they won’t.  But that is not really the point.  The point of the exercise is that those simple gestures are noticed and remembered.

I tell you this because I often struggle with it.  When something happens I feel awkward and I don’t know what I will say.  I think “Will they even notice” or if I am really trying to talk myself out of it I might tell myself “They have plenty of other stuff to deal with now.”  Either way, I try to let myself off the hook for doing the right thing.  I try to convince myself it doesn’t matter.

It matters.

So the next time you have the chance to reach out (even in a small way) to try and lift someone up…take the chance.

P.S.  Amy is doing better, slowly but surely!  She hopes to be back to her “Tonka Truck” status in no time.

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5 Reasons To Stop Complaining (Immediately)

5 reasons to stop complaining

“Any fool can criticize, condemn and complain.  And most fools do.”  Dale Carnegie

There is a disease that is rampant in our culture right now.  It decreases our happiness and our productivity and it affects nearly all of the population (at times).  We don’t know how or when it started, but we think it started with a decrease in gratitude.  You can see the symptoms everywhere you look.  It’s rampant.

It’s the disease of complaining.

Complaining is a destroyer of productivity…and a thief of joy.  And here’s the thing, even the most joyful person struggles with this sometimes.  We might even think it can be helpful!  I hear all of the time, “I just need to vent!”  The idea, of course being, if I just get this off my chest I will feel better.

But here’s a secret.  It doesn’t help.  Let’s dig into the reasons you should (try to) cut complaining out of your life immediately.

Complaining begets Complaining

I think one of the challenges with complaining is we think that it’s harmless.  We think that we just get something off our chest and move on.  But we don’t actually just move on.  You see, complaining is just like anything else we do over and over in our brain.  It creates a neural pathway.  The more we do it, the more that pathway becomes stronger.  So the more we complain, the more it becomes easier for our brain to create that as a habit.  And just like any other habit, once we create that behavior, it is really hard to stop!  So when you are think you are harmlessly venting, you are actually creating habit to make you a lifelong complainer.

It Actually Does NOT Help

So often, we complain or vent because we feel like if we “get it off our chests” we will feel better and help us move on.  Studies are actually starting to show that is not the case.  It seems that those that were allowed to complain or scream or punch a punching bag (all things designed to release frustration) actually made study participants MORE aggressive later.  So the very thing you think is making you feel better, is likely making you more angry.

You Are Part of the 90%

Studies tell us that approximately 89% of the world around us is negative.  We are surrounded by it.  It’s the reason we have to be so intentional about being positive.  So when you complain you just contribute to the muck.

It Doesn’t Fix the Problem

The problem I have with most complaining is that it is completely devoid of solution.  Most people want to bitch and moan about the problems that they see in their company, family or community.  But they really don’t want to do anything to make them better.  They have no (real) suggestions, and if they do, they don’t want to actually work on them.  That, my friends, is the definition of a waste of time.

Takes Us Away From the Present

In the book “Solve For HappyMo Gawdat talks about the importance of being in the present moment if you want to experience more joy.  Gawdat points out that nearly all negative emotions in our lives are rooted in either the past or the future.  We are angry about something that happened yesterday or worried about something that could happen tomorrow (go ahead, think about it).  What this does is take us away from our present moment.  The most positive and productive people do one thing really well.  They live in the “now.”

Look, in the interest of transparency, this is really hard for me too.  In many ways, complaining comes very natural to us all.  You should not beat yourself up if you catch yourself doing this from time to time.  But the important thing here is the phrase “from time to time.”  It is really easy to take it from occasionally to always.

We all know that person that is mad if they cannot find something to be pissed off about!

It’s time to shine a light on complaining.  It steals your happiness.  If you want a simple trick to break the cycle, consider taking a gratitude challenge.  When you find yourself “needing to vent,” take a breath and consider something that makes your grateful.  It can replace that negative emotion with one that can give you joy.

Regardless of how you do it, it’s time to take action.

Stop.  Complaining.

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He Said She Said Podcast Episode 16

It’s time for the 16th episode of the He Said/She Said Podcast with Hasseman Marketing!  This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing!    We talk about business, family, community and more. So listen in and let us know what you think!

On this episode we talk about…

Trending Topic

This week Kirby and Amy talk about Nike’s decision to pull a new shoe from the market after criticism from Colin Kapernick.  Kapernick reportedly felt the shoe, which had the Betsy Ross flag on it, was tied to slavery.  Get Amy and Kirby’s take on this here.

Weekly Whirlwind

This week in the Weekly Whirlwind, Amy talks about getting Jade moved in, and some updates on the building.  Kirby discusses what to do on a short week.  Do you cram more in…or coast?

Lesson In Life

This week Kirby and Amy talk about what you do when you are “in a funk.”  Everyone gets down sometimes.  So what are some things to do when you find yourself in a rut.  Kirby and Amy talk about what they do!

Shout Outs

Each week we want to give a shout out to an organization or an individual doing good work.  This week Kirby talks about Volunteer Fire Fighters (and all first responders really).  With the recent fire and flooding, so many people have been asked to step up.  This was a big shout out to them.  Amy talks about the upcoming Community Impact Day!  Learn more about that here.

So that’s a wrap!  We will be back…and we will continue to improve.  Any feedback will be welcome as we try to provide you value!  If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.

Thanks so much for listening!  If you have any topics you want Kirby and Amy to cover, please comment and let us know!  Oh…and if you like this content, check out this page where you can find all of the content we create!  

I Am A Work In Progress

work in progress

One of the dangers of writing blogs, creating videos and recording podcasts about self-improvement is that you (and I) might come off as if I have it all figured out.  When you spend time telling people how to improve their productivity, the voice in your head will be screaming at you “You think you know it all!  You are a fake!”  It’s possible that other people are thinking the same thing.  So let me share a secret with you.

I am a work in progress.

I don’t have it all figured out.  There are still many days that I struggle to be positive.  There are lots of times I put off what I know I need to do.  I certainly have days (or even weeks) when I feel lost.  But having it all figured out is not really the point.  For me, at least, it’s about constantly working to get better than I was yesterday.

I share many of these truths on this blog because I have read them in books or listened to them in podcasts and they have resonated with me.  Sometimes my best source of content is simply a lesson I am personally currently struggling with.  Sure, there are times when I share things from personal experience.  But often, these come from mistakes I have made and want to improve from.

Like I said, I don’t have it all figured out.

But here’s the thing, most of us don’t.  Most of us, at least the ones that are aspirational, are just trying to do the best we can to be the best we can.  We want to do just a little better than we did the day before.  As Dave Ramsey would say “We are trying to live like no one else, so that some day we can live like no one else!”  And when we do that, I think most of us have “that voice” in our head nagging at us to tell us we are not good enough.

Stop listening to it.  Give yourself some grace.  You are not perfect.

We are all a work in progress.  And that’s okay.

Make sure you never miss any of our content.  We have it all here on our blog in one place.  And of course you can always sign up to be a VIP here.

 

What Do You Do When No One Is Watching?

when no one is watching

When I set a goal for myself, I know there is one thing that weighs heavily on whether or not I succeed.  It goes back to this blog I wrote about keeping promises to yourself.  The one thing that determines whether or not I am able to push forward is the answer to this question:

What do I do when no one is watching?

Sure, accolades are amazing.  Recognition is important.  But nearly all progress is made in the mundane, every day chores that further us and grow us.  This is true in nearly every area of our lives.

Want to grow your sales?  This starts with making the cold calls and prospect contacts that we don’t always want to make.

Want to be more fit?  It comes from the mornings when you don’t feel like putting in the work, but you do it anyway.

Want to be more skilled at your craft?  You know that is comes from putting in the work while others are out padding their social calendars.

But don’t be mistaken.  The results don’t happen overnight.

Your reality today is made up of the work you did 30 to 60 days ago.  When we do those little things, over and over, we plant seeds that will grow down the road.  Those sales calls rarely bare fruit that same day.  It takes time to cultivate those relationships.  The push ups you did this morning do not make you fit today.  It’s just a foundational piece that will show up down the road.

Once you know that, it makes you think differently about the activities you are doing today.  Are you being intentional by doing the little things now?  Are you working to create what you want in your life?  Are you willing to do the work?

No one is paying attention now.

So what are you doing when no one is watching?

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