Hasseman Marketing Named One of the Best Places to Work in the Nation

Hasseman Marketing, a leading marketing company in Ohio, has been named to the PPAI 67 Best Companies to Work For list. This recognition is a testament to the company’s commitment to creating a positive and engaging workplace for its employees.

According to PPAI magazine, the 67 companies that made the list were selected based on several factors, including employee engagement, work environment, benefits, company culture, and opportunities for professional growth. Hasseman Marketing stood out among the many businesses considered, thanks to its exceptional performance in these areas.

“This is such an incredible honor,” Hasseman Marketing CEO Kirby Hasseman said.  “I am so proud that our team has created a culture where we all want to work together…and do great work for our clients.”

One of the reasons why Hasseman Marketing is such a great place to work is its dedication to fostering a culture of innovation and creativity. Employees are encouraged to think outside the box and come up with new and exciting ways to help clients achieve their marketing goals. This approach not only benefits the company’s clients but also allows employees to feel valued and appreciated for their contributions.  In addition, Hasseman Marketing works to create a culture of fun.

One example of this is the award-winning Thirsty Thursday content series.  You can watch an example of the show here.

Overall, being named to the PPAI 67 Best Companies to Work For list is a significant achievement for Hasseman Marketing. It is a testament to the company’s commitment to creating a positive and engaging workplace for its employees. As the company continues to grow and expand, it is clear that it will continue to prioritize employee engagement and development, setting an example for other businesses in the marketing industry and beyond.

For an entire list of companies that were recognized on the list, head to the article here.

For more information about Hasseman Marketing, you can head to our website hereOr you can check out our Careers page here.

5 Lessons in Leadership from Ted Lasso

The Apple TV series Ted Lasso has been a hit with audiences and critics alike, but it’s not just a heartwarming comedy. It’s also a treasure trove of leadership lessons that can be applied in any workplace. Here are five lessons in leadership from Ted Lasso.

5 Lessons In Leadership from Ted Lasso

Create A Vision:  Give your team something to BELIEVE in.  If you want to build a great culture and a great team, you need a unifying vision. Your job as a leader is to create that vision…and get them to buy into it.

Listening Builds Trust:  Sometimes as leaders, we think we need to tell people what to do.  And sometimes, we do need to do that.  But often, when you listen to those who are on the front lines of your team, you can uncover real issues that need to be fixed.  And when you do that, you build trust.

Forgiveness Is a Superpower:  This is a theme over and over in Ted Lasso.  We all make mistakes.  Some of your team members will too.  But when you can forgive those mistakes and move on, you can forge real and strong relationships.

Toxic People Kill Culture:  We have all seen it.  When there is an uber-talented team member, they often get special treatment.  And when that person is a jerk, it can really tear down the culture of the team.  Getting rid of that talented team member can often be the bravest and most powerful move a leader can make.

Power In Positivity:  When you create a culture (like Ted does) where you continually lift people up, they feel better about the organization.  And in my experience, if you spend time lifting them up on a regular basis, when you need to provide candid feedback, they are more open to it.  Ted Lasso created a positive culture that provided a fertile ground for success.  I hope you do too!

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

 

The Branded Merch Podcast: Episode 7

Welcome to episode 7 of the Branded Merch Podcast!  This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network.  Watch the latest episode below.  And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy.  You can get your copy here for free.

The Branded Merch Podcast

Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.

This week Bill talks about 5 things that YOU can use Chat GPT for in your business.  These 5 uses have our wheels turning!  And Kirby brings up the recent PromoCations event that Bill helped to plan…and why a merch kit was a huge part of building the buzz around the event.  Listen in this week on how to up your marketing game.

The Branded Merch podcast is brought to you by Hasseman Marketing.  And if you want to listen on the go, just search “Delivering Marketing Joy” anywhere you listen to podcasts.  You can find all of the content from Hasseman Marketing here on our blog page.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you are “doing merch right,” we have you covered.  You can get a free copy of our book Delivering #MarketingJoy here.

Thirsty Thursday : Klean Kanteen Eco Rise 14oz Mug

It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Klean Kanteen Eco Rise 14oz Mug.  And in case that did not bring you enough intrigue, we have guest taster Skylar Hasseman back today AND we are at Raven’s Glenn Winery. Watch the latest episode below!

Why Should you consider the Klean Kanteen?

Beautiful, functional, and built to last, the Klean Kanteen Eco Rise 14oz Mug is made with certified 90% post-consumer recycled 18/8 stainless steel. Wrap your hands around the ergonomic contours and revel in Rise’s flowing lines and tonal colors. This mug’s gorgeous exterior is matched by its award-winning Climate Lock™ vacuum insulation and double-wall construction which keep contents piping hot for hours. Whether you’re cozying up on the couch, hitting your local coffee shop, or waking up around a morning campfire, the Rise Mug will keep your favorite drink at the perfect temp.

Each Thirsty Thursday, we feature a cool piece of branded drinkware.  To learn more… head to our shop here.

Thanks for watching!  Again, purchase for your team here…or contact your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

6 Reasons To Attend Our Trade Show

It’s a tradition like no other.  For over 15 years, Hasseman Marketing has hosted an “End User” trade show and has invited our customers (and people who want to be customers).  It’s evolved and grown over the years and we are quite proud of it.  This year’s event will be Thursday, October 12th from 11 am to 3 pm at NewPointe Community Church…and we are fired up about it already!

The event started simply as a “customer appreciation event” and we still use it to dazzle our VIPs.  But we have expanded the and now call it our annual Trade Show (you can register here).  This year the theme is “A Night at the Movies.   It’s certainly a fun party…but we get business done too!

But why should you come?  We want this event to be fun AND add a ton of value.  Here are 6 reasons to attend The Hasseman Marketing Trade Show.

Incredible Product Access

We invite some of our top (and favorite) supplier reps to showcase their lines at the show.  I like to say “There is no way I could fit all of this in my trunk.”  You get to see and touch and feel the product and see what it’s really like.  We all know that many products look the same online or in a catalog.  But when you get them up close you can really see a difference.  This is the perfect place to make sure your brand materials are on point.

Idea Generation

As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects.  The reality is, the show is at a great time of year for year-end gifts for your team or customers.  But some of our best customers come every year and start to plan their marketing for the next year and beyond.

Great MERCH

Nobody leaves empty-handed!  We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands.  In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme!

Additional Services

You may think you know all that we do at Hasseman Marketing, but we find that most people discover new ways to promote their organization!  Having all of the ideas in one place can be very illuminating!  For example, did you know we do website development or in-house print services?  We do.  And you can find out more about them at the event.

Tasty Food

You have to eat right?  We have food and drinks as well.  Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday, October 12th from 11 am to 3 pm at NewPointe Community Church in Coshocton County.   Our goal is to create an event that provides value and fun…and you never want to miss.

New Location

And yes, we are going to have it at a new location this year!  We are excited about the space…and we think you will be too!

So please join us on Thursday, October 12th.  The event is from 11 am to 3 pm, so just come when you can!  And if you register here, you will get additional goodies and VIP treatment.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Product of the Week: Super Soft T-Shirt

Welcome to the Hasseman Marketing featured Product of the Week!  Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too!  This week we feature a Super Soft T-Shirt that everyone will love.  Watch this short video below.

Here are the 3 reasons we love the Super Soft T-Shirt

Everyone Loves A T-Shirt:  When you are creating a campaign of any kind, a t-shirt is a great place to start.  They can act as uniforms, status symbols, or serve as a way to show allegiance.  A t-shirt (done right) is an item that nearly everyone will love.

Soft Soft & Comfy:  And when we say “done right,” we also mean comfy.  We know that there is a place for those less expensive t-shirts.  But if you want an item that everyone will love, a soft, comfy t-shirt will get worn all of the time.  And isn’t that the point?

Message On The Front:  Finally, more and more, we are seeing brands not just slapping their logo on the front of cool merch.  Take your merch up a notch by putting a fun or inspiring message on the front of the t-shirt…and your brand on the back.  By putting your brand in the backseat, you will create a t-shirt that will be at the front of your customer’s wardrobe!  That’s what we did here…and people offer to PAY us for this one!

So that’s why we love the Super Soft T-Shirt for our Hasseman Marketing Product of the Week!  Want to learn more?  Click here to start shopping today.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.