It’s a tradition like no other. For over 15 years, Hasseman Marketing has hosted an “End User” trade show and has invited our customers. It’s evolved and grown over the years and we are quite proud of it. This year’s event will be Thursday, October 14th from 11 am to 3 pm at Coshocton County’s Lake Park! And since we missed hosting the event last year, we are ready to get back after it!
But why should you come? We want this event to be fun AND add a ton of value. Here are 6 reasons to attend The Hasseman Marketing Trade Show.
Incredible Product Access
We invite some of our top (and favorite) supplier reps to showcase their lines at the show. I like to say “There is no way I could fit all of this in my trunk.” You get to see and touch and feel the product and see what it’s really like. We all know that many products look the same online or in a catalog. But when you get them up close you can really see a difference. This is the perfect place to make sure your brand materials are on point.
Idea Generation
As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects. The reality is, the show is at a great time of year for year-end gifts for your team or customers. But some of our best customers come every year and start to plan their marketing for the next year and beyond.
Great SWAG
Nobody leaves empty-handed! We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands. In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme!
Additional Services
You may think you know all that we do at Hasseman Marketing, but we find that most people discover some new ways to promote their organization! Having all of the ideas in one place can be very illuminating! For example, did you know we do website development or in-house print services? We do. And you can find more about them at the event.
Tasty Food
You have to eat right? We have food and drinks as well. Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday, October 14th from 11 am to 3 pm at the Lake Park Pavilion (in Coshocton). Our goal is to create an event that provides value and fun…and you never want to miss.
Things Have Changed
I am not sure if you heard about it, but a lot has changed since we were able to do this event last! And while we are excited to get back together to get back to normal, there are some real business reasons you should attend. Your organization might have changed logos, brand messaging, go-to-market strategies, where people work, and so much more. Or, like some of our clients, you might just need to update your materials because it’s been 18 months since you’ve needed them!
The County Fair comes around each year, and people come out from all around in order to attend and get that “fair” experience. The animals, the food, the games, the rides, the agriculture, the projects, and even the crowds…it’s all a part of the experience.
For many people, the fair is their favorite time of year, and so your brand has the chance to make them feel special. One way you can stand out is by handing out fun, memorable promotional products they can use. Not only does it make people feel appreciated, but it also is a great marketing opportunity for a potential customer in the future.
It’s a win-win situation!
But County Fairs can really draw a crowd! You don’t want to break your marketing budget. So here are a few affordable, useful promotional products that would be perfect to market your brand at the County Fair!
Who doesn’t need a Fly Swatter? This is an inexpensive, taper-shaped 16-inch fly swatter with an easy, clear place to put your logo. In addition, while you are spending time at the County Fair, you will be reminded that, sometimes, pesky insects can be a bother. So your customers and prospects will line up to get theirs. Perfect giveaway choice! Check it out here.
This is not your average drinking cup, it includes the lid and straw, which also have color-changing capabilities. If you put in cold liquid, the cups change color! Super fun for kids of all ages! This 12 oz Mood Changing cup set has lots of different color options to choose from and are dishwasher safe to ensure the best product for you and your customer! Check it out here.
The Yardstick is light, handy, and a great way to get your name out there! A Yardstick can be the perfect gift at the County Fair. Why? They are functional with a large imprint area, and can be seen all of the fairgrounds! This is an item that will draw people to your booth…and they will keep it long after the fair is over. Check it out here.
If you have ever opened a bag of chips and not finished them, you might feel like a quitter! Just kidding! But when you make that healthy choice, you still want to keep the chips fresh for next time. The round bag clip is perfect to help you do just that. Oh…and with a magnet on the back, you will always know where to find it! Check it out here.
Koozie’s are such a fun giveaway for many reasons and so easy to take with you wherever you go! They collapse into as small as you need them, to fit in your pocket, purse, etc. And, there are so many color options to choose from! This is a great, low-cost item to promote your brand at the County Fair. Check it out here.
The original mood cup has been a winner for years. Why? Because it works. It’s fun and functional. This 17 oz color-changing cup comes in a large variety of colors to choose from, for the perfect marketing tool. We recommend getting them in an assorted color range so that each cup is a small surprise for your prospect or customer! Check it out here.
Any of these products would be a good choice to continue to promote your brand and market yourself effectively. And County Fair time would be the perfect time to do so, with so many new and old faces visiting your area, seeking a great experience, why not be a part of that? Enjoying the County Fair, supporting the community, and creating new business relationships…sounds like a perfect marketing situation to me!
For more affordable County Fair marketing ideas, let’s talk. We can help you create the perfect marketing plan for any event on your calendar. Oh…and never miss an update, sign up for our VIP newsletter here.
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Skylar Hasseman to their team. Skylar joins Hasseman Marketing after working all over the United States as a Professional Dancer, she will take over a new position titled Marketing Coordinator.
“We are so excited to welcome Skylar to the team,” says owner Kirby Hasseman. “She has a great personality and I am excited to have her start working with our sales team to help grow Hasseman Marketing’s brand.”
The Marketing Coordinator is a new position for Hasseman Marketing. In her duties here, Skylar will work solely on branding and marketing Hasseman Marketing in order to utilize marketing services and social media management from Hasseman Marketing. She will manage social media accounts, create video content and work to “story tell” online.
Skylar has worked hard to be able to travel and dance professionally for most of her life, and now she is excited to settle down and start a new future in marketing.
“I am so excited to begin this new journey on the marketing train at Hasseman Marketing. I can’t wait to help market and promote not only our clients, but also focus on branding Hasseman Marketing. The team at Hasseman Marketing is one of a kind, and I look forward to spending each day.”
If you have been paying attention to our communication lately, you might have seen the conversation around a new program called Better Business University. We are extremely excited about the new platform. And while you might have heard about it, many people still have questions! We get that. So in this blog, we wanted to address the top 5 questions we are getting about Better Business University.
What is Better Business University?
Better Business University is an online platform of business education that is real-world-based and very affordable. We will have a yearly subscription and give people complete access to all classes. The classes are video-based, so you can watch at your pace and on your schedule. As we add more classes…no more cost. Our goal is to reach 10,000 entrepreneurs, leaders, and sales pros to help them elevate their game.
Why Is Hasseman Marketing Involved?
At Hasseman Marketing, we have always been about helping other organizations grow. That might mean assisting you with a marketing campaign, or helping guide our prospects and clients to grow personally. That is why we spend so much time and energy creating content! We feel that Better Business University is the perfect next step to help our prospects and customers level up!
What Courses are Available?
As of this writing, there are 5 robust video courses. The courses available now include:
The Give First Economy
How To Get More Done
Create a Website That Works
How to Market like a Rock Star (on social media and through content)
Build Your Brand with Branded Merchandise
We will be adding more courses soon, and there will be no additional fee for subscribers on the platform.
Who Is Better Business University For?
We are calling Better Business University the “Entrepreneur’s MBA.” We have created the program for entrepreneurs, leaders, freelancers, sales pros, and anyone else interested in leveling up their skills and their career.
What is the Cost?
The goal of BBU is to help 10,000 entrepreneurs and leaders level up. In order to do that, we have made it very affordable. The yearly subscription will be only $249 for the entire year…and you will have access to all classes. As we add more courses, there will be no additional cost! We think that is an incredible value. But during our launch week (May 3-7) we will have a special offer that is even better.
Since the beginning of the pandemic, leaders have been trying to find a way to communicate the steps to take to slow the spread of the virus. As we all know, in March, most of the country shut down in order to “flatten the curve.” That worked to slow the spread, but it shut down the economy as well. Now that we are nearing the end of 2020, the predicted ramp up of cases is upon us…and leaders all over the country (and the world) are working to slow down the spread.
That goal is what led Ohio Governor Mike DeWine to meet with local officials in Coshocton County via Zoom. He implored our local leaders to get creative and do what they can to help communicate the message that we need to be safe. After the meeting, officials from the City of Coshocton and Coshocton Regional Medical Center reached to us to help spread the word. We discussed creating a video, including many local officials, entrepreneurs and healthcare leaders to send a unified message to our community. The theme became simple.
We need to “Step up…and Mask up!”
The work on that script and video began immediately and I am proud of what we created. But it was important to us to create something that sustains the message after the initial bump. So rather than just create a video, we worked to create a campaign. Next up, we reached out to government officials to step up as well. We sent out script (that I will include below) and the first person who recorded his version of the video was Ohio Governor Mike DeWine. He applauded the efforts of Coshocton County and encouraged everyone to “Step up…and Mask Up!”
Excited about this participation, we worked to keep the momentum going. We will continue to share the message from leaders and government officials, but we also wanted to add something tangible to the mix. So what better way to encourage people to “mask up” than to provide masks with the message? We agree. The design was created (as you see in the video) and the masks are ordered and are on their way. In addition, we have created re-positionable stickers that are being printed and will be given to businesses that want to promote the message.
We are excited about the positive momentum that has been created so far…and are happy to use our powers for good. So how can we keep this momentum going? Here are a couple of ideas. First, if you are in our area and you want to participate, let us know. While we think these items will go quickly, we can try to get you a sticker and a few masks to help spread the word. We know that some people find this message divisive (I don’t get that and I talk about it here), but we feel it’s the right thing to do.
If you are not in our area, maybe you can create a campaign like ours in your community. In the interest of helping, here is the script we created that you can modify and use.
Step Up…Mask Up Script
In Coshocton County, we are proud.
We take care of one another, and look out for our neighbors.
We believe in supporting small businesses.
And we celebrate our heroes in healthcare.
We are kind…and we are proud to give back.
That is why we want to urge you to “mask up.”
Wearing a mask is not a weakness…it’s kindness. Mask up.
Wash your hands. Keep your distance. And mask up.
Step up…and Mask up.
(Multiple Leaders on screen). Step up and Mask Up
Let’s all do our part. Be kind. Support small business. Help keep each other safe.
That is who we are Coshocton County.
Let’s step up…and mask up.
Special thanks to our local leaders for not only wanting to do what’s right…but stepping up and working together to make it happen.
Here’s to keeping each other safe. Step Up. Mask Up.
Yesterday, my wife and I had lunch at a brand new restaurant in Coshocton. And when I say “brand new,” I mean it. They opened yesterday at lunch…and we were there. The new place is called Main Street Station and it’s next door to the Hasseman Marketing office. So we were able to watch from a close distance at how hard they have been working the last couple of months to get ready for this.
Starting any new venture is hard, but working to open a restaurant during a pandemic has to be top on the list of challenges!
Amy and I were there because we are excited to have a new dining spot in Coshocton. But we were also there because we understand how hard it is to start something new. It is challenging and fun, and exciting and overwhelming and scary. As a matter of fact, it can be all of those things at nearly the same time! Your team is looking at you for answers that you don’t yet know. Everything is being done for the first time.
And during those times of launch and exploration, it’s important for a community (any community) to celebrate new beginnings.
These new ventures require bravery. They also require time and money and hard work. But the one thing that people often forget about new businesses is, they require support. If you want to have new gym in town, you need to join it. If you want to have a successful restaurant in town, you need to go and enjoy it.
When someone in your community starts something new, make sure to celebrate it. Patronize it and spread the good news. Look for positives to share…and be a part of the reason that new venture succeeds.
P.S. Amy and I had a great lunch at Main Street Station yesterday. The food was fantastic (and there was a lot of it) and the new decor looks great! And as a side note, both of my daughters are working there too…so stop in and see them! Good luck Main Street Station! You are off to a great start!
