Several years ago, we started doing a fun piece of content we call “Thirsty Thursday.” Shout out to the brainchild of the video series, Skylar Hasseman, who suggested we start it (and ran with it). The idea behind the video series is, a crew at Hasseman Marketing tries a mystery drink out of a cool piece of branded drinkware. We thought it would be a fun way to promote some of the best drinkware we have to offer. And fun it was! Each time on the show, we are delighted or disgusted (usually the latter) by the drinks, and we give our very real opinions on them. As we like to say, it’s fun and irreverent.
Spreading the Word
But up until recently Thirsty Thursday was only being shown on Facebook. We would organically load it there…and that’s it. So if you were not on Facebook, you were out of luck. We decided to update that so that Thirsty Thursday would be available to the world. (We felt like the world needed it). So now you can find our Award-Winning piece of content (seriously, we got a national award for this!) on Facebook, Youtube, and this blog. And while we are at it, sign up for our weekly newsletter and you can see all of our content…but I digress.
Some Thirsty Thursday Greatest Hits
If you have never seen an episode of Thirsty Thursday, now is a great time to start. It is, after all (as we post this) a Thursday. So we wanted to give you a primer of three “must-watch” Thirsty Thursday episodes.
The Thirsty Thursday Heard Round the World
This episode is one of the reasons we wanted to expand our reach. This one is not for the faint of heart. But we got lots of requests to see it from people that were not Facebook users. There is a lot of cursing and laughing. If you are easily offended, well, don’t say we didn’t warn you!
We Actually Liked This One
For the most part, we don’t all love the same drinks. This was one that most of us liked. And there was a dance number.
It’s a liqueur!
This one is clear and we all know it could be trouble. But…we like it!
So as you can tell by now, we have a lot of fun on Thirsty Thursdays. So we would love for you to follow along each time. And, if your organization would like to check out any of the amazing drinkware we feature, please check out our shop here. Or you can reach out and talk to one of us at Hasseman Marketing. We hope to continue to make you laugh…and to continue to Deliver #MarketingJoy!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s a New Year and time for a new season of Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we show you some really cool merch as well! This week we feature the Highland 3-in-1 Copper Vacuum Bottle Kit 32oz Watch the latest episode below!
The Highland 3-in-1 Copper Vacuum Insulated Bottle Kit 32oz is perfect for an active lifestyle. Kit includes three types of lids, a screw-on straw lid, a screw-on chug lid, and a screw-on flip closure lid. Durable, double-wall stainless steel vacuum construction with copper insulation, allows your beverage to stay cold for up to 48 hours and hot for at least 12 hours. The construction also prevents condensation on the outside of the bottle. On-trend, durable powder coating. FSC-certified premium gift box is included. 32oz. Note: Drinking hot beverages with a straw is not recommended. Remove the lid to allow the beverage to cool.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and we give you 3 reasons to love it too! This week we feature something that will help you stand out at any event you attend this year.
Let’s talk about Custom Branded Shoes! Watch this short video below!
The 3 Reasons We Love Custom Branded Shoes
Low Minimums: When you think of Custom Branded Shoes, you might think you have to buy a lot of them! Believe it or not, you can start with a minimum of 1! So even if you only have a small team, you can spice up your event by creating some branded shoes with personality!
Help Build Team Culture: When creating a vibe around an event (or in the office) adding some cool shoes to the mix really brings the team together…especially if they are fun. And if you are going to do custom-branded shoes…why would you not make them fun?
They Stand Out: When you are marketing at an event or a trade show, it’s a crowded space. The idea of the whole event is to get attention right? Well if you want to be “remarked about” then you need to be “remarkable.” Tieing the theme of the event together with a custom outfit (including shoes) can really make you and your team stand out!
So that’s why we love custom-branded shoes for our Hasseman Marketing Product of the Week! Want to learn more? Click here to start shopping today.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s a New Year and time for a new season of Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we show you some really cool merch as well! This week we feature the Under Armour 24 oz. Dominate Bottle. Watch the latest episode below!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Want to know THE (nearly) universal problem I hear about with businesses we work with today? Regardless of industry, nearly all of our clients struggle with one big issue.
Attracting & Retaining Great Talent
Companies from all over the country, in all kinds of different industries, need to find the best people…and they need to keep them. It’s a struggle. And while people often want to blame the work ethic of our country, math will tell you that there are simply fewer people working right now. With Baby Boomers retiring, there is a gap between the number of jobs, and the number of workers to fill them. So what do we do?
Compensation Is Not Enough
While a competitive compensation plan is important, sometimes money really can’t buy happiness at work. Studies will tell you that once compensation hits a certain level, it fails to motivate behavior. And as more and more employers adjust their pay rates, it becomes harder to be a differentiator. So of course you need to pay your team well. But if that is your entire strategy for attracting and retaining talent…it will probably fall short.
So what can you (as a leader) do to help improve your employee retention? Here are 3 strategies. These are some best practices that we have seen organizations create…so they can create a wonderful place to work.
Create A Tribe
Many new employees walk into a new work environment and feel completely disconnected. They don’t feel a part of the tribe. Sure, they get the “welcome packet” but that’s full of corporate jargon that tells them what they can and can’t do at work. They don’t immediately feel a part of the team.
Create a Welcome Kit: One way to make your new people feel welcome is to provide them with a quality welcome merch kit. This kit might include a t-shirt, a backpack (to use for work), a water bottle, and a notebook. This simple kit not only begins their work experience with “a gift” from the company, it immediately starts to indoctrinate them into the team. They feel good about the organization and they feel like they belong. You start to create a tribe.
Have Fun at Work: When I worked at the Longaberger Company, Dave Longaberger said that 25% of your workday should be fun. It wasn’t about having a foosball table or blowing off the tough stuff. It was about giving people permission to laugh. Dave knew that people who were happy tended to be more creative and productive. Do you allow that?
Create a Culture of Care
Maya Angelou said that people will not care how much you know until they know how much you care. And while there are many ways to show your team that you sincerely care about their well-being, here are a few strategies to consider.
Be more flexible with work time: During the pandemic, everyone had to work from home. So in most organizations, we have proven that it can be done. Now that many organizations are moving back to the office (and we are too), leaders still have the chance to let people work from home when they need to. In addition, we have seen some leaders be a bit more liberal with vacation time. This flexibility gives your team the space to recharge and shows a level of “care” that many organizations don’t.
Create A Wellness Program: The science is real. If your brain is healthy, you are more healthy. Healthy (in all senses of the word) employees are better employees. But most organizations don’t invest in health and wellness programs. Creating a program that encourages your team to get physically and mentally healthy not only shows you care, but it will create outsized results in productivity as well.
Create a Culture of Appreciation
For years, we have said that there is an Appreciation Gap in the world today. We talk about that here. It’s the gap between the leaders (who think they show appreciation) and the employees and customers (who don’t feel appreciated). As a matter of fact, we have repeatedly talked about creating an appreciation program to make sure your top customers know how much they mean to you. It’s a powerful way to keep your customers.
It is also a strategy you can use to make sure your team knows you care.
Create a quarterly appreciation program for your employees. Every quarter, select a nice piece of branded merch and give it out to your team. Not only does it make sure you are saying “thank you” on a more regular basis, but it also helps to continue to build that tribe.
So those are 3 strategies that can help improve employee retention. By creating a culture where people are excited to come to work, you can decrease turnover and improve your overall organization.
