by Kirby Hasseman
Whether you enjoyed it or not, 2020 taught us a lot of lessons. It turns out we need to wash our hands and cover our mouth when we cough. But once we got past the lessons we learned in Kindergarten, we found 5 marketing lessons from 2020 that can help us get ready to succeed in 2021…and beyond.
Use Foundational Marketing
When things are going well, it seems like every marketing tool and gimmick can be effective. But when times are tough, the opposite can be true. Not only can marketing efforts not work, but some can actually turn your clients off. That’s why 2020 taught us to make sure we have our “foundational marketing” shored up. This includes a more basic and cost-effective way of going to market. We found that our requests for direct mail went way up in 2020.
Why? Because our customers wanted to reach directly out to their prospects…and they wanted to do it in a very cost-effective way. Scratch that…they NEEDED to be cost-effective. When that happens, we often need to go “back to basics.” This means we saw an uptick in direct mail, postcards and custom calendars. These tools create the foundation for your marketing, and you should consider using them to build your brand in 2021.
Create Content…That Serves the Client
When everyone was required to start working from home, we saw a big spike in content being created. From our perspective, that is a good thing! But there is an important lesson to remember when creating content: it should serve the client. So much of what passes for “content marketing” these days is just a long form advertisement. While those pieces of content certainly has a place, the best content is created with the customer’s needs in mind. As a rule of thumb, no one searches for a commercial (unless they are created by Ryan Reynolds). Create something that answers a question you are asked all of the time. Giving value builds credibility with your audience and helps to create a relationship that can really help to grow your business.
Personalization Matters
Whether you want to create a marketing message that stands out, or you want to show your team that they are valued, personalization matters. As I said here, the most powerful marketing word is simple…someone’s name. This has always been true, but 2020 made us understand in a whole new way. Not only does personalization matter to help your marketing stand out, it can also be a safety precaution! No one wants to drink out of the wrong tumbler during a pandemic! Giving value through content is a great way to show someone that you care…and so is putting their name on a branded gift!
Real Cause Marketing Matters
One of my favorite trends in marketing has been the increase in organizations tying their brand to a cause. When we can promote our company AND do some real good in the world, that is a slam dunk. It’s become such a trend that it seems some companies are hopping from cause to cause, hoping to catch lightening in a bottle from their ‘good work.” I don’t think that is the way to do it. It feels forced, and the audience will sniff that out. On the other hand, if you can help a cause that really resonates with your brand and your team, you can not only make a difference…you can create great marketing too!
My friends Roger Burnett and Stan Phelps wrote a great book on this concept called Red Goldfish: Promo Edition. Check it out here.
Life Is Too Short For Cheap SWAG
For years, we have been proponents of focusing on higher quality branded merchandise and promotional products. The reason is simple: these items represent your brand. If you use cheap promotional products, that is what prospects will think of you! That concept has been highlighted in ALL CAPS during the pandemic. Why? Because most of the events where companies handed out “cheap swag” were cancelled. So in order to reach their customers, organizations were forced to drop ship branded merchandise directly to customers. And let’s face it, if you are spending $10 to $20 to ship something to your clients, you shouldn’t waste your money just sending a $.49 pen!
But an interesting thing happened. When organizations needed to be more thoughtful about their branded merchandise, effectiveness of the media actually increased! It turns out, when you create quality branded merchandise, your customers and prospects get excited to rep your brand. It’s called Delivering Marketing Joy…and 2020 has taught us that it is alive and well in marketing done right.
These are just 5 marketing lessons from 2020. We are excited to use these lessons in 2021…and beyond!
Make sure you never miss an update. Please sign up for our VIP list and we will email you once a week with all of our latest content.
by Kirby Hasseman
Creating and hosting a “slam dunk” event for your company or organization can have a huge impact on your success. This has been a foundational concept for years. But now 2020 has happened, events can look very different. So how can you create a virtual event that rocks? Let’s dig into some ways to create an event that is one to remember.
Let’s start with a note. When creating a virtual event, you need to understand that it’s not the same as an in person event. That’s okay, but it’s really important to understand. The more you try to “recreate” the in person event, the more you will struggle. It’s a different animal. So as you imagine what your event will be, and what you want it to accomplish, remember that your attendees will not be “with you” in the physical sense. So creating an experience that meets them where they actually are is critical.
With that being said, whether it’s a fundraiser, an educational event or an thank you party, a well-run event can help increase loyalty and
create revenue. But just like anything else in business, if you want to have an exceptional event, the devil is in the details. Let’s talk about a few of these details on how to create a virtual event that hits the mark.
Create Your Theme
Most successful events (whether in person or virtual) have some sort of theme to build around. The more fun and creative the theme, the more you can build it up. So spend some time around the brainstorm table and come up with a theme that really moves the needle for your audience. And because this event is virtual, I love the idea of building around that.
After you have created the theme, you can take it to the next level by creating an event logo. You don’t have to do this, but it helps to brand everything at the event and make it feel “first class.” And you don’t need to spend big bucks on this. Have a staff contest and come up with something fun and simple! It will help to improve the overall impression of the entire event.
Each year, our company hosts a Customer Appreciation Show. The event has evolved from a strictly “thank you” event for our customers, into a real business event complete with Trade Show set up and a speaker. But this year, 2020 happened. So we decided not to host the in person event. Instead we decided to create an virtual event we called the Hasseman Marketing MasterClass. The event featured amazing speakers, some really cool break out session, and even a vendor area. As you can see, we created a theme and a logo to kick off this inaugural event with a bang.
Staff Uniform
The theme also allows you to start thinking about what the staff will wear. Now you might be thinking “If we are not in person, why do we need to do this?” Fair. But I think by creating a “uniform” that stands out, your attendees can really see your team unity here. It’s great that we have been able to be more casual in working from home, but I don’t think your organization’s event is the one where every one should be wearing sweatpants. It does not have to be fancy, but it’s just a small detail that can make it look sharp.
Pre-Event SWAG Box
One of the reasons to create an event logo is to create a pre-event swag bag (or box). With a virtual event, I think this is more important than ever. We have all been invited to an infinite number of Zoom meetings. While this technology has been a Godsend, we are all tired of them. This box of branded goodness can help to not only increase your organizations brand awareness, but also improve excitement for the event..
Another reason to create this swag box in advance of the event is the promotion you will get on Social Medial. Obviously, you want to promote the items you will be giving away. But if you create a box of branded merchandise that delights, then you will get your attendees and customers to tell the story for you! Help them. Create a card to include in the box to explain the items and to ask them to post their goodies. My suggestion, create a hashtag for the event and ask them to use that when posting! This allows you to track the content and helps to build excitement in advance of the event.
Choosing The Platform
At an in person event, the venue is really important right? Well for a virtual event, the platform is your venue. A platform that is easy to use is really important. And having technology that has the details thought through can really help you shape the flow of the event. We used the platform Hopin and I really liked it. More than just a zoom meeting, Hopin allowed us to mimic the flow of a normal event in order to keep the pace of the event moving. With a virtual event, I think pace really matters. When people can simply get up and walk away from their computer, you better keep them engaged.
At The Event…First Impressions
I know I am dating myself, but I remember a scene from the original Karate Kid movie. Mr. Myagi was teaching Daniel-san to shape the Bonsai trees. He told Daniel-san to close his eyes and imagine what the tree should look like. He told him to see it like a picture. Then he told him to open his eyes and “make the picture.”
That’s a little like planning any event. Close your eyes and imagine all the details of the event. Now go make the picture.
Here are some quick questions to ask yourself:
What do I want people to see first when they “enter” the event?
What do I want them to hear?
How do I want them to interact?
A virtual event is different, so it’s really important to be intentional. We felt it was important for them to be greeted into the event. It was going to be the first time many of them used the platform, so we wanted to explain it to them. How was the day going to go? What could they expect? During a virtual event, some people are going to struggle with the technology, so you need to over communicate.
Preaching Patience
One piece of advice I got when planning the event was to “preach patience.” This advice came from some of the early adopters of virtual events…my friends at Commonsku. These folks were some of the first to create really great virtual events…and they continue to up their game in this area. As they told me, there will be technology glitches. You are dealing with hundreds of different people, with different computers, and individual internet connections. Things will go wrong. From the very beginning of our event, we tried to explain that. We told them to refresh if things locked up…and where to reach out if they struggled. It was not perfect, of course. But overall, the event went off well. Oh…and if you want to hear their take on virtual events from them, check out this podcast.
Follow Up After The Event
In almost the entire business world, most people fall on their faces in the follow up. So make sure you have an actual plan in place to thank your attendees for coming. Often this can be done with a simple email campaign to recognize that you actually did notice the participants were there. But if you have a few select clients, this might be the place to take it to the next level.
Create a quick mailer with one last premium (with the theme) that goes to your “target list” or your “top clients” or whatever. Just one last touch like this will not only make your event (and your organization) stand out, but it will also provide one more “lasting impact” piece for their desk, office or home.
As much as we would love to imagine that all of these COVID restrictions are going away, I think that is naive. We need to be prepared to keep being creative when it comes to business. I hope this helps you think about how you can go to market and create a virtual event that rocks!
If you want to discuss how to create an event for your organization, we would love to help. Head to our Let’s Talk page to set up a time to discuss.
by Kirby Hasseman
The fact is, each business owner and marketer have very difficult choices to make when deciding how to market their business. No one I know, or have ever worked with, has unlimited budgets and resources. So you have to be smart and do your best to get the most “bang” for your advertising buck! We all do!
So let’s discuss the best use of YOUR advertising dollars.
How? I want to do this by comparing Promotional Products to other forms of advertising. But before I do, I want to point out my intentions.
It is NOT my intention to take shots at other forms of media. There is a time and a place for all of these advertising forms. But it is imperative that you understand that Promotional Products should be in your mix.
There are lots of different forms of advertising in the world today. Some of these include TV ads, Print Ads, Radio Ads, Online Ads and many more. One of the common themes with all of these is they are Interruption based ad models. In other words, the advertiser is consuming some form of media and the advertiser needs to interrupt that consumption so they can promote their organization, company or product.
This is the model that has been used for hundreds of years. Philosophically, I think Promotional products are different. With the use of Promo, you are providing value on the front end (with lasting impact) in order to gain customers long term. You probably already know this. You might be asking, “What is new?”
What is new is how the customer views advertising. The customer agrees with me. But don’t take my word for it. Let’s compare the media (much of this is based on a 2009 study released by PPAI).
So first let’s establish how marketing and advertising effectiveness is measured.
I have talked before about the “3 R’s” of a successful business. I told you that every business wants “Repeats, Retention and Referrals.” These “3 R’s” are sure to create a long term successful business. It turns out that the best way to measure advertising effectiveness also includes 3 R’s.
These 3 R’s are Reach, Recall and Reaction!
Reach, Recall and Reaction
These 3 R’s of advertising are very important to consider. But in my humble opinion, not all R’s are created equal!
Reach
How many people do you reach? Obviously this is important…right? Sure it is. You want to reach as many people as you can for the amount of money you spend. The problem with this “R” is that it can be manipulated. Some advertising sales people will point out that 100,000 have access to this channel, or read this paper, or drive by this sign every day!
Wow! Impressive number!
But just because they could listen to the channel, drive by the sign or watch the show doesn’t mean they do! And even if they do…did they actually see it? Okay…let’s say they did see it. Great! But what you really want is…
Recall
How many of those people actually recall you and your message? Isn’t that one of the real goals of advertising? You want people to remember the ad! Studies show that at any given time about 3% of the population is actually in the market for your particular good or service. That’s a small
percentage! So when they have decided that they need your help, you want to make damn sure these folks remember you!
But the real holy grail of business success lies in…
Reaction
How many react (in a positive way) to the message. You want to reach them, yes. You want them to remember you, sure. But at the end of the day you want them to pick up the phone and call! You want them to go to their phone and email. You want them to go the website and buy! You (and your business) want a positive reaction!
It’s the 3 R’s of advertising. Let’s see how this study says each advertising media fares. Here is an honest evaluation.
Reach: Let’s face it. Reach is the “R” that promotional products are at the disadvantage. When you, as a business owner, invest in a TV spot, you are going to reach more people than with one promotional product. No doubt about it. Reach is a numbers game. Nearly all “mass” media is going to win the reach game.
The problem is, many business marketers stop measuring (or thinking) after they hear the reach numbers. That’s an issue. Because let’s face it, not all of those people are prospects. Not even a little bit. You are likely reaching lots of people that are not really prospects at all. And more importantly the study shows that not everyone is listening!
Recall: Not to be crass, but really who gives a crap about how many people you have reached if no one remembers! So now let’s dig into the numbers about how the advertising media fare when it comes to recall.
TV Ad Snapshot: 6 out of 10 respondents remembered the company/brand being promoted in the ad.
Print Ad Snapshot: 55% of the respondents remembered the company/brand being promoted in the ad.
Online Ad Snapshot: 31.3% of respondents remembered the company/brand advertised in the ad.
Promotional Product: 82.6% of participants remembered the company/brand advertised with promotional product.
Okay…so in this study we can honestly say that the actual “recall” of the ad is better for the promotional products campaign. Great! Recall IS important. But as I mentioned earlier, the magic is in making people act.
And Reaction is where the real magic happens.
Reaction: You have spent advertising dollars. You want the phone to ring, the mouse to click, and the opportunities to open. What creates the most impact? Let’s look at this same 2009 study. This is simply based on what happens after…
TV Ad Snapshot: 3.1% of respondents said they reached out to the company after seeing the ad. 7.1% said they purchased from the advertiser after seeing the advertisement.
Print Ad Snapshot: 4.5% of respondents said they reached out to the company after seeing the ad. 13.4% said they purchased from the advertiser after seeing the advertisement.
Online Ad Snapshot: 4.8% of respondents said they reached out to the company after seeing the ad. 4.6% said they purchased from the advertiser after seeing the advertisement.
Promotional Product: 14.7% of respondents said they reached out to the company after seeing the ad. 20.9% said they purchased from the advertiser after seeing the advertisement.
Let’s take this all as a snapshot.
What does this mean to you? Well if I were you, I would want potential customers to remember my ad, and react to it. I am a numbers guy so I am going to point something out you. The number of respondents that said they picked up the phone and reached out the advertisers was 3 TIMES HIGHER with promotional products than with these other forms of advertising! That is a HUGE number people!
So as I mentioned at the beginning of this post, this is not an indictment of other media. But in so many areas of the business marketing world, promotional products are dismissed as a “throw away.” This kind of thinking is harmful to YOUR business! You need to understand that if you hope to be truly successful in the world of business, you better know your numbers!
And if you are using promotional products to promote your business (wisely), your numbers can be pointing UP!
Want to learn more about Promotional Products and how we can help? Click here.
Oh…and this is an excerpt from my book Delivering Marketing Joy. If you want to create better branded merchandise campaigns, head to Amazon and grab this book for yourself and your team.
by Kirby Hasseman
Let me be clear. We are unabashed and unapologetic fans of promotional products. We know that they are a powerful marketing tool for you and your organization. You probably know that too. We have written about how they can help you grow your business, how they can help you do trade shows more effectively, and how they fix the appreciation gap in most organizations. Promotional products should be a big part of your marketing strategy.
But no marketing media is perfect.
While promotional products are a wonderful way to reach your customers, there are problems with buying promotional products too. We get that. So we wanted to address some of those challenges here…and hopefully give you some ideas on how to deal with them!
The Problems with Buying Promotional Products
Let’s just start with the idea that no one likes surprise charges. And as you will see as we go through some of the industry challenges, surprise charges are one of the biggest sticking points when purchasing branded merchandise.
Your promotional product sales pro comes to you and says “Great news! I have a special on coffee mugs. They are $1 and you have to buy 500 of them.”
“Great,” you might say. “This it will cost me $500?”
With a hesitant look on their face, your promo pro will say, “Well…” Then they will tell you about the setup charge, the art charge, the proof charge, and the shipping (and don’t forget tax). It’s about then that you realize that your 500 $1 mugs will cost you about $750.
It’s easy to feel frustrated, and sometimes mislead when this happens. So let’s dig into why each of these fees exist.
Setup Fee
When you are buying an item in retail, that item was created in bulk. Each one is essentially the same. So when it comes time to purchase a pair of shoes on Amazon, they can pick up any size 11 and ship it your way. The same is not true when it comes to promotional products. Each order is customized with your logo (and often contact information) on it. That means with every order, there is custom handling on the order. Whether that means creating a traditional screen, setting up the art, getting the machine ready to print the job (or many other ways these items are imprinted) there is handling.
The order has to be “setup” to run. This setup is done by someone that needs to be paid. It’s a bit of an oversimplification, but this is when “time is money” is real. Generally, this is a fee charged by the supplier that is “passed through” to the customer.
While you may be saying, “I don’t want to pay set up charges,” or you might be thinking that “my distributor doesn’t charge me for set up,” I would caution you. Someone is paying for it. Sometimes the supplier will waive it (so they pay their person and eat the charge). Every once in a while your distributor might pay it. Or maybe they are building it into the cost of the item (so you are paying it).
It’s a little like ‘free shipping.” Most of the time, you are paying for it somewhere.
Bottom line: A setup fee is a real thing. The best way to combat this is communication. Make sure you are asking about any setup fees on the front end. Whether you like them or not, you want to know about them on the front end!
Art Charges
While there are exceptions to every rule, this is one I think falls under the “legit” charge. Why? Because generally speaking, an art charge comes when the customer is not providing quality, vector art. Want to know what that means? Check out this blog.
This usually happens because of one of two reasons. Either they simply don’t have good art, or they are being lazy (I say this with love, of course). If you don’t have good art, no problem. But it does take the work of a professional designer to create that art. Trust me. You don’t want to create a branded item with a bad imprint. That’s not good for anyone and it does your brand a disservice. So paying a nominal art charge (think between $25 and $65 depending on complexity) is well worth it.
The lazy reason is simple. The organization probably has the art (they had it created at some point), and the person does not feel like looking. That’s cool too. But again, it takes time to recreate it. It’s amazing how often, when an art charge is brought up, the vector art magically appears.
Bottom line: Want no art charge? The answer is simple. Provide good art.
Proof Charges
This is probably my biggest pet peeve in our industry. To me, this is a charge to you to make sure we got your imprint correct. This is nonsense.
This is generally a fee charged by our supplier partners (love you guys). My take on this is, our suppliers are being beat up to the penny on nearly every item they sell, so they are looking at ways to create margin on their product without (technically) affecting the “per piece” price. It helps them as they fight to show up with a good price in search. But customers do not understand (nor should they) that they have to pay extra to make sure the imprint is what they want. So many distributors like us, simply eat that cost in order to help the customer experience. As I said above, someone is paying it. Generally, it’s us on that one.
The one caveat to this is the customer that asks for proof after proof after proof. Don’t get me wrong, an occasional change is totally cool and makes sense. But when we proof your order 5 or 6 times, charging for the time does start to make sense. At that point, you are using the supplier as your art department, and that’s not cool either.
Bottom line: If you send good art and are using the proof just to make sure everyone is on the same page, I don’t think you should be charged.
Shipping Charges
The best thing about Promotional Products is that we have a very physical media. When done right, branded merchandise can affect all 5 of the senses. But when you have a physical marketing piece, you have to physically get it there! That is where shipping comes in. We have to ship the items to get them to you, your customers or your employees. That costs money.
For the most part, your distributor (or even the supplier) does not set those fees. We are at the mercy of UPS, Fed Ex and USPS. But here are a few things to consider when shipping promotional products.
When do you need them? Just like anything else, if you plan ahead you can save money. If you wait until the last minute, it will cost more!
Where are they coming from? One of the things your distributor should tell you (but if not, you should ask) is where are these items coming from. Sometimes the item you are ordering only comes from California and you are stuck. But often, there are different suppliers that have similar (or the same) products. If so, you can order from the one closest to you for speed and cost efficiency.
How heavy (or big) are they? There are certain things that are heavy to ship. Paper products are heavy. Drinkware is not that heavy, but it takes a lot of space. So you are ultimately paying to ship air. These might be non-negotiable, but if they are, then this consideration might save you some time and money!
Bottom Line: Shipping is real cost. But when you can (and most of the time you can) ask for a shipping estimate. This can help you know on the front end how much shipping will affect your overall bill.
These are real problems you can run into when ordering promotional products. But once you understand these, you will come to find that, as a marketing tool, promotional products are still totally worth it. The antidote for nearly all of this, as you might suspect is communication. One way we are working to remove some of this friction is to provide you a sales order to approve in advance. This way you have the ability to see all of the charges in one place. While we are not perfect, this helps to alleviate some of the confusion on the back end.
My final piece of advice is to ask questions. The goal of this blog was to arm you with some of the questions to get you started. If you want to create a promotional products campaign that really delivers, click here to chat with us.
Oh…and while many people will say “we wrote the book on…” we actually did write the book on how to do Promo right. Click here to buy that for you and your team.
by Kirby Hasseman
Riddle me this. We are living through a strange season in the world today. We have pandemics, racial injustice and murder hornets. Nearly every event in the country is on hold or has been shut down and in-person meetings have all but stopped. So how do you create a successful company launch during this time? For that matter, how do you create buzz and excitement around any new product or initiative when we can’t see our customers face to face and everyone’s attention seems to be more distracted than ever? How do you successfully launch?
Let me introduce you to brandivate.
In the interest of transparency, the folks at brandivate are my friends. I got to watch, up close and personal, how they decided to start a company during a pandemic, and I was privileged to be one of their “brandvocates” (I will explain in a moment). But regardless of my personal relationship, brandivate created a Masterclass on how to launch a company (or product, or initiative) during these strange times using Branded Merchandise and Social Media. I was so impressed. So I wanted to share the story, and a few lessons that might help you in your next launch.
What Did They Do?
brandivate is a marketing, coaching and consulting company specializing in the Promotional Products industry. Led by two industry professionals, Bill Petrie and Kelsey Cunningham, brandivate wanted to announce their new business venture with as much fan fare as possible on a very limited budget. Sound familiar? So with that in mind, Bill and Kelsey created a curated box of nice branded merchandise and sent them to a select group of friends in the promotional industry.
In the box was a personalized and numbered membership card (or brandvocate card) for each person, a nice, soft tri-blend t-shirt (you know I love soft t-shirts), coasters, and more! It was a great group of products! Finally, included in the box, was a card that explained the concept, the items and gave suggestions on how to post on social media to help create a buzz on social media about the campaign. If you want to dig deeper into the exacts of the campaign, Bill posted about it on his blog here.
What happened with the group was really cool.
As you might expect, the friends and influencers in the industry were delighted with their “swag boxes,” and wanted to help. So on Day 1 there were a few people that initially posted the Membership card and pens (as requested). Then the group started to get more creative. And as the week went on, the brandvocates all started to compete (in a friendly and unorganized way) to see who could come up with the most creative post. It was a fun competition among friends in the industry, all on behalf of brandivate…and it created quite a buzz in the Promotional Products industry.
As a side note, if you want to know the winner of this friendly competition, it goes to David Shultz who created this video to post on the Brandivate Facebook page. How fun is that?
The gang at brandivate delighted a few fans, raised the awareness of their launch (during a pandemic no less) and created a buzz on Social Media. That’s great. But did it garner results? I asked for the details and here was was the answer to the question:
“Did you get business results from this campaign?”
Yes, yes, yes, and yes! Numbers are still coming in but we can conservatively say we’ve seen a 30% increase in likes on the FB page, 15% increase on Instagram, 20% on twitter. We saw a 25% increase in content subscriptions on the website as well.
From a sales perspective, we have four active quotes as a direct result of the campaign with one of them doing the same type of social media launch for another company. Last, and this is the most challenging part to quantify, the engagement on social was far greater than we could ever have expected – almost to the point where it was impossible to keep up. When you couple that with the level of creativity on the posts, videos, and comments, we created a cost-effective, fun, and, most importantly, engaging way to make the brandivate brand feel like everyone was a part of the launch.
And that, my friends, is why I say that you can still create an amazing product launch, initiative launch or even company launch right now…using branded merchandise as a catalyst. Now here are some quick takeaways on what I think they did right!
Target Your Market
You might be thinking, “If this is such a great launch, why didn’t I hear about it?” If so that’s cool. They don’t need you. It’s not that they are elitist. They just know their market. They focused specifically on their targeted audience. That is one of the strengths of great branded merchandise. It is incredibly targeted. Kelsey and Bill reached directly into the market they were trying to reach…with no waste.
Select Great Branded Merchandise
When you create a campaign to launch a brand, the merchandise you select is directly representing you. You don’t have to buy the most expensive piece on the market, but now is not the time to be cheap. Select quality. You want to create an impression of high value. And let’s face it, the value of a branded product is determined when they are used over and over again.
Tell Them WHAT To Do
One of my favorite parts of the campaign was so simple, but often overlooked. They told their “tribe” what to do to help them! So many times, the people who love and respect you want to help you succeed in your venture, but they don’t really know how. Sure, maybe they can buy from you. That’s great. But in creating this campaign the brandivate team told their ‘brandvocates” exactly what to do to help make the launch a success.
So there you have it. How do you successfully launch? Here is a simple case study on how to use branded merchandise and social media to create a real splash with any campaign.
If you want to talk to someone on our team on how to help you create an awesome launch, head to our Branded Merchandise page here for more information!
