by Skylar Hasseman
It has been a long 18 months of zoom calls, online interviews, and isolation. But now the time has come where in-person events are on the rise again! Most of us are very excited for these events to be back and we have a couple of helpful hints on preparing for these larger in-person events, once again.
1. Wash Your Hands
We might be mostly past the virus (hopefully), but it always good to make washing your hands a routine no matter what! We hope this is one of the habits we can hang onto moving into the future!
2. Check Your Display Inventory
It’s been a full year and a half since most of us have looked at our organization’s display, or even thought about needing them! Well, we are here to tell you, this is the time!
If your backdrops, table covers, and marketing materials have been in storage over that time, a lot of things can happen. You might have a new logo. The company might have updated its messaging. We’ve heard stories of mice getting into boxes and chewing holes backdrops. That is not what we call #marketingjoy! And you don’t want to learn that the day before the event. So, now is the perfect time to check inventory for event display items, or whatever other items you may need.
If you open them up and realized it’s time for a refresh…we got you. We have listed several different displays and options that will help you promote your brand at the next in-person event.
Why? The GeoMetric Display gives you the flexibility to create specific campaigns for your desired audience. Use each panel to tell your story through the combination of pictures, graphics, or text. It’s easy to change the panels allowing you to purchase additional panels for new products, services, or info.
Why? Unlimited design options from simple & clean on one side to intricate graphics on the other side. Also, you can create a great backdrop for photo opportunities.
Why? One less detail to worry about. You don’t have to stress about whether you have a 6-foot table or an 8-foot setup…you have both covered! It also looks classy, is durable, and easy to take care of.
Why? Same logic as the GeoMetrix floor display just a smaller version to occupy valuable tabletop space.
Why? Budget tabletop option for professionally presenting your message. Easy to use and set up.
Why? Capture brand awareness or communicate info from on-site events to use back in your office lobby. Easy to break down and set up. Foundation piece for any marketing campaign.
Why? We have been trained over the last year to go “stand on the mark”. Use this as a focal point inside an (open) display or help direct foot traffic your way. This is also a great place to market to those looking down at their phone!
Why? Not a necessity, but a professional and better-organized option than fanned out over a tabletop. Set up as help yourself or use as a tool in your presentation to reinforce the message. Like the retractor, displays can also be used in office lobbies.
So much has changed over the past year. We get that. But now that in-person events are making a comeback, you still want your brand to look sharp and professional. These display options will help ensure your organization is ready to rock when you get to see your customers face to face!
If you like any of these ideas, and/or have other ideas, please contact us at 740-622-7429 or at hassemanmarketing.com and we will be happy to help! And, to never miss another one of these (hopefully) helpful articles, sign up here!
by Skylar Hasseman
The County Fair comes around each year, and people come out from all around in order to attend and get that “fair” experience. The animals, the food, the games, the rides, the agriculture, the projects, and even the crowds…it’s all a part of the experience.
For many people, the fair is their favorite time of year, and so your brand has the chance to make them feel special. One way you can stand out is by handing out fun, memorable promotional products they can use. Not only does it make people feel appreciated, but it also is a great marketing opportunity for a potential customer in the future.
It’s a win-win situation!
But County Fairs can really draw a crowd! You don’t want to break your marketing budget. So here are a few affordable, useful promotional products that would be perfect to market your brand at the County Fair!
Who doesn’t need a Fly Swatter? This is an inexpensive, taper-shaped 16-inch fly swatter with an easy, clear place to put your logo. In addition, while you are spending time at the County Fair, you will be reminded that, sometimes, pesky insects can be a bother. So your customers and prospects will line up to get theirs. Perfect giveaway choice! Check it out here.
This is not your average drinking cup, it includes the lid and straw, which also have color-changing capabilities. If you put in cold liquid, the cups change color! Super fun for kids of all ages! This 12 oz Mood Changing cup set has lots of different color options to choose from and are dishwasher safe to ensure the best product for you and your customer! Check it out here.
The Yardstick is light, handy, and a great way to get your name out there! A Yardstick can be the perfect gift at the County Fair. Why? They are functional with a large imprint area, and can be seen all of the fairgrounds! This is an item that will draw people to your booth…and they will keep it long after the fair is over. Check it out here.
If you have ever opened a bag of chips and not finished them, you might feel like a quitter! Just kidding! But when you make that healthy choice, you still want to keep the chips fresh for next time. The round bag clip is perfect to help you do just that. Oh…and with a magnet on the back, you will always know where to find it! Check it out here.
Koozie’s are such a fun giveaway for many reasons and so easy to take with you wherever you go! They collapse into as small as you need them, to fit in your pocket, purse, etc. And, there are so many color options to choose from! This is a great, low-cost item to promote your brand at the County Fair. Check it out here.
The original mood cup has been a winner for years. Why? Because it works. It’s fun and functional. This 17 oz color-changing cup comes in a large variety of colors to choose from, for the perfect marketing tool. We recommend getting them in an assorted color range so that each cup is a small surprise for your prospect or customer! Check it out here.
Any of these products would be a good choice to continue to promote your brand and market yourself effectively. And County Fair time would be the perfect time to do so, with so many new and old faces visiting your area, seeking a great experience, why not be a part of that? Enjoying the County Fair, supporting the community, and creating new business relationships…sounds like a perfect marketing situation to me!
For more affordable County Fair marketing ideas, let’s talk. We can help you create the perfect marketing plan for any event on your calendar. Oh…and never miss an update, sign up for our VIP newsletter here.
by Skylar Hasseman
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Skylar Hasseman to their team. Skylar joins Hasseman Marketing after working all over the United States as a Professional Dancer, she will take over a new position titled Marketing Coordinator.
“We are so excited to welcome Skylar to the team,” says owner Kirby Hasseman. “She has a great personality and I am excited to have her start working with our sales team to help grow Hasseman Marketing’s brand.”
The Marketing Coordinator is a new position for Hasseman Marketing. In her duties here, Skylar will work solely on branding and marketing Hasseman Marketing in order to utilize marketing services and social media management from Hasseman Marketing. She will manage social media accounts, create video content and work to “story tell” online.
Skylar has worked hard to be able to travel and dance professionally for most of her life, and now she is excited to settle down and start a new future in marketing.
“I am so excited to begin this new journey on the marketing train at Hasseman Marketing. I can’t wait to help market and promote not only our clients, but also focus on branding Hasseman Marketing. The team at Hasseman Marketing is one of a kind, and I look forward to spending each day.”
Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.
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